Here are all the scripts and templates we will use throughout the class. You can Quick Jump to any template from here:

Sample Portfolio Template:

First of all, I would like you to click this Sample Portfolio doc and make a copy of it for yourself (File --> Make A Copy) and fill it out with your skills:

Email Copywriting Template for $100:

This is a handy template to sell people your email copywriting services as a beginner:

Photography Service Template:

Let's say you've got a nice camera, and want to make a bit of money from doing some photography, this is a script that's worked over and over for people to drum up new clients:

Wordpress Page Building for $100:

This is a proven template (has been used successfully many times to get client work well into the thousands of dollars) for setting up Wordpress websites for people. Wordpress is super easy for some people, but others find it very complicated and hard. Well let's accept money from those people who find it hard, and build their Wordpress websites for them! Simply copy/paste this template (just change your personal details) into your personal Facebook status update.

Editing Services:

This is a template requested by Nadia to sell her proofing and editing services:

Wardrobe Stylist for Men:

Let's say you've got a flair for fashion, and you want to help someone local build a wardrobe, here's a hand template to post to friends and family in your area.

Making Messenger Bots:

There's always new technologies coming around that go through "hype phases", which is great because if you learn that technology a lot of people will want your services during that phase. Right now "Facebook Messenger Bots" are making some buzz, so here's a template offering that service:

Cold Calling for Validating Ideas:

his is a script that brought Deon a client in under 2 minutes, then 4 more, then $1,000+ gigs. We wrote Deon this script so he could cold calling services to a list of customers. Here it is:

Converting Blog Posts into Multiple Forms of Social Media:

This is a super cool idea that's been getting very popular lately. It also doesn't require a tremendous amount of technical skill, but just a little (photo editing, a bit of writing etc).

Catering Business:

This is a fantastic script written by Nikhil to promote his dad's new tandoori chicken catering services. Since he is posting this to family and friends on his personal FB account, he even asks for some help naming the business at the end:

Facebook Ads for Lead Generation:

If you are trying to run Facebook Ads for a specific niche, you can use this script. Swap out the niche and any relevant numbers. This script is trying to sell Facebook Ad services to yoga studios:

Prototyping a Business or Tech:

Let's say you've got a lot of experience in an area (such as eCommerce for this example), and you want to help others save time and money by advising them. This script will offer that as a service:

Amazon FBA Review:

Amazon FBA (Fulfillment By Amazon) is a decently hot thing right now, and a lot of people solely sell through Amazon. If you are experienced with Amazon FBA, you can do a "product review" of someone's product listing for them. Even if you help them bump up the conversion just a little, it can make a real difference in sales.

Linux Installation and Help:

This script was requested by Samuel to see if he could help people install Linux:

Warm Calling Customers:

Let's say you're good on the phone and would like to call customers for a business, this script could help:

Bookkeeping script to post on Facebook.
 

This is a great script for bookkeepers to use to get gigs directly from their network. 

In this section we’ll take various questions from real copywriters and see if we can fix/improve them live!

    
Getting freelance income writing for a PhD developing a following.

Natali is a PhD student who writes on the side and developed a bit of a following on Medium. She wants to see how to best parlay this into a business. We show her how to develop a portfolio and get more freelancing clients.
     

I wrote an email for a copywriting client, but they are insisting on adding their own content, what to do?

Katie got 7 new copywriting clients, and one of them wants to add an “About Us” section despite it being a not-so-great idea. We show how to get around this and appease the client while still making sales.

How to deal with clients who want to add “about us” info

Katie is trying to get her clients to understand that giving a long-winded explanation about the history of the company will not necessarily add to sales.

Should I keep my personal website seperate from my business website?

 We help Natali decide which website she should keep, or if she should make two. Then we go through her About page to add more personality.
     

Can you take a look at my Upwork profile and see what I can add to get it accepted?

We go through a bunch of different ways for Roger to increase the professional level of his UpWork profile so he can get accepted on the platform.

How to get more gigs on UpWork for my profile.

 We see how Katie can get more gigs on UpWork by upping the social proof metrics.

Gerard gets one shot to impress a freelance client with a high performing Facebook.

A video creator wants Gerard to beat his control Facebook Ad, we try to best figure out which one performs, and how to approach clients like this.

Making a template to cold email companies for freelance copywriting gigs

 Watch how we optimize Gerard’s email for getting more freelance writing gigs in the Ed-Tech space.

    Magic questions to ask before a consultation.
    Lee wanted to know what “magic questions” to ask before starting a consultation with a client that would help him better understand their business.

    Best lead capture page style for getting clients
    We change up Gerard’s lead capture page to be more effective.

    Changing up a consulting website to be more effective.
    It’s easy to help clients with their website, but hard to do it for yourself. So we help Michael optimize his website.

Starting your first simple portfolio
Don’t get caught up in making a fancy portfolio. In fact just use a free Google Document to start off!

Here’s an example of my own copywriting portfolio I send to potential clients. I just share the doc with their email address (this makes them feel “special” as only they can access it)!

Here’s a template I use, and you can copy too:

A Google Doc is a great way to keep your portfolio because its SO easy to update, SO easy to share, and you can change it up quickly based on the individual client.

Some portfolio advice…
Make sure you don’t get too fancy on your credentials, instead talk about your results:

Good Writers Do It For the Love:

Getting The Ball Rolling As A Newbie Copywriter….

So You Wanna Become A Copywriter?