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    The S.W.I.P.E.S. Email (Friday September 20th, 2024)

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    Edition: Friday, September 20th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    Checkout this interesting style of shownotes we did on this recent pod, it was a huge hit with readers:

    (This is the best way I could display it here):

    show-notes-images.jpg

    People liked it because:
    • It's easy to skim.
    • The images make it fun to read.
    • It got way more people to find something interesting in the pod, then go listen to that part.

    It worked super well in email!

    98% of the people who replied to the email blast loved the format and said it was very helpful to skim a podcast episode like this, only 2 people said they didn't like it. See it here 

    Wisdom:

    If you speak English...you can speak with 20% of all people on Earth.

    If you speak English and Mandarin...you can speak with 35% of all people on Earth.

    If you speak English, Mandarin, Hindi, and Spanish...you can speak with 60% of people on Earth.

    most-spoken-languages.jpg

    Also what's crazy is when looking at the populations of the world, 35% of all humans live in just two countries.

    The 3rd most populous country is the United Stats with 335m people, which is 4x smaller than 2nd place....wow 😳

    the-worlds-most-populous-chart (1).jpg

    Interesting:

    Podcast transcripts are my new long form reading.

    I’ve been consuming a lot of podcasts in 1/3rd the time by just reading the Apple Podcast transcript.

    It’s great for reading single-host podcasts (not as good for interviews yet bc it doesn’t show which host is talking).

    transcripts.webp

    For example I like this show called "The Economics of Everyday Things" and I saw an episode about the economics of Botox.

    I didn't have 18 minutes at that moment to listen to it, so I clicked on the transcript and read the episode in under 5 minutes:

    listening-to-transcripts.webp

    Picture:

    I used to rent a place for the summers across the street from the Twitter building in San Francisco. This was the view:

    5_scooters-overlooking-twitter-hq-building.jpg

    Now it's officially closing and moving to Austin. Cool that X is following me 😛

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    Essay

    I used Perplexity as my default search engine for 2 months, and now I've switched back to Google again.

    This two months apart from Google, made me appreciate Google a lot more:
    - It’s so damn quick compared to anything! Perplexity is fast, but at times it would stall or go slow or not load. Google nevvveer has this problem.

    - Maps, directions, images are all native in Google.

    - Google is giving more and more AI results which is the main reason to use Perplexity.

    Splurge:

    One of my best purchases ever was automated blackout blinds for my bedroom!

    Blinds of this size are already very expensive to install, so when they ask if you want to motorize them it's tempting to say no.

    However with the automated blinds I can either use a remote (or tell Alexa/Siri) to open them and the whole room opens up automatically, and every single time I'm like.....nice 😏 😏 😏

    test-blinds-2.gif

    Have a great Friday!
    Sincerely, 
    Neville Medhora

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    P.S. Checkout some wins from Copywriting Course members:

    21 Comments


    Recommended Comments

    I read your great and educative email from Nigeria.

    On today's email. I just thought to bring something to your notice.

    There's no language called "Nigerian".

    The most widely spoken language in Nigeria is apart English is YORUBA.

     

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    • Administrator

    Yeah I do like STUPID but it was a little cheesy to many people (but I still liked it) 🙂 

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    Even before this, your pod notes were best i've seen anywhere.  if only more pods had notes like yours.  it really concentrates value/min and gives the reader the option to 'dbl click'.  neville, you're the best.  your tours of your studio are sweet too.  i've made my own and i liked all your tips.
     

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    • Administrator

    THANKS RANDY! I love taking notes on these interviews because they are questions I WANTED TO KNOW so I love going back and taking notes to learn/remember everything 🙂 

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    • Administrator

    Thanks so much Jasmine!

    Another splurge is I have TWO Dyson cordless vacuums, one upstairs and one downstairs. I love them so much and use them alllll the time.

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    Loving the variety in this email—especially the shownotes format! It’s such a great way to make podcast content more digestible. I’m always looking for quicker ways to engage with longer content, so reading podcast transcripts in a fraction of the time is genius!😀👍

    Also, those automated blackout blinds sound like a dream. Do you have any other splurges that have been total game-changers for you?

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    • Administrator

    That's great Damita! By the way these are all AI images using Grok, so you CAN do it 🙂 

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    Guest Christopher

    Awesome content as always, loved the population shift chart especially. 

    BUT I do have to say, those are drapes, not blinds. So glad you love them, happy for you and the room looks great!

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    • Administrator

    Thanks Christopher! Oh I didn't realize the difference, my bad....DRAPES! will start correcting myself 😂

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    Quick one - How did you generate the images for the pod show notes? 

    Tried in Dalle-E and it was 50/50 - mostly the text still being off.

    Curious if there's a better tool out there?

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    I really appreciated your content.

    A quick note on the image-based show notes. Just beware confirmation bias from the people who gave feedback. I much, much prefer the written notes because they are searchable and easier to skim.

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