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The 12 Best Copywriting Books & Courses (to help you become a better copywriter)

Copywriting Books

 

You've just discovered copywriting and want to get better.  GOOD.  Well here's my top advice and books for getting better at copywriting. These copywriting books are ranked in the order you should get them:

Copywriting-books-guides (1).png

 

Let's go through each of them and discuss:
• What I love about the book
• What skills you'll learn from the book
• Who it's for (beginner or experienced writers)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Here's a helpful list of all the books and courses mentioned:

Book Author Price Level
The Boron Letters Gary Halbert Free online Beginner
Adweek Copywriting Handbook Joseph Sugarman $16 Beginner
Ogilvy on Advertising David Ogilvy $19 Beginner
Getting Everything You Can Out of All You’ve Got Jay Abraham $11 Medium
This Book Will Teach You How To Write Better Neville Medhora $5 Beginner
Save The Cat Blake Snyder $16 Medium
A Whack on the Side of the Head Roger Von Oech $13 Beginner
Breakthrough Advertising Eugene Schwartz $249 Advanced
How To Make Maximum Money In Minimum Time Gary Halbert $20 Beginner
Free Copywriting Guides Neville Medhora Free Beginner
The Copywriting Course Neville Medhora Monthly Pay Beginner
Free Freelance Writing Course Neville Medhora Free Beginner

 

Copywriting Book Recommendations Video:

 

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The S.T.U.P.I.D. Email (Friday April 15th, 2022)

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday April 15th, 2022. Hope you like it 🙂

 

🎤 Listen to this email here:

 

 

Swipe:

Can you spot the "Social Proof" in this Canada Dry Water ad?

canada-dry-ad.jpg

They use "number proof" to show off how popular their product is by saying "Over 900,000,000 highballs were made with Canada Dry Water last year."

image.jpeg

Social Proof takes many forms, and using big numbers like this one is always a classic!

 

 

Thought:

If I write one blog post, it often "cascades" down into many pieces of content. Almost every time it goes like this:

image.png

For example:

 

I wrote a blog post on building a weekly newsletter:

blog-newsletter-post.webp

arrow-red-black-down.png

Which turned into a YouTube video script:

how-to-build-a-newsletter-image.webp

arrow-red-black-down.png

Which turned into social media posts:

content-to-social-media-posts.webp

I call this "Cascading Content."

For me my "Cascading Content" is a strong blog post, and from there I can make multiple pieces from it.

 

 

Uplifting:

In the TV show Seinfeld, there's an episode called "The Opposite" where George Costanza is at a low point in his life, and decides to do everything "The Opposite."

It ends up working out amazing for him....

image.jpeg

When George decides to do the opposite, Jerry says a sentence that's designed to mock George, but is rather profound:

"If every instinct you have is wrong, then the opposite would have to be right." - @JerrySeinfeld

image.jpeg

George's first "opposite" moment is when a beautiful woman is looking his way, and as usual...he does nothing.

He decides to do the opposite so he doesn't regret this moment.

He goes right up to her and says, "My name is George. I'm unemployed and I live with my parents." 😂

image.jpeg

In this sentence he immediately revealed his deepest insecurities right up front, with zero lying or embellishing of the truth.

Much to George's surprise the woman responds very positively.

image.jpeg

George's next "opposite moment" comes when two men sitting behind him are disturbing a whole movie theater.

Normally George would cower away and just accept this fate, but he does the opposite and scolds the men for being loud, to which he receives a round of applause!

image.jpeg

George's final "opposite moment" is when he lands an interview with the New York Yankee's baseball team.

Instead of being polite to his future boss, he passionately lashes out against him and saying he's reduced the Yankee's to a laughing stock.

George instantly gets hired!

email

While Season 5 Episode 21 of Seinfeld is fictional, the lesson of "doing the opposite" is real.

If something isn't working, can you try the opposite?

Doing the opposite often feels foolish, takes courage, and maybe even involves some stupidity.

But the reward can be great.

image.jpeg

Try the opposite.

image.png

You can watch "The Opposite" episode on NetFlix.

