Are you tired of writing copy that has no visible effect on your bottom line? Have you watched your site sit at the same spot in the search rankings month after month without moving? Isn't it time you learned the skills to make your site produce the way you want it to? You can! And it all starts with one important bit of knowledge...

In order to make search engine copywriting work, you have to find the balance between what the customer wants and what the search engines need.

You have to understand your customers. 

You have to be able to tap into what they need and then give it to them. Otherwise you're just wasting screen space.

Most search engines, on the other hand, are pretty much the same when it comes to getting solid, high rankings. There are certain things you should do - and not do - in order to achieve those coveted top spots.

Once you understand how to create natural-sounding search engine copy that motivates your visitors, your conversion rate and your rankings will soar!

My name is Karon Thackston. I’m the author of The Step-by-Step Copywriting Course. I've been writing customer-connected, sales-generating, search engine copy for companies like the American Boating Association since 1999. I've also spoken at prestigious search marketing events including SMX, SES and Jill Whalen's Search Marketing Seminars.

Click to find out more about me or visit my online copywriting company site.

As soon as you begin this self-paced, self-scoring copywriting course, you'll quickly find out it's very different than anything else available.

Until now the copywriting courses I've seen focus mostly on one type of copywriting (there are dozens of types you can use). They also neglect presenting an in-depth study of search engine copywriting or they deprive you of the ability to practice what you've learned before you attempt to write SEO copy on your own. But with The Step-by-Step Copywriting Course, that's all about to change!

With The Step-by-Step Copywriting Course, You'll Discover Copywriting Strategies Like:

• THE most important (and most overlooked) aspect of copywriting.
• the 4 personalities of customers and how to get them all to respond to your copy.
• the difference in how men and women buy... and how to use them to your advantage.
• how to choose between long and short copy.
• how to write powerful copy even if your target audience includes everybody!
• the 11 proven headline styles and how to effectively write each of them.
• 21 words that make your headlines POP!
• the 7 steps for turning features into sales-generating benefits.
• how to add emotional triggers that increase the desire to buy.
• 17 proven freebies you can give away with your offer.
• why some testimonials can actually HURT your sales. (I hope you aren't doing this!)
• the steps EVERY person goes through when deciding what to buy... and how to sway that decision!
• the 9 secrets to turning ordinary sales copy into a powerful solution your customer has to have.
• why your USP could actually be killing your brand.
• how to determine if your copy has lost its punch and needs updating.

Search Engine Copywriting Techniques Including:

• 5 special considerations for Web copy that can make or break your sales.
• how to write Web copy that dominates the search engines.
• where to put keyphrases in order to get maximum results.
• keys for writing natural SEO copy that doesn't sound forced or repetitive.
• how to engage your site visitors and the engines with perfect balance.
• helpful worksheets that assist you with creating a customized copywriting plan.
• special considerations to make PPC ads pull big!
• the proven formula for writing PPC search engine ads with high click throughs.
• ...and far too much more to list here!

The Step-by-Step Copywriting Course:

Allows you to work at your own pace

This self-paced, self-study course contains an soft-cover, spiral-bound study manual with insights, guidelines, do's and don'ts. Read it at your own pace, when you have the time.

Offers step-by-step instruction with lots of examples

You'll get step-by-step instructions and see real-life examples, pulled from actual advertisements that show you exactly how to (and how NOT to) write powerful copy.

Provides lessons so you can practice writing exceptional copy

We learn best with practice so I've provided assignments at the end of every lesson so you can immediately use your new skills.

Delivers insights on how I would write the copy

This is a self-scoring copywriting course. Once you've completed each lesson, you can check the "Answers & Insights" section of your manual that contains the answers to the assignments, insights, examples of how I would write the copy and important points to consider.

Plus... I've got a surprise bonus for you valued at over $250!

I know you're on the move and that your time is valuable. That's why I created a series of MP3 audio chats that give you additional, in-depth information on popular SEO copywriting topics and changes in the search engines.

Recorded in an informal setting, this is just like you and I were having a private coaching session on the phone. Each audio chat is focused and to the point so you can listen in short bursts, as you have time.

Download them to your computer, your PDA, or iPod and take them with you. Listen when time permits then put them into action the next time you write copy.

You get 6 MP3 audio chats in all - over 90 minutes worth...
That's a value of over $250.

• Getting Started - Lists - There are a dozen lists I make every time I write copy. I'll explain what they are and why they are vital to the success of your writing projects. If you don't get started right, you'll end in disaster.
• Getting Started - Ideas - "How do I get started?" That's one of the most frequently asked questions I receive. Get your pen ready to write these down. You'll soon have more ideas for writing copy than you can shake a stick at!
• Choosing and Using Keywords - Once your marketing department or client gives you that list of keywords, how do you choose the best fit for each page? I'll tell you and show you some excellent tips for using keywords and phrases in your copy. Plus I'll share 2 common mistakes to avoid so your copy doesn't sound amateurish.
• Showing Proof of Performance - These days, shoving empty claims into your copy is poison. Customers are tired of the hype and products that fall short of what the copy promised. You have to provide proof that your products or services will perform. I'll give you specific instructions on how to build trust and make customers perfectly comfortable with buying from you.
• Natural SEO Copywriting Tips - Over-stuffed copy. Sentences that don't make sense. Some newbies simply butcher the SEO copy they write. I'll tell you about the common traps copywriters fall into and how to avoid them.
• Keyword Density - The battle rages on! Is there or is there not a keyword density ratio that you should follow? I'll end the mystery about this volatile topic with evidence provided by Google itself.

If you aren't completely satisfied, just tell me why within 30 days and I'll personally refund your entire purchase price.

The complete Step-By-Step Copywriting Course, including the study manual and the insights & answers section is only $197.  You also get the 6 FREE MP3 audio chats valued at over $250.

You WILL immediately - right from lesson #1 - begin to understand:

• who your customers are,
• what they want,
• how to solve their problems,
• and how to present your product or service in such a way that they'll want to buy from you.
• How to produce copywriting that ranks at the top of the search engines.
  
  And remember: this is a tax deductible business expense.

Stop stressing over your lack of conversions.

Stop staring blankly at your computer screen.

Stop hoping the "search engine gods" will bless you.

Get your Step-By-Step
Copywriting Course Study Manual
plus 6 FREE audio chats on CD now