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Copywriting Course Members Guide

Welcome to the Copywriting Course!

 

You should first congratulate yourself, because by the end of this Copywriting Course you’ll be writing in a whole new way.

You’re about to learn the principles of writing good copy.

You’re also going to learn actual style elements to use that will make your copy better.

You’ll learn that “copy” isn’t only written words….

  • …it’s audio.
  • …it’s video.
  • …it’s psychology.
  • …it’s what’s on your webpage.
  • …it’s the emails you write to friends and business contacts.

This “Copywriting Course” will literally change the way you write EVERYTHING!

Now why should you trust me?

My name is Neville Medhora and I started studying the art of copywriting to help out my own businesses.

I noticed when I sent out emails or wrote content for a page according to proper copywriting principles, THINGS MAGICALLY SOLD BETTER!

But it wasn’t “magic” at all. It was simply applying the science and psychology of selling.

To this day, I obsessively read everything, listen to everything, use every tool,  take on copywriting clients, and consume everything I can about copywriting...so I can relay what I've learned to you.

I don’t care what you paid for this course, it was worth it because…

…it will change your writing forever!

I’ve first-hand seen what succeeds, and what failed, and that I’ve taken all this information and distilled it down into small chunks for you.

This means the following information in this course is carefully curated so you learn the most stuff, in the least amount of time.

By the way, I don’t only write for other people. No no no…I’ve written for all the companies I have ownership in:

Currently involved with:

  • NevBlog: One of the very first financial blogs on the internet. Now used for accountability.
  • AppSumo: Big discounts on SaaS products sent to over 1,800,000 people.
  • Sumo: Tools to get traffic & signups on your website.
  • Author: Wrote several short books. Sold them on Amazon. Sold tens of thousands of copies.
  • HouseOfRave: Owned one of largest rave retailers till 2011. Still never been to a rave.
  • Real Savvy: A software that makes life easier for real estate agents.
  • Pink Java Media: One of the largest networks of soap opera blogs on the internet.
  • Dog Central: A conglomerate of dog products and websites.
  • TheHustle: Media company that runs a business news site and puts on HustleCon.
  • SwipeFile: An open "swipe file" for the web.
  • Copy.ai: An artificial intelligence copywriting set of tools.
  • Copywriting Course: Businesses make sure all their employees watch this so they reduce wasted communication time, talk with clients better, and make more sales.

 

I’ve Been Featured In or Written About On:

Entrepreneur | Business Insider | HubSpot | Digg | Forbes | Buffer | HostGator | Medium | KissMetrics | Reddit | CampaignMonitor | AppSumo | UserTesting | Writtent | GumRoad | LeadPages | SitePoint | NeilPatel | Teachable | Mixergy | TheArtOfCharm | TheHustle | FourHourWorkWeek | WallStreetJournal | NewYorkTimes | SingleGrain | CrazyEgg | Ask | OneMonth | ProductHunt | SumoMe | LifeHack | Clarity | GrowthHackers | QuickSprout | Inbound


Hopefully this is enough proof to allow me to be your personal copywriting mentor.

So join me, and let’s first get you in the proper mindset of a great copywriter!
Sincerely,
Neville Medhora
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How to learn copy and uses courses:

You can go straight to the Courses page to see a full listings of courses to start, or use the right sidebar menu to jump directly between all the course content at any time: 

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You can also access all the courses from the right-hand sidebar from any page:

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How to get feedback on your copy:

You can get your copy review by clicking the Copy Reviewer tab:

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Select what you want reviewed, and it will guide you through a few key questions we need to give really good feedback on your project!

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Get Your Copy Reviewed:
▸ Copy Reviewer Tool
▸ Cold Email Review
▸ Blog Post Review
▸ Ad Copy Review
▸ Portfolio Review
▸ Sales Copy Review
▸ Home Page Review
▸ About Page Review
▸ Product Page Review
▸ Other Copy Review

 

How to talk with Neville for Office Hours:

If you are a current member of the Copywriting Course, you will have access to Office Hours.

Just click the "Office Hours" tab at the top of the page, or find the next event on the right-hand sidebar:

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You can view full calendar of upcoming (and past replays) of Office Hours:

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You can ask questions directly on the Office Hours page, and your question will be answered live!

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Here's some screenshots of working with others directly in Office Hours!

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Come to an Office Hours, ask some questions in the form, and we'll live go over your questions! 

 

 

How to get Copywriting Course Certified:

One awesome part of being a Copywriting Course Member is the opportunity for you to get a certification that you've completed these courses and more importantly: Participated!

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We don't believe in simply making people "tell us they watched some videos" to give out a Copywriting Course Certification, we want involvement!

So to get certified if you have 100 or more posts in the Members Area, you can get certified! 

This includes:

  • Commenting on Office Hours.
  • Replying to conversation threads. 
  • Asking questions. 
  • Replying to questions. 

Being involved in the community is the fastest way to get an official Copywriting Course Certification!

We've seen people who post 100+ posts get drastically better at writing, more confident at writing, and are able to craft clearer messaging on everything they create.

Here's some ways you can quickly hit 100+ posts!

 [Go] Copy Assignments: Get some copy practice.
 
[Go] Make a work journal: You can see mine here.
 
[Go] Answer Q&A questions: Answer these simple questions.
 
[Go] Comment on blog posts: Only members can comment on posts.
 
[Go] Submit your copy for review: Get copy reviewed and optimized.
 
[Go] Give feedback on other members copy: Give honest feedback.

You will then get an Official Copywriting Course Certification Badge on your profile. You can use this certification on LinkedIn, Facebook, or wherever else you display your talents.

Go hit 100 posts and get CC Certified!

How to see your subscription settings:

Under the "Account" tab, select the "Subscription" option. This will pull up your current paying status for Copywriting Course. 

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From here you can also manage, update, or cancel your Copywriting Course subscription. 

How to get support on your account:

If you need help with anything you can always enter a support ticket here and we'll take care of you.

We have a forum here (anytime you post all the mods of the forum see it) right here:
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If you have any other questions please contact us Mon-Fri (9am - 5pm CST):
Email Support: Support@copywritingcourse.com
 

How to get the most out of your posts:

Here's 3 quick tips on how to get the most out of your posts in the community, and how to get the best feedback from all the professional copywriters:

 

Tip #1.) Try to keep things in the thread.
Tip #2.) Try to post a single thing at a time.
Tip #3.) Ask specific questions.

If you have a vague question or just want live help, then come on over to an Office Hours and talk!

How to search the Copywriting Course:

On the top-right of your Members Area there is a handy search box. This will instantly search our entire members database for any topic you'd like: 

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For example, if you search for "Cold Email" your search will bring up all the content about cold emails including course content and Office Hours recording clips, and member questions. 

How to post in a forum:

You can always comment on anything in the forums, or click "Start New Topic" in the forum of your choice to get a new conversation going:

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How to edit your profile:

At the top-right of this page you'll see your profile icon. Click that, and then click "My Profile" to see your full profile.

You can also access your profile from the Account tab:

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Writing Quick Copy

(Need to finish a piece of copy in less than an hour? Follow these quick start guides):

 

“I need to write a piece of copy…..FAST!”
Follow this quick outline:

STEP 1.) Get into the Copywriters Mindset.

