Copywriting Examples & Case Studies
What if you could just move some words around and magically increase sales; persuade readers; or simply get more attention to your writing?
That’s the magic of copywriting. And it’s been done over, and over, and over, and over. Literally hundreds of years of research has been done and thousands of companies have tested it. There have been copywriting examples, case studies, even TV show (like Mad Men) on how amazing copywriting can not only increase sales but also change an entire brand.
Here are some of my favorite copywriting examples and case studies that show how the magic works. Explore!
Archive for: Copywriting Examples & Case Studies
Let’s try a little experiment together, where we build out some signs to promote a gym, and see what happens! (Comment below with your suggestions).
Let’s get started:
This is Hale Fitness in Richmond, CA.
It’s next to a giant freeway called Highway 80:
Between 30,000 and 50,000 cars pass by the Hale Fitness location
… Continue ReadingSometimes our little monkey brains like to overcomplicate things….especially those mysterious and magical books.
When I self published my first book, it struck me that:
Writing a book is the exact same as writing a blog post!
It’s all the same stuff: Title, image (or book cover), table of contents, the actual contents. That’s it!
So if a blog … Continue Reading
Today I was thinking about learning copywriting over the past few years, and realized that it all started with reading your blog, taking your course, and talking to you on office hours.
This year, I make more from copywriting than I do from my full-time teaching job, and am planning my exit strategy ASAP.
Your help set me off on … Continue Reading
Did you know inside the Kopywriting Kourse we will literally HELP you write?
In addition to the self-paced training, we have an active members area where we give you feedback and often just re-write entire parts:
So if you want professional help optimizing the hell out of your emails, content, blog posts, cold emails, video scripts, gig applications, sales … Continue Reading
We used CopyTesting.com to see what strangers thought of our sales page. Watch here:
Sometimes when you look at your own copy 1,000’s of times, you start to get “in the box” and it’s hard to see outside the box.
This guy is “inside the box”
So we ran a test:
▸ 3 questions asked.
▸ 10 sections of … Continue Reading
That title pretty much explains this whole experiment!
We got Catheryn Lavery, the CEO of Best Self Co to let us use them as test subjects, and show us the resulting numbers.
THE EXPERIMENT:
See if I can write a flash sale email about a physical product:
We chose the Best Self Journal.
Some extra criteria for … Continue Reading
I’ve been lazy AF and never got this little book I had planned done. In fact I have it listed as a goal on FOUR different months, and still haven’t done it:
Sometimes you’ve just gotta admit you’re a lazy asshole and ask for help.
So I asked my friend Noah Kagan to make a “consequence” for me if I … Continue Reading
A simple digital product got this bar an extra $49,000, plus moved them into a Physical + Digital hybrid.
Bars and restaurants are generally understood to be low margin businesses with few revenue streams.
But they don’t need to be.
For example, we built a “digital bartending school” that made us $49,000+ in addition to what we were already making.… Continue Reading
Let’s say for some reason a monkey wrench has been thrown into your work life, and all of a sudden freelancing over the internet seems like an interesting idea.
Well you’re in luck my young friend, because your Uncle Neville has taken the liberty of going through every single step of the process, and giving you the templates along the … Continue Reading
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