Copywriting Examples & Case Studies
What if you could just move some words around and magically increase sales; persuade readers; or simply get more attention to your writing?
That’s the magic of copywriting. And it’s been done over, and over, and over, and over. Literally hundreds of years of research has been done and thousands of companies have tested it. There have been copywriting examples, case studies, even TV show (like Mad Men) on how amazing copywriting can not only increase sales but also change an entire brand.
Here are some of my favorite copywriting examples and case studies that show how the magic works. Explore!
Archive for: Copywriting Examples & Case Studies
Scenario: You are a pro copywriter
You’ve been hired by Ahrefs to re-write their Site Audit Tool page:
Ahrefs is a big company with the top SEO tool on the market
– Their website gets millions of visits per month –
– Doing around $100,000,000/yr in revenue –
– Thousands of new signups every day –
This is copywriting exercise where you see ANY ad, and think to yourself: “How can I make this ad better?”
So if you’re walking by this billboard, you try to think of more ways you can re-make the billboard:
So you would think in your head:
Just as practice you’d come up with different angles like this:… Continue Reading
Here’s what the AIDA Formula is in a nutshell:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.
Let’s break that down into sections to understand it better:
A follow up email is super important after several events:
- Following up after a sales call
- Following up after a job interview
- Following up after a client meeting
- Following up after getting no response (but still being courteous about it)
Below we’ve included templates for each which you can copy/paste for your own follow up emails!
| Follow Up After: |
|---|
Kyle Vamvouris worked in sales for a few years, but then ventured out on his own.
He took knowledge he learned about sales, specifically SDR (Sales Development Representatives) and turned that into a whole host of businesses.
Instead of just using his knowledge and applying it to a single company, he took that knowledge and scaled it into agency, consulting … Continue Reading
Here’s a simple method I’ve been using to fill multiple platforms with content:
1.) Post random stuff on Twitter.
2.) Take top posts and put them in a blog post.
3.) Email that full blog post to the email newsletter.
#4.) Read out the email as a podcast.
Let’s go through a real life example:
These are 7 really simple steps to improve an OFFLINE business:
Promoting a product → Accepting payment → Delivering the product
…all while you sleep.
Watch the video:
You can also read the presentation slides below. Enjoy!
… Just for fun I asked people on Twitter for drawing suggestions, and gave myself roughly 1 min or less to draw each (my mom was cooking pastries and I didn’t wanna miss them coming out the oven) 😏
Here’s some of the results. I’m posting these to publicly to shame myself into getting better and faster!
We are putting up signs on the freeway for Hale Fitness.
Which sign copy do you like best?
Vote here:
… I was walking down the street here in Austin, TX…..and noticed this little Shoe Hospital:
Here’s some pics of it:
I live nearby…..so I’ve walked by this place probably 500+ times……and the only thing I’ve ever noticed about it was this dinky sandwich-board sign:
All it says is “SATURDAY SPECIAL! 1/2 price heels no limit!”
I have no idea what … Continue Reading
There are many different ways to grow a business.
The key is finding the ones that require the least effort but have the biggest impact.
Copywriting is one of those ways.
This guide will teach you:
#1.) What copywriting is
#2.) Why it is one of the easiest ways to grow your business
#3.) Results other businesses have achieved … Continue Reading
Let’s try a little experiment together, where we build out some signs to promote a gym, and see what happens! (Comment below with your suggestions).
Let’s get started:
This is Hale Fitness in Richmond, CA.
It’s next to a giant freeway called Highway 80:
Between 30,000 and 50,000 cars pass by the Hale Fitness location
… Continue ReadingSometimes our little monkey brains like to overcomplicate things….especially those mysterious and magical books.
When I self published my first book, it struck me that:
Writing a book is the exact same as writing a blog post!
It’s all the same stuff: Title, image (or book cover), table of contents, the actual contents. That’s it!
So if a blog … Continue Reading
Today I was thinking about learning copywriting over the past few years, and realized that it all started with reading your blog, taking your course, and talking to you on office hours.
This year, I make more from copywriting than I do from my full-time teaching job, and am planning my exit strategy ASAP.
Your help set me off on … Continue Reading
Did you know inside the Kopywriting Kourse we will literally HELP you write?
