• 0:00:33: I used to be a day trader from 2002 to 2013, but markets changed and nobody makes money day trading. 
• 0:00:55: The only people making money day trading are market manipulators.
• 0:01:00: Neville tells his day trading story from college. 
• 0:01:55: In theory if you “buy low and sell high” you make money, so the appeal is real, but few succeed in this.
• 0:02:05: Day trading is you buy/sell in one day, also called short term trading or scalping. Now with high frequency algorithms the profits got competed away. The way to make money is swing trading or position trading a.k.a. Holding for longer periods of time. Even if you’re holding long positions you’re still a trader.
• 0:04:45: How the hell is a normal person supposed to learn this? Well…they don’t. 
• 0:05:50: Chris got started day trading young so he got an education young, but most don’t get that. 
• 0:06:10: In a previous generation your investing would be handled by the company you were with for decades. 
• 0:06:40: Many people with 401k’s will just have it sitting in cash because they don’t know what to invest in. 
• 0:07:02: I’ve talked to very smart people and they don’t understand the concept of inflation.
• 0:07:29: Everybody doesn’t need to be a professional investor, but if you want to be financially free it’s your duty to learn the basics.
• 0:08:22: I think I’ve made more from investing than business with this simple portfolio called “My Inflation Protection Kit.” This simple Tweet is my same play for the last 10 years. 
• 0:09:09: Warren Buffett just recommends SPY or VOO and buy that dollar cost averaged every month and holding it forever. 
• 0:11:06: The basic level is DCA an S&P 500 index, or the next level is trying to think about what stock or crypto will go up in the long run. 
• 0:12:08: Neville: The best thing I ever did in college way try day trading. I learned so much valuable advice in this era and made small mistakes before I made any real money. 
• 0:13:40: The typical exaggerated headline is like: [Asset] Goes [Up/Down] For [Reason]. Like: “Tesla Went Down Because Elon Sneezed on SNL”
• 0:14:19: Neville’s story about how he made his first big win buying Dynegy after the Enron scandal because he actually read the investor report vs listening to the news headlines. 
• 0:16:15: His wife Nikki trades retail stocks by reading financials then buying when overreactions happen like this LuLu Lemon case. 
• 0:17:02: Buying BitCoin when no one is talking about it was the move. Going against the crowd is often when to buy/sell.
• 0:17:38: BitCoin is the most emotionally driven asset I’ve ever seen, but the cool thing is it starts the conversation of “What exactly is money? What is it backed by?”
• 0:19:13: Neville’s interesting advantage for realizing the strength of the US Dollar because of going to India every few years, and realizing $1 was worth $70 there. 
• 0:19:55: Gold was very important in India because that’s how you saved money or stored wealth vs the local currency.
• 0:21:20: Some countries are way ahead on trends because they had to leapfrog some of the technologies in the US, like text messaging money, mobile phones, and credit cards. 
• 0:22:15: Market Cap / Supply = Price. But the way price is discovered is through exchanges, and when more people sell the price goes down, when lots of people are buying the price goes up. 
• 0:23:28: Million dollars per BitCoin sounds crazy, but you can do calculations which would peg it at that. It’s important to learn the hard numbers vs speculation.
• 0:24:50: Neville’s theory of BitCoin is MySpace, it’ll be the first big thing, but Ethereum is Facebook and could take over. 
• 0:30:15: How do you define “financial freedom?" It’s having a portfolio that supports your dream lifestyle and grows faster than that costs. Most people don’t get here, they just work and spend in a cycle.
• 0:31:00: True passive income is not side hustles, but rather financial stuff. 
• 0:31:14: Watching worldwide debt spiral out of control is very concerning. 
• 0:32:04: Hopefully governments keep themselves financially responsible by holding BitCoin or something else. This is the case where BTC goes to $1,000,000/coin with this type of money pouring into it.
• 0:33:27: Talk about online communities. Chris has a members area, Discord for chat channels, Zoom calls. 
• 0:33:55: How do you advertise your community?
• 0:34:50: The average active membership is 5 years, and they get all clients through social media like Twitter and YouTube, no SEO. A BitCoin Basics series of videos were what still gets people into their ecosystem.
• 0:37:25: I kinda wish I kept being in the financial content world because finance is “close to the money.” When talking about building wealth there’s a very tangible ROI, because people think “If I make $100k off this advice, then a $200 fee is worth it.”
• 0:40:18: Neville learned how big the gambling industry was because he helped some roommates make a site called ParlaysAndPicks where they sold a $49/mo subscription for baseball bets.
• 0:41:16: Positioning is important, Ramit Sethi nailed it with his Dream Job course because the value prop was so strong. 
• 0:41:58: So many people have an incessant desire to gamble in some way. A lot of gambling and day trading just degenerate gamblers. For better or worse crypto is perfect for gamblers because it’s always open, it’s worldwide, and people “think” they have unfair advantages over others. 
• 0:44:13: Chris started DailyDough.co and talks about his experience with starting a newsletter. They had 100,000+ subs but people were disengaged, so they started a newsletter. “If we do a newsletter it gives us a chance to be consistent.” It’s really hard to grow newsletters.
• 0:45:55: Newsletters and Podcasts have no viral loop like YouTube does. They are ok with not giant numbers because the people listening are incredibly high value and several hundred bucks a year per listener. It’s also harder to grow them because ads are far more expensive. 
• 0:47:55: Neville pays over $7,000/year to just host an email newsletter list. You also lose readers with every send. Email stays stagnant unless you really push. 
• 0:48:59: SEO is mostly dead for most people, instead social media content is seeing better results. YouTube subscribers seem to be best. 
• 0:50:11: Branded Searches are the best SEO result because they are specifically look for YOUR content. 
• 0:50:20: When I changed Kopywriting Kourse to Copywriting Course a huge downside was I owned the word “Kopywriting” so branded searches were easy to do vs now. I actually just bought Kopywriting.com for $1500 because I missed the K’s.
• 0:51:25: I learned this lesson: Whenever you have something a little edgy or memorable something sticks better. BodyMonkey vs HouseOfRave story. We recorded a professional version of Copywriting Course and it totally flopped.
• 0:53:09: With the K’s I always had this cool quick story to show why Kopywriting was better than Copywriting. From Day 1 of the Copywriting Course I’ve always thought writers should be able to communicate over multiple formats. 
• 0:54:55: I’m about to get married, so how do people split finances? 
• 0:58:24: Would you start a newsletter again? Maybe not without an existing list. “A newsletter is just a blog.” 
• 0:59:35: Neville says most of the videos he makes are private inside his community because they’re not “YouTube-ized” enough. 
• 1:01:25: What is the average day of Neville? I work on the community for a bit, I build new features into it, I create a decent amount of content like YouTube videos and newsletters. I make a few investments here and there but this doesn’t take much time wise.
• 1:03:30: Are you making startup investments? Yes, but the main thing for investing is what I will get in-between a sale like seeing investor updates and being a part of a fast growing company.
• 1:07:05: Naval Ravikant’s advice for minimum angel investing: Make 12 bets, over 4 years, with the same size check. 
• 1:09:05: Chris listened to over 200 pitches before writing his first angel investment check. 

