Copywriting Course Videos
These are all the copywriting videos and interviews we release.
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Archive for: Copywriting Course Videos
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This is a fun email for Friday January 21st, 2022. Hope you like it :)
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This great 1941 Spam & Pancakes ad shows readers “alternative uses” for the Spam product (aka eating it with pancakes).
This is … Continue Reading
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This is a fun email for Friday January 14th, 2022. Hope you like it :)
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This is an example of how NOT to make a billboard.
I’ve passed this billboard 100+ times and never noticed. I only … Continue Reading
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This is a fun email for Friday January 7th, 2022. Hope you like it :)
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This is a cool a great ad by Huel (food company) which shows with text and arrow callouts the value of their … Continue Reading
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This is a fun email for Friday December 24th, 2021. Hope you like it :)
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This is some neat Christmas advertising from McDonalds ! I love the use of an upside down ice cream cone as Santa … Continue Reading
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This is a fun email for Friday December 17th, 2021. Hope you like it :)
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This Russian McDonald’s email looks incredible!
Gotta hand it to them, the photography and UX on this email is super tasty looking … Continue Reading
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This is a fun email for Friday December 10th, 2021. Hope you like it :)
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This old-school ad for a pressure cooker goes into detail about how you can cook quick meals with this device, and goes … Continue Reading
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This is a fun email for Friday December 3rd, 2021. Hope you like it :)
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This 1969 ad shows that you can drink Dr. Pepper as a HOT beverage!
Showing different uses for your product is definitely … Continue Reading
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This is a fun email for Thursday November 25th, 2021.
Hope you like it :)
🦃 !!HAPPY THANKSGIVING!! 🦃
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Happy Thanksgiving! But staring tomorrow (Friday) this is about to be you bombarded with deals from the internet and … Continue Reading
Each Prize Pack includes:
➤ Ogilvy on Advertising
➤ The Boron Letters
➤ Getting Everything You Can Out of All You’ve Got
➤ The Adweek Copywriting Handbook
➤ Save The Cat!
➤ A Whack on the Side of the Head
➤ This is Earl Nightingale
➤ Confessions of an Advertising Man
➤ Built to Sell
➤ C♥️PY Shirt
Also checkout … Continue Reading
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This is a fun email for Friday November 19th, 2021. Hope you like it :)
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You’re about to seeing a whole bunch of Black Friday sales around the web, and it’s a perfect chance to build … Continue Reading
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This is a fun email for Friday November 12th, 2021. Hope you like it :)
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Twitter put out this cool “Month of Tweets” idea chart:
I really liked the concept of this calendar because it gives … Continue Reading
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This is a fun email for Friday November 5th, 2021. Hope you like it :)
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In 1969 this was how the famous McDonald’s BigMac was launched:
I love the simplicity of this ad, and how it … Continue Reading
David Perell first came to my attention via Twitter, where he posts thoughtful pieces on writing. We talked extensively about writing and how he grew a large Twitter following.
Watch the full David Perell interview:
Listen to the David Perell interview:
Thoughts On Writing (The “compression” of information + the future of writing)
- Why (and
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This is a fun email for Friday October 29th, 2021. Hope you like it :)
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This is a hilarious and perfect explanation of how “Correlation is not Causation” 😂
People often say this phrase, and while … Continue Reading
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This is a fun email for Friday October 1st, 2021. Hope you like it :)
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This is an awesome Chivas Regal Whiskey ad from 1976 that uses price comparison to do two things:
1.) Associate Chivas Regal with other expensive luxury … Continue Reading
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This is a fun email for Friday September 24th, 2021. Hope you like it :)
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This is a clever rolling advertisement from Uhaul that shows the features and benefits of the different parts of their moving … Continue Reading
Here’s a video on how I think about pricing products:
We made calculators to help you calculate these numbers:
→ Product Pricing Calculator ←
→ Recurring Revenue Calculator ←
The Product Pricing Calculator will tell you how much of a product you need to sell to hit a goal:
The Recurring Revenue Calculator lets you toggle
… Continue Reading(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday September 17th, 2021. Hope you like it :)
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This is a great “Line and Text” callout ad for old Zenith stereo from 1967:
Instead of making “Giant Scary Blocks … Continue Reading
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This is a fun email for Friday September 10th, 2021. Hope you like it :)
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A common tactic for promoting a product is:
Show new and varied uses for the product.
By today’s standards it’s probably … Continue Reading
Andrew Warner is normally the interviewer, but today the tables have turned! Andrew Warner is the founder and CEO of Mixergy, one of the original (maybe first?) places to be doing online interviews with founders likeGary Vaynerchuk, Barbar Corcoran, Paul Graham of YCombinator.
Watch the full Andrew Warner interview:
In his 20’s Andrew sold a company with his brother … Continue Reading
This is copywriting exercise where you see ANY ad, and think to yourself: “How can I make this ad better?”
So if you’re walking by this billboard, you try to think of more ways you can re-make the billboard:
So you would think in your head:
Just as practice you’d come up with different angles like this:… Continue Reading
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This is a fun email for Friday September 3rd, 2021. Hope you like it :)
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This is an amazing Volkswagen ad that has a VERY catchy image and headline that make you “fall down the slippery … Continue Reading
Peter Keller is the founder and CEO of Fringe Sport, one of the largest retailers of home workout equipment. He is quoted as saying “Our business was built on content and copy” so I wanted to find out how he did it!
Watch the full Peter Keller interview:
Fringe Sport specializes in selling equipment for home gyms. They … Continue Reading
What is Copy Work?
“Copy Work” is when you hand copy famous ads in order to “learn” how … Continue Reading
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This is a fun email for Friday August 20h, 2021. Hope you like it :)
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This is a fantastic ad for moisturizer that gets rid of “tired eyes.”
This ad is foreshadowing to how “makeup for … Continue Reading
Jason Gourd is owner of Sorek, an upscale barbershop in Austin, TX. that has a unique twist….it also sells high end men’s suits and clothing.
Watch the full Jason Gourd interview:
Listen to the full interview here:
Generally the only way a barbershop can make more money is by adding more location or raising prices, but Jason has been … Continue Reading
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This is a fun email for Friday August 13th, 2021. Hope you like it :)
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Going through the Copywriting Course analytics, this page had the highest conversion rate of all pages on the website:
16.6% of … Continue Reading
Let me tell you about a concept that can make you happier and more creative.
Part of being happy means doing something that’s important to you.
Sometimes this thing might not be important to anyone else BUT you.
There’s a Japanese term called Ikigai which means:
“Something that gives a person a sense of purpose, a reason for living.”
• … Continue Reading
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This is a fun email for Friday August 6th, 2021. Hope you like it :)
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I saw this clever image on social media, and it helps explain what a dogs body language is saying by putting … Continue Reading
Here’s what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let’s break that down into sections to understand it better:
