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Marking Up Images
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Blogs
The SWIPES Email (Friday April 19th, 2024)
- Neville
- Last Updated:
Edition: Friday, April 19th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
Swipe:
I propose a toast to the single-image-that-teaches-you-something.
Here's some examples:
To me, being able to transmit information in a single blink of an eye is a superpower.
Wisdom:
The new AI writing assistant Google launched is embedded in Chrome, making AI stuff even easier to use.
To use it first turn it on:
Settings → Experimental AI → Help Me Write.
Use it anytime:
Right click on a text field → Help Me Write
Here it is in action:
Neat!
Interesting:
Google Keep is low key the most useful note taking app out there:
- Super easy to save notes and pictures.
- Masonry layout is easy to browse.
- It’s free.
- Natively ties into all Google products.
- Can export everything into a Doc.
It's so much easier to use than Notion for me!
I'm surprised more people don't know about it.
I've been pushing it forever....and what makes it WAY MORE USEFUL than all other note taking apps is the native integration into every Google product:
Picture:
I didn't Xweet for 5 days because I was in Mexico recently for a vacation and it was awesome 😎
Checkout this ridiculous cave spa:
Another part of the spa where you hang out under each different type of water fountain:
Washing off before a massage:
Cool view out my room of this spiral pyramid thingy:
I loved the cave-y architecture all throughout the resort, I wish I was able to see how they built all these structures!
They had so many of these cave-like natural walls which I "think" are artificial but TBH I couldn't tell:
It was a fun trip!
Essay:
I started noticing the term "Full Stack Writer" start popping up since about 2019.
I think it's a great term because it means "a writer who can mix in other skills."
For example if you can write, but ALSO use Wordpress, cook, know photography and video, use Excel really well........this means you can potentially be a better writer because of your breadth of experiences:
A Full Stack Writer would be someone who knows multiple skills related to writing such as:
📝 Writing text in an editor.
🖼 Creating and editing images.
🖥 Knowing how to create/manage/publish websites.
🕵️♂️ Understanding very basic SEO.
🌅 Knowing how to write on social media platforms.
📊 Understanding how to promote an article once released.
🎥 Knowing how to create videos.
🎨 Design, UI, UX.
Obviously if a writer knows all these other related skills they will be a much more powerful force!
Splurge:
I'm still surprised how hard it is to write, design and organize a sales page from start to finish.
Yes there are templates and stuff you can start from, but you still need to know A LOT of things to do this well.
I currently use LeadPages, and as a hobby project I'm currently learning to use Framer.
I am re-doing our own Sales Page and it's a big project! I'm breaking it into several steps:
Step 1.) I made these slides in Google Presentation that outlines the flow of the entire sales video and sales page.
This by itself took a long time:
Step 2.) Mocking up the design section-by-section.
This is where I'm using more help than other areas because I want to improve my own design sensibilities:
Step 3.) Recording a new sales video.
This is being made out of the slides, then further animated in editing. It was also recorded in 4 separate parts. These are hard 😳
Hopefully it turns out great, and I can report back on conversion findings next month!
The SWIPES Email (Friday April 5th, 2024)
Edition: Friday, April 5th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
Swipe:
When you go through a car wash with different pricing options, do you think selecting a more expensive option ACTUALLY make a difference?
I'll usually select "The Works" for $17, but I'm not sure it does anything different than Basic or Deluxe 🤔
I have a hunch it's mainly a marketing/pricing trick.
Wisdom:
Instead of hiring agencies for work, l've had more success hiring people whose work I like, then offering whatever amount of money to hop on a call for 1 or 2 hours to work together. It almost always pays off 10x each time.
For example if I need some help going over a webpage, I'll reach out to someone whose work I like, and say "Can I get you on a video call for an hour to help? I can pay $300."
Pretty much works every time!
Interesting:
This is cool, Google Meet now has live captions as you talk!
This is a neat feature, but what I'm most excited about live transcription is it moves us closer to having a universal language translator.
This could unlock untold amounts of productivity in the world-wide economy.
Imagine having a conversation with a freelancer in China who doesn't speak English, but we can communicate just fine because we can real-time communicate.
This would be pretty cool and seems to be coming fast.
Picture:
Friendly PSA that your local public library is better to work at than a coffee shop!
- Fast WiFi
- Totally Free
- Tables, Desks, Workspaces
- Free Magazines, Books, Newspapers
I use the public library 3 blocks from my house several times a week, it’s like having a free WeWork.
Essay:
I love writing out goals.
For example here's my April 2024 goals:
I don't always finish every goal, but these written goals are helpful for days I'm not sure what to work on.
I can just look up from my desk see these goals, which helps get back on track!
I've kept a running log of my monthly goals for years here.
Splurge:
I'm currently working my way through the Three Body Problem book trilogy, I'm currently on book #2, and I just saw there’s a NetFlix series released on it!
Now desperately trying to finish the trilogy before hearing any spoilers about the show!
Hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora
P.S. Checkout some wins from copywriting Course members:
The SWIPES Email (Friday April 12th, 2024)
Edition: Friday, April 12th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
Swipe:
While this chart isn't visually very interesting, but the content is very juicy!
This is USA data from 2023 that shows your age and net worth, and what percentage you fall in compared to others.
Example: You're 32 years old and have a $500,000 net worth, this makes you richer than 90% of people your age.
Wisdom:
How did I not know this before?
Even number interstates: Side to Side
Odd number interstate roads: Up and Down
I love it when a simple graphic like this teaches you something useful!
Interesting:
The last episode of My First Million Podcast was recorded from my office with the standard 1080p webcam on the iMac M3.
Sam Parr initially thought this was the DSLR camera feed! I still think a DSLR camera looks better, but these webcams are getting good!
I still think a full DSLR setup look best, but the iMac and iPhone aren't too far behind.
Same lighting, same positioning, different webcams:
• Sony a6400 DSLR
• iPhone 14 Pro
• iMac M3 webcam
• iMac M1 laptop webcam
Picture:
In Austin, TX. we got a 100% eclipse blackout, but it was super cloudy!
So I couldn't really see the eclipse itself too well, but the whole place went dark which was really neat:
Here I am watching the eclipse from home:
It was fun seeing all the neighbors from every house out as well (also you can see the auto-sensors on the downtown building lights turned on when it got dark)!
Essay:
One of my goals this year is to treat my business more like a 9-5 job.
This means:
- A little less needless goofing off during the day.
- Finish my entire to-do list during biz hours.
- Just because I don’t have anything to do, doesn’t mean I HAVE to do nothing.
When I was younger and with less obligations it was easy to spread out work across all 16 waking hours. But with more social/family/friend stuff going on, time becomes more precious.
The 9-5 time block makes a lot of sense, as most of the world operates around this schedule.
A few benefits I have are:
- Not having to commute and deal with traffic.
- This 9-5 schedule is *self* imposed, not forced.
Splurge:
I have a quick request for you 👇🏼
All you have to do is reply back to this email with a testimonial for either Copywriting Course, The Swipes Email, or stuff you've learned from me.
Different types of testimonials you can respond with:
Level 1.) Respond with anything nice to say about me or Copywriting Course.
Level 2.) Respond back with a lesson you learned, applied, and did better with.
Level 3.) Respond back with something you improved, and send visual proof or numbers of it improving!
Level 4.) Respond back with a video testimonial.
I read every single one of these! I appreciate it so much!!
**Let me know if you want me to anonymize your name on the testimonial.
Sincerely,
Neville Medhora