STEP 2.) Make some headlines and define the purpose of your copy.

STEP 3.) Use the AIDA formula to make a skeleton outline for your copy.

STEP 4.) If you want to “build some ammo” for your copy, then write out some personal stories of you using the product, write out some testimonials from yourself or others, or show the features and benefits of the product. This will give you some substance to throw into your AIDA outline in case you’re feeling forgetful.

STEP 5.) Have a Call To Action at the end of your copy. Your copy is designed to get them to take an action, so tell them what to do at the end!

 

BONUS DOWNLOAD: THE COPYWRITING CHECKLIST
This is one helluva little document right here, and it’s yours to keep because you bought this Copywriting Course.

Whenever you get stuck writing, just load up this little PDF and follow along. It’s designed to be extremely short and punchy and actionable.

With the Copywriting checklist, you can learn how to write better copy in one reading session.

It’s like the Cliff’s Notes version of a copywriters education. Right-click the image below to download your copy of The Copywriting Checklist:

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P.S. Feel free to share this with colleagues and co-workers, but please do not publish on the web.

P.P.S. This document has sold thousands of copies, and had such dramatic impacts on people’s marketing and writing. I hope it does the same for yours. It will come in handy when you least expect it!

 

VIDEO: BONUS VIDEO (It normally costs $99 to buy this video interview)!
Let’s say you skipped this whole Copy Course….what would you do to start writing better RIGHT NOW? I’d say watch this interview with the famous Andrew Warner (this usually costs $99 to buy this Action video). It’ll teach ya a ton in one hour:

 

I admit the video quality on my side sucks (we lost one of the files during recording), but the content is rock solid.

After it was released, this video got TREMENDOUS feedback, and still does to this day. It goes over almost the whole copywriting process in about one hour, and is moderated….so there’s no excessive ranting.

Andrew Warner immediately used what he learned in this interview to increase one of his email open rates by 3x and sent me this image:

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“Neville….this action video BLEW MY MIND. I immediately went to my webpage and axed almost every piece of crappy copy I had. Thanks again for making me money.”

 

Which to write: Features or Benefits?
Many people tends to accidentally confuse their readers by simply listing out “impressive sounding” features. This video will show you how to write out the BENEFITS instead, and even marry the two together:

Let’s get started…..

 

Quick Copy Rundown:

  • Did you follow AIDA format?
  • Did you make sure to make the letter more about THEM?
  • If it’s a new or difficult product for the audience, did you educate the customer on how they could get lots of benefit out of it?
  • Did you make sure to explain to them EXACTLY HOW to take action?
  • If you step 10 feet away from your computer, can you easily tell what action to take?

Headline Helper

Three methods to make Headlines:
Subject lines are used to get your prospects attention.

It doesn’t matter if you have great copy if they never OPEN the email or READ the first sentence. Grab them in with a catchy subject line…

….but CAUTION: Don’t use a totally random line that doesn’t relate to your story at all. If you say in an email subject line, “YOUR MOM JUST DIED”

….they will click it, but get very angry and turned off when you start saying, “Do you need new email marketing software??”

Here’s three different ways to write good subject lines (pay particular attention to the last one):

You can write however you want, but here’s some practices I personally use with success:

  • The more like an editorial piece, the better (like a newspaper column)
  • Keep the text width really small. 550 pixels-wide maximum.
  • Use bolds or underlines if you would SPEAK something with emphasis.
  • Use centering to exaggerate something.
  • Use quotes from famous people that relate. Center and italicize them.
  • Use bullets to show lists of interesting things.
  • Max 2-3 sentences per paragraph to keep it reading fast.
  • For page flips….say stuff like, “Ok, but that’s not the best part…..”
  • Use P.S. and P.P.S. to summarize or make sure they take an action.
     

“Heard it off the street” Method
Step 1) Make a chart like this on a piece of paper:

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Step 2) Under the “Something you heard” section, brainstorm some things that if you heard them passing someone on the sidewalk, you’d stop and go “Errrgghh!!??”

Examples:

  • I dropped $700 like 10 feet from here….
  • My dog shat out a $100 bill today….
  • I couldn’t believe my daughter made $300 from her phone today….
  • My brother was bald but then his hair grew back…..

Step 3) Under the “What you’re selling” section, write what you’re selling.
Example we’ll use: Selling an HTML5 programming course
Step 4) Take the best lines, and pair them together:

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Step 5) Combine them together to make mini-stories (watch the video for examples).
Step 6) Use your new-found “catchy-mini-stories” as either subject lines or opener lines to get people’s attention.

Headline Formulas for you to use:
Sometimes you need a little “assistance” to get your brain juice going.  These formulas will jog your brain in the right direction:

[End result they want] + [Time period] + [Address the objections]
Examples:
[How to make amazing tacos] + [In 10 minutes] + [For under 5 bucks].
[Make a landing page] + [By tonight] + [With zero experience].
[Increase walk-in traffic to your restaurant] + [This month] + [Without paying for advertising]

But formulas can be BROKEN or SHIFTED!!  Let’s be bad little monkeys and change the formula to something like this:

[Take this action] + [Specific Time Period] + [End Result]
Examples:
[Consult with me] + [For 1 hour] + [And I’ll improve your eCommerce site sales]  
[Talk to just 3 of your customers] + [For 5 minutes] + [To laser-target your sales pitch]
[Put this liquid in your fish tank] + [Wait 1 hour] + [And you’ll never have to clean it again]

 

Want to make a title that’s good for SEO?
If you’re doing a how-to kind of article, often a good ole’ descriptive title can be the simplest. These can also be the best for SEO purposes.  

Allow me to demonstrate……by seeing how we can headline an article about cooking eggs
 

Step 1.) Go to Google Trends.  
Look for keywords that are getting more popular with time.  So we’ll check the popularity of 
“How to cook an egg.” 

You can see a nice little chart that’s increasing, so this is a pretty popular term:

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Step 2.) Let’s enter some other words to compare.  
Let’s just add in some other close keywords.  I’ll add in “How to cook scrambled eggs”.  

As you can see, our competitor word wasn’t AS popular (probably because it was more specific), but still a good up-trending term:

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Step 3.) Find the hottest words.  
We then added the term “How to make eggs” which is only slightly different, but look at the MASSIVE amount of searches that term gets versus the others! You can’t even see the other search volume compared to how much this one gets!

This would tell me that a great how-to article or video titled “How to make eggs” could potentially hit a huge audience based on search volume.

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Try it yourself on Google Trends.

Examples of headlines grabbing attention in different ways:
Found in a magazine.  There’s basically 3 main words that grab your attention.
 
Paired with the image of a ripped dude, you INSTANTLY get the ad is about fitness and losing flab:

headline-example-muffin-top.jpg

This is a silly example.  

But if you were perusing car listings on Craigslist, you’d sure as hell notice this one!!
 
The craziness and entertainment value alone makes you want to read it:

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Anatomy of a headline.  
A lesson to always remember:

The whole point of your headlines is to grab someone into the article or video.  
They then start sliding down a “slippery slope” as Joseph Sugarman puts it.  
I even made you a handy graphic to demonstrate what going down a “Slippery Slope” should look like.  