 

 

Picture:

Before Facebook allowed you to post pictures on the wall, people would post "ASCII Art" which was pictures made out of text, like this:

image.jpeg

I still use a form of Ascii Art in my writing in the form of bullet points sorted by length, like this:

image.gif

 

See how organizing that bullet point list makes it slightly more interesting?

image.png

 

 

Interesting:

Did you know you can edit any website with this little Javascript trick:

Create a bookmark in your browser with this code as the URL:

javascript:document.body.contentEditable = 'true'; document.designMode='on'; void 0

Just click that bookmark and you can edit text on any page!

edit-any-website.gif

 

Here's an example of me going to the Tesla website and editing the headline to my liking:

tesla-website-headline-edit.gif

 

Let's make some fake news on The New York Times using this little Javascript trick!

Nev-will-not-join-twitter-board-article-fake-news.gif

I can "mockup" Twitter profiles using this trick also. Here I improve upon my friend Noah Kagan's profile!

noah-twitter-profile-edit-funny.gif

You can see this trick in action in this quick little video I made:

I personally use this Javascript for:
 Showing clients what copy would look like.
 Seeing what minor webpage edits would look like.
 Removing images or elements from a page quickly.
 While reviewing someone’s website, just start changing the page up live so they can see it.

Copy and Paste the Javascript code into your own browser right from this post: https://copywritingcourse.com/blogs/34-edit-any-website-free-tool/

 

 

Drawing:

There's so many ways to spread your message at scale these days, it's almost confusing which social network to focus on:

eyes-moving-social-media.gif

Here's 3 questions to ask that'll help you decide which to focus on:

#1.) What channels do I have a natural advantage?
#2.) Will I enjoy spending 1-3 years of time on this platform?
#3.) What main channel helps me create "cascading content"?

I'm currently writing a blog post about this, and will share it here shortly 🙂

 

 

 

Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - 
CopywritingCourse.com | @NevMed

nev-head.webp

 

Edit Any Website (free tool)

This is how you can edit any website directly from your browser:

Step 1.) Highlight the text in the blue box:

javascript:document.body.contentEditable = 'true'; document.designMode='on'; void 0

Step 2.) Drag the highlighted text into your bookmarks bar.

Step 3.) Click the icon whenever you want to edit any page!

 

Try it for yourself:

Click this link, and instantly you'll be able to edit the text on this page from your browser. Reload the page if you want to quit editing.

edit-website-gif.gif

There's a bunch of useful AND silly uses for this little editing hack!

 

A Helpful Use Case:

If you're a copywriter doing consulting session with a client, you can edit their page live to show them how it will look:

Before and After Editing Webpage

 

A Fun Use Case:

Make your bank balance look super huge! Move over Bill Gates, my BankOfAmerica account now has billions of dollars:

Edited bank account balance

This helpful little bookmark has been extremely useful for me through the years, hope you enjoy it too!

 

Watch video of this trick in action:

 

Sincerely,
Neville N. Medhora

P.S. Let me know if this tool is helpful, and how you use it!

 

P.S. If you liked this cool editing hack, consider signing up to my newsletter.  When you do:

  • Email 1: An email called "This email will show you how to write better" will show up.
  • Email 2: An email showing you my favorite subject line tricks.
  • Email 3: An email showing tactics to make sure people pay attention to what you're selling.
  • ...then I send out about 2 emails per week, all with by best material in marketing.  Most of this will not be posted on the blog, only through email.

I pride myself on making my email newsletter like a completely free education in copy.

Every single email has a one-click-unsubscribe button at the bottom, so if you want me to stop emailing you, just hit the button and you'll never hear from me again. I'd love for you to join. Just enter your email address and click the button subscribe.

 

The S.T.U.P.I.D. Email (04-08-2022)

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

 

🎤 Listen to this email here:

 

Swipe:

Heh....do you think the write of this ad knew what he was doing?? 😏

dodge-vintage-ad.png

I also love that the yellow truck is actually called the "Macho Power Wagon" 😂

 

 

Thought:

Sam Altman (who runs OpenAI) recently showcased an AI tool that takes written descriptions and generates pictures of them called Dall-E 2.

