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Guest Blogging

Should I do it?  Does it work?  What are best practices?

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When trying to build some authority or get links from bigger websites, a lot of people will try guest blogging. 

This is where you write blog posts for someone else's website, in hopes they link your website, giving you a little more credibility. 

Guest blogging takes some work, but I've had a lot of success with it, scoring links from gigantic websites all over the internet, and making some good connections in the process: 

Here's some of my tips that help you stand out amongst other potential guest bloggers:

 

#1.) Don't give someone an "assignment" and more work. Take work AWAY from them.

A lot of guest bloggers become HUGE headaches for editors because they require a million little things from them, like this:

Hey Mr. BigWebsiteEditor, 

I want to write a blog post for you, for free! 

Can you please send me the following:

  • A list of 20 ideas you want me to write about.
  • Tell me how to write it and in what style. 
  • Give me an outline of what you want me to write about. 
  • Send your first born child to my address. 

Thanks! 

The editor of a big site is generally trying to offload work by getting guest bloggers, not do MORE work! 

So you must make yourself useful, and help them look good...not create 10 more headaches for them. 

 

 

#2.) Have some existing content ready to show them. 

I personally get approached by guest bloggers all the time, and they are eager and willing to do free work, but I have no idea what they write like!

They are eager to write, but then don't provide any examples. 

I want to write for you so bad!!! Send me something to write!!

Sincerely, 
Guest Blogger Person

If I see something like this, I have no idea what this person is capable of writing. More than likely it's going to be a major pain in the butt to deal with this person going back-n-forth on email, so the common path is to just not reply.

But we can get around this by doing this crucial step:

 

 

#3.) Make a shareable document you can show editors, like this:

Checkout this template I've used very successfully (as well as others) that's a simple Google Doc you can share with an editor, and give them an idea of your work:

google-docs.png
Doc link here.

This document will contain:
3 to 5 sample articles. They can be partial articles. 
Your contact information. 

That's it. You don't need much more. 

By sending a document like this, they can take their pick of article from you, and they also know you're a serious writer. 

This process has got me links from huge sites like HubSpot and Business Insider. 

Also by having a doc like this, the editors will often want SEVERAL articles from the doc! 

Pro Tip: You can often just re-hash posts you've already written in the past in this doc. Then when you write the new post, just change it up a bit so it's not exact duplicate content. 

 

I hope this helps you understand guest blogging a bit better!
Sincerely, 
Neville Medhora

 

P.S. Feel free to ask questions below 🙂 

 

 

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Watch us do SEO for others

Help deciding what our next 3 blog articles should be

We go through different ways to find the best articles Derek should write about for maximum SEO.

 

 

We do SEO research to the title, description, and slug for next articles.

Watch as we go through Derek’s research and figure out the best way to position the articles Derek is thinking of writing.

 

 

SEO strategy for a long-running vegan podcast

We show Vickie how to go for the lowest hanging SEO fruit by updating some already well-ranking content. 

 

 

SEO content for gifted testing?

Rob has a lot of psychologists answering specific questions to we see if we can make those into SEO posts to get more search engine traffic.

 

 

How I do SEO

Going from idea, to finished article:

I show you how to use my "SUITSS" acronym to go from a rough idea of what to write about, to a fully fleshed out and quality article:

The items references in this video:
- The Google Doc we're using.
- Modules article.

 

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Mike already has a popular YouTube channel, so we go through and figure out the best content to make for maximum SEO value.

 

 

Should I only be writing articles that I have a fighting chance at ranking high for?

Derek wants to know if he should only write SEO articles, or write articles people are actually interested in. We do some research to figure out which is best for him, and even pull the first article to work on. 

 

 

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