The S.W.I.P.E.S. Email (Friday July 19th, 2024)

Checkout this super-duper-ultra-simple piece of direct mail from a custom builder I got in the mail (which results in $200k to $1.5m projects):

On my walks around the neighborhood, I see this builders sign up in front of several house construction projects! 

He then sends these quick notes to all of the neighbors. He sends the address of two nearby projects, and I literally walked over to see them. 

To me this is a perfect piece of direct mail: A cheap/simple campaign to ultra-qualified leads that results in huge numbers.
 

I love "Ugly Design" where something is seemingly poorly designed, but it completed its main goal: To make you read it.

I think this original Kopywriting Kourse waitlist I built years ago was one of my best performing pages ever:

Learning can take many forms, and some are better than others:

I can think this seems pretty true!

• Lecture: 5% (Average Retention Rate)
• Reading: 10%
• Audio/Visual: 20%
• Demonstration: 30%
• Group Discussion: 50%
• Practice by Doing: 75%
• Teaching Others: 90%

If I just sit in a classroom listening to a lecture, in 10 days I've likely forgot 95% of it. 

However if I learn something good enough that I have to explain/teach it to someone else, I'll likely remember nearly all of it. 

I grill almost every day, and the standard meal I eat almost every day for either lunch or dinner (or both):

• Skirt steak or NY Strip steak.
• Avocado.
• Sometimes I throw in tomato or the occasional cheese. 

I used to properly plate all my meals, but it's way more fun to eat with the cutting board and big giant knife!

IDGAF if the cutting board touched raw meat, I still eat right off it.
 

One thing I've noticed as myself and friends move through different phases of life is the extreme time crunch on your 24 hours:

When you are single you basically have 8 hours of sleep, 8 hours of work, and 8 hours of free time: 

If you get partnered up, what was previously free time gets a bit more taken up:

Then if you throw kids into the mix that free time is further eroded by a significant amount:

This is of course just for demonstration, and I'm sure this time crunch is actually far worse than pictured!

Since it's summer I wear sunglasses everywhere, and one cool thing I did a long time ago was buy these knock-off Amazon Rayban's 10 at a time:

They look like standard sunglasses as you can see:

But I hate having to "babysit" products I own, and sunglasses are WORST! 

You have to take them around in their own special bulky case, and you have to be careful not to scratch the lens....well I hate that!

So I buy a ton of these and keep them allllll over the place:

• In my car glove box.
• Tossed into my backpack.
• Tossed into my laptop bag.
• Random drawers.

I find it easier to buy a bunch of these cheap sunglasses and throw away a few pairs every year than buy nice sunglasses and babysit them!