Checkout some of the user suggestions he typed into Dall-E 2, and the resulting pictures:

rabbit-detective.webp


dino-trucks.jpg


solar-panel-wind-turbines-ai-image.jpg


cat-meditating-ai-image.jpg


rabbits-collage-ai-image.webp

These types of AI tools are amazing for writers such as myself who like using a lot of images.

The reason is images often take waayyyy more time than writing. Having a cool "AI imaging assistant" could make our writing and videos far more engaging by cutting down the time it takes to make imagery!

 

 

Uplifting:

Now I just blabbed on about how awesome images are, but I follow this huge Instagram account called "When Where What Austin" that does the opposite.

They primarily posts text on a blue square for all their posts and stories.

A typical post looks like:

when-where-what-austin.webp

This easy format has really caught on, so all their posts are like this:

when-where-what-austin-format.webp

It's so funny how this format became iconic, and now people know it as "that blue square account."

 

 

Picture:

I'm a huge proponent of "co-working" because I work much harder when I THINK someone is looking at my screen.

typing-gif.gif

If you weren't looking over my shoulder in this picture I'd be goofing off)!

However I did a Twitter Poll and 80% of people said they prefer writing alone:

working-alone-or-coworking-poll.webp

I'm fine with writing alone OR writing around people....but I'm personally 10x likely to output more work if I think someone is around.

 

 

Interesting:

I was just on the My First Million Podcast talking about writing/creativity/happiness with Sam Parr.

sam-parr-workout.jpg

We covered topics like:

  • When copywriting started to click for me.
  • Biggest mistakes in copywriting that people make.
  • Are people born creative or is it learned? (Hint: A bit of both)
  • My decision to die at 85 on Nov 17th, 2067
  • Living next door to your best friend

Listen on the blog.
Listen on Apple Podcast.
Listen on YouTube.

 

 

Drawing:

Throughout most of modern human history the written word was the only way to scale your communication.

But as time has gone on, especially after the internet, the amount of ways to spread a message at scale has gone up exponentially:

sending-messages-over-time.png

In the year 2022 we have TONS of free ways to potentially scale a message to nearly the entire human race:
• Twitter
• YouTube
• Tik Tok
• FB
• Instagram
• Blogs
• Media Companies
• Podcasts
• Email
• Short videos
• Images
• So many more ways...

Kinda neat!

 

 

Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed

nev-head.webp

My First Million Podcast Interview with Neville Medhora and Sam Parr

I was recently interviewed on the My First Million Podcast, you can listen here:

We talked about a bunch of things:

  • When copywriting started to click for me.
  • Biggest mistakes in copywriting that people make.
  • Are people born creative or is it learned? (Hint: A bit of both)
  • My decision to die at 85 on Nov 17th, 2067
  • Living next door to your best friend

This is a gigantic podcast run by my friend (and Copywriting Course member) @Sam Parr. This podcast is consistently one of the top 10 business podcasts out there, and I'm always surprised by the sheer number of people who tell me they listen to it! 

• Listen on Apple here
• Watch on YouTube here
Read show notes here

The S.T.U.P.I.D. Email (04-01-2022)

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday April 1st, 2022. Hope you like it 🙂

 

🎤 Listen to this email here:

 

Swipe:

This is a 1991 ad for a shoe called The "Nike Air Huarache"

nike-ad.png

The headline does a good job of conveying this shoe was designed to conform to your foot with the help of a strapping mechanism.

It's been about 40 years since it's release, and Nike recently re-released this classic shoe in 2022!

 

 

 

Thought:

This slide from ARK Investments shows a chart of how they think about the price of Bitcoin in around 10 years:

bitcoin-graph.webp

The thing I like about the slide is how they breakdown their price expectations with this color coded chart:

bitcoin-graph-2.webp

While I'm not commenting on the validity of this claim, it's cool to see how they broke it down in this chart using numbers from the real world.