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Remember this:

8 out of 10 people will read the headline.
 “2 out of 10 people will read the copy.”  

The job of the headline is to suck people in, but ALSO to eliminate people who are the wrong readers! Think of your headline as the bouncer of your club. You don’t want to let EVERYONE in, only the people who match your style.

So you don’t want to spread your message too thin by trying to catch everyone, like this:

“How to cook eggs and scrambled them and also how to make a good yolk but also keep the egg whites intact and then how to make the egg taste good and also bread.”
 
Instead you want to make it to the point and relevant, like this:

“How to cook a classic breakfast egg.”

But then we can sex-up that headline to whatever your topic is.  Maybe you have a nutrition blog that’s talking about how to make a healthy egg:

“How to cook a high-protein egg breakfast like Michael Phelps.”


The top 100 blog post headlines from QuickSprout.com ranked on number of Facebook shares and comments:

Headline Shares
How Spending $162,301.42 on Clothes Made Me $692,500 1953
22 Gmail Plugins That All Content Marketers Need to Know About 1831
How a Ferrari Made Me a Million Bucks 1491
How to Improve Your Facebook’s Organic Reach 1483
What Are The Best Times to Post on Social Media 1235
The Ultimate Content Marketing Checklist: 40 Questions to Ask Yourself before Publishing Your Next Blog Post 974
37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning 942
The Content Marketer’s Toolkit: 35 Tools You Can’t Blog Without 781
The Ultimate Guide to Hashtags 769
10 Ways to Improve Your Content Marketing 684
7 Obsolete Social Media Tactics You’re Wasting Your Time On 678
7 Marketing Tactics That Increased My Growth by 679% 645
Why We Like, Comment, and Share on Facebook 630
What SEO Used to Be Versus What SEO Is Now 615
The 10 Key Elements of a High Quality Website 562
7 Obsolete SEO Tactics You’re Wasting Your Time On 511
Is It Worth Responding to Blog Comments? 494
Stop Guessing: Here’s a Social Media Strategy That Works 493
How to Structure a Perfect SEO Optimized Page 465
The Scientifically Proven Best Time to Think and Write Creatively 458
10 Marketing Predictions You Should Prepare for in 2015 423
Why You Need a Social Media Calendar and How to Create One 421
How to Create The Perfect Social Media Post 403
7 Tips for Increasing Your Click-Through Rates on Facebook 401
How to Make Custom Images for Your Blog Posts Without Hiring a Designer 392
8 Ways to Get More Social Shares Without Annoying Readers 371
Why Link Building Is NOT the Future of SEO 366
Who Is More Active on Social Media? Men or Women? 361
The Ultimate SEO Checklist: 25 Questions to Ask Yourself Before Your Next Post 359
The Day After: 11 Things to Do After You Publish a Post 356
How Does Content Marketing Actually Get You More Sales? 355
10 Fun Exercises That Will Help You Become a Better Entrepreneur 354
7 Things Every (Great) Landing Page Needs 354
11 Tactics to Get More Click-Throughs from Social Media 348
7 Lies About SEO You Probably Believe 333
The Complete Guide to Building Your Personal Brand 330
How Google Crawls and Indexes Web Pages 321
How to Double Your Writing Speed Without Lowering Its Quality 312
Why You Shouldn’t Hire a Marketing Consultant 312
How to Be More Productive on Social Media 310
100 Lessons Learned from 10 Years of Blogging 303
11 Business Philosophies to Live and Die By 297
Don’t Blog Unless You Use These 11 Tools 289
How to Structure a Perfect LinkedIn Profile 286
Which Social Media Platforms Are Best Suited for Your Business? 285
Why Do Sites Rank High on Google When They Aren’t Optimized? 281
How to Avoid a Google Penalty 281
How to Increase Your Instagram Engagement by 182% 279
11 Essential Elements of a Perfect Blog Design (a Data Driven Answer) 276
How to Write a Great Value Proposition 276
How to Get Customers Without Spending Any Money 273
How to Get Your First 1000 Facebook Fans 270
How to Increase Your Website’s Traffic Without Any Marketing 268
The Anatomy of a High Converting Landing Page 267
The Science of Instagram: How to Get More Followers and Likes 253
13 Important Questions You Need to Ask Yourself Before Blogging 244
The Anatomy of a Perfect Facebook Post 241
Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer 237
How to Write Emails Your Subscribers Can’t Wait to Open 235
7 Proactive Ways to Get Backlinks That’ll Actually Boost Your Traffic 232
The Ultimate Guide to Creating Visually Appealing Content 231
A/B Testing For Beginners: 70 Resources to Get You Started 230
How to Turn Pinterest into a Revenue Generating Channel 230
How Content Length Affects Rankings and Conversions 230
How to Get Your First 1,000 Blog Readers 229
How to Improve Your Marketing with Google Analytics Data 228
7 Conversion Lessons Learned From Eye Tracking 227
How to Get 247% More People to Read Your Content 226
7 Popular Content Marketing Myths You Need to Stop Following 222
How Blogging Affects Your Bottom Line 222
7 Lies About Social Media Marketing You Probably Believe 221
8 Ways to Improve the Usability of Your Website 221
Running out of Topics to Blog about? Follow These 5 Simple Steps 215
What Spending $57,000 on Instagram Taught Me 213
How to Grow Your Blog Traffic by 20,000 Visitors a Month 212
How Many Links Should You Build to Your Website? 210
How to Create Content That Drives Lots of Organic Traffic 210
15 Things I Wish I’d Known Before Starting My First Company 209
7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up 206
The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow 206
Can You Grow Your Organic Traffic Without Generating Content? 206
The Blueprint of an Optimal Blog Design 206
How to Receive Great Testimonials 206
How Much Copy Should You Write on Your Homepage? 204
How to Generate $1,000,000 from Your Blog 203
The Definitive Guide to Growth Hacking 202
Does URL Structure Even Matter? A Data Driven Answer 201
How to Build a Loyal Audience on the Web 200
7 Strategies That’ll Actually Drive You More Social Media Traffic 200
How to Engage and Persuade People Through Storytelling 200
How to Keep Your Readers on Your Blog Longer 199
Why Transparency Is The New Marketing 198
What I Learned About Content Marketing by Analyzing 614 Posts 196
Why All Marketers Should Be Thinking Mobile 196
How I Reached 100,000 Visitors with These 7 Rules 195
How to Build Brand Awareness for Your Business 194
How to Build a Million Dollar Business From Your Personal Brand 193
7 Lessons and 3 New Strategies I Learned From Launching My 5th Blog 192
10 Most Costly Marketing Blunders I’ve Ever Made 191
7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them) 190

 

Top 100 blog post headlines from OkDork.com ranked by adding all shared values:

