90% of people just lurk:
9% of people casually participate:
1% of people create most content:
This applies to most “groups” such as friend groups, political parties, social networks, and countries.
This means you can have an outsized impact by creating content.
So let’s say you have 1,000 friends on Facebook, and we apply this 90-9-1 Rule to it, here’s how it breaks down:
If you have 1,000 Facebook friends:
1% of 1,000 = 10 friends that post allllll the time.
9% of 1,000 = 90 friends that post from time-to-time.
90% of 1,000 = 900 friends that never really post.
I bet you notice this on social networks you’re part of. There’s maybe 5 to 30 people you see pop up every time, simply because they create the most content!
Here’s the “90-9-1 Rule” on different networks:
Generally most of the content produced by a group is coming out of just 1% of the group, much of the chatter is coming from just 9% of the group, and 90% is normally silent.
Here’s how that equates to some real life groups:
|Network Type:||Network Size:||Lurkers (90%):||Participators (9%):||Top Contributors (1%):|
|Avg FB Friends||338||304||30||3|
It’s neat to see how much of any group is controlled by a very small portion of it’s members.
Think of any group you’re in. Your country, your religion, your school, your political party. It’s primarily steered by a small portion of the group.
So you can massively amplify your voice by being the 1% that creates content others consume:
You can speak to thousands of people by replicating your message on different platforms:
Here’s some possible stuff for you to start writing about:
Here’s a bunch of quick ideas to get you started writing. Just remember that if you’re not an authority on something, you don’t need to write “How To” articles like “How to write a blog post.” You can simply document your attempts at something or showcase real results you’ve got.
- Document an experiment you’ve tried. I’ve documented a street advertising experiment, I once bought a bunch of scratch-off lottery tickets to see what would happen, I tried using a homeless guy to sell bottled water on the side of the road.
- Ask a question. I asked people how they’d make $100 in one month, I’ve asked people what kind of car they drive,
- Talk about your experience. I bought 25 gigs on Fiverr and documented the results.
- Share a cool story or concept you’ve heard. I tell people a concept about becoming a triple threat.
- Make a “listicle” article. I showed a bunch of ways to reduce writer’s block.
- Show how you do something that’s kind of unique. I showed people how I setup one-touch lighting for video calls in my office.
- Here’s 13,282 blog titles to get inspiration from.
- Use this blog post idea generator to make more ideas.
When you’re just starting to write, it’s like just starting to workout for the first time…..you want to just start SOMEWHERE!
If you regularly create stuff, it often leads to serendipitous new connections, and you can possibly amplify your voice by a huge amount.
Hope you learned something from this post :)
P.S. How do you amplify your own voice?
Book? Blog? Social media account? Website?
Lemme know in the comments below!