To see the different ways people “approach” creating an image, we decided to do a fun “Draw-Off” with Jack Butcher:
Jack Butcher is a designer who runs Visualize Value, and also a popular Instagram account Visualize Value that shows his distinctly unique style of images:
… Continue Reading
Peep Laja is the founder and CEO of CXL, or ConversionXL, which is a top name in the marketing world. In 2011 he started blogging specifically about CRO “Conversion Rate Optimization” and quickly grew to the most respected name in the game. He also runs a software company CopyTesting.com. He lives in Austin most of the year, and … Continue Reading
Sam Parr is founder and CEO of TheHustle, a newsletter with 1.7 million readers a day.
We talk about how to start a giant newsletter, writing, conferences, happiness, validating business ideas and community.
Watch the full Sam Parr interview here:
We’ve chopped up this hefty interview into little digestible clips, and put them on a separate “clips” we hope … Continue Reading
- Do lots of “experiments.”
- You’re gonna die. Plan life backwards.
- Start a blog.
- Listen to people who walk the walk.
- Become a Triple Threat.
- Start an “Investment Account.” Put 10-30% of money.
- Take more notes than others.
- Go through a small day trading phase.
- Go to areas with lots of brain power.
… Noah Kagan started AppSumo, Sumo, King Sumo, NinjaCard, KickFlip, BetArcade, 3 conferences, SendFox, OkDork, and so many other businesses I can’t keep track anymore.
In this interview we go over his best marketing channels, how he manages to do so much, happiness, and life. Enjoy!
Watch the full Noah Kagan interview:
Noah has worked at … Continue Reading
Just for fun I asked people on Twitter for drawing suggestions, and gave myself roughly 1 min or less to draw each (my mom was cooking pastries and I didn’t wanna miss them coming out the oven) 😏
Here’s some of the results. I’m posting these to publicly to shame myself into getting better and faster!
Ross Hudgens runs Siege Media. They are literally the ONLY SEO company I recommend people to. They do content for companies like Zillow, Shutterfly, AirBnB, Intuit, Casper, ZipRecruiter and way more.
Here’s how they do it. I got some VERY interesting insights from this interview!!
Watch the full SEO interview:
Ross’ company Siege Media has been on the INC … Continue Reading
Breaking into freelancing and landing your first few gigs can be tough.
There are tons of client-getting strategies out there. But sometimes having TOO many options can be overwhelming.
This checklist will show you FIVE of the top strategies for landing your first clients.
… Continue ReadingCathryn Lavery is CEO of BestSelf.co where they sell tens of millions of dollars worth of journals, productivity tools, and educational products:
Cathryn Lavery is the founder and CEO of BestSelf.co, she’s created and sold over $25 million in products. Originally an architect, in 2015 she launched The Best Self Journal on Kickstarter, funded in 28 hours, a campaign … Continue Reading
Have you ever seen one of those weird math equations and thought:
“What the hell does that even mean?!”
Stuff like this looks funky, but what’s happening here is a BEAUTIFUL SIMPLIFICATION of tons of work!
Let’s expand out what goes into this equation:
Now if we plug in numbers for this equation, let’s say the gravity between you, a … Continue Reading
Eric Bandholz runs Beardbrand.com which sells in the very high millions of dollars worth of beard and hair products a year online.
He’s managed to crush content marketing on YouTube, other social channels, and SEO.
Eric gets a massive amount of exposure through content marketing:
Beardbrand YouTube Channel: 1.6m+ subscribers
Beardbrand Alliance YouTube Channel: 110k+ subscribers.
Beardbrand Instagram… Continue Reading
Time for another recap of what’s happening inside the Copywriting Course!
Quick Wins:
- Roozehra hit $100,000+ with a sales page she created just 7 weeks ago in the forum.
- Adam and Benni both landed their first consistent freelance gigs.
- Richard launched another app on Product Hunt, got tons of links.
- 1,200+ new posts in the members’ forum.
Member of
… Continue ReadingToday we’re interviewing world famous travel blogger Matt Kepnes (you might know him as Nomadic Matt).
We talk about his writing process, Corona travel shutdown effects, and weathering the storm of CoronaVirus travel shutdowns.
Watch the Nomadic Matt writing interview:
It was really interesting to hear his take on how we writes, how he manages to separate traveling and … Continue Reading
We are putting up signs on the freeway for Hale Fitness.
Which sign copy do you like best?