Headline Total
Why I got Fired from Facebook (a $100 Million dollar lesson) 11612
Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. 8098
Are things happening to you or are you making things happen? 4249
We Analyzed Nearly 1 Million Headlines. Here’s What We Learned 3777
How to attract the best talent in the world 2989
We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts 2791
A (Proven) Freelancer’s Guide to Growing Your Business 2565
How to Create Great Content That Drives Traffic 2072
The 6 Step Guide to Getting Free Press for Your Startup 1342
How to get your first 100 email subscribers 837
SEO for Beginners – Everything You Need to Know 704
The 18 Books that Changed my Life 600
A Guide to Grow Your Blog (or Any Blog) 10X 546
6 Steps to Writing Great Cold Emails 534
What I learned spending $2 Million on Facebook Ads 485
How to get an eBook to #1 on Amazon 479
The Secret to Effective Marketing – Quant Based Marketing 446
How Not to Feel Guilty about Charging For Your Time 429
What You Can Learn from KISSmetrics’ SEO Strategy 411
Create Your First Marketing Plan 397
What’s Your Normal Email Open Rate? 384
How to Hit #1 on Amazon’s Bestseller List 365
Funny Out of Office Messages: Top 13 Ideas for Your Out of Office Replies 344
The Formula for Creating a 1,000,000 Download Podcast 310
Why I Quit Mint.com (and lost out on $1.7 million) 304
How to Make Better Decisions with a Priority Framework 289
How to Earn More Money: By Asking 283
36 ways to Deal with Depression 264
The Samuel L. Jackson Marketing Hack 234
Mint Sales and Marketing: How Mint Beat Wesabe 216
How to Hire a Great Marketing Person 214
What Babysitting Taught Me About Business 198
How to Grow a Blog to 100,000 Visitors in Less than a Year 197
Make it Easy to Say Yes 185
What OkDork’s Marketing Funnel Can Teach You 178
How to Create Your First Profitable YouTube Campaign 177
What I learned about email marketing after losing $135,000 a day 169
How to Look Busy: Top 10 Ways to Look Busy at Work 167
What It’s Like to Hang with Millionaires 165
How to Create a Happiness Advantage 164
How to Simplify Your Decision Making 164
How to Improve Customer Satisfaction (or how to make your customers orgasm) 164
the expert curse 163
How to Connect with VIPs: 5 Tips for Cold Emails 160
Showing vs. Telling: How to Convince Anyone 154
How to Get More Email Subscribers 151
How to Organize a Conference: How We Made Over $100,000 142
Think and Grow Rich: Quotes & Book Review 136
The Difference: Successful People and Losers 133
How to Make a Great Day 132
Essentialism: The Disciplined Pursuit of Less – Book Review 129
My 2014 Processes (No More Resolutions) 129
Startup Tips: How I grew a waiting list of 20,000+ at Mint.com Part I 114
How I Made $50,000 in College (and What You Can Learn Too) 108
How One Survey Created Insane Results 107
Startup Advertising Spend Calculator 107
Permission Based Email Marketing: 6 Tips for Reducing Unsubscriptions 95
Hooked: How to Build Habit-Forming Products – Book Review 81
How to Write a Convincing Craigslist Ad (or You get out what you put in) 79
If it’s uncomfortable, you’re growing. 77
How to Spend Your First $100 on Retargeting Ads 76
The Power of Habit Book Review 75
Learning from a Shitty Experience 73
The WordPress Plugin that DOUBLED My Conversions 71
How to Be a Professional 71
Unlabel by Mark Ecko – Book Review 68
What Waffles Can Teach Us About Business 67
Improving Conversion Rates: How We Doubled AppSumo’s Conversion Rate in 2 Days 66
Smartcuts – Book Review 65
What I learned not eating for 60 hours 64
Make an Impact 62
Daily Accountability Marketing Metrics 61
Sales 101 for Startups – 3 Rules to Success 61
Kick ass using Positive Triggers 58
The Four Agreements by Don Miguel Ruiz 56
Things I Learned in Cuba 56
If You Don’t Like Your Life, Change It! – Book Review 54
THE BIG FEARS ENTREPRENEURS FACE—AND HOW TO GET PAST THEM 51
My 2013 Goals 51
The Demise of Craigslist 51
Free, 12 Week Marketing Course – Summer of Marketing 50
Walk a mile in my shoes (literally) 47
30 Days of YouTube Videos 45
How to Build Customer Relationships 40
Social Media & Business: Don’t believe the hype 39
Connecting with Others: What Have You Done for Me Lately? 38
The End of Overeating — Book Review 35
Original Mint.com Landing Pages 34
15 Ways to Optimize your Subscription Model 33
Why We Get Fat: And What to Do About It – Book Review 32
How to Guarantee Success like the show House of Cards 31
My Travel Hacks & Free Luggage for Your Next Adventure (Part 2) 30
7 steps to a legit Mexican Restaurant 30
“GEBY”: The 4 Ways To Engineer A Great Morning 29
Small Giants by Bo Burlingham — Book Review 28
Noah’s Ultimate Speech at UC Berkeley 28
How to Give More: Give and Take — Book Review 27
How to Choose a Lawyer: Questions for Startups to Ask 25
10 Best Ways to Quit Your Job 25
The 48 Laws of Power by Robert Greene – Book Review 24

 

Top 30 blog post headlines from Backlinko.com ranked by adding all shared values:

Headline Total
Google’s 200 Ranking Factors: The Complete List 10233
Viral Marketing Case Study: How a Brand New Blog Generated 17,584 Visitors In One Day 4447
Conversion Rate Optimization Techniques: The Complete List 4155
16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site 3690
17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today 3627
21 Actionable SEO Techniques You Can Use Right Now 3034
17 Untapped Backlink Sources (Updated) 2,633
How We Rank #1 in Google And Grew Organic Traffic by 963% (Two Step-By-Step Case Studies) 2254
On-Page SEO: Anatomy of a Perfectly Optimized Page 2128
Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days 1341
Want More Traffic That Actually Converts? Follow These 4 Steps… 1243
How to Get High Quality Backlinks (Without Guest Posting) 1232
Content Strategy Case Study: 36,282 Readers + 1,000 Email Subscribers 1206
How to Create a Squeeze Page That Converts at 21.7% (Case Study) 1149
Ecommerce SEO Case Study: White Hat Link Building Without Any Content 1052
How To Increase Conversions by 785% in One Day (Without A/B Testing) 942
YouTube SEO: The Ultimate Guide 930
White Hat SEO Case Study: 348% More Organic Traffic in 7 Days 830
The Definitive Guide to Keyword Research 726
How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies) 648
How to Get Backlinks With Guestographics 489
I’m KILLING It With This Completely New Kind of Backlink 470
Why Google Hates Your Site (Hint: It Has Something to Do With TrustRank) 412
CPA Marketing: The Ultimate Guide 381
The Definitive Guide to Guest Blogging 292
The Definitive Guide to Link Building 151
5 Lessons Learned From 1 Million Search Engine Visitors 102
7 Ways to Protect Your Site Against Google Penalties 91
5 Dumb SEO Mistakes That Smart People Make 23

 

After all that headline info…..here’s why you shouldn’t pay TOOOOO much attention to headlines:

Believe it or not, for certain things (like your email list) I think you should NOT spend too much time on creating grandiose headlines.

I even jump into my own system to show you at the end:

 

Content Marketing Writing

The difference between selling and educating (The 70/30 Rule):

Let’s change your mindset about “selling” right now. Trying to sell too hard is the single biggest rookie mistake people make. Let’s learn how to still sell hard…..without annoying people and making them leave.

 

Features VS Benefits

Many people tend to accidentally confuse their readers by simply listing out “impressive sounding” features. This video will show you how to write out the BENEFITS instead, and even marry the two together:
Let’s get started…..

