I’m struggling with this because I really enjoy Instagram, but believe my ideal client is more often on LinkedIn. That place feels stuffy and I’m bored on LinkedIn.

While on Upwork ultimately looking for copywriting jobs, I stumbled upon romance writing!!!!!! Try not to laugh. And I decided to go for that because I love to write. Had never read romance or written fiction in my life, but I'm now a mad romance consumer (for my training) and just finished writing my first book. Will be one of a series of three, so won't publish till sometime in 2023.

I think my best platforms will be:

• Email: putting out a newsletter
• Youtube: making book 'trailers'
• Instagram: because it doesn't bug me much to use that.
• Also advertising on FB.

Thanks for everything you do Neville! You're hilarious, entertaining, adorable, a stud, and a constant inspiration.

I'm a content writer, so I write a lot of posts on personal non-work-related WordPress blogs as well as posting on LinkedIn and on a website I'm currently rebuilding.

I'm thinking that Twitter would be a logical next step.

So, blog posts would seem to be my logical cascade mechanism.

Thanks for the advice and insights.

I'm 100% with you on the blog post > video script > social content (specifically IGTV, YouTube, Facebook).  

I've been trying to get into the whole Reels/TikTok craze and I'm just not cut out for it lol!  I'm a one-and-done type person and the concept of spending hours trying to do one flawless transition and pointing at nothing in general is too much for this Gen-Xer!

Hey Neville,
Thanks for this post, it really opened my eyes. 

Right now I'm not doing anything on any platform, I basically posted occasionally a video on Youtube, a post or story on Instagram, more posts on Facebook and that's about it.

But thinking about it, it took me so much time and it was a bit difficult to create blog posts or 
your 3 questions really helped me reconsider how I approach this.

I believe the answer for me is I am best when people honestly ask me for advice, basically coaching / consulting / teaching. So, my platform of choice would be wherever I get interviewed by someone: podcasts, Youtube, maybe Facebook live, Instagram also.

The interview can then be cascaded into a Youtube video, podcast episode, short clips, blog post, social media posts etc. for their and my channels, so that's useful.

Another useful thing would be if I get interviewed by people in front of their audiences, so they do the work of creating the media file etc. and also get me new leads because of that - like Bryan Harris's strategy which he teaches at Growth Tools.

But what do you think about this, since it is not really my own content (since it will be published by others on their channels)? Is that bad or can it work?

Thanks so much, I will see how I start to do something in this direction.

I would even add one question to the table: Where are my potential customers?

Great post Neville. Quick question. What's the most important principle for easily creating blog posts to video to social you have found?
 

Hi Neville.

This post came at the right time. I have been torn between options and you've helped me reach a decision today.

The nature of my career (visual design) relies heavily on visual content. However, I'm more comfortable writing because it allows me to be witty.

Now I know what channels to use:

I'd create blog posts, then Instagram and that includes the reels and video posting, then finish off with Twitter which is also a great place to have interesting and spontaneous conversations.

Thank you so much.

I'd like to learn more how you cascade when you mentioned templates from one form to another.

I get the concept but just curious if you have a certain pattern that seems to work best?  I'm in the middle of a project now where it'd be helpful to apply that.

In the past, I was building rank and rent sites using a similar method:

The above would help with approach for '1st page domination' all targeting SERPs for desired keywords. It did work for awhile with a couple local SEO projects.

Currently working on another similar project where I'd especially like to try cascading from blog posts to video content to social media posts.

Thanks for the relevant post. 

I'm fascinated by TikTok.
I really like making short videos and can see myself doing it for many years.

Cascading content works well wih it:

Literally repost my TikToks as -
Youtube Shorts / Instagram Reels / Facebook Stories

So I focus only on making TikToks as Organic Content.

Next to that I write Emails to my list, that is all. 

Curious for your insights.

Liking your weekly emails.

I haven't started blogging yet, but I feel maybe that should be my main focus even though I use Facebook with some uncertainty.

Hey Neville,

Thanks for this post. It helped clarify the idea of cascading content for me.

I have an essential oil business and am currently in the process of creating content for my blog.

Since I love writing my cascading content would be:
------Blog post (long epic post) then write smaller posts linking to the main post.

------Email

------ Social Content. (Pinterest 1st then repurpose on LinkedIn)

I LOVE working in Canva and creating posts with images. Since my business lends itself to images I would post first on Pinterest. From there I would repurpose my (fun) content on LinkedIn since this is where my primary audience is located.