Stealing is good. Or at least in copywriting.
Copywriters’ most precious possession is their “swipe file” – a collection of copywriting samples and templates from other ads. I personally have a “digital swipe file”, and an “offline swipe file” of actual direct mail ads. Since the principles of good copywriting are timeless, you can learn just as much from copywriters who only sent physical mail back in the day…AND from copywriters who only work in the digital world.
Here you’ll find my favorite copywriting samples, templates and techniques. Explore below and be sure to check out the mammoth Headlines That Sell resource.
Here’s what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let’s break that down into sections to understand it better:
It’s Neville here, and I’m about to let my friend Sam Parr take over for a second to show you how to contact anybody…BUT…the reason Sam is such an interesting example is cause he’s a nobody…..
….yet he got the founders of all these companies to speak at his conference:
Pandora, NerdWallet, Coffee Meets Bagel, Teespring, Imgur, General Assembly, Getaround, … Continue Reading
A follow up email is super important after several events:
Below we’ve included templates for each which you can copy/paste for your own follow up emails!
|Follow Up After:|
Writing a blog post can be daunting…
Where do you start?
How do you keep your ideas organized?
What do you write to keep the reader’s attention?
And where do you find readers to begin with?
If you want to write a share-worthy blog post but are stuck staring at a blank screen—today is your lucky day.
In this guide, … Continue Reading
A simple digital product got this bar an extra $49,000, plus moved them into a Physical + Digital hybrid.
Bars and restaurants are generally understood to be low margin businesses with few revenue streams.
But they don’t need to be.
For example, we built a “digital bartending school” that made us $49,000+ in addition to what we were already making.… Continue Reading
So, you’ve decided to try accepting money for freelance work. That’s great!
But you might have a bunch of little questions in your head that hold you back. Well here’s 25-ish freelancing questions that are known to stump many new writers and freelancers and block their progress.
Let’s avoid that by figuring out these answers before you hit a wall. … Continue Reading
We get a lot of non-profits asking for help. So here’s a bunch of email we just wrote for you, and some general guidelines. You are free to modify these templates if used for non-profit fundraising purposes.
Let’s say for some reason a monkey wrench has been thrown into your work life, and all of a sudden freelancing over the internet seems like an interesting idea.
Well you’re in luck my young friend, because your Uncle Neville has taken the liberty of going through every single step of the process, and giving you the templates along the … Continue Reading
You only need to follow a few easy principles to produce great writing for either the web or print:
My first two jobs had crazy approaches to meetings:
Job #1 = Super time consuming meetings over 2 hours each.
Job #2 = Zero communication
Mastering transition phrases is one of the easiest ways to take your copywriting to the next level.
Best of all, they’re dead-simple to use. Plug them into the beginning or end of your sentences and VIOLA, copy improved.
The hardest part is remembering all the different transition options at your disposal. That’s why I’ve thrown together this big ass … Continue Reading
“Copy Work” is when you hand copy famous ads in order to “learn” how that … Continue Reading
Knowing how to use bullet points properly can make or break your copy.
Do it wrong and you’re stuck with meh copy that doesn’t convert.
Do it right and you’ll make it near impossible NOT to buy your product.
There are two main steps involved in creating killer bullets:
#2.)… Continue Reading
One of the biggest roadblocks new freelance writers run into is setting up their website. There’s a huge myth out there tricking people into thinking that in order to get hired, you need to have a fancy portfolio website to show potential clients.
This is simply untrue.
Yes, at some point it might be a good idea to set one … Continue Reading
When most people think of “marketing” they think of showing the brand.
But if you’re a small business, it’s often good to show what you can do for the person, like this:
Remember to tell people what you can do for them!
Mitch Glass… Continue Reading
Setting up the email campaigns for your eCommerce stores can feel overwhelming.
There are so many different types of campaigns and endless customization tools on offer.
So where do you start?
The truth is, leading brands often use relatively simple strategies – they just do them really, really well.
If you pick out an ecommerce brand that you’ve followed for … Continue Reading
Writing about yourself is one of those things that should be pretty straightforward, but it still trips up many people.
If you have trouble writing about yourself, here’s a short exercise to get you moving:
Make 5 quick lists:
Here’s … Continue Reading
Got a strong opinion on something?
Wish you could convince the world to think like you do? To show them why you’re right and everyone else is crazy?
Then you, my friend, should learn how to write an editorial.
An editorial expresses your opinion about any current topic or issue, aiming to persuade readers to see the world from your … Continue Reading
LinkedIn has reached as one of the top social networks in order to connect with the world. Most personnel use LinkedIn for their career path development by stating the qualifications he or she possess and to seek for opportunities. This gives a push with a proper recommendation. So we are going to teach you of how to write a mind … Continue Reading
One of the most useful tools I’ve used over the years to optimize pages is heat maps.
The simple combination of heat maps, confetti maps, and scroll overlays lets you determine what content to remove.
Just for fun, here’s the stats for a few different pages on Kopywriting Kourse. I made sure each of these tests had at least 1,000 … Continue Reading
All writing forms share the same basic goal:
Get the reader to read on.
In order to do that, you’ve got to lead with a strong hook – something that grabs the readers’ attention and pulls them deeper into your message.
A great hook does 2 things:
For example:… Continue Reading
Writing a eulogy is hard. It’s a big deal to publicly honor someone close to you who has died.
How do you begin to find words, let alone organize them into something that makes sense and does the person justice? Here is a helpful Eulogy Generator that can spark some ideas for your loved one:
Ok, so you’re convinced you want to become a copywriter, and no one can talk you out of it.
Now what? Watch this video (or read the post) to see how to make a … Continue Reading
Have you ever received a handwritten postcard in the mail?
It feels good. Like, really good.
Sure, getting an “I love and miss you” text message is nice.
But opening your mailbox to find a surprise postcard with a handwritten message…now that makes you feel loved.
Sending a thoughtful postcard is an easy way to cement yourself at the top … Continue Reading
Here’s 103 copywriting tips. Scroll through and one may “jump out at you” and trigger a great idea!
Before you write about something, you’ve got to know exactly what your page / piece is supposed to accomplish. Whether it’s email replies, product sales, or something else, your job as a copywriter … Continue Reading
The ability to write a powerful clincher sentence is essential for ALL types of writing (not just academic). It’s what separates mediocre writers from those who actually impact the lives of their readers.
But what exactly is a clincher sentence?
Well, it’s basically a closing sentence that sums up your main message with a BANG.
Most of what you read … Continue Reading
Whether you’re pimping out your spare bedroom to budget travelers, or renting an entire estate to corporate events, your AirBnB page is essentially a sales page!
There’s literally just 3 steps to making a great AirBnB description, and it can be boiled down to this:
Step 1… Continue Reading
Need a personal mission statement STAT and don’t have time to read this ridiculously amazing post? Then plug a few short answers into our Magic Mission Statement Generator and we’ll create one for you instantly:
Several years ago, I launched a restaurant with two friends and we made a bunch of rookie mistakes. We stumbled right out of the gate, struggling to attract and retain customers.
We tried tweaking the restaurant from all sorts of angles – operating hours, concept, decor, signage – but nothing really helped.
Then, we redesigned our menu.
The redesign process … Continue Reading
One differentiator I see between copywriters at the top of the game versus those that never make it past average is:
The quality of the questions they ask before, during, and after a project.
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