 

 

 

Uplifting:

In the mail the other day I got this cool light-up sign. It didn't include any info on who it was from, so I turned to Twitter to figure out who sent it:

nevs-gym-sign.jpg

Turns out it was my friend Adam Gilbert from MyBodyTutor (who I use for tracking my food) who sent it!

It's a neat light up sign for my garage gym. I hung it up, check it out:

nevs-gym-sign2.jpg

 

 

 

Picture:

I often dogsit friends dogs, but I am now officially "The Dogfather" of the two dogs on the left (Hugsy & CJ) 😂

dog-sitter.jpg

When I say "officially," I mean there's an actual legal document that states that I am their "Dog Father" 😂

dog-agreement.jpg

So I'm taking care of these pups all week while the owners have a baby.

I'm making sure they get plenty of exercise:

gym-dogs.jpg

Hugsy makes lots of goofy faces:

hugsy-image.jpg

Also the dogs have won a Paw-litzer Prize 😂

dog-movie-image.PNG

 

Interesting:

This is a neat "anti-ad" I saw on Instagram trying to recruit salespeople to come work for this company:

It says:
"We don't do catchy ads. We just produce numbers. Come make $100k your first year selling solar."

solar-panel--ad.jpg

They are trying to recruit salespeople who just wanna hit their numbers, so this ad plays in perfectly to that!

 

 

 

Drawing:

This is a concept I've liked for a long time: Concentrating more on your "Circle Of Influence."

Circle of Control: Things you can fully control. Focus on these most.

Circle of Influence: Things you can have an impact on but can't fully control.

External Circle: Things you can't control, and therefore shouldn't think about too much.

circle-of-incluence.png

I've seen many versions of this around the web, and I always have liked the sentiment it portrays:

circle-of-concern.jpg

circle-of-concern-control.jpg

model-of-proactivity.jpg

 

 

 

Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - 
CopywritingCourse.com | @NevMe

email

 

The S.T.U.P.I.D. Email (03-25-2022)

🎤 Listen to this email here:

 

 

Swipe:

Good copy doesn’t always have to be complicated to be good. This simple rolling advertisement drove by me and did great!

Alright alright alright 😏

longbranch-ad.jpg

 

 

 

Thought:

This is an interesting breakdown of what brands are owned by which company:

image.jpeg

1.) This is a cool way to display this information.

2.) I never thought about how much consolidation of brands there was in a grocery store.

3.) These 11 companies own 80% of the brands in major grocery stores 🤯

 

The image reminds me of this also:

image.jpeg

 

 

Uplifting:

This past weekend was "Holi" which is an Indian festival of color....and it's always a fun holiday.

Me and some friends did a small Holi get together where you hangout, eat, and then throw color at each other!

Everyone gets all dirty like this:

image.jpeg

image.jpeg

You can even fill a bucket with water and mix in a bunch of the powdered color and squirt it at people 😎

image.jpeg

 

 

 

Picture:

Two cool pieces of wall art in my house are these photographs of deconstructed typewriters by Todd McLellan:

image.png

 

This same guy does other "deconstructed" prints that I've always found to be really cool looking:

image.png

 

 

 

 

Interesting:

I recently watched the documentary "Street Gang" about the making of Sesame Street:

It was interesting to find out the "Muppets" segments were only a small part of the original show, and the rest was human actors on their street set:

image.jpeg

However they did test audiences with kids, and all the kids ALWAYS WANTED MUPPETS, so they changed the whole to show to always have Muppets with actors!

image.jpeg

Previous children's shows on TV in the 60's were just disguised advertisements for cereals and toys, and weren't considered very educational.

For example they would tell kids on the children's shows, "Make sure to tell your parents you want TOOTSIE ROLLS!!"

image.jpeg

To make TV educational and have a real impact, Sesame Street hired educators AND comedy writers to create sketches that were funny and entertaining...but every single one taught something useful:

• A letter
• A number
• A concept
• A song

Also during their testing they found if parents watched Sesame Street with their kids....the kids learned more.

