Here's a bunch of emails that can use some work. See if some of them look familiar:
Subject: Accounts Receivable
Body:
Hi {first name},
You can lower {company name}'s DSO by an average of 20 days just by securing your receivables.
{my company}'s technology helps you automate this security process so your invoices are always in their most collectable position.
If it makes sense, please reply to this message and I'll e-mail you some details so that you can quickly evaluate whether it's worth your time to pursue this further.
Best,
NAME
Subject: Have you ever wanted to write a book?
Body:
Hi Guest,
If I showed you how to use what you already know to quickly and easily write a book, then how to upload it to Amazon... how to use your book as a tool to land more clients and make more money... Would you be interested?
As a published author, your credibility skyrockets! Suddenly, new clients are coming to you, pre-sold!
For a limited time, I am giving away my book called "How to Write a Book to Boost Your Business." I have helped over 700 people write a book and I know I can help you too!
Here's where to download my book at no cost to you [link].
To your success,
NAME
Subject: Need Car Insurance? Here are 3 reasons to choose Farmers.
Body:
Hi. I’m a local Farmers agent, and I’ve helped a lot of people get great rates on their car insurance lately. Since it looks like you are shopping for insurance, I’d like the opportunity to help you too.
I know you have a lot of choices when it comes to insurance, so here are 3 reasons why people choose Farmers:
1. No one knows insurance like Farmers. Nearly 85 years’ experience has taught us that no two people – and no two policies – are alike. I can help you customize your policies to fit you and your needs.
2. Great rates, especially for clients with multiple policies and good payment histories. And Farmers makes it easy for you, with online and automatic billing, plus big discounts for paying your premium in full. We have a policy for everything you need to insure, including your auto, home, life, motorcycle, camper, boat, rental property, vacant property, and even your business.
3. With every policy you get me as your Farmers Agent – free. I am an insurance professional who provides personalized service. I'm here to help you understand your options and provide you with information to help you make the best decisions for your family.
Those are three great reasons to give me a call. On top of all that you could save some money. On average, my clients save over $600 a year when they switch to Farmers.
Still not convinced? Check out my website, and you'll see why you should call me:
{Link}
Thank you for all you do.
NAME
Insurance and Financial Services Agent
Subject: MSU Spartans - Thank You for Taking Care of the Terrapins
Body:
Hi {Name},
As a Big Ten football fan, a big thank you to you and the Spartans for handling Maryland last weekend. The newbies were getting a big head in their first year with us after the win against Penn State (I’m a PSU grad, needless to say it’s been a rough year of football).
The real reason I wanted to reach out was to find some time to discuss talent acquisition at Great Lakes Caring. We have partnered with other large organizations, including many in the healthcare industry, to streamline their practices in relation to sourcing, SEO, talent communities, passive candidates, leveraging social media, background/drug screening, e-I9s, and tax credits. I would like to share these best practices with you but also learn where your focus areas are and what initiatives you are currently working on.
Would you have any time before the holiday to hop on a brief call? I included a short video below for you to watch when you have a chance. (6 minutes)
{VIDEO}
Body:
I work with multifamily and commercial office clients to help them create best in class exercise environments.
Great group fitness made easy.
You can deliver a much different and diverse exercise experience, even with the demanding schedules of your residents and tenants. They love our system.
If you are the appropriate person to speak with, what does your calendar look like?
If not, who do you recommend I talk to?
Regards,
Name
FIRST EMAIL HEADER
Subject: Appropriate person
Body:
Hi {Name},
I’m hoping you can connect me with the appropriate person at {company} who is responsible for digital customer engagement. If it makes sense to talk, how does your calendar look?
Our platform is enabling banks to acquire new customers and cross-sell their products by quickly transforming all their account opening and loan applications into omni-channel, mobile-responsive experiences.
It’s a low-code environment that put control of the customer experience in the hands of your non-IT people, who can launch new products in days rather than the months it takes traditional IT/web dev resources and optimize completion rates through analytics and A/B testing. ← I sometimes don’t include this. It depends on their LinkedIn profile. If I know it will speak the them, I include it. If I’m not sure, I leave it out.
For clients like Citi and Capital One, we have:
- Elevated application completion rates from 35% to 49.5% in five weeks
- Provided an effective lead gen and cross-selling tool
- Improved the KPI’s of the digital sales teams
If you are the appropriate person, what does your calendar look like? If not, who do you recommend I talk with?
