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    The S.W.I.P.E.S. Email (Friday March 31st, 2023)

    Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍️
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, March 31st, 2023

    🎤 Listen to this email here:

    Swipe:

    Because it’s “handwritten” you'd think someone wrote this and left it at your door…and it definitely got my attention enough to read through it!

    hand-written-flooring-flyer.jpg

    The ad above is from a flooring company, but it looks like the window installation industry has caught onto this too, checkout this "handwritten quote" from a window installer:

    hand-written-windows-flyer.jpg

    Wisdom:

    Speaking of hand writing....I currently hand write my daily to-do list, but it lacks one major component:

    to-do-list.gif

    It's not digital so I can't share it between devices!

    My wishlist of features would be:
    • Access/edit from phone and desktop.
    • Easily integrates with everything.
    • Not many options, dead simple.

    SO I polled Twitter for the best *simple* daily to-do list app, here's results:

    • Todoist: 21 votes
    • Things3: 7 votes
    • MS Todo: 5 votes
    • Apple Notes: 4 votes
    • Google Keep: 4 votes
    • Written: 4 votes
    • Apple Reminders: 3 votes
    • Notion: 3 votes
    • Teuxdeux: 3 votes
    • TickTick: 3 votes
    • Asana: 2 votes
    • Evernote: 2 votes
    • Sunsama: 2 votes
    • Trello: 2 votes
    • Tweek.so: 2 votes
    • Alexa: 1 vote
    • Any.Do: 1 vote
    • Carrot: 1 vote
    • Done: 1 vote

    I will commence playing around with a few of these! Let me know if you have suggestions as well 🙂

    Interesting:

    In Apple Stores all screens are tilted at exactly 76° degrees. This is so you move the screen with your hand…interacting with the product more and making you feel more attached to it.

    apple-70-degree-macs.webp

     

    They use protractors to measure the screens:

    apple-protractor.webp

     

    The laptop screens are measured at 76° as well:

    apple-macbooks-70-degree.webp

     

    Isn't that level of obsession so hilariously "Apple-like"? 😂

    I remember Earl Nightingale telling a story from the 1970's about a top television salesman (I'm paraphrasing this):

    "I was speaking to the top television salesman at a department store, and he said the secret to knowing who would buy is to see if they were playing around with the knobs.

    If they are touching the TV, flipping and turning things, they are far more invested in the TV and far more likely to buy."

    Guess the 76° Rule isn't so crazy!

    Picture:

    A fun & cheap joy in life is getting a carwash!

    Here's me enjoying my $7 thrill 😂

    carwash-neville.GIF

    It's like you go into a different world for a few minutes.

    Pro-Tip: If you have automatic seat presets, make setting #3 a "CHILLAX" setting where one button push leans the seat back, lowers the seat, and moves the steering wheel up 😎

    Essay:

    An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses.

    They just paint over the brick, and paint the window trims black so it gives the house an updated "Stucco" look. TBH it looks pretty damn good!

    before-and-after-house.png

    I think Before & After photos are one of the best way to get attention for a service on social media. It instantly shows the transformation people want without a lot of text. Here's another great example of Before & After ad:

    before-after-clothing.webp

    **Side Note** I posted that brick-to-white house makeover on social media, and HOLY COW DO SOME PEOPLE HATE IT!!

    I personally think it looks neat, but man the amount of hate comments it got was kind of hilarious. Never thought THIS would spark such a heated debate 😬

    Sketch:

    Whatever your yearly goal is, you still have 9 more months to complete it:

    ❌ Q1: January, February, March
    ✅ Q2: April, May, June
    ✅ Q3: July, August, September
    ✅ Q4: October, November, December

    FsaL0DTWABMGWBd.png

    At this time I'd like to invite you to join The Copywriting Course.

    Why?

    Because if you sell online we can help you optimize & improve every piece of marketing you have:

    level-up-cc-course.webp

    Here's 4 Member Wins from March 2023 alone:

    "Thanks for the feedback on my newsletter. It worked really well. We sold out of our first shipment on the first day. " - HN

    "And I thought I was just gonna learn copywriting here. Thanks for the GOLD marketing advice." - JH

    "Major win---launched my podcast today! Thank you all for the inspiration, support and great feedback that made it possible!" - TG

    "I'm amazed how much my business grew in 2023. This course and the hands-on feedback from the mentors & community made all the difference!" - JN

    We go way beyond just a course, and actually help you re-write your copy and content!

