Copywriting is timeless. The copywriting tips and techniques created by greats like Claude Hopkins, David Ogilvy, Gary Halbert and Joe Sugarman are just as useful today as hundreds of years ago.
The Internet has made this research even better. There’s thousands of experiments, tests and new ideas being shared everyday. Here’s a collection of posts with my favorite copywriting tips, resources and more. Explore!
See this dude with the cool 1980’s sunglasses, he’s never heard of ANY of these jobs:
Just a few years ago these jobs didn’t exist or would be considered super dumb:
Let’s say 1980’s Dude wanted … Continue Reading
(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun Friday email. Hope you like it :)
I love when pages of data are condensed into simple graphs you can understand in a second.
Here’s an example of Dog Vs Cat ownership (West Virginia loves them some cats)!!
And here’s an … Continue Reading
A.I. Writing tools are becoming more common, and getting pretty good….so how can we use these to our advantage?
We demonstrate the capabilities of these tools, and even interview Paul Yacoubian of Copy.ai:
Don’t be afraid of technology, use it to your advantage!
If you’re a writer, your … Continue Reading
Harrison Richards runs FurlsCrochet, one of the most popular brands in the crocheting world. He’s only 27 and not the exact target demographic of people who crochet, but he’s relentless about designing the best products, and therefore has been a huge brand in this industry.
In this quick clip we ask Harrison how he manages to get so much … Continue Reading
If you make a goal of “trying to improve your business” it’s a bit vague.
But if you break it down into small improvements, it can have a huge overall impact:
For many online businesses this means incrementally improving things one at a time (they often take longer than you expect).
For example if each month of the year you … Continue Reading
To see the different ways people “approach” creating an image, we decided to do a fun “Draw-Off” with Jack Butcher:Continue Reading
Ross Hudgens runs Siege Media. They are literally the ONLY SEO company I recommend people to. They do content for companies like Zillow, Shutterfly, AirBnB, Intuit, Casper, ZipRecruiter and way more.
Here’s how they do it. I got some VERY interesting insights from this interview!!
Cathryn Lavery is CEO of BestSelf.co where they sell tens of millions of dollars worth of journals, productivity tools, and educational products:
Cathryn Lavery is the founder and CEO of BestSelf.co, she’s created and sold over $25 million in products. Originally an architect, in 2015 she launched The Best Self Journal on Kickstarter, funded in 28 hours, a campaign … Continue Reading
Have you ever seen one of those weird math equations and thought:
“What the hell does that even mean?!”
Stuff like this looks funky, but what’s happening here is a BEAUTIFUL SIMPLIFICATION of tons of work!
Let’s expand out what goes into this equation:
Now if we plug in numbers for this equation, let’s say the gravity between you, a … Continue Reading
Eric Bandholz runs Beardbrand.com which sells in the very high millions of dollars worth of beard and hair products a year online.
He’s managed to crush content marketing on YouTube, other social channels, and SEO.
Eric gets a massive amount of exposure through content marketing:
Beardbrand YouTube Channel: 1.6m+ subscribers
Beardbrand Alliance YouTube Channel: 110k+ subscribers.
Beardbrand Instagram… Continue Reading
Today we’re interviewing world famous travel blogger Matt Kepnes (you might know him as Nomadic Matt).
We talk about his writing process, Corona travel shutdown effects, and weathering the storm of CoronaVirus travel shutdowns.
It was really interesting to hear his take on how we writes, how he manages to separate traveling and … Continue Reading
So, you’ve just spent hours (or days) writing an awesome blog post…
But if you want people to actually read it, you can’t stop there.
You need to promote the crap out of it.
Most people hate promotion because they think it takes too long.
Well, I call BS. And I’m gonna prove it to you.
Today I’ll show you … Continue Reading
YouTube Link: https://www.youtube.com/watch?v=RBbVzsY2ADg
YouTube Link: https://www.youtube.com/watch?v=0lW_1KIirfw
And it turns out, all these accomplishments can be traced back to one common factor…
The Kopywriting Kourse.
Now, in … Continue Reading
Writing a blog post can be daunting…
Where do you start?
How do you keep your ideas organized?
What do you write to keep the reader’s attention?
And where do you find readers to begin with?
If you want to write a share-worthy blog post but are stuck staring at a blank screen—today is your lucky day.
In this guide, … Continue Reading
Over in The Kopywriting Kourse our member’s forum has over 10,400+ posts.
That’s a LOT of questions, answers, rewrites, and general discussions about how people communicate and sell.
Everyone’s situation is unique, but you’d be surprised how often the same issues show up. We’ve learned to diagnose those common problems and come up with solutions that quickly solve them.
Today I was thinking about learning copywriting over the past few years, and realized that it all started with reading your blog, taking your course, and talking to you on office hours.
This year, I make more from copywriting than I do from my full-time teaching job, and am planning my exit strategy ASAP.
Your help set me off on … Continue Reading
One of the trickiest parts of copywriting is finding a UNIQUE ANGLE to talk about a product.
But without it, copy tends to be meh and forgettable. Luckily, there’s an easy fix.
All you have to do is look at your ad through different copywriting “lenses.”
Here are 25 different lenses to try on that’ll get your creative juices flowing.… Continue Reading
You might think copywriters possess some magical skill where persuasive words automatically flow onto the page…
…but the truth is, it really isn’t that complicated.
Yes, it takes practice.
Yes, it requires research.
Yes, it involves creativity.
But as you’ll soon see, writing copy that sells isn’t as mysterious as you might think.
Whether you’re a copywriting beginner or have … Continue Reading
Sometimes breakthrough ideas come from asking the right questions.
If you want to speed up your growth, take a minute to reflect on these 20 questions.
Some may resonate, some may not. Sometimes a single question can alter your thinking and launch you forward.
A lot of people focus on small wins.
Landing… Continue Reading
I was talking to a friend on the phone at 1:30pm on a weekday, and to be honest I was still chilling in bed.
We chuckled about this, but I said, “Yes I’m in still in bed but already today 4,000 people have read my work or watched me talk.”
The reason this is possible is because I am slowly … Continue Reading
A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“).
In section 2 of the book he outlines 24 different “psychological triggers” that get people to buy things.
This section of the book was pure gold, and is … Continue Reading
This is a formula I invented: 70% Content, 30% Sales.
It’s a ratio of value-to-selling so people don’t hate you for spamming them with sales pitches on email or social. Tattoo it on your forehead:
It means when writing a sales pitch, try to give at least:
70% Good Content.
30% Sales Pitch.
This means even if the (potential) customer … Continue Reading
Sometimes when you look at your own copy 1,000’s of times, you start to get “in the box” and it’s hard to see outside the box.
This guy is “inside the box”
So we ran a test:
▸ 3 questions asked.
▸ 10 sections of … Continue Reading
I started my career in research with the great Dr. Gallup at Princeton. Then I became an advertising copywriter. As far as I know, I am the only “creative” hot-shot who started… Continue Reading
Check out this old-timey looking photograph:
It’s supposed to be a picture representation of unemployment.
But honestly the reason this guy is still unemployed might be because he’s a terrible copywriter!!
Look at his sign again. It’s filled with ME ME ME ME.
It’s all about HIM.
It’s trying to use some sob-story to get someone to hire him. As … Continue Reading