NAME
Website: {Link}
Direct: {Phone}
SECOND EMAIL HEADER
Subject: RE: Appropriate person
Body:
Hi {Name},
I understand you’re super-busy, but I wanted to see if you had a chance to review my earlier email (below). Please let me know if it makes sense to schedule a quick intro call.
Warmly,
NAME
Subject line: I Doubled Hyperion Financial’s response rate, what can I do for you?
Body:
Hello {Name},
Hyperion Financial hired me to rewrite one of their landing pages and I more than doubled their response rate! My landing page became their control over a year ago and has not been beaten since.
I was looking at your company and I was very impressed by your marketing material however I had a few ideas on some new concepts that could increase your response rate.
I have 5 years experience working as a direct response copywriter and 15 years in the field of psychology. I have created several other successful direct response-marketing campaigns aside from Hyperion Financial. I have also written marketing material for Coverage Inc., AARP and Hidden Wall Street Stocks just to name a few.
If you are interested in discussing how I can help you with your marketing efforts feel free to contact me.
I know that finding copywriters that can write and act professionally can be difficult. I can help you with that problem. Call or email me today and I can help make your marketing headache easier to deal with.
I look forward to speaking to you soon.
(contact link below)
Subject: What is your strategic competitive advantage?
Body:
I work with many facilities maintenance and property management companies all over the United States, including CBRE, ServiceMaster, DTZ/UGL, ABM, TEMCO, and others. I also work with many smaller companies, but they all have a similar challenge.
Finding a compelling strategic competitive advantage!
Most of these companies rely on large vendor networks to perform the day to day jobs covered by a wide variety of trades, including HVAC, Electrical, Plumbing, Janitorial, Handyman, etc. Having a large network of vendors is important, but in 2014, is it really a strategic competitive advantage?
When I started my business career in the 1980’s, my first sales mentors had a large Rolodex on their desk. It was their competitive advantage. Today, no one born after 1980 even knows what a Rolodex is. That’s because technology changed the game.
Technology is changing the game for facilities maintenance companies today. It is no longer enough to have a large list of vendor contacts as technology has made it too easy for your competitors to find them. So what is the difference maker today?
I have some ideas on this and would be happy to share them with you. Hint: it’s all about Big Data.
Are you are interested in learning more? My contact information is below, I would love to hear from you.
All the best,
NAME
Subject: Referral from Charles {Last Name}
Hi {NAME},
Charles {Last Name} suggested we connect.
I’d like to learn about your business to understand if our bid/buy system can help you with your print buying (POP, marketing collateral and stationery).
If it makes sense to talk, can you chat 12/15 at 9am MST?
If not, who is the appropriate contact?
Thanks,
NAME
Body:
Hello Name,
I am writing in hopes of finding the appropriate person at [company name] who oversees your resident and team member survey process. Can you lead me in the right direction? Sensight Surveys is dedicated to helping senior living companies identify and act on opportunities to delight and retain their residents and staff, build positive word of mouth, and grow occupancy. Our client list includes company A, company B, company C, and others.
Let me know if it makes sense to connect with the appropriate person in your organization.
Thanks and Best Regards,
NAME
PHONE
EMAIL
LINK
TITLE
Here is my typical email to the appropriate person once they are identified:
Hello Name,
[Boss’ name] is sending me to you as the person who oversees the resident and team member survey process for [company name]. Sensight Surveys is dedicated to helping senior living companies identify and act on opportunities to delight and retain their residents and staff, build positive word of mouth, and grow occupancy. Our client list includes company A, company B, company C, and others.
Please let me know if it makes sense to talk, and if so what your calendar looks like. I am excited to share what we are doing to serve senior living companies with multiple locations.
Thanks and Best Regards,
NAME
PHONE
EMAIL
LINK
TITLE
{NAME},
In researching your website I found that your business is not discoverable on the first <#con_1227> pages in the search engines when a typical keyword search is performed. This results is lost business to your competitors.
In my work with other businesses in the <#con_1223> industry, we created a strong search engine presence resulting in more visibility and more leads being generated from their website.