Vote here:
… I was walking down the street here in Austin, TX…..and noticed this little Shoe Hospital:
Here’s some pics of it:
I live nearby…..so I’ve walked by this place probably 500+ times……and the only thing I’ve ever noticed about it was this dinky sandwich-board sign:
All it says is “SATURDAY SPECIAL! 1/2 price heels no limit!”
I have no idea what … Continue Reading
There are many different ways to grow a business.
The key is finding the ones that require the least effort but have the biggest impact.
Copywriting is one of those ways.
This guide will teach you:
#1.) What copywriting is
#2.) Why it is one of the easiest ways to grow your business
#3.) Results other businesses have achieved … Continue Reading
Holy crap, I just realized we’ve been misspelling ‘kopywriting kourse’ for 5 years!
Apparently the word ‘copywriting” doesn’t have a ‘K’ in it.
So I just switched the domain over to CopywritingCourse.com instead.
That means we have to kill KopywritingKourse.com:
Farewell my friend.
Let’s try a little experiment together, where we build out some signs to promote a gym, and see what happens! (Comment below with your suggestions).
Let’s get started:
This is Hale Fitness in Richmond, CA.
It’s next to a giant freeway called Highway 80:
Between 30,000 and 50,000 cars pass by the Hale Fitness location
… Continue Reading
So, you’ve just spent hours (or days) writing an awesome blog post…
But if you want people to actually read it, you can’t stop there.
You need to promote the crap out of it.
Most people hate promotion because they think it takes too long.
Well, I call BS. And I’m gonna prove it to you.
Today I’ll show you … Continue Reading
I have always had a passion for sales. There is something special … Continue Reading
My friend Noah Kagan says I’m the happiest person he knows, and made a video to figure out how:
YouTube Link: https://www.youtube.com/watch?v=RBbVzsY2ADg
This video covers how I think about things so I’m generally far more happy than sad:
I’m just happy that shirt makes the guns look good ;)
It’s interesting how my buddy Noah finds lessons
… Continue Reading
Use this simple method to maintain your sanity with work.
– Make a to-do list the night before.
– Once done with that to-do list, no more work allowed.
– Never add stuff for the to-do list the same day. If someone asks you for something, reply with “Ok I’ve got … Continue Reading
You might find this surprising…
But there’s a lot more to being a copywriter than just knowing how to write.
In fact, writing isn’t even the most important skill when it comes to copywriting.
That’s right.
It’s just a small piece of the puzzle. And there are LOADS of mediocre writers out there making a good living from copywriting.
That’s … Continue Reading
I made a video about 5 Copywriting Tips with my friend Noah Kagan:
YouTube Link: https://www.youtube.com/watch?v=0lW_1KIirfw
We go over stuff like Tesla’s well written in-car opt-in:
We demonstrate how this “Show…Don’t Tell” poster I made got 50% more walk-ins per day for a store:
We cover these 5 important topics and give examples of each one:
This year has been a HYPERJUMP for my writing career…
- I escaped the feast-and-famine cycle and landed steady freelance writing work
- My travel blog is finally ranking in Google and gaining traction
- My writing skills, speed, and confidence have skyrocketed
And it turns out, all these accomplishments can be traced back to one common factor…
The Kopywriting Kourse.
Now, in … Continue Reading
Writing a blog post can be daunting…
Where do you start?
How do you keep your ideas organized?
What do you write to keep the reader’s attention?
And where do you find readers to begin with?
If you want to write a share-worthy blog post but are stuck staring at a blank screen—today is your lucky day.
In this guide, … Continue Reading
Are the rumors true? Do copywriters really just tap away at their keyboards, write sales letters, and haul in six-figure incomes?
If you just randomly browse articles and videos about copywriting this is what it seems like.
But the truth is, it’s not that easy.
Don’t get me wrong…copywriting is an AWESOME career. But there’s a lot more involved than … Continue Reading
Announcement:
We’re about to kick off the first-ever Kopywriting Kourse Bootcamp!
(Research → Write → Promote)
What will I get out of it?
Here are the goals for the Bootcamp:
—> You’ll create a great blog post.
—> You can use the same process to refresh old content.
—> You’ll have an article format you can repeat in future … Continue Reading
Sometimes our little monkey brains like to overcomplicate things….especially those mysterious and magical books.
When I self published my first book, it struck me that:
Writing a book is the exact same as writing a blog post!
It’s all the same stuff: Title, image (or book cover), table of contents, the actual contents. That’s it!
So if a blog … Continue Reading
