The S.W.I.P.E.S. Email (Friday September 13th, 2024)
Edition: Friday, September 13th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
Swipe:
I like how this "Swee Kombucha" visually lists out the ingredients inside the bottle:
I recently posted how RX Bar did an "all copy" redesign and it's a similar vibe!
Credit: Mark Gallo
Wisdom:
Interesting:
In the content-maker world I think there's an interesting debate between which is better:
Top of Search -vs- Top of Feed ?
My personal answer: I think doing BOTH is best! And they actually naturally flow into each other:
I discuss it here with Ross : Top of Feed vs Top of Search (38:59)
Picture:
For creating short video content I've been "interviewing myself" lately and it's worked pretty well!
It's helpful for quick Q&A style questions that don't warrant a full video.
An example of how these turn out:
Essay:
I use ChatGPT everyday for research and making images, but it frequently “can’t do something for me” bc of guardrails.
So I’ve been copy/pasting every query into X's Grok for a month.
It’s got REALLY good, has little-to-no bias or guardrails, I trust it more for many searches.
Things ChatGPT throttles or gives moderated answers:
- Making images if you mention a name or a brand.
- Many health-related searches.
- Searches about intelligence or IQ.
- “Is (controversial figure) bad?”
Here's a small example:
It’s great at many things, but the second you toe into remotely controversial things it gives you human-intervened answers.
I get the need for controls, but I'm starting to just Grok first to avoid wasting time.
Splurge:
I generally buy every-other iPhone that comes out. So I have a 14 Pro and now the 16 Pro was just released:
A 512GB model costs $1,299 (I'm sure more with tax etc):
If I plug $1,299 into this cost analysis calculator it comes to:
I personally use my phone all day and night for various things, so 12 hours a day is fair to say (even when it's not in my pocket I shout out commands to Siri all the time).
While $1,299 seems expensive for a phone that does SLIGHTLY MORE than your current phone, at 2 years it's $0.18/hour, plus every photo or video you take it slightly better, and it's slightly faster.
I guess it depends on your use case, but for some people splurging on the new phone is advisable!
Hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora
P.S. Checkout some member wins from this month alone:
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