You can go straight to the Courses page to see a full listings of courses to start, or use the right sidebar menu to jump directly between all the course content at any time: 

You can also access all the courses from the right-hand sidebar from any page:

You can get your copy review by clicking the Copy Reviewer tab:

Select what you want reviewed, and it will guide you through a few key questions we need to give really good feedback on your project!

Get Your Copy Reviewed:
▸ Copy Reviewer Tool
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▸ Other Copy Review

If you are a current member of the Copywriting Course, you will have access to Office Hours.

Just click the "Office Hours" tab at the top of the page, or find the next event on the right-hand sidebar:

You can view full calendar of upcoming (and past replays) of Office Hours:

You can ask questions directly on the Office Hours page, and your question will be answered live!

Here's some screenshots of working with others directly in Office Hours!

Come to an Office Hours, ask some questions in the form, and we'll live go over your questions! 

One awesome part of being a Copywriting Course Member is the opportunity for you to get a certification that you've completed these courses and more importantly: Participated!

We don't believe in simply making people "tell us they watched some videos" to give out a Copywriting Course Certification, we want involvement!

So to get certified if you have 100 or more posts in the Members Area, you can get certified! 

This includes:

• Commenting on Office Hours.
• Replying to conversation threads. 
• Asking questions. 
• Replying to questions. 

Being involved in the community is the fastest way to get an official Copywriting Course Certification!

We've seen people who post 100+ posts get drastically better at writing, more confident at writing, and are able to craft clearer messaging on everything they create.

Here's some ways you can quickly hit 100+ posts!

• [Go] Copy Assignments: Get some copy practice.
• [Go] Make a work journal: You can see mine here.
• [Go] Answer Q&A questions: Answer these simple questions.
• [Go] Comment on blog posts: Only members can comment on posts.
• [Go] Submit your copy for review: Get copy reviewed and optimized.
• [Go] Give feedback on other members copy: Give honest feedback.

You will then get an Official Copywriting Course Certification Badge on your profile. You can use this certification on LinkedIn, Facebook, or wherever else you display your talents.

Go hit 100 posts and get CC Certified!

Under the "Account" tab, select the "Subscription" option. This will pull up your current paying status for Copywriting Course. 

From here you can also manage, update, or cancel your Copywriting Course subscription. 

If you need help with anything you can always enter a support ticket here and we'll take care of you.

