What’s the best copywriting book you’ve ever read?
Neville Medhora and Dan McDermott go over their top 3 copywriting books each.
Neville’s Top 3 Copywriting Book Recommendations:
1.) The Boron Letters – by Gary Halbert:
Price: Free online or $22 on Amazon
What I love about it:
This was originally a set of free letters published by the famous copywriter
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This is a fun email for Friday April 2nd, 2021. Hope you like it :)
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Through the 1950’s and 1960’s the famous advertising agency Ogilvy & Mather marketed Schweppes Tonic Water to the top through a series of advertisements featuring Schweppes’ then president … Continue Reading
I’ve attended 100+ conferences, and towards the end of that streak it seemed kinda dumb to watch a speaker talk on stage, here’s why:
Quick Summary:
• I can watch a better version of the speech online.
• I can take better notes watching online.
• Value of conferences is the connections you make, not speakers.
#1.) I can
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This is a fun email for Friday March 26th, 2021. Hope you like it :)
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There’s something about handwriting that grabs our attention, and this “door hanger” piece of direct mail definitely got me.
Even though the handwriting is TECHNICALLY not real I … Continue Reading
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This is a fun email for Friday March 19th, 2021. Hope you like it :)
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This handheld vacuum company wants to show their product is lighter than a typical dust buster, so they cleverly put it on a scale to “show” that it’s lighter!
I … Continue Reading
Or listen to my smooth voice read you this post:
It used to be a reclusive writer goes off for 2 years and emerges with a finished book.
But nowadays it’s possible bang out hundreds of Tweets, see what works, see what sticks, then create a larger piece of writing based off that.
Write in pieces at first,
… Continue Reading(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday March 11th, 2021. Hope you like it :)
Optionally listen to this as an audio file:
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This old school Coca-Cola ad is just gorgeous. Some of those old ads were so pretty you … Continue Reading
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Listen in audio format:
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These are some classic Silly Putty mail order ads.
The way they “sell the product” is by illustrating and writing out fun uses for it! Some of the uses are:
✔ Bounces!
✔ Stretches!
✔ Makes things!
✔ Floats … Continue Reading
We’re starting the Sell While You Sleep class today!
Here’s what it’ll look like:
The first 5 days we’ll move really quick – on purpose. We’re going to push you to move quickly and get your product done.
This part goes faster than most people think. In fact, you likely have the product you will be selling already (a doc, … Continue Reading
No matter what kind of business you have, there is likely a small digital product you can build & sell.
I just brainstormed a couple of micro-product ideas to sell through GumRoad, AppSumo, or PayPal in this email.
These are all products that can be made in 1 day and sold for between $10 and $99. Let’s start →… Continue Reading
A few weeks ago, we invited a couple of Copywriting Course members to join us to build a digital product together.
Here’s the process we used:
- Get on a group call.
- Come up with a list of things we’re already doing in our businesses.
- Turn one of those things into a small digital product.
- Upload to Gumroad, or AppSumo, or
I’ve been selling online for close to 20 years.
Since the early 2000’s, I’ve sold 3 things:
- Consulting services.
- Physical products.
- Digital products.
Physical Product: YOU have to spend money to fulfill each order.
Example: A restaurant sells a burger for $10. They get 100 orders. The restaurant has to spend $7 per burger to deliver those orders.
Digital … Continue Reading
Ryan Daniel Moran is the founder of Capitalism.com. We have a quick conversation about which is the best platform for selling:
Feel like listening instead? We gotchya 😏:
We also break these interviews up into little chunks for you on our Clips Channel. Checkout the clips here:
“YouTube is the main focus for next 3
… Continue ReadingSee this dude with the cool 1980’s sunglasses, he’s never heard of ANY of these jobs:
Just a few years ago these jobs didn’t exist or would be considered super dumb:
- YouTuber
- Blogger
- Funny TikToker
- Podcaster
- Newsletter writer
- Professional nomad
- Digital teaching
- Online coaching
- Software designer
- UX designer
- Graphics designer
- This list goes on…..
Let’s say 1980’s Dude wanted … Continue Reading
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This is a fun Friday email. Hope you like it :)
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I love when pages of data are condensed into simple graphs you can understand in a second.
Here’s an example of Dog Vs Cat ownership (West Virginia loves them some cats)!!
And here’s an … Continue Reading
A.I. Writing tools are becoming more common, and getting pretty good….so how can we use these to our advantage?
