These are long form interviews we do with people who do well at content marketing, eCommerce, or social media.
In addition to having a little fun, we like to hear about how they approach these marketing channels, and what they do that works (and what DOESN’T work).
Ultimately we want to learn as much as possible from them so we can all level up our content game :)
Andrew Warner is normally the interviewer, but today the tables have turned! Andrew Warner is the founder and CEO of Mixergy, one of the original (maybe first?) places to be doing online interviews with founders likeGary Vaynerchuk, Barbar Corcoran, Paul Graham of YCombinator.
In his 20’s Andrew sold a company with his brother … Continue Reading
Peter Keller is the founder and CEO of Fringe Sport, one of the largest retailers of home workout equipment. He is quoted as saying “Our business was built on content and copy” so I wanted to find out how he did it!
Fringe Sport specializes in selling equipment for home gyms. They … Continue Reading
Jason Gourd is owner of Sorek, an upscale barbershop in Austin, TX. that has a unique twist….it also sells high end men’s suits and clothing.
Generally the only way a barbershop can make more money is by adding more location or raising prices, but Jason has been … Continue Reading
Every week I get approached by people asking how to get their product on AppSumo, so thought we’d go straight to the source and ask the CEO of AppSome Ayman Al-Abdullah!
Ayman Al-Abdullah is the current CEO and President of AppSumo, previously worked for Microsoft. AppSumo gets discounts on software and sends it … Continue Reading
Ross Hudgens runs Siege Media. They are literally the ONLY SEO company I recommend people to. They handle medium to large companies like Zillow, Shutterfly, AirBnB, Intuit, Casper, ZipRecruiter and way more.
Siege Media has been on the INC 5000 list for the last 4 years in a row. The reason I … Continue Reading
In this episode we talk with Sam about selling a company, the best cities in America to live, growing on Twitter, and the best social media platforms to focus on right now.
What’s the best copywriting book you’ve ever read?
Neville Medhora and Dan McDermott go over their top 3 copywriting books each.
Neville’s Top 3 Copywriting Book Recommendations:
Price: Free online or $22 on Amazon
What I love about it:
This was originally a set of free letters published by the famous copywriter
Ryan Daniel Moran is the founder of Capitalism.com. We have a quick conversation about which is the best platform for selling:
Feel like listening instead? We gotchya 😏:
We also break these interviews up into little chunks for you on our Clips Channel. Checkout the clips here:
Gagan Biyani is a founder of Udemy, a $3billion platform that lets people sell courses online. Now he’s building a cohort-based courses (CBC) platform.
Or Listen here:
Sujan Patel is owner of MailShake, RightInbox, Pick, Voila Norbert, WebProfits Agency. He has a a wife, 3 kids, runs 5+ companies, is invested in 10+ more, drives sweet supercars, races motorcycles, and clearly manages his time well!
Or Listen here:
We’ve chopped up this hefty interview into little digestible clips, and … Continue Reading
Doctors are in a position where they have to give people tough advice they often don’t want to listen to.
As a copywriter I’m curious of the best ways to get people to comply. So we interviewed an ER doctor whose seen it all.
Or Listen here:
Natasha Kathuria is an ER Doctor … Continue Reading
Noah Kagan just past 100,000 YouTube subscribers and is growing rapidly. In this 16 min interview I get him to rapid fire spill all the knowledge he has on the topic.
I’ve no joke re-watched this video like 10 times in a row trying to remember everything.
Here’s some brief notes from it:
Consistent upload … Continue Reading
Let’s talk to the newbies for a second.
Should you become a copywriter? Is this a career that’s actually attainable for most people?
For some it is, but I believe it’s being greatly exaggerated online (I’m sure you’ve seen all the ads).
In this video I explain my whole thought process on this:
Here’s what we cover:
Harrison Richards runs FurlsCrochet, one of the most popular brands in the crocheting world. He’s only 27 and not the exact target demographic of people who crochet, but he’s relentless about designing the best products, and therefore has been a huge brand in this industry.
In this quick clip we ask Harrison how he manages to get so much … Continue Reading
Peep Laja is the founder and CEO of CXL, or ConversionXL, which is a top name in the marketing world. In 2011 he started blogging specifically about CRO “Conversion Rate Optimization” and quickly grew to the most respected name in the game. He also runs a software company CopyTesting.com. He lives in Austin most of the year, and … Continue Reading
Sam Parr is founder and CEO of TheHustle, a newsletter with 1.7 million readers a day.
We talk about how to start a giant newsletter, writing, conferences, happiness, validating business ideas and community.
We’ve chopped up this hefty interview into little digestible clips, and put them on a separate “clips” we hope … Continue Reading
In this interview we go over his best marketing channels, how he manages to do so much, happiness, and life. Enjoy!
Noah has worked at … Continue Reading
Ross Hudgens runs Siege Media. They are literally the ONLY SEO company I recommend people to. They do content for companies like Zillow, Shutterfly, AirBnB, Intuit, Casper, ZipRecruiter and way more.
Here’s how they do it. I got some VERY interesting insights from this interview!!
Cathryn Lavery is CEO of BestSelf.co where they sell tens of millions of dollars worth of journals, productivity tools, and educational products:
Cathryn Lavery is the founder and CEO of BestSelf.co, she’s created and sold over $25 million in products. Originally an architect, in 2015 she launched The Best Self Journal on Kickstarter, funded in 28 hours, a campaign … Continue Reading
Eric Bandholz runs Beardbrand.com which sells in the very high millions of dollars worth of beard and hair products a year online.
He’s managed to crush content marketing on YouTube, other social channels, and SEO.
Eric gets a massive amount of exposure through content marketing:
Beardbrand YouTube Channel: 1.6m+ subscribers
Beardbrand Alliance YouTube Channel: 110k+ subscribers.
Beardbrand Instagram… Continue Reading
Today we’re interviewing world famous travel blogger Matt Kepnes (you might know him as Nomadic Matt).
We talk about his writing process, Corona travel shutdown effects, and weathering the storm of CoronaVirus travel shutdowns.
It was really interesting to hear his take on how we writes, how he manages to separate traveling and … Continue Reading