 

Write what appeals to your customers…and how to find it.
If you want to make articles that are ASSETS in the future, you’ve gotta write about things people want to hear about. Not just random blog posts.

Here’s exactly how to find all that info, and build you own “copywriting swipe file” to keep ideas:

We’re going to train some dogs in this video…..

 

 

Copywriting for eCommerce

When we talk about “eCommerce” we’re specifically talking about websites that simply sell products. Like a basic online store.

A lot of these stores spend a lot of effort on the wrong things. In my 9+ years of running eCommerce stores I learned a basic principle:

IF the product needs to be explained or has multiple uses, copy is great.

IF the product is self explanatory and very visual, images and videos are great.

 

Sometimes copy isn’t the best thing for eCommerce (say whhaat!?)

 

Sometimes it’s just best to show pictures….if it’s a visual product:
Checkout this little test we did with DeezTeez that failed:

 

Ecommerce Basics Template 

These are some of the basic things your Ecommerce site needs.


Different sections on your Ecommerce page:

  • Name of Product
  • Price
  • Estimated Delivery Date
  • Description:
    • What it is
    • What it can do
    • Special features
  • Product dimensions
  • Weight
  • Type of batteries or power
  • Other items that go well with this product.
  • Reviews
     

Grab this template for your files: Link

 

Breaking down a sales page

Making sales pages easy:
Let’s deconstruct a sales page. You know, one of those long behemoths pages that attempts to sell stuff?

Sales pages also happen to work well, because they’re basically just long sales pitches that use the AIDA formula in Video 5. Let’s break down a sales page so you can make them yourself, easily!

 

The Sales Page Outline Template:
Here’s a template you can just fill out to start creating your sales page.

Watch how simple it is to use this, and create a sales page with very little effort:

Download the Sales Page Template:
sales-page-outline.png
To make save your own editable copy:
File –> Make A Copy
-or-
File –> Download As Word

Watch how we “collapse” a sales page:
A sales page is simply a few “sections” of copy just merged together. Let’s make up a fake product called “GoogWord” and make a sales page by simply answering a few questions.

GoogWord Sales Page (click each section to expand)

See how four simple sections mushed together than form an entire sales page? 

Here’s a bunch of sections to include on a sales page:
- Not all sections necessary.
- If you're struggling to write, just write each one of these out.
- Shuffle them around as needed.

[Bold statement showing what can be done

[Video] (optional)

[Personal story how the product helped]

[Show why they need it]

[Problem the product solves]

[Show what will happen if they don’t have it]

[Testimonials]

[Show different uses for the product]

[What’s included in the product]

[Personal stories]

[Justify the price]

[Industry Statistics]

[Success case study]

[Show the pricing options]

[Satisfaction guarantee]

[Justify the pricing even more]

[How much better life will be with the product]

[Pricing info]

[Frequently Asked Questions]

[Address Objections]

[Contact Info]

[About the creator]


If you're having trouble writing a sales page, just fill some of those sections. It’s easier than people think!

Cold Sales Emails

Four Things To Make A Great Cold Sales Email:

Here’s how to quickly go through and make your email better (which can result in HUGE changes in results)!

1.) Make your emails seem personal.

2.) Give them something, or keep it short.

3.) Use this outline:
–Intro
–What this product will do for them?
–What will happen if they get this?
–When can we talk?

4.) End with a SINGLE request.

 

EXAMPLE 1: Dental Sales
Let’s totally revamp this dental sales pitch from snooze-fest to sales-grabber:

 

EXAMPLE 2: Hotel Consultant
Whoa boss….let’s talk a little less about YOU, and more about what you can do for THEM:

 

EXAMPLE 3: Account Manager Help
Let’s make things simpler for everyone:

 

5 Email Hacks That Make Everyone’s Life Easier:
While we’re talking about cold emails here….let’s learn a few tricks that will save you (and the person you’re emailing) a bunch of time!

If you want to want to remind someone to reply to your email without looking whiny:
Bump trick.

If you want to get someone to respond with a specific item:
“What I need from you is:”
in bold. [Item needed] + [Timeframe].

If you want to remind yourself of something: 
Forward an email to 2days@Followup.cc to remind yourself (need to signup first).

When emailing busy people:
Include the phrase “No response needed.”

When trying to schedule a meeting over email:
Give specific dates then “change if needed”.

 

Writing Techniques

VIDEO 7: Style elements (bold, italics etc)

Using bolds, centering, bullets, numbers, underlines, italics, ……’s

 

You can write however you want, but here’s some practices I personally use with success:

  • The more like an editorial piece, the better (like a newspaper column)
  • Use bolds or underlines if you would SPEAK something with emphasis.
  • Use centering to exaggerate something.
  • Use quotes from famous people that relate. Center and italicize them.
  • Use bullets to show lists of interesting things.
  • Max 2-3 sentences per paragraph to keep it reading fast.
  • For page flips….say stuff like, “Ok, but that’s not the best part…..”
  • Use P.S. and P.P.S. to summarize or make sure they take an action.

VIDEO 8: Subject Lines
Subject lines are used to get your prospects attention.

It doesn’t matter if you have great copy if they never OPEN the email or READ the first sentence. Grab them in with a catchy subject line…

….but CAUTION: Don’t use a totally random line that doesn’t relate to your story at all. If you say in an email subject line, “YOUR MOM JUST DIED”

….they will click it, but get very angry and turned off when you start saying, “Do you need new email marketing software??”
Here’s three different ways to write good subject lines (pay particular attention to the last one):

 

“Heard it off the street” Method

Step 1) Make a chart like this on a piece of paper:

street-method1.png

Step 2) Under the “Something you heard” section, brainstorm some things that if you heard them passing someone on the sidewalk, you’d stop and go “Errrgghh!!??”
Examples:

  • I dropped $700 like 10 feet from here….
  • My dog shat out a $100 bill today….
  • I couldn’t believe my daughter made $300 from her phone today….
  • My brother was bald but then his hair grew back…..

Step 3) Under the “What you’re selling” section, write what you’re selling.
Example we’ll use: Selling an HTML5 programming course

Step 4) Take the best lines, and pair them together:

street-method2.png

Step 5) Combine them together to make mini-stories.

Step 6) Use your new-found “catchy-mini-stories” as either subject lines or opener lines to get people’s attention.

 

VIDEO 9: Short Copy vs. Long Copy?
Which one to use?

 

 

VIDEO 10: Let’s write a REAL letter!
You can watch in real time as I create a full email. In my opinion, watching me write this letter is fascinating AND boring at the same time. Watch as a full (high-converting) sales letter is created in 10 minutes.


I’d suggest watching in full-screen, perhaps skip-around if too slow for you:

So in about ten minutes we created a real sales letter here in real time! Cool huh!

Here were the steps taken:

  • Go to docs.google.com (here’s a sample template to follow)
  • Create a new Document
  • Make everything size 12 Arial font
  • Write out 4 subject lines
  • Write out ATTENTION INTEREST DESIRE ACTION
  • Fill in the table with the AIDA material
  • Add some P.S.’s if necessary

Here’s the exact text we ended up typing out together:

Subject 1: Need to write better? This CopyCourse will help.
Subject 2: Does your writing suck-butt? If it does, this will help.
Subject 3: Good copy increases conversions by 110% in this example….
Subject 4: Groupon relies heavily on WORDS. Learn the tactics they use.

