The S.W.I.P.E.S. Email (Friday May 17th, 2024)
Edition: Friday, May 17th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
Swipe:
Wisdom:
I once had dinner with Peter Thiel...
....and whenever someone asked his opinion on something, he’d give a “spectrum of possibilities” for every answer.
Example: If I asked his thoughts on the future of the Dollar, he would respond:
“Ok, here’s 3 scenarios…”
Then he would give 3 different “scenarios” ranging from:
- Normal and boring scenario.
- Good and Bad mixed scenario.
- Crazy worst case scenario.
Then he’d backup each scenario with data or comparable past events.
He rarely thought something was black and white, but that everything was a spectrum of possibilities.
It was super cool to see his thinking in action!
Interesting:
Here's an interesting thought:
"The Internet" still runs on servers and cables, and the companies that run the most bare metal on the internet are:
- Amazon: 32%
- Microsoft: 20%
- Google: 9%
- Alibaba: 6%
- IBM: 5%
- SalesForce: 3%
- Tencent: 2%
- Oracle: 2%
That means as you're reading this on your phone/tablet/desktop, some bits and bytes travelled either by air or physical cable to a metal server likely controlled by one (or several) of the companies listed above.
You might be reading my words originating from a cluster of servers just like this!
Picture:
I watched a demo video of the Oculus Quest, and Mark Zuckerberg was demo'ing it.
One random interesting thing I noticed was that he was demo'ing this off his private jet:
I'm not 100% sure, but I think this is a Gulfstream G650-ER.
By pulling up some similar-layout G650's you can see the seat he's sitting in is the forward seat closest to the galley:
I just thought Zuck demo'ing Quest from his private jet is one of those things half the people will think is awesome, and half the people will make fun of 😂
Essay:
Sometimes text alone isn't the best way to transmit an idea....but often text and video is a strong combo!
I was working with a designer to re-do some images on a sales page, and I thought it was fun to see all the trial-and-error done to come up with the best image:
Here's the original image I made in Google Presentations:
It's not pretty, but it did the job:
Then you can see more versions of the same idea come to life (some better than others).
This one was a simplified version, but wasn't as obvious
This one took me several brain cycles to figure out what was going on:
This version abandoned the scale and just went with benefits:
I thought this looked badass, but was too confusing:
Another version that looked visually interesting, but I think is hard to tell what's going on:
This one was good, but it wasn't clear there was a transformation taking place:
I ended up liking this one the best!
Which version did you like best?? You can respond and lemme know.
Splurge:
Last Friday I sponsored a "Friday Writing Club" here in Austin, where a whole coffee shop of people is doing a dedicated 1 hour silent writing time:
If you want you can sponsor the Writing Club and pay for everyone's coffee, so I volunteered.
There were about 25 people, and my total bill to pay for everyone's coffee was...
...
.........
............
...............
..................
.....................
$75!
I thought it would be $200+ so I happily tipped another $75 bringing it to a total $150.
Not bad!
Sincerely,
Neville Medhora
P.S. Checkout some wins from Copywriting Course members:
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