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    The S.W.I.P.E.S. Email (Friday December 2nd, 2022)

    Swipe📁Wisdom🧠 Interesting🧐Picture🖼 • Essay📄Sketch✎
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, December 2nd, 2022


    🎤 Listen to this email here:

    Swipe:

    "1 dog year is 7 human years" is what I've always heard....but that's not totally accurate! 

    This super cool chart clarifies that statement with more info based on weight:

    how-old-is-your-dog-chart.jpg

    How old is your pet according to this??

    ...and how old do you think this little guy is?? 🙂

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    Wisdom:

    Here's a funny story how over the years I've swung the price of this book (This Is Earl Nightingale) from $15 to over $450 several times. 

    Currently if you search this book it's at $244: 

    this-is-earl-amazon.webp

    ....yet 5 days ago it was about $20 🤔

    So I talk about this book all the time. I originally bought a copy ~15 years ago that was signed by the author Earl Nightingale:

    earl-nightingale-sign.jpg

    If I’m ever confused, pissed off, sad, or lazy (or other non-desirable state)….I pick up this book and open a random chapter:

    inside-of-thethis-is-earl-nightingale.jpg

    Within a few minutes of reading one of the chapters (each 1 to 3 pages long), I generally have a paper/pen out and am jotting out the quickest solution to my problems.

    this-is-earl-side-of-the-book.jpg

    It’s almost like a sure-fire way to make me feel better since it gets me thinking RATIONALLY about an issue I may have, rather than just “oh poor me complain complain complain” shitty circular thinking that gets you no where.

    So for a $15 book I bought 15 years ago, it's had massive returns for me!

    nev-kiss-book.jpg

    So 5 days ago I posted an Instagram Reel about the book, and I watched the price go from $20, to $150+, to $200+ 😂

    It's a combination of enough people wanting to buy an original copy (no longer printed), and a very limited supply of those copies, plus this isn't like a super popular book lots of people sell:

    earl-nightingale-short.jpg

    I personally have an affinity for this book because it was one of my most-referenced books of the last 2 decades. 

    Earl Nightingale has so much wisdom that's sometimes tough to swallow and very matter-of-fact.

    Here's some fun little nuggets of wisdom from it:

    “Your total environment is an exact and merciless mirror of you as a human being.” 
    - Earl Nightingale

    “The amount of money a person receives will always be in direct proportion to the demand for what he does, his ability to do what he does, and the difficulty of replacing him.” 
    - Earl Nightingale

    "A happy plumber makes a greater contribution to the world than a miserable university professor."
     --Earl Nightingale

    “We become what we think about. People who think about becoming lawyers, become lawyers. A bad environment makes you think bad thoughts. A beautiful environment makes you think beautiful thoughts.” 
    -Earl Nightingale

    Interesting:

    Can you simply describe your own product/service with this framework?

    Feature, Benefit, Experience.

    Example 1
    Feature: Sun cream. 
    Benefit: No sun burn. 
    Experience: A burn free summer. 

    Example 2
    Feature: Blackjack Guide.
    Benefit: Win more money than your friends.
    Experience: Bragging rights from your weekend in Vegas.

    Example 3
    Feature: QMS building framework.
    Benefit: Connect, Organize and Visualize your QMS data.
    Experience: Faster quality management decision-making than your competitors.

    Example 4
    Feature: Micro exercises.
    Benefit: No burnout.
    Experience: A refreshed mind and body.

    Write your product/service out like this, and reply to this email with your answers!!
    Feature: ?
    Benefit: ?
    Experience: ?

    Picture:

    I've been very resistant to these "Shorts" videos for a while....but I'm not gonna deny some of these results:

    shorts-reels-nevs.png

    Suuurreee the numbers are all probably highly inflated, but it's an interesting format to get tons of different information in a small amount of time. 

    I posted our analytics on all these platforms in last weeks SWIPES Email, and I'll update again after roughly a month of posting!

    Essay:

    I'm currently thinking through my 2023 goals, and perhaps some “Month-Long Experiment” ideas for 2023 plus their desired results.
    Here's an example:

    #1.) Observe Sabbath (no religious connotation): 
    I would pick a day of the week to use little-to-no technology.

    Result:
    Hope to read more, disconnect just enough, regain long focused periods without distraction of fun technology.

    #2.) Sober Month No drinking, no nothing, mayyybbbe caffeine. 

    Result: Just make sure can still do it, no way to escape, reduced calories, potentially better sleep.

    #3.) Calorie Restriction Month 
    Set a strict calorie cutoff for each day. 
    2,100 calories for workout days 
    1,500 calories for non-workout days 

    Result: 
    At those numbers I guarantee go into a calorie deficit. Forces me to make good food choices, and high penalty for poor choices. 

    I’ve tried many of these before, and usually find some small action to get the desired result faster without doing a month of the same thing. Ideas I’m not 100% sure need a full month but seem interesting: 

    • Everyday writing habit month 
    • Wake up really early month 
    • Morning/evening stretching month (maybe while I brush/floss)
    • Solve a trivial inconvenience each day 
    • Track all of your time for a month
    • No added sugar month

    I really liked this blog post documenting a bunch of similar experiments and their results.

    Do you have any month-long experiments you'll be doing in 2023??

    Sketch:

    CopyWork is a copywriting exercise where you hand-copy ads to learn how they were written. 

    When you learn piano you first copy other songs, then later you create your own songs. 

    It's a similar concept with copy. 