In fact, a recent client had an existing site that was about 5 years old, they had absolutely no visibility in the search engines – they could not be found when searching for competitive terms. In less than 60 days, they ranked at #8 on Google, #11 on Yahoo, and #12 on Bing. See actual results here.
It will take less than 20 minutes to show you how you can become discoverable and to stop losing business to your competitors. I will call you to schedule an appointment.
NAME
PHONE
EMAIL
LINK
Dear Dr. {NAME},
I trust this message finds you well. I am writing in order to present to you DentProc as a potentially better solution for your clinic dental supplies purchasing process.
In our experience, most dental clinics struggle with the process of effectively purchasing dental supplies: having to go through the time-consuming hassle of searching for the right products across many different distributors, negotiating better prices, following up to ensure a timely delivery and managing payment administration.
In DentProc as a healthcare management consultancy, we have helped dental clinics purchase their preferred supplies and equipment by negotiating significant discounts due to our group buying purchasing power and therefore save them money. Moreover, we help clinics save time in following up with distributors and payment administration, so that they can focus on more productive activities.
We are confident that we can also reduce your clinics’ supply expenditure, while still sourcing your preferred brands. Our ordering process is very simple and you would be placing your orders in one email while we would follow it up until you receive your supplies, providing you with one monthly invoice. Please find attached a sample price analysis we would provide to you upon your order.
These services come at no cost and risk for you and it would be great if we can set up a time to meet in order to ask you couple of questions regarding your purchasing practices and see if we can help your clinic too. Please let us know what time is good for you to meet.
Thank you in advance,
NAME
Please allow me a few moments so that I may introduce myself and my new motel consulting service. I was General Manager with Red Roof Inns in Tampa, Speedway (Indiana), West Palm Beach for a total of four years before being promoted to the Corporate Office as Director of Revenue Management, Director of Operations Analysis, and Director of Procurement. Again, I do not work for the Exit Guide…just a big fan of the business the coupons may bring to a motel.
Over my 20+ year career, using data-based reasoning, I have tried many strategies…some failed; but many more were profitable for the business. Since you have a motel which is currently advertising in the exit guide coupon books….I’d like to share a strategy which was wildly successful…so much so, that when I was promoted from property GM to Corporate Director of Revenue Management, took the strategy nationally and generated over 162,000 incremental
room nights and $4million in new revenue.
In my current dual role as a networker seeking a position, and hotel consultant, I’d like to work with you and show you how to use the strategy to your motel’s advantage; my fee is simple, 10% of all room revenue generated by this strategy. Of course, if no room revenue generated, my fee is $0.
I believe in results oriented compensation. Please contact me at {EMAIL} ; please use EXIT in the subject line and let’s get to work exceeding your budget. When you contact me, indicate your acceptance of my fee; I’d rather not have to write a contract…I would rather trust the fine people I work with.
The subject line: We can help your employees improve their English
Body:
Hello,
We are a partnership of online English teachers located locally in Monterrey, NL, the San Antonio, TX area and New York City. We would like the opportunity to support your employees with one-on one or small group online English lessons through Skype and Google Hangouts as well as face to face locally. Non-native English speakers often struggle with their English skills which impedes their confidence in their professional lives, and we thought we might help with this.
Regarding online lesson taking, it’s a useful solution for people who are busy yet need to improve their English skills. It’s also very convenient because it can be done in the comfort of the student’s home or on the go with a mobile device.
If you believe that your employees need help with learning or improving their English, please contact me directly at dzinateachesenglish@gmail.com or through one of our websites below. In the meantime, take a look at our websites so you can get to know us better.
{LINK1}
{LINK2}
{LINK3}
Thank you for your time,
NAME
Hi {Name},
I spoke with {name} this morning and she referred me over to you.
I’m from a local network integrator here in San Diego called VectorUSA, and I wanted to introduce myself as I’ve been assigned to your account, so I just wanted to reach out...
I’m sure you have vendors that you work with, but I just wanted to see if I could get set up as a secondary vendor and also if I might be able to drop by in the next week or so to shake your hand and drop off a capabilities package.
Just an FYI- we specialize in everything from surveillance, wireless, cabling, switching and routing.
Please let me know if there is a time that works for you, and I’ll set up a quick introduction.
Thanks,
NAME
NAME
PHONE
EMAIL
LINK
Here's a bunch of emails that can use some work. See if some of them look familiar: