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Tired of searching for complete instruction on web &
SEO copywriting, but only finding ebooks? Ready to get serious
about taking an SEO copywriting course, but need to do it
at your own pace? Now you can!
The Step-by-Step Copywriting Course is more
than just another glorified ebook. You actually learn web
& SEO copywriting with:
-
professionally prepared lessons
-
interesting practice assignments
-
an answers section to check your work
by
Work at your own pace
This 209-page, self-paced,
self-study course contains a soft-cover, spiral-bound
study manual with insights, guidelines, do's and don'ts.
Read it at your own pace, when you have the time.
Get step-by-step instruction with
lots of examples
You'll get step-by-step instructions and see real-life
examples, pulled from actual websites that show you exactly
how to (and how NOT to) write powerful copy.
Assignments so you can practice what you've
learned
We learn best with practice so I've provided assignments
at the end of every lesson so you can immediately use your
new skills.
Delivers insights on how I would write the
copy
This is a self-scoring SEO copywriting
course. Once you've completed each lesson, you can
check the "Answers & Insights" section of
your manual that contains the answers to the assignments,
additional insights, examples of how I would write the copy
and important points to consider.
Let's face it...
It’s extremely frustrating to work so hard at creating
copy that sells and ranks high with the search engines only
to find that… it doesn’t. What’s wrong?
And better yet… how do you fix it? It starts with
one important bit of knowledge…
All Customers Are NOT the Same... Most
Search Engines ARE
Copywriting is not one-size-fits-all. And SEO copywriting
isn't about just stuffing hundreds of keywords into the content
on your site's pages. In order to make search engine copywriting
work, you have to find the balance between what the customer
wants and what the search engines need.
You have to understand your customers.
You have to be able to tap into what they need and then give
it to them. Otherwise you're just wasting screen space. Most
search engines, on the other hand, are pretty much the same
when it comes to getting solid, high rankings.
There are certain things you should do - and not do - in order
to achieve those coveted top spots.
Once you understand how to create natural-sounding search
engine copy that motivates your visitors, your conversion
rate and your rankings will soar!
| "The
major focus of the course is web copywriting and
search engine optimization (SEO) copywriting.
"What I like best about this
SEO copywriting course are the real world examples
Karon uses. She doesn't just *tell* you how to
write great copy; she explains why certain techniques
work and why others don't, and provides stunning
examples to back it all up."
Jill Whalen, High
Rankings
Read more testimonials
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Buy
the New 5th Edition
Copywriting Course Today |
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My name is Karon Thackston. I’m the author of The
Step-by-Step Copywriting Course. I've been writing
customer-connected, sales-generating, search engine copy for
companies like the American
Boating Association since 1999. I've also spoken at prestigious
search marketing events including SMX, SES and Jill Whalen's
Search Marketing Seminars.
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Who is Karon Thackston?
I'm a professional web/SEO copywriter, author of three
books, business owner, copywriting trainer and speaker.
Click to find out more about me.
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As soon as you begin this self-paced, self-scoring copywriting
course, you'll quickly find out it's very different than anything
else available.
Until now the web copywriting courses I've seen focus mostly
on one type of copywriting (there are dozens of types you
can use). They also neglect presenting an in-depth study of
search engine copywriting or they deprive you of the ability
to practice what you've learned before you attempt to write
SEO copy on your own. But with The Step-by-Step Copywriting
Course, that's all about to change!
With the Step-by-Step Copywriting Course, You'll Discover
Copywriting Strategies Like:
- THE most important (and most overlooked) aspect of web
copywriting.
- the 4 personalities of customers and how to get them all
to respond to your copy.
- the difference in how men and women buy... and how to
use them to your advantage.
- how to choose between long and short copy.
- how to write powerful copy even if your target audience
includes everybody!
- the 11 proven headline styles and how to effectively write
each of them.
- 21 words that make your headlines POP!
- the 7 steps for turning features into sales-generating
benefits.
- how to add emotional triggers that increase the desire
to buy.
- 17 proven freebies you can give away with your offer.
- why some testimonials can actually HURT your sales. (I
hope you aren't doing this!)
- the steps EVERY person goes through when deciding what
to buy... and how to sway that decision!
