Copywriting Examples & Case Studies
What if you could just move some words around and magically increase sales; persuade readers; or simply get more attention to your writing?
That’s the magic of copywriting. And it’s been done over, and over, and over, and over. Literally hundreds of years of research has been done and thousands of companies have tested it. There have been copywriting examples, case studies, even TV show (like Mad Men) on how amazing copywriting can not only increase sales but also change an entire brand.
Here are some of my favorite copywriting examples and case studies that show how the magic works. Explore!
Archive for: Copywriting Examples & Case Studies
We are putting up signs on the freeway for Hale Fitness.
Which sign copy do you like best?
Vote here:
… I was walking down the street here in Austin, TX…..and noticed this little Shoe Hospital:
Here’s some pics of it:
I live nearby…..so I’ve walked by this place probably 500+ times……and the only thing I’ve ever noticed about it was this dinky sandwich-board sign:
All it says is “SATURDAY SPECIAL! 1/2 price heels no limit!”
I have no idea what … Continue Reading
There are many different ways to grow a business.
The key is finding the ones that require the least effort but have the biggest impact.
Copywriting is one of those ways.
This guide will teach you:
#1.) What copywriting is
#2.) Why it is one of the easiest ways to grow your business
#3.) Results other businesses have achieved … Continue Reading
Let’s try a little experiment together, where we build out some signs to promote a gym, and see what happens! (Comment below with your suggestions).
Let’s get started:
This is Hale Fitness in Richmond, CA.
It’s next to a giant freeway called Highway 80:
Between 30,000 and 50,000 cars pass by the Hale Fitness location
… Continue ReadingSometimes our little monkey brains like to overcomplicate things….especially those mysterious and magical books.
When I self published my first book, it struck me that:
Writing a book is the exact same as writing a blog post!
It’s all the same stuff: Title, image (or book cover), table of contents, the actual contents. That’s it!
So if a blog … Continue Reading
Today I was thinking about learning copywriting over the past few years, and realized that it all started with reading your blog, taking your course, and talking to you on office hours.
This year, I make more from copywriting than I do from my full-time teaching job, and am planning my exit strategy ASAP.
Your help set me off on … Continue Reading
Did you know inside the Kopywriting Kourse we will literally HELP you write?
In addition to the self-paced training, we have an active members area where we give you feedback and often just re-write entire parts:
So if you want professional help optimizing the hell out of your emails, content, blog posts, cold emails, video scripts, gig applications, sales … Continue Reading
We used CopyTesting.com to see what strangers thought of our sales page. Watch here:
Sometimes when you look at your own copy 1,000’s of times, you start to get “in the box” and it’s hard to see outside the box.
This guy is “inside the box”
So we ran a test:
▸ 3 questions asked.
▸ 10 sections of … Continue Reading
That title pretty much explains this whole experiment!
We got Catheryn Lavery, the CEO of Best Self Co to let us use them as test subjects, and show us the resulting numbers.
THE EXPERIMENT:
See if I can write a flash sale email about a physical product:
We chose the Best Self Journal.
Some extra criteria for … Continue Reading
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