Do you write plain-as-vanilla boring copy?

You know you do if…..your email list barely responds, or doesn’t buy. Are you guilty of crappy copy?

This copy course has taught hundreds of people how to write better…..and by BETTER, I mean MAKE MORE PROFITS FROM EMAILS.

Here’s how it does it:

Teaches you that writing “plain” copy….SUCKS.

Even writing expletive-filled and sexual innuendo copy will outperform the best BOROOOOROORORROING copy. (Ya see how that got your attention)?

By the end of this course, you’ll know some of the deepest-darkest secrets of good copy, like these:

Short copy vs. Long copy. Which one’s better?

Should you use curse words in copy?

Where you should use bullet points….that entice people to buy.

Why 90% of people writing copy SUCK AT IT….even if they have an English degree.

So if you have a website with an email list…..or send emails to ANYONE…..or even write copy for websites, read my Chapsticked lips:

THIS—-COURSE—–IS——4——-YOU

You will become a COPY PRO within 15 short videos.

This kourse kondenses all the materials learned from the top copywriters since the 1920’s direct mail era.

The technology has changed, but the principles have remained the same.

You’ll be writing emails that convert at least 50% higher (and most of my tests have usually been MUCH more).

So this sounds up your alley kind fella?

Then here’s whatchya do to start taking this Copywriting Course:

1. Click the “buy now” button below.
2. This will take you to a PayPal payment page.
3. Enter in your credit card details and press “PAY”
4. PayPal will confirm your purchase for $197.00
5. You will immediately get an email from us with your personalized password to the members area.
6. You start getting better…correction…OOMMGGGG SSOOOO much better….at writing copy.

BY THE WAY…this course is closing THIS MONTH on the 19th….after that, kiss it goodbye Johnny. So hurry and get it now!

Sincerely,
Neville Medhora – Content Copywriter

P.S. If you’re having second thoughts about paying $197…..I offer a full 90 day money back guarantee. If FOR ANNNYYY REASON you don’t like the course. Email me with the subject line “Return” and the money will be promptly refunded back to your account the next day.

P.P.S. If you consider how much money you will make from the improved conversion rate…..$197 is such a tiny drop in the bucket.


VIDEO 11: A real life example
The great Andrew Warner (of Mixergy.com) asked me to show some real examples of taking boring copy and making it GOOD copy:

Transcript from video:
 

You did it. But here’s WHY you registered for Stem…maybe you can relate to this situation:

I was shooting an email to a prospective client. I barely know this guy. I’m not even sure if he’s married or has kids.

I needed SOME way to get a “hahahaaa!” out of him because he gets a bazillion emails a day from guys just like me…and I really need to grab this guy’s attention. My boss is two inches away from bitching me out if I drop another potential.

I just installed the STEM App on my email, so I clicked it.

Right there it pops up the weather in this guy’s time zone…it showed I’d emailed him twice before a year ago…it pulled his Facebook info and showed me his picture with his FAMILY!

He does have kids!

I banged out a a great email that grabbed his brain because it was about HIM…and he must’ve thought we’d met in the past because he was like, “Ooohhh, hey man. Good meeting you before…was it at a conference?”

HAHAHA!

Stem saved my ass in this situation simply because I “kind-of” knew enough to write something interesting.

And this is ONE example of how I cashed in directly from Stem. Watch this 2 minute (literally) video of what else you can profit from right away by using it: See the 2 minute video showing how to turn “I-barely-know-you’s” into clients HERE.

Matt Reed, Founder

P.S. Since you such an early-bird to Stem…I’m giving you 20% off the first YEAR. Use coupon code ‘miraclegrow’ on the signup page. The code expires in 4 days, or whenever 100 people redeem it (which is gonna be pretty fast)…so use it now. First come, first serve!

 

VIDEO 12: Another real life example
This is an email my friend was sending to reporters, and how a little “sprucing up” and “changing his mentality” about what he wrote completely changed the results:

His first email:

Hi so so and so,

I just read your fantastic article, “Treats without calories? Imagine that,” and I wanted to introduce myself to you, and my company, because based on your experience, I think, you might also be interested in what I do.

My name is Adam Gilbert and in January of 2007, I quit my full time job to pursue my passions of health and fitness, helping people and married it with entrepreneurship to create my dream company; MyBodyTutor.com.

My belief is that the key to getting the body we want is about 3 things. Eating right. Exercising. And doing those two things consistently.

Unfortunately, it’s the consistency part that’s so hard. It’s just too easy to make excuses and even easier to rationalize those excuses.

What makes MBT so special is that not only do we tell our clients exactly what they need to do to get the body they want – but we make sure they’re actually doing it day in and day out via our service.

After all, what good is ANY diet, even if it’s the “perfect” one, if we can’t stick with it? MBT helps our clients actually stick with it! Every night our clients are required to log on to our website and tell us what they ate and did for exercise. And then every morning, our clients get expert personalized feedback with a critique, suggestions and encouragement from their very own tutor to make sure they’re sticking with it.

Our proven program and methods have helped 100’s and 100’s of people throughout the US and world of all ages, sizes and shapes. And it’s extremely exciting because I truly believe (and know) we can help anyone!

I’d love for you to check out MyBodyTutor.com. to see all of our success stories and learn more about what we’re doing.

I’d also like to invite you to try out my service because I think you’ll immediately see how powerful daily and personal accountability can be.

I look forward to hearing back from you! Thanks,
-Adam

Adam Gilbert
Chief Body Tutor
MyBodyTutor, Inc.


Here’s a draft I wrote for him (notice the whole shift in mentality):

Hey sexy Christy (I saw your picture from the NYTimes article….DAYMN)! I can see why you write fitness articles 😉 I don’t normally do this, but I have a major problem with your article.

I’m going to call you out and say it was misleading. I know “Treats without calories” makes a good headline and the editing department “geniuses” probably had something to do with it…. ….but do you think it REALLY helped anyone?

I bet all the overweight women who read this article probably thought, “OMG I can eat all the sugary-sh*t I want and still lose weight!”

I used to write articles for news outlets too…and I understand the weird ways your article gets morphed into this kind of crap. Let’s be honest, these articles often don’t help anyone. BUT…..enough dissing you Christy, I wanna help.

Ms. Sexy Christy, what do you say I help you write an article? You can even take full credit for it. I want to give my writing muscle some exercise.

I’ve got 3 articles 98.5% done, all which use my 1,200+ successes of making fat people thin.

I’ve got a few articles ready which you can write about….see if any give your brain a boner:
-“Why your fat friends HATE when you lose weight”
-“3 tips to start controlling your weight by TONIGHT.”
-“My mom lost 32 lbs without going on a diet”.

Email me back and I’ll send you the full article of your choice. Use it any way you want.