We have a forum here (anytime you post all the mods of the forum see it) right here:

If you have any other questions please contact us Mon-Fri (9am - 5pm CST):
Email Support: Support@copywritingcourse.com
 

Here's 3 quick tips on how to get the most out of your posts in the community, and how to get the best feedback from all the professional copywriters:

Tip #1.) Try to keep things in the thread.
Tip #2.) Try to post a single thing at a time.
Tip #3.) Ask specific questions.

If you have a vague question or just want live help, then come on over to an Office Hours and talk!

On the top-right of your Members Area there is a handy search box. This will instantly search our entire members database for any topic you'd like: 

For example, if you search for "Cold Email" your search will bring up all the content about cold emails including course content and Office Hours recording clips, and member questions. 

You can always comment on anything in the forums, or click "Start New Topic" in the forum of your choice to get a new conversation going:

At the top-right of this page you'll see your profile icon. Click that, and then click "My Profile" to see your full profile.

You can also access your profile from the Account tab:

One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then get them to take an action:

The absolute best way to get people down the Slippery Slope is by using the AIDA Formula:

It can step-by-step slide people down that Slippery Slope for you!

Checkout our post on the AIDA Formula you can see how to sell stuff, even stuff like a helicopter 😎

Here's a tough lesson I learned on our last email:

It got a 4% email open rate (that's absurdly low), and we investigated what happened and it turns out:

I put a screenshot of our email intake form and linked it to a form, so Gmail viewed this as a fake form and phishing attempt.

Big lesson learned 🙄

In 2023 you'd have to combine the top 5 highest viewed episodes of television shows, just to equal just one mid-sized episode of Seinfeld 😮

This random episode they are comparing is not even in the top 50 most popular episodes of Seinfeld either:

One thing to note is that viewership of a show nowadays is probably spread over TV broadcasts, internet streamers and social media....so it's difficult to calculate FULL viewership.

This is the full infographic this info was pulled from:

This recent personal blog post from Sam Parr is reminiscent of OG blogs where you just shared stuff for the sake of sharing and remembering. They contain pictures and more in-depth thoughts.

See the article → theantimba.com/a-weekend-to-remember

I miss this form of blogging about events!

My first blog was called Neville's Financial Blog, and I miss aspects of the original blogging days like people doing full re-caps of events like this!

The downside of these types of posts is they take a long time to create. I'm hoping in the near future you can just select a few photos and AI will create these posts for you.

Digital advertising is very effective, but good ole outdoor advertising is still fun.

I had a dumb idea: The Hustle's old office sign is still up in Austin. They moved out of that office but it's sitting empty in a very high traffic area, with no sign letters on it.

Should I buy a pack of letters and put my own ad on it? 😂 😂

The new “Sell a course” is “Sell a community.”

Course sales are lumpy based on launches, communities can level that out with recurring revenue.

With a digital community the 3 factors that change income are:
- Price
- Time stayed
- Number of Customers

This chart shows sample revenue of a community size from 100 to 1,200:

This chart shows revenue of a community priced from $10/mo to $200/mo:

This chart shows revenue of a community where customers stay from 1 month to 24 months

This 1950's Schweppes Ad is still one of my favorite old-school ads, there's something very captivating about this to me:

I think there's just several elements that draw you into this ad:

Love it!

I loved this cool hover-over “Problem Explainer” on this site Retention.com

In a few hover-overs a reader will likely recognize a problem they have and think "oh I have that issue too." 🧐

Just stating the problems your product solves in Plain English is very powerful.

Holi is an Indian festival where you throw colors at each other and get all dirty, here's me after Holi this weekend!

The best part is when you take a shower after Holi and the water is all weird shades of blue and pink and brown and black 😂

The new "let's all hang out" is "let's do a sauna and cold plunge!"

Here's a fun night this week at my friend @cathrynlavery's place, with @nickgraynews and @thesamparr:

When looking at market size it’s helpful to look at the realistic amount you can capture.

I just learned there's different terms for that.

I am aware of TAM (Total Addressable Market), but there's all these other terms below that:

•TAM: Total demand for a product/service.

•SAM: Portion of TAM you can target and serve.

•SOM: Percentage of the market you can capture or intend to capture.

I saved a couple images from around the web demonstrating this concept:

Just a last minute reminder that we're doing a flash-sale for a year of Copywriting Course for you to ring in Q2 the right way!

We're down to 9 months left in the year:

And if you want help with any of your Sales Pages, Home Pages, Emails, Newsletters, Ad Copy or any marketing, jump into the Copywriting Course to learn how to optimize them this year:

For today, if you join Copywriting Course, you'll get 30% off a whole year.

(Get 30% off right now, use coupon Q2START at checkout)!
Sound fun? Then Start Now 🙂

This deal ends when Q1 ends, so grab it right now for a big savings for something you're already gonna buy!