    • You Learn (courses)
    • You Practice (copy practice assignments)
    • You Get Guidance (our 24/7 reviewing forum)
    • You Get Live Reviews (our weekly Office Hours)
    • You Improve

    you-learn-with-copywriting-course.gif

    For the next few hours if you join Copywriting Course, you'll get 30% off a whole year. Jump in today:
     

    Link: www.CopywritingCourse.com/join
    Coupon Code: Q2START (enter at checkout)


    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

     

    P.S.

    9-months-left.webp

     

    38 Comments

    Recommended Comments



    Guest Carolyn

    Carolyn

    Posted
    Posted

    I’m so shocked Everdo wasn’t on your list of to-do apps. I’ve tried a few and this one is sooooo functional. 
    There is even a focus function where you could create your “only two things” list for the month by starring just two of the items. 
    omg I love it like crazy. 
    Though I actually do your handwritten 2-things list on my wall, just to have a visual on the critical projects. 

    Link to comment
    Guest Christine

    Christine

    Posted
    Posted

    You may be blown away by trying reMarkable2. You can write anything you want and it has a paper-like feel. Portable. Light. Amazing. The handwriting can be converted to text. Synchs across devices. I don’t use the bells and whistles but you will love this. If you’d like a referral link for a discount let me know! 

    Link to comment
    Guest Ryan

    Ryan

    Posted
    Posted

    Hope you're having a great weekend. I have been a subscriber of your emails for probably 18 months now and really enjoy your S.W.I.P.E.S emails, they're always full of great content.

    I wanted to reach out as two parts of your email really grabbed my attention; the first was the to-do lists, and the second was the power of before and after pictures.

    I have just finished reading Getting Things Done by David Allen. I don't know if you've read this book, but I would highly recommend it. The methodology that David explains has really helped me organise my time management, especially my to-do lists.

    For my to-do list I use Google Tasks, which is probably somewhere near the bottom of the top 100 'to-do list' applications, but hear me out. 

    I wanted all of my lists, tasks, calendars, and reference docs, to all work together and be easily accessible, which is why I use Google workspaces. It's free, it's in the Cloud, and it all works together. I use Google Keep to take down my thoughts and notes and organise them into lists, then I use Google Tasks as my to-do list, and add my tasks to my Google Calendar. With Gmail, I can quickly add any emails to my Tasks list to look at later or move it to my notes. You can even set up daily emails to tell you in the morning what events, tasks, adn any reminders that you've set for the day. I'm also an Apple user and it works fine.

    Some of the other apps you mention have great features and pretty colours/graphs, but I find the synchronization between the Google Apps really helps simplify the process of getting things done on your to-do list. 

    The second part of your email with the before and after images resonated with me too, as I have an aluminium painting business as a side business and the before and after bring in the leads on FB and IG like crazy! 

    I also have a fun widget on our website that lets you slide over the before/after images to see the results:

    before-after-garage.png

    Link to comment
    • Administrator
    Neville Grand Master

    Neville

    Posted
    • Author
    • Administrator
    Posted

    I was turned onto Google Shopping Lists which isn't really a full organizer, but so simple it just works....hope I can stay in the Google ecosystem!

    Link to comment
    Guest Rachael

    Rachael

    Posted
    Posted

    I Love old fashioned carwashes, with all the huge fettuccini looking mops and those scary sucker things at the end that look like a squid. It is like another dimension for a minute, and also strangely relaxing...almost ASMR inducing...like one of those Indian head massages on youtube!

    Link to comment
    Guest Kyle

    Kyle

    Posted
    Posted

    Truly HATE the brick-to-white trend! This monochrome design trend is "in" right now, but will look terrible in 5-10 years. It'll be out of style and the paint will fade yellow. Brick is timeless; you can never get it back once you paint it!

    Love the S.W.I.P.E.S. Fridays BTW!

    Link to comment

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