Thanks for your time Christy

-Adam

P.S. If you take me up on this, I will skip my mother’s birthday to have it ready by ANY TIME YOU ASK (Ok, I won’t skip her birthday….but It’ll be done really damn fast) 🙂

P.P.S. If you want to talk instead of jib-jab over email, give me a ring. Adam Gilbert: xxx

VIDEO 13: OK smarty, but what if my company doesn’t let me “write funny”


Here’s some examples of “non-funny” writing that STILL gets the point across much better.

Think Williams Sonoma high end cookware can’t be interesting? Think again.

An Eddie Bauer wrinkle-free shirt? Once again….it can definitely be made interesting without “writing too wacky”.

 

FYI, here’s the little javascript trick I used to edit the browser.

Mentality of a Copywriter

learn-random-stuff.png

In this very first section of The Copywriting Course, we’ll go over the basics first. This will set you up with useful ways to view your copy BEFORE you even start.

In our first video we’ll explain what copywriting is, and why it’s so dang important to learn (especially if you write emails, content, or run a business):

Simply scroll down the page and watch each video in order.

Let’s get started!

 

What is Copywriting!?

This is a basic primer on WHAT this crazy “copywriting” thing is:

Copywriting permeates everything you do. Your emails, your webpages, your videos….all your communication.

By using some psychology and formulas, you can increase the response rate you get for everything. Hence why copy is one of the bedrocks of marketing.

 

VIDEO 1: The envelope exercise

This will really show you the impact simple WORDS can have on a page:

 

VIDEO 2: No one cares about YOU. They care about THEMSELVES.

Let’s change your mindset right now. This will save you countless hours when writing. Ready?

NO ONE CARES ABOUT YOU.
They care about THEMSELVES.

I really need you to repeat this….it’ll save you a lot of time when writing!

NO ONE CARES ABOUT YOU.
They care about THEMSELVES.

I’m not being a downer…I’m just telling you what captures people’s attention. THEM!

People LOVE talking about themselves! Ask people about how their family life is, or how they did during high school…and watch them yap away.

Even if I’m watching a video documentary about a fascinating character like Warren Buffett, I’m not watching it to learn about HIM…..I’m watching to learn how I can be rich like him.

 

VIDEO 3: Write fun. Write casual. Sometimes write wacky.
Throw out that boring academic-sounding crap and start fresh. Watch this and learn:

Talking casual almost always outperforms professional speak. Unless you’re purposely trying to confuse your customer (like bank fine print or lawyers documents), then speak in a super-easy-to-under-stand manner.

 

VIDEO 4: Not TOO wacky.
Some people take their copy overboard, and end up sounding insane.

Sometimes people learn what’s being taught here, then take it to the MAX. They make their copy way too distracting and silly…..to the point it’s useless.

Here’s an example of a real email made “too wacky”:

As everyone knows, Hollywood is famous for class, high fashion, and brilliantly beautiful art. This is truer today than ever before. Also, I just bought a time machine and am writing this on my new Remington Portable typewriter. I’m sitting in the basement of a Los Angeles library (I’d tell you where, but I don’t want to attract the fuzz) and drinking a Gloria Swanson, which seems to be some combination of dark liquor and cold, stale coffee, and is named for the starlet who frequents the joint. Prohibition has really…..[link to website]


Have any idea what the hell they’re talking about or selling yet??

Neither do I.

Avoid confusing the hell out of the reader by being “TOO WACKY”
(not to mention the giant hard-to-read block of text).

What you need to do is interweave your story with the product.

Here’s good copy interweaving entertainment (selling the exact same thing as the above “Bad” example):

The broad I used to date first introduced herself when me & the boys were celebrating a bachelor party.

We had bottles.
We had babes.
We looked like total high rollers. It was great.

The only thing I regret was the girl I met there. We met when in high roller mode, and it’s not (completely) me.

Now, I don’t only like “hole-in-the-wall” bars, but I DO like a more bar-ish feel than club-ish feel.

It’s just my thaang.

This is when a “friend of a friend of Pete Wentz” dragged me down to Angels & Kings.

I was still bitter I ever went out with “Liked-Me-Because-of-Bottle-Service” Girl….and I presumed the name Angels & Kings actually sounded a bit douchy and didn’t wanna go.

But we went in, and it was weird……

The vibe was definitely more “bar” than “club”…the people were…actually pretty damn cool. Same with the music.

I was vibing with this place AND the people.

I bought a round of “Glad-I’m-Not-Dating-That-Chick-Anymore” drinks and damn near dropped my wallet when the bartender (with cute dimples) handed me the bill…..

“$24 dollars?? Honey, I ordered 6 drinks, you got this wrong.”

She said…

“Yea babe….3 beers and 3 wells right? …that’s right.”

I couldn’t believe this.

Great location, great crowd….and $3 beers and $5 wells? WTF??

Now this is one of my go-to weekend hang outs. Not too divey, not too pretentious.

[The letter went on to talk about the deal people were getting….]

That version converted 65% better.

This means they got 65% more people to take action than other emails JUST BY CHANGING THE WORDS IN THE EMAIL!

Being a bit odd (or wacky) can hold their attention….but ALWAYS BE SELLING!

Don’t forget the point of writing better is not to be a silly jackass…it’s to SELL SELL SELL.

Stop trying to be clever. Instead be CLEAR.

If you ever think something you just wrote is TOO WACKY…here’s a question to ask:
“IS THIS ADDING TO THE USERS KNOWLEDGE??”

“AM I HELPING THEM GET THROUGH THIS BY ADDING THIS IN?”

If it DOES help make your writing more interesting yet still sells. Leave it in.

If it’s DISTRACTING the people. Take. It. OUT.

Be ruthless about axing copy that confuses people.

 

VIDEO 5: The all-important AIDA formula.
Make sure to tattoo this formula on your brain:

If you don’t memorize these four letters I will personally hunt you down and kill you:

A – Attention. Grab their attention.
I – Interest. Interest them with interesting facts.
D – Desire. Make them desire the thing.
A – Action. Make them take action.

Follow this formula anytime you want to sell something.

This is REALLY REALLY important and useful to learn!

 

Let’s try to sell a helicopter, using AIDA:
This sounds hard….until you use AIDA!

 

Difference Between “Interest” and “Desire”:
Sometimes there’s a but of confusion between Interest and Desire, so we clear it up here with an example:

 

The A.I.D.A. Formula (Again):
A quick re-cap of the all-important AIDA formula….we’re repeating it because it’s THAT important!

Attention = Get their attention.

Interest = Get them interested with cool facts or stats or uses.

Desire = Make them WANT to buy/use your product or service. Show them what it can do for them.

Action = Tell them EXACTLY what to do. Always best to give just one option. Show them where to click, or give them a number to call, or tell them how to buy.

 

VIDEO 6: Make your customer “Bob”
Before you start writing….at least do this basic exercise to understand who you’re writing to:

Making a quick customer avatar (or “Bob”) will show you what will interest your customer. Writing to them will be much easier.

Some questions to ask about your “Bob”:

  • How old are they?
  • Male or female?
  • What’s their day like?
  • Do they have kids?
  • What are some of his biggest fears?
  • Why are they coming to YOU for help?
  • What exactly can you help them with the most?

Try to put yourself in their shoes, and see how YOU would like to be helped. This will give you a better idea of how to sell to your audience!

Copywriting Course Introduction

 

Hey Neville, you should first congratulate yourself, because by the end of this Copywriting Course you’ll be writing in a whole new way.

