This 1950's Schweppes Ad is still one of my favorite old-school ads, there's something very captivating about this to me:

I think there's just several elements that draw you into this ad:

Love it!

I loved this cool hover-over “Problem Explainer” on this site Retention.com

In a few hover-overs a reader will likely recognize a problem they have and think "oh I have that issue too." 🧐

Just stating the problems your product solves in Plain English is very powerful.

Holi is an Indian festival where you throw colors at each other and get all dirty, here's me after Holi this weekend!

The best part is when you take a shower after Holi and the water is all weird shades of blue and pink and brown and black 😂

The new "let's all hang out" is "let's do a sauna and cold plunge!"

Here's a fun night this week at my friend @cathrynlavery's place, with @nickgraynews and @thesamparr:

When looking at market size it’s helpful to look at the realistic amount you can capture.

I just learned there's different terms for that.

I am aware of TAM (Total Addressable Market), but there's all these other terms below that:

•TAM: Total demand for a product/service.

•SAM: Portion of TAM you can target and serve.

•SOM: Percentage of the market you can capture or intend to capture.

I saved a couple images from around the web demonstrating this concept:

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