Moving from Wordpress to Forum-only (I explain why)!
So the CopywritingCourse.com blog is moving from trusty old Wordpress, to our blog software (Invision Community).
Here's the thing: Invision Community isn't as good as Wordpress for blog posts.
But we're moving forward with this because the forum because Wordpress is still very Web 1.0 compared to social media platforms.
Wordpress Publishing:
Write thing ➡ Publish ➡ Send out to email ➡ Send out to social
Social Media Publishing:
Write thing ➡ Publish ➡ Automatically gets shown ➡ Encourages social activity.
If you post on a blog, and want people to see it, you have to email them or post on social media.
This is the same method used to publish in 1998 and hasn't changed 😳
However things like Facebook and Twitter are basically blogs, but have SO MANY MORE benefits such as better commenting, easier posting, people get notified when you post, and it's inherently social!
I'm going to do a little experiment this month to see if I can merge these qualities:
We are going to fully switch over Copywriting Course this month to a "forum style" site!
What this means for members:
➡ Only members can comment on public blog posts (good)!
➡ Member feedback and reviews will always be private (public can never see).
➡ This community will become even more interactive, which is far more fun and educational!
➡ Instead of members.CopywritingCourse.com you will now access everything right from CopywritingCourse.com
For the most part you won't notice much change! You might see some old content look funky for a bit, but all forum functionality will remain the same, and your content will stay private unless you comment on the public blog.
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Forums have what I call "Living Content" more than blogs which have "Static Content"
"Living Content" can be added to over time (like this forum or social media posts). Also when more people interact with "Living Content" it becomes even more "alive" by getting pushed to the top of feeds.
Static Content
Examples: Blogs, News Sites.
➡ Pro: Rank well in Google.
➡ Pro: Standard way of publishing.
➡ Pro: Protected from spam.
➡ Con: Not social.
➡ Con: Must post THEN drive traffic to it.
➡ Con: Stays the same over time.
Living Content
Examples: Twitter, Facebook, Reddit
➡ Pro: Inherently social.
➡ Pro: More interaction brings it to front.
➡ Pro: Can continuously add to it.
➡ Pro: More content output.
➡ Pro: Many top sites on planet like Twitter, Facebook, Reddit are Living Content.
➡ Pro: Can get advice from the crowd rather than just the author.
➡ Con: Can result in low quality content if not moderated correctly.
➡ Con: Need to fight against spam and low quality content.
➡ Con: Not very good platforms to build on.
This change might be small to some, but going from 'Static Content" to "Living Content" is huge!
Sincerely,
Neville Medhora
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