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    The S.W.I.P.E.S. Email (Friday November 18th, 2022)

    Swipe📁Wisdom🧠 • Interesting🧐Picture🖼 • Essay📄Sketch✎
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, November 18th, 2022

     


    🎤 Listen to this email here:

    Swipe:

    Sometimes a simple comparison helps you *instantly* understand something. 

    This simple graphic seen on Instagram *instantly* shows your fullness level after eating 400 calories of 
    oil -vs- beef -vs- vegetables:

    calories-oil-image.jpg

    I first learned what a "calorie" was when I was 26 years old, and comparisons helped me understand it better.

    I ate King Size Snicker's bars all the time which were 440 calories each.
    "440 calories" on it's own meant nothing until I started comparing it to  other foods.

    I was shocked I could eat 12 clementines and get less than 440 calories! I even made this image for myself back then:

    compare-food.jpg

    These comparisons slowly helped me discern good foods and bad foods.

    Using comparisons (or "analogies") are very useful when explaining something!
     

     

    Wisdom:

    I love this quote:

    Quote

    The mediocre teacher tells.
    The good teacher explains.
    The superior teacher demonstrates.
    The great teacher inspires. 
    - William Arthur Ward

    Interesting:

    I'm not a big hot sauce person, but for some reason this one just hits the right spot:

    hot-sauce.jpg

    - Very flavorful.
    - Goes on anything.
    - Not hot enough to wreck stomach.

    Cholula is great in general, but the Chipotle flavor is even yummier!

    Picture:

    Yesterday was my 40th birthday, so here's 40 lessons l've learned about life...

    Just kidding, I dunno anything, I'm just gonna have fun 🤩

    birthday-nev.jpg

    I was in Mexico City last weekend celebrating a bit, and this weekend I'll be in Austin. 

    Friends have stuff planned but I don't know what it is yet 😬

    nev-bookstore.jpg

    Essay:

    "Be clear, not clever" is generally great advice, especially when trying to sell something. 

    However sometimes "cleverness" and "beauty" can work!

    For example I think this graphic of bicycle parts is both beautiful and clever:

    bike-copy.jpg

     

    Or what about this clever (and kinda funny) ad for Pringle's Hot & Spicy 😂

    hot-and-spicy-pringles.jpg

     

    Or this beautiful Rolls Royce ad just showing how pretty the car is:

    rolls-royce-ad-2.jpg

    When selling and writing, I think clearness is best.....but every once in a while some cleverness and beauty can go a long way!

    Sketch:

    The "Compression of Information" marches forward as we get better technology. 

    sketch-words-less.webp

    For example I made a 7 minute video about "Becoming Indispensable", but recently put out a YouTube Short video that's only 39 seconds....and to be honest it kinda gets the same point across, but 10x more efficiently!

    video-to-short.webp

    To me, copywriting has always been about getting information from one brain to another brain....or one brain to a MILLION brains. 

    one-brain-to-another.png

    Whichever the most efficient method is best. 
     

    This "compression of information" has happened to reading:
    🕓 🕓 🕓 Books: Days to read.
    🕓 🕓 Magazine Articles: Minutes to read.
    🕓 Tweets: Seconds to read. 

    Also it's happening to video:
    🕓 🕓 🕓 Movies: Hours to watch.
    🕓 🕓 YouTube Videos: Minutes to watch.
    🕓 "Shorts" Videos: Seconds to watch. 

    I've been experimenting with some shorter form content all this year, maybe you could follow me on those platforms to see it?

    Instagram
    YouTube
    Twitter
    TikTok
    LinkedIn

    Do you like shorter form content? Do you consume it?? Reply and let me know!

    Sincerely, 
    Neville Medhora

    nev-head.webp
     

    P.S. We're doing Black Friday soon. So if you've ever thought about joining Copywriting Course, watch out for it 👀

    56 Comments


    Recommended Comments



    Happy 40th Birthday, Neville! 🤠 Have a great Austin birthday weekend --- I'm sure it'll be a blast!

    I loved the bicycle graphic; I used to draw pics like that when I was a kid.

    I like to consume the shorter length YouTube vids for educational purposes. If I have to do things like chores, I prefer to play the hour+ videos so that I don't have to keep searching for things to listen to.

    Teri

     

    Link to comment

    Happy Birthday Neville !!! I am sure had a blast time in NM and "Eureka"

    I consume, the summary on YT. ex: I dont listen whole podcast from JoeRogan, I only listen the clip per topic, but sometimes i missed the context. 

    Link to comment

    Good day to you Neville Medhora 😊


    I wanna trust you're good and this mail meets you well. 

    I really love short form content that passes the exact same message as a longer content. 

    Considering the fact that there are so many contents out there online, we just need the main idea and that's all. 

    I keep loving your Friday mails 😉

    Link to comment

    Hey happy birthday Neville! 

    Hope your friends are planning something fun!

    Answers to your questions, I don't like shorter form content. It shortens our attention span. I also avoid TikTok.

    Nevertheless,  I love reading your long articles and I enjoy reading your Friday email.
    Thank you for all the hard work you've been putting in sharing great contents with us.

    Link to comment

    Hey Neville!

    Happy birthday week/month! 

    🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈
    🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈
    🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈
    🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈

    Link to comment

    Hey Neville!

    Happy birthday week/month! 

    🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈
    🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈
    🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈
    🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈

    Link to comment

    Happy Birthday Neville

    I don't know how to pronounce your name correctly though. 

    I found out about your free copywriting course through my freelance mentor Saheli Chatterjee and I am beinging all your free value. 

    I am a procrastinator, lazy and dumb. Haven't made a penny till now but I just handling two beta client's for social media management services. I am thinking about shifting it to copywriting. 

    Let's see what I can do. 

    I am aware freelancing for 3 + years but just 3 months ago decided to start with full force. You know that Mindset shift and financial crunch. 

    I know every mentor will it's not a lack of resources it's your lack of will that stops you. 

    Had a difficult life since birth but now I look at all successful people who have some sort of difficult life. To make the change happen I have to change. 

    I don't know how to write these thoughts so I just type them down. 

    Thank you for all the online resources and value you put out for people like us. Forever Grateful 🙏

    Link to comment
    • Administrator

    Urmi let's see if in 2023 you can develop a system to get around your procrastination, I am a procrastinator too and am CONSTANTLY tricking myself into working.

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