What if you could just move some words around and magically increase sales; persuade readers; or simply get more attention to your writing?
That’s the magic of copywriting. And it’s been done over, and over, and over, and over. Literally hundreds of years of research has been done and thousands of companies have tested it. There have been copywriting examples, case studies, even TV show (like Mad Men) on how amazing copywriting can not only increase sales but also change an entire brand.
Here are some of my favorite copywriting examples and case studies that show how the magic works. Explore!
I used to own a rave company called HouseOfRave.com (I sold it in 2011 and currently have zero affiliation with it) that sold light up and glow stuff online:
I owned it from around 2001 till 2011, and also had a few other eCommerce drop shipping stores … Continue Reading
I get ideas in the shower all the time. In fact I get SO many ideas in there, I have a pencil-and-pad suction cupped on my shower to jot down ideas:
But what the hell is going on in the shower that gives so many people so many ideas?
I decided to break down the unique set of factors that … Continue Reading
The ability to write a powerful clincher sentence is essential for ALL types of writing (not just academic). It’s what separates mediocre writers from those who actually impact the lives of their readers.
But what exactly is a clincher sentence?
Well, it’s basically a closing sentence that sums up your main message with a BANG.
Most of what you read … Continue Reading
Whether you’re pimping out your spare bedroom to budget travelers, or renting an entire estate to corporate events, your AirBnB page is essentially a sales page!
There’s literally just 3 steps to making a great AirBnB description, and it can be boiled down to this:
Step 1… Continue Reading
Several years ago, I launched a restaurant with two friends and we made a bunch of rookie mistakes. We stumbled right out of the gate, struggling to attract and retain customers.
We tried tweaking the restaurant from all sorts of angles – operating hours, concept, decor, signage – but nothing really helped.
Then, we redesigned our menu.
The redesign process … Continue Reading
Content Marketing is when you put out a piece of content, someone consumes it, and an action is taken. Like this:
People like Content Marketing because:
▸ Usually the traffic you get is free.
▸ … Continue Reading
It started when I found a brewery owned and operated by a remote monastery in New Mexico. I’d heard it was making great beer, but I couldn’t find it at my local stores and bars.
So, like any good beer … Continue Reading
But there are several different ways to achieve scale, and here they are:
Imagine this: you visit a cool website and subscribe to the email list, or you buy an awesome product from an online store. The company has your information (your email), and you already showed them you like what they offer.
Yet they never contact you!
You’d be surprised at how common this is. It’s a huge missed opportunity for companies … Continue Reading
I’m posting this guest post because I LOVE IT when people get their hands dirty in order to make money.
I think there’s more lessons to be learned by getting out there and doing small jobs than any amount of reading blog posts.
Holy cow….do you know the U.S. Government made a course about basic copywriting? They call this using “Plain Language.”
This course was created by the Federal Aviation Administration, the part of the government in charge of all civil aviation (if you’ve ever flown on a plane, much of your flight from air traffic control to safety procedures to maintenance standards … Continue Reading
Is it good grammar?
Is it good spelling?
Is it good punctuation?
Actually I don’t think so.
In my personal opinion, good writing is less about the technicalities of the writing, and more about the factors listed below.
So let’s explore what makes a good writer!
This is an important question:
At home I typically use 3. I feel this is the optimum amount for safe coverage without being too wasteful:
I personally think the “ball-up-and-scrunch” method for wiping is not only inefficient and wasteful…..but also less comfortable and gives a more unreliable wipe.
I … Continue Reading
Split tests. They’re often not very accurate, but they are fun to perform! Also if you do them correctly, they can be very profitable.
If you’re careful to perform your split test with small changes, with similar calls to action, and over 1,000’s of views, then they can be very telling. Just for fun I’m posting the results of … Continue Reading
If you’re trying to make an article funny, and the only tactics you have are inserting emoji’s or lame recycled gifs, then here’s some fantastic tips for you to inject some humor into your article!
Ughh this dude is trying way to hard to … Continue Reading
One of the highest paid gigs for a copywriter to get is to create an entire sales page.
They cost so much because sales pages can often contain between 20 and 120+ pages long (you can see my whole swipe file of sales pages here to see what I mean).
But even when you are done writing the copy for … Continue Reading
They do things like:
Sure, these could all work, especially if used over a long period of time. The problem? These tactics take … Continue Reading
Most people hate having to use high pressure sales tactics to get people to buy stuff. Especially with the internet creating far more informed consumers who are less likely to fall for tricks than in the past.
Here is a great principle that will make you (and your customer) feel much better about your marketing:
This is Dewey, he sells high end olives and olive oil from his brand Wild Groves Olives:
Dewey wants to sell even MORE olive oil. But how does he do that?
Well since ME AND YOU are his trusted advisors, together we need to help Dewey sell lots of olives.
Let’s take stock of what Dewey currently sells:
One of my favorite parts of a sales page is the part that causes money to rain! Let’s go over some ways successful sales pages structure their pricing:
Typically the whole purpose of a sales page is to convince people the product/service is soooo good, they click the “Buy” button in your pricing section.
BUT there are many different ways … Continue Reading
It’s time in our sales page to let people know about YOU.
Normally I teach everyone this:
This means there should be nothing about YOU on the sales page right??
People extremely care about who they are learning from. This means you need to show you are the … Continue Reading
One of the major parts almost every sales page has is some sort of “Satisfaction Guarantee” or “Money Back Guarantee.”
This section doesn’t have to be overly complex.
Let’s take a look at how some other people do their guarantee page sections:
On the Tuft & Needles “Reasons You Haven’t Bought” page… Continue Reading
Alright….listen up Chumpenstein.
So far in this “Make A Sales Page” experiment we’ve gone through 8 different sections based off our Skeleton Outline.
However, some questions don’t warrant entire sections to themselves.
This is where the “F.A.Q. Section” of a sales page comes in:
The beauty of the F.A.Q. Section is it answers … Continue Reading
Money is scarce for most people, so they have to decide between buying different things.
“Should I buy these pizzas for $22, or this eBook for $22?”
“Should I buy a diamond necklace for $50,000, or a downpayment for a mortgage for $50,000?”
“Should I buy a brand new Camry for $25,000, or a used … Continue Reading
Alright my young pupil, it’s about to start getting hairy.
As you know…..you and I have been hired to write a sales page together, and we’re several steps in:
I’ve always wondered if tattoos have an affect on how people view you….particularly in the workplace.
Many companies have a “No Tattoo Showing Policy” in place, especially for very professional roles.
So we did an experiment:
Experiment (3 Parts):
1.) We are going to Photoshop tattoos on
So today we’re still incrementally building our sales page content, we’re going to pull a section from our Skeleton Outline, this time:
In this section we’re going to show people the difference between their life WITH the product, and WITHOUT the product.
This section always reminds me of the term … Continue Reading
In this section we are giving a quick-n-dirty summary of what people will get for their purchase.
If you are selling a learning product (like we are with our Kopywriting Kourse product example), then explain what they will learn.
If you are selling … Continue Reading
Alrighty then, we’re now into the part of our Sales Page where we are writing out real copy. The first section listed in our Skeleton Outline is:
In this stage of the process I don’t know WHERE this section will go on our final sales page, we just need to write it out first, … Continue Reading
For our first piece of actual writing on this sales page we need to write out a couple of headlines.
We already know what we are going to sell, now let’s create a bunch of headlines just to get our brain juices flowing.
I’ll be using this title generator for inspiration on some of these: