With The Step-by-Step Copywriting Course, You'll Discover...

Copywriting Strategies Like:

• THE most important (and most overlooked) aspect of copywriting.
• the 4 personalities of customers and how to get them all respond to your copy.
• the difference in how men and women buy... and how to use them to your advantage.
• how to choose between long and short copy.
• how to write powerful copy even if your target audience includes everybody!
• the 11 proven headline styles and how to effectively write each of them.
• 21 words that make your headlines POP!
• the 7 steps for turning features into sales-generating benefits.
• how to add emotional triggers that increase the desire to buy.
• 17 proven freebies you can give away with your offer.
• why some testimonials can actually HURT your sales. (I hope you aren't doing this!)
• the steps EVERY person goes through when deciding what to buy... and how to sway that decision!
• the 9 secrets to turning ordinary "sales copy" into a powerful "solution" your
  customer has to have.
• why your USP could actually be killing your brand.
• how to determine if your copy has lost its punch and needs updating.

Search Engine Copywriting Techniques Including:

• how to create a copywriting plan specifically for SEO copy.
• where to put keyphrases in order to increase effective saturation.
• how to keep your copy from sounding repetitive and just down right silly.
• what SEO copywriting elements are necessities and which are myths.
• special considerations to make PPC ads pull big!
• the proven formula for writing PPC search engine ads with high click throughs.
• 5 special considerations for Web copy that can make or break your sales.
• how to write Web copy that dominates the search engines.
• ...and far too much more to list here!

The Step-by-Step Copywriting Course Gives You:

A format that allows you to work at your own pace

You'll receive an ebook study manual with insights, guidelines, do's and don'ts. Read it at your own pace, when you have the time.

Step-by-step instruction with lots of examples

You'll get step-by-step instructions and see real-life examples, pulled from actual advertisements that show you exactly how to (and how NOT to) write powerful copy.

Lessons so you can practice writing exceptional copy

You'll have assignments at the end of every lesson so you'll get plenty of practice.

Insight on how a professional would write it

Once you've completed each lesson, you can check the "Answers & Insights" section of your manual that contains the answers to the assignments, insights, examples of how I would write the copy and important points to consider.

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