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This is a fun email for Friday June 25th, 2021. Hope you like it :)
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This is an amazing old-school ad from McGraw-Hill that demonstrates what it’s like for someone going into a sales meeting trying to pitch a … Continue Reading
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This is a fun email for Friday June 18th, 2021. Hope you like it :)
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Here’s some slides of wisdom I made from David Ogilvy and Ben Franklin that pertain to writing:
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This is a fun email for Friday June 11th, 2021. Hope you like it :)
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I just love Campbell’s Soup old school print ads. They were always simple, elegant, informative, and made ya wanna eat/drink the soup!
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This is a fun email for Friday June 3rd, 2021. Hope you like it :)
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Look…it may not be the best product in the world, but this ad for a short hair wig is solid!
This ad does everything … Continue Reading
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This is a fun email for Friday May 28th, 2021. Hope you like it :)
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This is a BEAUTIFUL and elegant drawing that instantly shows (without any words) how much wind drag older cars had versus the newer more aerodynamic … Continue Reading
Here’s an example of one of my “content” autoresponders:
This particular one is 25 emails long:
• 24 content emails
• 1 hard sales pitch email
If I ONLY sent out this autoresponder, it would keep engaging a user for a little over 3 months….all on autopilot!
✉️ ➡ ✉️ ➡ ✉️ ➡ ✉️ ➡ ✉️
This is why autoresponders … Continue Reading
Let’s write an autoresponder together!
• June 2021
• Create a 3-5 email autoresponder
• Live help the entire way through (like…a lot)
• Get an additional free year of Copywriting Course
• Create an autoresponder that sells your existing product or service
⬇
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This is a fun email for Friday May 21st, 2021. Hope you like it :)
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Here’s a nice ad by Nike for a shoe that uses callouts to point out the features and benefits of this shoe.
They also use … Continue Reading
It’s Neville here, and I’m about to let my friend Sam Parr take over for a second to show you how to contact anybody…BUT…the reason Sam is such an interesting example is cause he’s a nobody…..
….yet he got the founders of all these companies to speak at his conference:
Pandora, NerdWallet, Coffee Meets Bagel, Teespring, Imgur, General Assembly, Getaround, … Continue Reading
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This is a fun email for Friday May 14th, 2021. Hope you like it :)
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I somehow doubt this ad would fly today, but this is a great ad!
First of all it grabs … Continue Reading
Inside the Copywriting Course forum, email marketing questions come up every day.
That’s why we’re creating our second cohort of 2021 around email autoresponder campaigns (it’ll roll out on June 1st, 2021).
In it, we’re going to be teaching how to build a 3-5 email autoresponder that sells something.
Here are a few reasons why autoresponders are so important:
#1)
… Continue Reading
A follow up email is super important after several events:
- Following up after a sales call
- Following up after a job interview
- Following up after a client meeting
- Following up after getting no response (but still being courteous about it)
Below we’ve included templates for each which you can copy/paste for your own follow up emails!
| Follow Up After: |
|---|
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This is a fun email for Friday May 7th, 2021. Hope you like it :)
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Ok, this ad didn’t age very well….but the underlying principles of it are solid!
- The ad gives strong social proof showing that doctors prefer
Today we discuss what we’ve learned through running:
➡ Cohort Based Cohorts
➡ Office Hours
➡ Bootcamps
➡ Classes
Those terms are all kinda the same word for: Online learning!
Here’s some learnings from each:
Cohort Based Cohorts Learnings:
I interviewed Gagan Biyani of Udemy about “cohorts” and it was eye opening how rapidly this concept is taking … Continue Reading
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This is a fun email for Friday April 29th, 2021. Hope you like it :)
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Here’s an awesome chart that shows investments in billion dollar companies by “The PayPal Mafia” (the group of people who sold PayPal to eBay … Continue Reading
Kyle Vamvouris worked in sales for a few years, but then ventured out on his own.
He took knowledge he learned about sales, specifically SDR (Sales Development Representatives) and turned that into a whole host of businesses.
Instead of just using his knowledge and applying it to a single company, he took that knowledge and scaled it into agency, consulting … Continue Reading
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This is a fun email for Friday April 23rd, 2021. Hope you like it :)
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I liked this ad because of the awesome imagery that perfectly captures the 1970’s 😂
I would’ve preferred this ad “bullet-ize” the copy….making bullet … Continue Reading
Here’s a simple method I’ve been using to fill multiple platforms with content:
1.) Post random stuff on Twitter.
2.) Take top posts and put them in a blog post.
3.) Email that full blog post to the email newsletter.
#4.) Read out the email as a podcast.
Let’s go through a real life example:
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This is a fun email for Friday April 16th, 2021. Hope you like it :)
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This is a unique Band-Aid magazine ad that made it really simple to understand that for big scrapes you use a big Band-Aid.
I love … Continue Reading
These are 7 really simple steps to improve an OFFLINE business:
Or listen as a podcast:
I’ve used every email editor under the sun either for myself or for clients.
They all have their little quirks.
I originally started on GetResponse back in the day, then used Aweber, then used MailChimp a lot through a client, then wanted to accept payments so moved to InfusionSoft, then Appsumo created SendFox, … Continue Reading
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This is a fun email for Friday April 9th, 2021. Hope you like it :)
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In the 1950’s and 1960’s The Manhattan Advertising Agency created a string of wildly successful Volkswagen Beetle ads.
These are some of the more rare landscape layout … Continue Reading
What’s the best copywriting book you’ve ever read?
Neville Medhora and Dan McDermott go over their top 3 copywriting books each.
Neville’s Top 3 Copywriting Book Recommendations:
1.) The Boron Letters – by Gary Halbert:
Price: Free online or $22 on Amazon
What I love about it:
This was originally a set of free letters published by the famous copywriter
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This is a fun email for Friday April 2nd, 2021. Hope you like it :)
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Through the 1950’s and 1960’s the famous advertising agency Ogilvy & Mather marketed Schweppes Tonic Water to the top through a series of advertisements featuring Schweppes’ then president … Continue Reading
I’ve attended 100+ conferences, and towards the end of that streak it seemed kinda dumb to watch a speaker talk on stage, here’s why:
Quick Summary:
• I can watch a better version of the speech online.
• I can take better notes watching online.
• Value of conferences is the connections you make, not speakers.
#1.) I can
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This is a fun email for Friday March 26th, 2021. Hope you like it :)
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There’s something about handwriting that grabs our attention, and this “door hanger” piece of direct mail definitely got me.
Even though the handwriting is TECHNICALLY not real I … Continue Reading
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This is a fun email for Friday March 19th, 2021. Hope you like it :)
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This handheld vacuum company wants to show their product is lighter than a typical dust buster, so they cleverly put it on a scale to “show” that it’s lighter!
I … Continue Reading
Or listen to my smooth voice read you this post:
It used to be a reclusive writer goes off for 2 years and emerges with a finished book.
But nowadays it’s possible bang out hundreds of Tweets, see what works, see what sticks, then create a larger piece of writing based off that.
Write in pieces at first,
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This is a fun email for Friday March 11th, 2021. Hope you like it :)
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This old school Coca-Cola ad is just gorgeous. Some of those old ads were so pretty you … Continue Reading
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These are some classic Silly Putty mail order ads.
The way they “sell the product” is by illustrating and writing out fun uses for it! Some of the uses are:
✔ Bounces!
✔ Stretches!
✔ Makes things!
✔ Floats … Continue Reading