So they made a huge effort to make the show entertaining for adults as well!

image.jpeg

 

 

Drawing:

I like this concept called, "Win, Win, Win."

image.jpeg

It's where you think, "How can I make EVERYONE win here?"


Here's an example:
I was struggling with getting people to participate in our early community. But I thought of it from the customer's point of view:

They spend a ton of time on my platform.
They make my platform better.
They pay me.

In a sense, I was winning more than them.

So I decided to flip it around where I get benefit from the community, but THEY also get tons of benefits! So we added a feature where we review all their copy, no matter what they post.

This was a huge benefit for the customer.
This was a huge benefit for the community.
This was a huge benefit for me.

Everyone was a winner!

It ended up becoming the primary motivation for people to join the community.

 

 

 

 

Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora - CopywritingCourse.com
 | @NevMed

email

 

 

How To Build A Weekly Newsletter

 

🎤 Listen to this email here:

 

Hi I'm Neville, I run a company called Copywriting Course, and every week I send out a weekly newsletter on Friday's called "The S.T.U.P.I.D. Email."

It's an email with 5 sections and looks like this:

email.webp

This email keeps our subscribers engaged, and we occasionally sell products through it. Here's some stats:

⇨ 50,000 people have opted in.
⇨ 28% to 32% open rates.
⇨ 600 to 3,000 clicks per email.
⇨ 30 min to 2 hours creation time per week.
⇨ 7am on Friday's send time.

I'm going to show you how I make it every week using an email sending service called ConvertKit.

Whether you're TheHustle, The Skimm, or AppSumo....this is how you will create and send a newsletter.
Here's the whole process in a nutshell:

break.webp

Step 1.) I Collect & Create Content

If you want to send out a weekly newsletter full of tips and tricks and cool stuff for your audiences, you're going to constantly be on the lookout for stuff to send.

I have tons of sources I compile this information from:
⇨ My personal Swipe File of ideas
⇨ While scrolling social media
⇨ Creating my own drawings or content
⇨ My personal photo roll on my phone
⇨ While watching YouTube
⇨ Browsing Instagram
⇨ Cool things I read in books
Reddit, Digg, Twitter
⇨ My blog archives

These are all sources I'll peruse on the regular, and if I spot something interesting I'll jot it down in Apple Notes or take a screenshot. 
For example, here's a bunch of raw screenshots and ideas that I had collected in my phone and notes over the week: 

ConvertKit (4).png

Out of all this raw information I'll pick & choose which to put into the newsletter in the next step...

 

Step 2.) I compile the newsletter

Since I send out my S.T.U.P.I.D. Email on Friday mornings, my job for Thursday is to fill out a template I have loaded up in ConvertKit that looks like this:

Swipe: A "swipe file" from my archive.
Thought: A fun thought or something I discovered.
Uplifting: Something uplifting.
Interesting: Something interesting I found.
Drawing: A drawing from my archives.

stupid-email-template.jpg

 

Now all I have to do is sift through my notes, social media, and screenshots to fill in each section! 

If I do a great job during the week searching & saving cool stuff, this process goes by very quickly. 

If I have very little to put in the email, this can take hours.

 

My newsletters are usually very image heavy, but thankfully ConvertKit has extremely easy image editing and markup. 
Let's say I have an old ad like this I want to share with my newsletter audience:

noodles-ad.jpg

...I can quickly highlight specific parts of the ad right from the ConvertKit Editor, like drawing attention to a headline. Without ever leaving ConvertKit for a photo editing program I can do callouts like this:

noodles-ad-convertkit-editor-callouts.jpg

As a person who includes up to 20 images per email, I can’t tell you how much time this saves!

In fact it makes my emails BETTER because I can spend more time marking up images for the audience, and less time boringly copy/pasting files back-n-forth from different photo editing programs.

