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🔥 Ignite Creativity: S.W.I.P.E.S. Email (Friday June 2nd, 2023)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge💰
A fun email for Friday. I hope you enjoy!

Edition: Friday, June 2th, 2023


🎤 Listen to this email here:


I'm feeling thirsty, so let's start off today with THREE DRINK SWIPES!

I thought this was a fun and clever ad from Guinness that was released around the Kings Coronation:



For this Banana Shake ad for McDonald's I like their use of dumb puns!

“Go bananas” “It’s got appeal”

I’m Loving It 😂



This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the “nutritional value” of it, but overall this old print ad does a great job of justifying the purchase of Kool-Aid over the competitor!



One upside of social media is how people are incentivized to put a lot of information in a small amount of space.

Here's 3 examples:

This image shows four ways of reducing traffic noise to a residential area:



This little square lists 72 different AI tools all categorized: 



This chart shows booms & busts happening with regular frequency.

I love when something takes a lot of complex data and simplifies it like this:


Small square + Lots of Info = Cool!



The email subject line of this SWIPES email is always pretty standard:

🎤 S.W.I.P.E.S. Email (Friday June 2nd, 2023)

 So I tasked AI to make some better versions:


Here's what it gave me:

🎉 Kickstart Your Weekend with S.W.I.P.E.S. Email (Friday June 2nd, 2023)
📩 Amplify Your Inbox: S.W.I.P.E.S. Email Edition (Friday June 2nd, 2023)
💡 Unleash Your Copywriting Brilliance with S.W.I.P.E.S. Email (Friday June 2nd, 2023)
💌 The Friday Fix: S.W.I.P.E.S. Email (Friday June 2nd, 2023)
🔥 Ignite Your Creativity: S.W.I.P.E.S. Email (Friday June 2nd, 2023)
🚀 Soar to New Copywriting Heights with S.W.I.P.E.S. Email (Friday June 2nd, 2023)
🔓 Unlock the Secrets of Compelling Emails: S.W.I.P.E.S. Email (Friday June 2nd, 2023)
💥 Power Up Your Fridays with S.W.I.P.E.S. Email (Friday June 2nd, 2023)
🌟 Embrace Email Excellence: S.W.I.P.E.S. Email (Friday June 2nd, 2023)
🎯 Hit the Bullseye of Copywriting Brilliance: S.W.I.P.E.S. Email (Friday June 2nd, 2023)

It's cool how quickly you can just generate hundreds of permutations of a headline using AI.

I've been using AI tools every single day to figure out what's useful and what's hype...and have been posting videos about what I've learned in our Member's Area:



I was out of town all this month, and am excited to be back home in Austin!

Here's a pic of me in Barcelona:



Cool hotel I stayed at:



It's times when I leave this long that I realize how cool it is to work primarily from the internet.

Happy to be back home again!




This happens at every wedding I go to: 

People take pics on their phone and immediately post to Instagram where they get shared/liked/commented instantly.

3 Months Later you get an email link from the bride/groom with professional photos…wayyy after the moment has passed😕
I was discussing with a friend that it'd almost be cooler to hire someone to take good pics with their phone and immediately post them during the event! 

They would post from their phone, tag people, and the event would spread on socials. 
This whole "I'll send you photos 3 months later" thing seems antiquated now and really misses the fun of posting them around the main event. 

Also anytime I've hired a photographer part of the deal is I get their raw photo dump right after the shoot. 

I make sure they know at the end of the photo session I'm going to pop that SD card into my laptop so I have the photos now!


Here's a fun book I've been reading: The Wright Brothers.


Reading about historical events makes you realize huge technological shifts followed by fear is totally normal.

In 1903 the Wright Brothers made the first official powered flight, and it's fun to read accounts of how "flight will totally change EVERYTHING and we are not ready for this!!!! "

Now we completely take flight completely for granted.

I hope you enjoyed these Friday tid-bits!
Neville Medhora

  • Like 1


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Interesting Idea about the photos being posted straight to social media at a wedding.

I run a photobooth business and this could be an upsell potential! It would also give me something to actually be doing because I often get bored standing around at these weddings.

Maybe an extra +$200 for live social media posting?




  • Like 1
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Guest Carole

Thanks for the juicy tid-bits, Neville! Always a great way to start the weekend. Enjoy yours!

p.s. Stunning vacay pics! (she says with a tinge of envy)

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  • Administrator

Thank you Carole! 