We demonstrate the capabilities of these tools, and even interview Paul Yacoubian of Copy.ai:
Watch the video:
Listen to the podcast:
Technology and Writing:
Don’t be afraid of technology, use it to your advantage!
If you’re a writer, your … Continue Reading
Promoting a product → Accepting payment → Delivering the product
…all while you sleep.
Watch the video:
You can also read the presentation slides below. Enjoy!
… Gagan Biyani is a founder of Udemy, a $3billion platform that lets people sell courses online. Now he’s building a cohort-based courses (CBC) platform.
Watch the full interview with Gagan:
Or Listen here:
We’ve chopped up this hefty interview into little digestible clips, and put them on a separate “clips” we hope you subscribe to on YouTube here.… Continue Reading
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This is an all-cohort edition of the STUPID Email. I’ve had a couple of interesting conversations on “cohort classes” in the last few days, so this is all fresh on my mind:
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It’s kind of wild when looking at the pricing of cohort classes.
Generally a … Continue Reading
Sujan Patel is owner of MailShake, RightInbox, Pick, Voila Norbert, WebProfits Agency. He has a a wife, 3 kids, runs 5+ companies, is invested in 10+ more, drives sweet supercars, races motorcycles, and clearly manages his time well!
Watch the full interview with Sujan:
Or Listen here:
We’ve chopped up this hefty interview into little digestible clips, and … Continue Reading
Doctors are in a position where they have to give people tough advice they often don’t want to listen to.
As a copywriter I’m curious of the best ways to get people to comply. So we interviewed an ER doctor whose seen it all.
Watch the interview with Dr. Natasha Kathuria:
Or Listen here:
Natasha Kathuria is an ER Doctor … Continue Reading
Noah Kagan just past 100,000 YouTube subscribers and is growing rapidly. In this 16 min interview I get him to rapid fire spill all the knowledge he has on the topic.
Noah’s YouTube Secrets (Rapid Fire):
I’ve no joke re-watched this video like 10 times in a row trying to remember everything.
Here’s some brief notes from it:
Consistent upload … Continue Reading
Let’s talk to the newbies for a second.
Should you become a copywriter? Is this a career that’s actually attainable for most people?
Well, no.
For some it is, but I believe it’s being greatly exaggerated online (I’m sure you’ve seen all the ads).
In this video I explain my whole thought process on this:
Here’s what we cover:
- 0:00:
Happy 2021! Here are some of the ways goal setting works for me, and how it doesn’t. Everyone is different, so some of this may resonate with you and some of it won’t.
Either way, I hope you have a happy and prosperous 2021!
Harrison Richards runs FurlsCrochet, one of the most popular brands in the crocheting world. He’s only 27 and not the exact target demographic of people who crochet, but he’s relentless about designing the best products, and therefore has been a huge brand in this industry.
In this quick clip we ask Harrison how he manages to get so much … Continue Reading
If you make a goal of “trying to improve your business” it’s a bit vague.
But if you break it down into small improvements, it can have a huge overall impact:
For many online businesses this means incrementally improving things one at a time (they often take longer than you expect).
For example if each month of the year you … Continue Reading
To see the different ways people “approach” creating an image, we decided to do a fun “Draw-Off” with Jack Butcher:
Jack Butcher is a designer who runs Visualize Value, and also a popular Instagram account Visualize Value that shows his distinctly unique style of images:
… Continue Reading
Peep Laja is the founder and CEO of CXL, or ConversionXL, which is a top name in the marketing world. In 2011 he started blogging specifically about CRO “Conversion Rate Optimization” and quickly grew to the most respected name in the game. He also runs a software company CopyTesting.com. He lives in Austin most of the year, and … Continue Reading
Sam Parr is founder and CEO of TheHustle, a newsletter with 1.7 million readers a day.
We talk about how to start a giant newsletter, writing, conferences, happiness, validating business ideas and community.
Watch the full Sam Parr interview here:
We’ve chopped up this hefty interview into little digestible clips, and put them on a separate “clips” we hope … Continue Reading
- Do lots of “experiments.”
- You’re gonna die. Plan life backwards.
- Start a blog.
- Listen to people who walk the walk.
- Become a Triple Threat.
- Start an “Investment Account.” Put 10-30% of money.
- Take more notes than others.
- Go through a small day trading phase.
- Go to areas with lots of brain power.
… 