 

Step 3.) I schedule it for Friday

I auto-schedule my Friday S.T.U.P.I.D. Email for around 7am. So when I finish the email on Thursday evening, I go into ConvertKit and schedule it for the next morning:

schedule-email-for-friday.jpg

I hate waking up early....so while I'm fast asleep at 7am on Friday morning....

sleeping-nev-and-poe.jpg

….ConvertKit is diligently sending out my email to 50,000 people!

 

Here’s the results from weekly emails:

stupid-email-results.jpg

Recipients: ~50,000
Open Rate: Between 28% and 32% every week
Clicks: .5% to 2% (sometimes not many links to click on)
Unsubscribes: 60 to 95 per email

A HUGE benefit of doing a weekly email is getting sponsorships and making sales of your own products. 

I've accepted sponsorship money in exchange for a blurb about a company in the email, and also have sold my own products through there. 

 

Growing the email list:

So before you can send out your newsletter you have to have an audience.

The way I've built The S.T.U.P.I.D. Email newsletter is by attaching a ConvertKit email signup at the bottom of my blog posts, like this:

signup-form-2.PNG

When someone enters their email address it automatically signs them up for the weekly newsletter.


I also have a page called CopywritingCourse.com/newsletter where people can signup for my full email list.
That page looks like this:

mae-your-inbox-smile.jpg

It's just an embedded ConvertKit signup form, and it even has this cool GIF graphic on it 😂

background-2.gif

 

 

Creating an email newsletter steps:

Here's the quick breakdown of how a weekly newsletter is created every single week:

email-newsletter-steps.jpg

 

Create A Newsletter Q&A:

Q: Patricia - @Shewrites
Please include a sneak peek into the research process for newsletter + The content breakdown strategy

A: Basically I try to post to Twitter throughout the week, and use Reddit, Digg, Twitter, SwipeFile.com, our members area and more as places to look for cool things. Also if I see a cool billboard out on the street I'll snap a pic, or get an interesting piece of mail.


Q: Bastian W. Harbo - @autotrader87
Say you have 10 ideas for your next weekly edition.

How do you select which to include, and how, if ever, do you portion out the ones that didn't make this week, over the next editions.

A: Knowing this is my job as a content curator. Sometimes I will drop 10 items into the newsletter, and just start scratching off items that are "Ok but not great."


Q: Nick Moussoulis - @nikmoussou
How do you hold yourself accountable every on doing it every week? That's my biggest struggle 🙂

A: This is a huge problem! I mention to someone at my company to make sure I have the STUPID email ready by Thursday evening, and that helps keep me accountable. There's been more than a few times I'll get a Slack message at 10pm on Thursday saying "is it done?" and I'll realized I've totally forgot to write it!


Q: Div Sharma - @itsdivsharma
How do you grow your list when you’re just starting out? What’s the best way?

A: This part will take some time and dedication:
0-100 members: Post on your own social media to friends/fam, and also any groups you're part of.
100 - 1,000 members: Consistently pushing our great emails and promoting snippets of content on social. Being part of groups.
1,000 - 10,000 members: Posting on your own website. Have an email signup form.


Q: Rohit Kumar - @rohitkumar_co
Why choose a weekly newsletter and not bi-weekly or monthly?

A: Weekly newsletters are the most popular and easy to understand "Oh every Friday I'll look for it!" However you must be able to fill a full newsletter every week. I chose weekly because in a week I generally find enough cool stuff on the internet or post enough on social media to fill an entire newsletter. Some weeks are harder than others for sure, but generally once a week I can find around 5 cool things to send out. So weekly is my email cadence!


Q: Mauro Paravano - @maurorpv
I wonder, have you done any research on paid/subscription based newsletters? Are they still a thing? I guess is kinda weird since it’s also hard to prevent someone from forwarding that content; anyway just figured to ask you.

A: Yes! Stuff like Trends.co is a paid newsletter, but generally you must first have an audience to create a paid newsletter. SubStack is exactly this, and many of the people who start a newsletter quit after 3 months, realizing creating extremely good content consistently that people will pay for is difficult.


Q: Matthew Q. Nguyen - @Mqnguyen004
Do you recommend starting through things like MailChimp? Or would you suggest someone going all in and hopefully get enough to monetize a little?