I was also around a lot of people and friends but I try not to share those publicly, so all you get it random selfies of me 😂

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I love getting your newsletter every Friday, and I often save things to my swipe file and pass things to friends/colleagues. However, there’s one thing that drives me nutso: The misuse of “there’s” or “here’s” when it should be “there are” or “here are.” See down below under Wisdom:

Here's 3 examples:

This should be Here are 3 examples. The verb (are) needs to agree with the noun (examples), which in this case is plural. I’m sure you know that. It’s a common mistake, and I make it sometimes too and catch it on a proofread.

Anyway, I think about it whenever I see it in your newsletter, and I figured I would mention it. Now you’ll probably be hyper-aware of it. 😉

Keep up the awesome work!

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  • Administrator

Thanks for the feedback Liz......I definitely suck at spelling/grammar sometimes. 

Like, I KNOW these rules, but sometimes whilst rushing to write these get mixed up and fly by the radar. 

Hopefully technology gets better and better and helps me correct better 😬

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  • Administrator

Totally Eddie! This has happened so many times, but then a free market and demand solves the problem. 

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To the point about the Wright Brothers and the fear of flight; it reminds me how much electric vehicles and the lack of charging stations and the fear tied with that directly parallels the same issues when gas powered vehicles started to become available. Gas stations didn't exist. People had to buy gas and store it on a shelf. Then small stations were few and far between. Before we knew it they were a staple of life in America. 

That's not to mention the price gouging and everything else that occurred at the time. 

Have a great weekend. 

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  • Administrator

I agree it's nice to come back to some cool photos, and I'm assuming it's all personal preference, but I love seeing them immediately after.


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Guest Maxwell

Good email. Kinda disagree on the photo thing. It's fun to relive the moments 3 months later, with higher quality pics. Plus the photos are for more than just sharing on socials 🙂

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Love The Wright Bros. and that book. I have two copies, but the cover on yours is so cool I might buy a third!

Hope you enjoyed Barcelona.

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Guest Hannah

All fantastic.  I see you chose a new subject line from your AI list!!

BTW thanks for the AI tool chart. I've saved it for future reference. 

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  • Administrator

Thanks Hannah! The funny thing is that subject line did worse than the average normal one 😂

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Kool Aid's market? MOM. Does smart mom want vitamin C and at a bargain price for kids? Yes!

Though Kool Aid still hasn't recovered from the James Jones mass suicide ("drank the kool aid"). They've persistently avoided that. Is avoidance of negative publicity like that the best way to go? Because of course all Kool Aid competitors were only too happy to see the cheaper lighter easier to move product get wrecked!
I ask not to try to sell more product. Basically I'm in the business of wrecking Putin's lies.

Anyway great S.W.I.P.E.S. issue! I'm sure your business will thrive, you'll probably wind up being the next Warren Buffet.

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  • Administrator

Thank you Eric! I'm not sure how much that impacted Kool-Aid (I simply don't know), but I'm sure in a weird way it helped their brand be even more ubiquitous in the end 😬

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Dude.... I was just in Barcelona myself! We may have been there at the same time.

Did you get to go inside Sagrada Familia? Completely incredible. 

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  • Administrator

Awesome Ben! 

I didn't really wanna go inside, just check it out. It's definitely a visually stunning building, maybe next time I'll tour inside!

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Guest Anneliese

Just a quick note to tell you how much I ADORE your weekly musings. 

As a content strategist, I subscribe to many newsletters about writing, information design, and industry trends. Yours is my favorite. Short, visual, interesting, inspiring, lighthearted.  Practical tips that will benefit ANY kind of writer. 

Of course, sometimes I don’t read your newsletter until weeks after you send it. Like today. But I never delete these emails to reduce Inbox noise, as I do most other subscriptions. 

In short, I like the way you think. And appreciate you sharing your insights with the rest of us.  

Keep it up!


P.S. Have you ever heard the term “punctum” as it applies to photography? I don’t pretend to be an expert on Roland Barthes or literary theory, but I’ve always been intrigued by this idea. In his conception, punctum is the detail in a photograph “…which rises from the scene, shoots out of it like an arrow, and pierces me…that accident which pricks me (but also bruises me, is poignant to me)” — anyway, given your interests and background, I thought you might find this interesting, too. 

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  • Administrator

Thank you so much for the kind words Anneliese! 

And no, never heard of "punctum"....just learned something new 🙂 

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