- the 9 secrets to turning ordinary sales copy into a powerful
solution your customer has to have.
- why your USP could actually be killing your brand.
- how to determine if your copy has lost its punch and needs
updating.
Search Engine Copywriting Techniques Including:
- 5 special considerations for Web copy that can make or
break your sales.
- how to write Web copy that dominates the search engines.
- where to put keyphrases in order to get maximum results.
- keys for writing natural SEO copy that doesn't sound forced
or repetitive.
- how to engage your site visitors and the engines with
perfect balance.
- helpful worksheets that assist you with creating a customized
search engine copywriting plan.
- special considerations to make PPC ads pull big!
- the proven formula for writing PPC search engine ads with
high click throughs.
- ...and far too much more to
list here!
"“I love - perhaps
worship - great graphic design. But ultimately
a website is only as effective as its content.
Yet 80% or more of the websites I come across
ignore this important fact. Karon Thackston’s
Step-by-Step Copywriting Course explains how
to write powerful web content that speaks to
customers and search engines. The course is
engaging and full of practical information,
common sense, clear specific examples and loads
of actionable advice. I found the material easy
and fun to implement. Thanks Karon!”
Dan Green
The
Green Internet Group
Read more testimonials
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| Heard enough?
Ready to order?
Great! Just click
here to
order this web/SEO
copywriting course now.
|
Plus... I've got a surprise bonus
for you valued at over $300!
I know you're on the move and that your time is valuable.
That's why I created a series of MP3 audio chats that give
you additional, in-depth information on popular SEO copywriting
topics and changes in the search engines.
Recorded in an informal setting, this is just like you and
I were having a private coaching session on the phone. Each
audio chat is focused and to the point so you can listen in
short bursts, as you have time.
Download them to your computer, your PDA, or iPod and take
them with you. Listen when time permits then put them into
action the next time you write copy.
You get 6 MP3 audio chats in all - over 90 minutes worth...
That's a value of over $300.
- Getting Started - Lists - There
are a dozen lists I make every time I write copy. I'll explain
what they are and why they are vital to the success of your
writing projects. If you don't get started right, you'll
end in disaster.
- Getting Started - Ideas - "How
do I get started?" That's one of the most frequently
asked questions I receive. Get your pen ready to write these
down. You'll soon have more ideas for writing copy than
you can shake a stick at!
- Choosing and Using Keywords
- Once your marketing department or client gives you that
list of keywords, how do you choose the best fit for each
page? I'll tell you and show you some excellent tips for
using keywords and phrases in your copy. Plus I'll share
2 common mistakes to avoid so your copy doesn't sound amateurish.
- Showing Proof of Performance
- These days, shoving empty claims into your copy is poison.
Customers are tired of the hype and products that fall short
of what the copy promised. You have to provide proof that
your products or services will perform. I'll give you specific
instructions on how to build trust and make customers perfectly
comfortable with buying from you.
- Natural SEO Copywriting Tips
- Over-stuffed copy. Sentences that don't make sense. Some
newbies simply butcher the SEO copy they write. I'll tell
you about the common traps copywriters fall into and how
to avoid them.
- Keyword Density - The battle
rages on! Is there or is there not a keyword density ratio
that you should follow? I'll end the mystery about this
volatile topic with evidence provided by Google itself.
Absolutely
Risk Free and 100% Guaranteed! |
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If you aren't completely satisfied, just tell me why within
30 days and I'll personally refund your entire purchase price.
The complete Step-By-Step Copywriting Course, including the
study manual and the insights & answers section is only $197.
You also get the 6 FREE MP3 audio chats valued at over $300.
You WILL immediately - right from lesson #1 - begin to understand:
- who your customers are,
- what they want,
- how to solve their problems,
- and how to present your product or service in such a way
that they'll want to buy from you.
- How to produce copywriting that ranks at the top of the
search engines.
And remember: this is a tax deductible business expense.
Stop stressing over your lack of conversions.
Stop staring blankly at your computer screen.
Stop hoping the "search engine gods" will bless
you.
Get your Step-By-Step
Copywriting Course Study Manual
plus 6 FREE audio chats on 2 CDs now
Only $197
Usually ships within 48 hours
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