A: Any email service is fine to start off with, they all have their quirks, but by far the easiest to use with the fewest quirks is ConvertKit. I would start off small with a free trial on ConvertKit, then move up the pricing scale if your newsletter takes off.


Q: Jesse Brede - @jessebrede
What’s your preferred ESP and why? If you could go back and do it all over, what’s something you would change? Was there any inflection points? Is it week by week or do you do batches? How long does it generally take you?

A: ConvertKit! I've been through every damn email service out there, and was on InfusionSoft for years, but have never been happier with one than ConvertKit. Sometimes things that should be simple on mail services like creating an autoresponder are unnecessarily hard...ConvertKit just makes it dead simple and that's what I like.


Q: Shreya Sparkles - @shreyabadonia
Would like to know how much time you spend on planning, writing and in drawing.

A: I basically screw around reading the internet, posting on social media, and browsing my own interests all week, then spend between 30 minutes and 2 hours creating the STUPID email.


Q: John Small Mountain - @johnsmallmtn
How do I remove the feeling of feeling like I need a format to start?

A: Take your last 10 social media posts, dump them into an email or blog posts, and see if you can find a certain trend or common thread through them. Mine interests happen to be old ads, marketing tactics, copy etc....so that became the format for my emails.


Q: Topher Hammond - @topher_hammond
What are some of the systems that you have in place now that have exponentially released the amount of time you need to invest in putting the newsletter together each week?

A: Having a template and format help big time! Since I know the format is:
Swipe
Thought
Uplifting
Interesting
Drawing
....I can work backwards throughout the week to look for content that fits that template.


Q: Matt Boyce - @Boyceterous40
Do you do any segmentation or personalization? Or just 1 big newsletter to everyone? Also, I would love your tech stack.

A: 1 big newsletter. Unless you have 100,000+ people on your list you generally don't need to segment much (obviously some exceptions). But if you start segmenting, you are now managing multiple lists. A better method is to tag people as necessary, then if you need to target specific people, you can email by their tags, not a whole different list.

 

Sincerely, 
Neville Medhora

 

P.S. What are the newsletters that you regularly read??
Lemme know in the comments!

Moving from Wordpress to Forum-only (I explain why)!

So the CopywritingCourse.com blog is moving from trusty old Wordpress, to our blog software (Invision Community). 

Here's the thing: Invision Community isn't as good as Wordpress for blog posts. 

But we're moving forward with this because the forum because Wordpress is still very Web 1.0 compared to social media platforms.

Wordpress Publishing:
Write thing ➡ Publish ➡ Send out to email ➡ Send out to social

Social Media Publishing: 
Write thing ➡ Publish ➡ Automatically gets shown ➡ Encourages social activity.

If you post on a blog, and want people to see it, you have to email them or post on social media. 

This is the same method used to publish in 1998 and hasn't changed 😳

However things like Facebook and Twitter are basically blogs, but have SO MANY MORE benefits such as better commenting, easier posting, people get notified when you post, and it's inherently social!

I'm going to do a little experiment this month to see if I can merge these qualities:

We are going to fully switch over Copywriting Course this month to a "forum style" site!

What this means for members:
➡ Only members can comment on public blog posts (good)!
➡ Member feedback and reviews will always be private (public can never see).
➡ This community will become even more interactive, which is far more fun and educational!
➡ Instead of members.CopywritingCourse.com you will now access everything right from CopywritingCourse.com

For the most part you won't notice much change! You might see some old content look funky for a bit, but all forum functionality will remain the same, and your content will stay private unless you comment on the public blog.

------------------------------------------------------------


Forums have what I call "Living Content" more than blogs which have "Static Content"

"Living Content" can be added to over time (like this forum or social media posts).  Also when more people interact with "Living Content" it becomes even more "alive" by getting pushed to the top of feeds. 