You’re about to learn the principles of writing good copy.

You’re also going to learn actual style elements to use that will make your copy better.

You’ll learn that “copy” isn’t only written words….

  • …it’s audio.
  • …it’s video.
  • …it’s what’s on your webpage.
  • …it’s the letters you write to friends and business contacts.

This “Copywriting Course” will literally change the way you write EVERYTHING!

Now why should you trust me?

My name is Neville Medhora and I started studying the art of copywriting to help out my own businesses.

I noticed when I sent out emails or wrote content for a page according to proper copywriting principles, THINGS MAGICALLY SOLD BETTER!

But it wasn’t “magic” at all. It was simply applying the science and psychology of selling.

To this day, I obsessively read everything, listen to everything, and watch everything I can about copywriting , and I’ve noticed patterns.

The successful copywriters and advertisers through history have followed pretty much the same rules since the late 1800’s….and those are what I’m sharing with you today.

I don’t care what you paid for this course, it was worth it because…

…it will change your writing forever!

Here’s a couple of pictures of me hanging out with some of the top copywriters in the world (you may not have heard of all of them….but ask anyone in the world of copywriting about these guys, and they’ll agree):

Me with the famous Joseph Sugarman:

joe-sugarman2-1-201x300.jpg

 

Neville with Joe Polish:

joe-polish-1.jpg

 

Neville with Michael Fishman:

michael-fishman-1.jpg

 

Meeting Bill Phillips:

bill-phillips-1.jpg

 

Neville hanging out with Jay Abraham:

neville-and-jay-abraham-1.jpg

 

Neville hanging out with John Carlton:

john-carlton.jpg

 

The point of these pictures (besides showing off a little bit) is to let you know I’ve been to all the conferences, read all the books, watched all the videos, taken all the courses, and ACTUALLY IMPLEMENTED EVERYTHING I’VE LEARNED.

I’ve first-hand seen what succeeds, and what failed, and that I’ve taken all this information and distilled it down into small chunks for you.

This means the following information in this course is carefully curated so you learn the most stuff, in the least amount of time.

By the way, I don’t only write for other people. No no no…I’ve written for all the companies I have ownership in:

Currently involved with:

  • NevBlog: One of the very first financial blogs on the internet. Now used for accountability.
  • AppSumo: Big discounts on SaaS products sent to over 850,000 people.
  • Sumo: Tools to get traffic & signups on your website. If you have a website, this should be on it.
  • Author: Wrote a book. It was really short. Sold it on Amazon. Companies use it as a style reference guide.
  • HouseOfRave: Owned one of largest rave retailers till 2011. Still never been to a rave.
  • RealSavvy: A software that makes life easier for real estate agents.
  • PinkJavaMedia: One of the largest networks of soap opera blogs on the internet.
  • TheHustle: Media company that runs a business news site and puts on HustleCon.
  • Copywriting Course: Businesses make sure all their employees watch this so they reduce wasted communication time, talk with clients better, and make more sales.

 

I’ve Been Featured In, Seen Around, Written On:

Entrepreneur | Business Insider | HubSpot | Digg | Forbes | Buffer | HostGator | Medium | KissMetrics | Reddit | CampaignMonitor | AppSumo | UserTesting | Writtent | GumRoad | LeadPages | SitePoint | NeilPatel | Teachable | Mixergy | TheArtOfCharm | TheHustle | FourHourWorkWeek | WallStreetJournal | NewYorkTimes | SingleGrain | CrazyEgg | Ask | OneMonth | ProductHunt | SumoMe | LifeHack | Clarity | GrowthHackers | QuickSprout | Inbound

 

Hopefully this is enough proof to allow me to be your personal copywriting mentor.

So join me, and let’s first get you in the proper mindset of a great copywriter!
Sincerely,
Neville Medhora

The Copywriting Course Guide

How Get The Most Out of Your Posts:

Here's 3 quick tips on how to get the most out of your posts in the community, and how to get the best feedback from all the professional copywriters:

swatch

Tip #1.) Try to keep things in the thread.
Tip #2.) Try to post a single thing at a time.
Tip #3.) Ask specific questions.

If you have a vague question or just want live help, then come on over to an Office Hours and talk!

 

 

How To Watch All The Courses:

You can go straight to the Courses page to see a full listings of courses to start, or use the right sidebar menu to jump directly between all the course content at any time: 

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How To Get Copy Reviewed:

You can of course post anywhere in the appropriate forum, or for even better feedback you can use the links in the menu to get your copy reviewed:

Get Copy Reviewed:
 Copy Reviewer Tool
 Cold Email Review
 Blog Post Review
 Ad Copy Review
 Portfolio Review
 Sales Copy Review
 Home Page Review
 About Page Review
 Product Page Review
 Other Copy Review

These will guide you through a few key questions we need to give you really good feedback on your project!

 

 

How To Search The Copywriting Course:

On the top-right of your Members Area there is a handy search box. This will instantly search our entire members database for any topic you'd like: 

members-search-box.png

For example, if you search for "Cold Email" your search will bring up all the content about cold emails including course content and Office Hours recording clips, and member questions. 

You can also click "Topics" tab to browse any topic you're interested in:
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How To Attend An Office Hours And Ask Questions:

If you are a current paying member of the Copywriting Course, you will have access to Office Hours.

Just click the "Office Hours" tab at the top of the page to see the next Office Hours. You can ask questions directly on the Office Hours page, and your question will be answered live!

Go here to see the Office Hours schedule.

 

 

How To Post In The Forums:

You can always comment on anything in the forums, or click "Start New Topic" in the forum of your choice to get a new conversation going:

forum-topic-how-to.png

 

 

How to edit your profile:

At the top-right of this page you'll see your profile icon. Click that, and then click "My Profile" to see your full profile.

You can also access your profile from the Account tab:

my-profile-image.png

 

 

How to get Copywriting Certified (and get better at copy by participating):

One awesome part of being a Copywriting Course Member is the opportunity for you to get a certification that you've completed these courses and more importantly: Participated!

We don't believe in simply making people "tell us they watched some videos" to give out a Copywriting Course Certification, we want involvement! So to get certified if you have 50 or more posts in the Members Area, you can get certified! 

This includes:

  • Commenting on Office Hours.
  • Replying to conversation threads. 
  • Asking questions. 
  • Replying to questions. 

Being involved in the community is the fastest way to get an official Copywriting Course Certification! 

You will then get an Official Copywriting Course Certification Badge on your profile. You can use this certification on LinkedIn, Facebook, or wherever else you display your talents.

 

How to see your subscription settings:

Under the "Account" tab, select the "Subscription" option. This will pull up your current paying status for Copywriting Course. 

subscription-settings.png

From here you can also manage, update, or cancel your Copywriting Course subscription. 

 

 

How to get more Office Hours:

You can get more Office Hours by going to the Subscriptions page.

An active Copywriting Course subscription gets your full access to the Office Hours, Community Forums, and full archive of live trainings!

 

 

How to get support on your account:

If you need help with anything you can always enter a support ticket here and we'll take care of you.

If you have any other questions please contact us Mon-Fri (9am - 5pm CST):
Email Support: Support@CopywritingCourse.com

 

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