    You first copy famous pieces, then create your own.

    For example here's a world-famous Volkswagen ad:

    lemon-vw-ad-copywork.jpg

    Here's a CC student's CopyWork for that popular Volkswagen ad:

    copywork-lemon-vw-1.jpg

    Here's another students rendition of it:

    copywork-lemon-vw-2.jpg

    And another:

    copywork-lemon-vw-3.jpg

    If you want to practice CopyWork on your own, here's 31 different ads to pick from:

    copywork-downloads.webp

    Feel free to pick one of those ads, write it out on a sheet of paper, and reply back to this email with a photo of it!
     

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    Join Copywriting Course
    Follow @NevMed on Twitter
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    23 Comments


    Recommended Comments

    “Your total environment is an exact and merciless mirror of you as a human being.” 
    - Earl Nightingale

    Wow, this quote really hit me between the eyes. 

    My environment has been a bit chaotic this past month or two as we are re-organising the business, and also I am navigating a challenging personal situation.

    This has a knock effect , for just general mess and also my inability to follow through on the things I would say I would do.

    Good to be reminded of this.

    Link to comment

    The rebrand of the STUPID email to SWIPES is very "you are what you put into the world" Nightingale-inspired.  

    @NevilleSabbath is a life changer! I would challenge you to completely power off all screened devices (phone, computer, etc) for a full day.  The full effect of the sabbath experience comes when the normal distraction activities aren't even available as an option.  When it's all off the table, then the chill arises naturally.   

    Make sure you arrange access to friends/family without needing to use your phone in advance - and consider requesting that people joining you stay off devices while they're around you.

     

    Texting Teens GIF by A24

    Link to comment

    Love the Earl Nightingale shout-out. 

    I discovered him about 10 years ago with the "Strangest Secret" YT vid.  And recently bought the audible version of his book "Lead the Field".   

    One powerful thing you left out is his voice and how he speaks.  People will get so much value out of his audible book if they can't afford the book on Amazon (regardless of price fluctuation!) 

    Keep up the good SWIPES 🙂

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    • Administrator

    Thanks Joe! I've loved Earl's stuff for a long time now, and I listen to much of his stuff for free on YouTube, still many ways to enjoy his content without paying for an original book!

    Link to comment

    My older dog is 69 in human years (same as me, lol)
    Your dog looks to be 5/44

    • Feature: Email marketing
    • Benefit: Reach more potential customers
    • Experience: Make more moolah (the company

    Link to comment

    Write your product/service out like this, and reply to this email with your answers!!
    • Feature: Tabletop roleplaying game campaign manager
    • Benefit: Organize and record your campaign lore
    • Experience: Engage and wow your players, and show off your creativity


    Do you have any month-long experiments you'll be doing in 2023??
    30 days of only water and grass fed and finished beef (possibly with some organ meats mixed in) ... aka "carnivore".  I'm hoping it will help with some allergies I've developed since moving to Houston.  Also curious if I get any emotional/mental benefits as a number of people say that it cured their anxiety and/or depression ... which I don't really think I have, but maybe I just don't know it??  : )

    Link to comment
    • Administrator

    Oh wow Aleks sounds like that diet is intense, hope it goes well for you, and I too have heard many people say Keto-like and meat-heavy diets have helped cure depression and other ailments. 

    Best of luck in 2023!!

    Link to comment

    The number 1 quote that has impacted my life was by Earl Nightingale.

    Most people give up on a dream because of the amount of time it will take. The time will pass anyway. (Or something like that.)

    I never knew who that was. Now I do! 🙂

    Link to comment

    Awesome email today!

    I checked out the Nightingale book and sure enough it's being bid up all over, ebay etc. Reminds me of the whole FTX scandal where they were limiting the supply of their FTT tokens and having their trading firm Alameda promote them to prop up the price!

    Link to comment
    • Administrator

    Bahahahah.....you can still get the book online or in paperback for cheap, but those original copies definitely spike in price when these posts go viral....500,000+ views on the recent Short Video about it! 😬

    Link to comment

    • Feature: Plasma-infused health products for dogs
    • Benefit: Natural reduction of problem causing inflammation 
    • Experience: A healthy, active, and resilient best friend for years to come. 

    Link to comment

    I talked to you a month or two ago when you were doing those 10 minute calls with your readers. I live in Austin and run the pharmacy education website.

    Anyway, you encouraged me to restart the newsletter that I let fall to the wayside. Just wanted to say that it’s up and running again, I’m I’m getting fantastic engagement from it (with a slight boost in sales too). 

    No need to respond, I know you’re busy. Just wanted to say thanks for the kindhearted kick in the ass that I needed 😊

    Hope you had a great Thanksgiving/Black Friday sale and that you’re doing well. 

    Link to comment
    • Administrator

    THAT'S AMAZING BRANDON!! So glad to have been a help, and hope the newsletter is going strong now!!

    Great chatting with ya the other day 🙂 

    Link to comment

    Love the idea of this exercise - here goes:
    Feature:  DWY Video Podcast program
    Benefit:  Ongoing conversations with your ideal clients (in public)
    Experience:  Qualified coaching clients asking to work with you

    Link to comment

    I work at a lighting consultation and attempted the framework for one of our LED Lighting products for Homes & offices:

    Feature: Colour tunable & dimmable technology
    Benefit: Create 10K+ Scenes and moods for your home/office instantly .
    Experience: Work,play & relax at the same space,anytime.

    Would love a revert.

    Link to comment

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