In addition to the self-paced training, we have an active members area where we give you feedback and often just re-write entire parts:
So if you want professional help optimizing the hell out of your emails, content, blog posts, cold emails, video scripts, gig applications, sales … Continue Reading
We used CopyTesting.com to see what strangers thought of our sales page. Watch here:
Sometimes when you look at your own copy 1,000’s of times, you start to get “in the box” and it’s hard to see outside the box.
This guy is “inside the box”
So we ran a test:
▸ 3 questions asked.
▸ 10 sections of … Continue Reading
That title pretty much explains this whole experiment!
We got Catheryn Lavery, the CEO of Best Self Co to let us use them as test subjects, and show us the resulting numbers.
THE EXPERIMENT:
See if I can write a flash sale email about a physical product:
We chose the Best Self Journal.
Some extra criteria for … Continue Reading
I’ve been lazy AF and never got this little book I had planned done. In fact I have it listed as a goal on FOUR different months, and still haven’t done it:
Sometimes you’ve just gotta admit you’re a lazy asshole and ask for help.
So I asked my friend Noah Kagan to make a “consequence” for me if I … Continue Reading
A simple digital product got this bar an extra $49,000, plus moved them into a Physical + Digital hybrid.
Bars and restaurants are generally understood to be low margin businesses with few revenue streams.
But they don’t need to be.
For example, we built a “digital bartending school” that made us $49,000+ in addition to what we were already making.… Continue Reading
Let’s say for some reason a monkey wrench has been thrown into your work life, and all of a sudden freelancing over the internet seems like an interesting idea.
Well you’re in luck my young friend, because your Uncle Neville has taken the liberty of going through every single step of the process, and giving you the templates along the … Continue Reading
I don’t know how to type correctly. I chicken peck. Look at this:
(this gif is like 5 years old so don’t judge my laptop 😂)
When I was young I learned to type pretty well just using two fingers, so I just ran with it.
I currently type between 60 and 70 WPM (words per m… Continue Reading
I want to spend 1 hour per week doing social media, but make it LOOK like I’m posting every single day!
I enjoy posting on social platforms, but I hate getting sucked back into them constantly. There’s just so many of them, and they’re all extremely addicting.
For example it’s difficult to go on Facebook to respond to a comment … Continue Reading
Yelp gets a lot of hate. It usually comes down to this problem:
It’s a review site, but business owners aren’t allowed to ask for reviews.
Lots of restaurant owners get stuck on that idea. They see Yelp as a big scary thing that’s out of their control and potentially dangerous.
But in truth, it’s the biggest review platform in … Continue Reading
My first two jobs had crazy approaches to meetings:
Job #1 = Super time consuming meetings over 2 hours each.
- Format: Daily meeting where the whole department would “check in.”
- Start Time: 7:30 am
- People Involved: 30+ 🙄
- Frustration Level: Aggghhh 🤮
Job #2 = Zero communication
- Format: Random meetings every few months, no structure
- Start Time: ????
- People Involved:
If you can only sell 100 products in a year, look at the difference the price makes:
100 products at $2 each = $200
100 products at $20 each = $2,000
100 products at $200 each = $20,000
100 products at $2,000 each = $200,000
100 products at $20,000 each = $2,000,000
100 products at $200,000 each = $20,000,000
100… Continue Reading
Hey you podcasting idiots.
That’s right I called you idiots.
It’s because most of you are missing out on one of the biggest traffic opportunities for your blog ever:
Making content for every platform, from a single podcast episode:
Most of you won’t do this because you’re lazy fucks. That’s usually why you started a podcast:
“Oh cool I … Continue Reading
Writing about yourself is one of those things that should be pretty straightforward, but it still trips up many people.
If you have trouble writing about yourself, here’s a short exercise to get you moving:
Make 5 quick lists:
- Your proudest achievements (in anything)
- Everywhere you’ve worked
- Major lessons you’ve learned
- Your technical skills
- Goals you’d like to accomplish
Here’s … Continue Reading
Got a strong opinion on something?
Wish you could convince the world to think like you do? To show them why you’re right and everyone else is crazy?
Then you, my friend, should learn how to write an editorial.
An editorial expresses your opinion about any current topic or issue, aiming to persuade readers to see the world from your … Continue Reading