Static Content
Examples: Blogs, News Sites.
➡ Pro: Rank well in Google. 
➡ Pro: Standard way of publishing. 
➡ Pro: Protected from spam.
➡ Con: Not social.
➡ Con: Must post THEN drive traffic to it.
➡ Con: Stays the same over time.


Living Content
Examples: Twitter, Facebook, Reddit
➡ Pro: Inherently social.
➡ Pro: More interaction brings it to front.
➡ Pro: Can continuously add to it.
➡ Pro: More content output.
➡ Pro: Many top sites on planet like Twitter, Facebook, Reddit are Living Content.
➡ Pro: Can get advice from the crowd rather than just the author.
➡ Con: Can result in low quality content if not moderated correctly.
➡ Con: Need to fight against spam and low quality content.
➡ Con: Not very good platforms to build on.

 

This change might be small to some, but going from 'Static Content" to "Living Content" is huge!
Sincerely, 
Neville Medhora

The S.T.U.P.I.D. Email (02-11-2022)

🎤 Listen to this email here:

Swipe:

This is a cool ad for a “Genuine Bell” phone from 1983.

It uses “text and arrow markup” to showcase the features and benefits of their phone.

If I were copywriter of this ad I would’ve added stuff like:
• Lasts 3x longer than other phones
• Clearest sound of any phone
• Withstands heavy use

bell phone center ad 1983
 
 

Thought:

I was about to drink one of those 5 Hour Energy things this morning and thought I’d make it more fun by serving it cocktail style!

I used:
• 1 Five Hour Energy
• Angostura bitters
• Lime juice
• Mint
Then shook it up in a shaker with ice and garnished with mint leaves.

To be honest it wasn’t all that great, but I thought this was funny 🙂

5 hour energy cocktail
 
 

Uplifting:

This was a fun project that took several hours but was totally worth it:

Laying down gym mats in my garage!

When I workout in the garage I have to be EXTREMELY GENTLE when setting weights down because steel on concrete is no bueno.

My buddy Sam put gym mats down and it made the garage so much more useable as a gym:

 

So I ordered from the same company (American Floor Mats) some industrial gym mats to cover the floor:

gym floor mats

For some reason “gym mats” seem like they’d just be yoga mats or foam….but they weighed in at 700 lbs 😳

700lbs gym floor mats

You have to fine-tune the mats by cutting them to length with a utility knife:

cut gym floor mats

The end result looked great!

garage gym floor result 1
 
 

garage gym floor result 2

The garage is normally a place to store random crap and cars, but this has started to turn into another room I use all the time.

P.S. All the furniture in there got a second life since being banished from the main house 😂
 
 

Picture:

This Liquid Death (water brand) coffin was setup at a conference, and had Liquid Death water cans inside of a coffin with the quote “Murder Your Thirst” on it 😂

h/t @kevinleeme for spotting this.

liquid death show set up

The product is called “Liquid Death” so the whole coffin motif worked well and DEFINITELY stood out amongst all the booths.

Love the cleverness of this!
 
 

Interesting:

This was a cool Tweet I saw:

alex garcia marketing tweet

This is a great Tweet commenting on Good Copy vs Bad Copy:

Bad Marketing Copy:
– This is what I do
– This is what it does
– This is why it’s cool

Good Marketing Copy:
– This is what you’re facing
– This is how I can help you solve that
– This is what differentiates me
– This is why this product is right for you
– This is my promise

Credit: @alexgarcia_atx

If you notice the difference between the good and bad copy, it’s that the good copy gives more information about how a product/service would help the end user more.

alex garcia marketing tweet you highlighed
 
 

Drawing:

This drawing for a mens coat and gloves looks very elegant and clean. It looks extremely real, but ultimately is a drawing.

This is from the Spiegel Holiday Catalog in 1943, and I love the simplicity of the picture and the easy pricing.

These mailed catalogs were basically the 1940’s version of internet shopping.

Spiegel Holiday Catalog 1943
 
 
Hope you enjoyed these little tidbits, have a happy Friday!
Sincerely,
Neville Medhora – CopywritingCourse.com | @NevMed

triple-threat-neville-150x150.png

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