You might find this surprising…
But there’s a lot more to being a copywriter than just knowing how to write.
In fact, writing isn’t even the most important skill when it comes to copywriting.
It’s just a small piece of the puzzle. And there are LOADS of mediocre writers out there making a good living from copywriting.
That’s … Continue Reading
YouTube Link: https://www.youtube.com/watch?v=0lW_1KIirfw
And it turns out, all these accomplishments can be traced back to one common factor…
The Kopywriting Kourse.
Now, in … Continue Reading
Writing a blog post can be daunting…
Where do you start?
How do you keep your ideas organized?
What do you write to keep the reader’s attention?
And where do you find readers to begin with?
If you want to write a share-worthy blog post but are stuck staring at a blank screen—today is your lucky day.
In this guide, … Continue Reading
Are the rumors true? Do copywriters really just tap away at their keyboards, write sales letters, and haul in six-figure incomes?
If you just randomly browse articles and videos about copywriting this is what it seems like.
But the truth is, it’s not that easy.
Don’t get me wrong…copywriting is an AWESOME career. But there’s a lot more involved than … Continue Reading
We’re about to kick off the first-ever Kopywriting Kourse Bootcamp!
Here are the goals for the Bootcamp:
—> You’ll create a great blog post.
—> You can use the same process to refresh old content.
—> You’ll have an article format you can repeat in future … Continue Reading
Sometimes our little monkey brains like to overcomplicate things….especially those mysterious and magical books.
When I self published my first book, it struck me that:
Writing a book is the exact same as writing a blog post!
It’s all the same stuff: Title, image (or book cover), table of contents, the actual contents. That’s it!
So if a blog … Continue Reading
Over in The Kopywriting Kourse our member’s forum has over 10,400+ posts.
That’s a LOT of questions, answers, rewrites, and general discussions about how people communicate and sell.
Everyone’s situation is unique, but you’d be surprised how often the same issues show up. We’ve learned to diagnose those common problems and come up with solutions that quickly solve them.
Richard will take over this post from here!
I went from failing miserably on Product Hunt (PH) to going viral thanks to it.
Today I was thinking about learning copywriting over the past few years, and realized that it all started with reading your blog, taking your course, and talking to you on office hours.
This year, I make more from copywriting than I do from my full-time teaching job, and am planning my exit strategy ASAP.
Your help set me off on … Continue Reading
One of the trickiest parts of copywriting is finding a UNIQUE ANGLE to talk about a product.
But without it, copy tends to be meh and forgettable. Luckily, there’s an easy fix.
All you have to do is look at your ad through different copywriting “lenses.”
Here are 25 different lenses to try on that’ll get your creative juices flowing.… Continue Reading
You might think copywriters possess some magical skill where persuasive words automatically flow onto the page…
…but the truth is, it really isn’t that complicated.
Yes, it takes practice.
Yes, it requires research.
Yes, it involves creativity.
But as you’ll soon see, writing copy that sells isn’t as mysterious as you might think.
Whether you’re a copywriting beginner or have … Continue Reading
Sometimes breakthrough ideas come from asking the right questions.
If you want to speed up your growth, take a minute to reflect on these 20 questions.
Some may resonate, some may not. Sometimes a single question can alter your thinking and launch you forward.
A lot of people focus on small wins.
Landing… Continue Reading
I was talking to a friend on the phone at 1:30pm on a weekday, and to be honest I was still chilling in bed.
We chuckled about this, but I said, “Yes I’m in still in bed but already today 4,000 people have read my work or watched me talk.”
The reason this is possible is because I am slowly … Continue Reading
Did you know inside the Kopywriting Kourse we will literally HELP you write?
In addition to the self-paced training, we have an active members area where we give you feedback and often just re-write entire parts:
So if you want professional help optimizing the hell out of your emails, content, blog posts, cold emails, video scripts, gig applications, sales … Continue Reading
Hey guys! I just wanted to update you on the results of the B2B email campaigns we worked on in the members forum.
I sent 1,000 emails to CEOs and had a 68% open rate (the highest in my entire career). The results were 7 meetings, 3 deals, and 23k in sales.
Second wave of emails is going out tomorrow, … Continue Reading
A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“).
In section 2 of the book he outlines 24 different “psychological triggers” that get people to buy things.
This section of the book was pure gold, and is … Continue Reading
This is a formula I invented: 70% Content, 30% Sales.
It’s a ratio of value-to-selling so people don’t hate you for spamming them with sales pitches on email or social. Tattoo it on your forehead:
It means when writing a sales pitch, try to give at least:
70% Good Content.
30% Sales Pitch.
This means even if the (potential) customer … Continue Reading
Sometimes when you look at your own copy 1,000’s of times, you start to get “in the box” and it’s hard to see outside the box.
This guy is “inside the box”
So we ran a test:
▸ 3 questions asked.
▸ 10 sections of … Continue Reading
I started my career in research with the great Dr. Gallup at Princeton. Then I became an advertising copywriter. As far as I know, I am the only “creative” hot-shot who started… Continue Reading
Check out this old-timey looking photograph:
It’s supposed to be a picture representation of unemployment.
But honestly the reason this guy is still unemployed might be because he’s a terrible copywriter!!
Look at his sign again. It’s filled with ME ME ME ME.
It’s all about HIM.
It’s trying to use some sob-story to get someone to hire him. As … Continue Reading
This ain’t another post about Pomodoro, time-blocking, finding your “optimal work time”, or any other of those other common work from home productivity tips you’ve heard 1000 times.
That’s all good stuff. But if it was working, would you be reading this?
It’s time to think outside the box.
In this post, I’m gonna show you some new and … Continue Reading
Just remember the process of writing starts messy then gets neat:
→ Have lots of disorganized thoughts ←
→ Put into disorganized writing ←
→ Edit, organize, trim ←
→ Nice output ←
… Continue Reading
That title pretty much explains this whole experiment!
We got Catheryn Lavery, the CEO of Best Self Co to let us use them as test subjects, and show us the resulting numbers.
See if I can write a flash sale email about a physical product:
We chose the Best Self Journal.
Some extra criteria for … Continue Reading
I’ve been lazy AF and never got this little book I had planned done. In fact I have it listed as a goal on FOUR different months, and still haven’t done it:
Sometimes you’ve just gotta admit you’re a lazy asshole and ask for help.
This applies to most “groups” such as friend groups, political parties, social networks, and countries.
This means you can have an outsized impact by creating content.
So let’s say … Continue Reading
As a writer who’s written thousands of articles and worked with thousands of clients, here are the the top features I personally use in Google Docs that you might not know about:
I accidentally built my dream sit/standing desk, here’s how.
As a person who has worked from home in some sort for 15+ years, I’ve been through every iteration of desk you can imagine.
My “Dream Desk” would include:
✅ Adjustable height at the push of a button.
✅ Drawers (surprisingly hard to find on a standing desk).
✅ Cable … Continue Reading
A simple digital product got this bar an extra $49,000, plus moved them into a Physical + Digital hybrid.
Bars and restaurants are generally understood to be low margin businesses with few revenue streams.
But they don’t need to be.
For example, we built a “digital bartending school” that made us $49,000+ in addition to what we were already making.… Continue Reading