Copywriting is timeless. The copywriting tips and techniques created by greats like Claude Hopkins, David Ogilvy, Gary Halbert and Joe Sugarman are just as useful today as hundreds of years ago.
The Internet has made this research even better. There’s thousands of experiments, tests and new ideas being shared everyday. Here’s a collection of posts with my favorite copywriting tips, resources and more. Explore!
This ain’t another post about Pomodoro, time-blocking, finding your “optimal work time”, or any other of those other common work from home productivity tips you’ve heard 1000 times.
That’s all good stuff. But if it was working, would you be reading this?
It’s time to think outside the box.
In this post, I’m gonna show you some new and … Continue Reading
Just remember the process of writing starts messy then gets neat:
→ Have lots of disorganized thoughts ←
→ Put into disorganized writing ←
→ Edit, organize, trim ←
→ Nice output ←
… Continue Reading
This applies to most “groups” such as friend groups, political parties, social networks, and countries.
This means you can have an outsized impact by creating content.
So let’s say … Continue Reading
As a writer who’s written thousands of articles and worked with thousands of clients, here are the the top features I personally use in Google Docs that you might not know about:
Often times images are better at explaining than text, and Google lets you make awesome images from right inside Google Docs.
How To… Continue Reading
I accidentally built my dream sit/standing desk, here’s how.
As a person who has worked from home in some sort for 15+ years, I’ve been through every iteration of desk you can imagine.
My “Dream Desk” would include:
✅ Adjustable height at the push of a button.
✅ Drawers (surprisingly hard to find on a standing desk).
✅ Cable … Continue Reading
One of the most important things I personally use in business is video calls.
As you can see by this scientific chart, video calling for work has gone up massively:
The one thing about video calls is that it’s changed the way your office should be setup!
Basically all the cool looking stuff in your office should be BEHIND YOU … Continue Reading
I super feel for people who’ve been affected by Covid stuff, and their income has suddenly dropped to zero.
Hair dressers, bartenders, estheticians, massage therapists etc….all these people could previously go to work and earn income in nearly any country on the planet, and now that’s done for a bit.
Not sure how much I can help, but here’s the … Continue Reading
Let’s work together!
I’m working on a Facebook Live for a few hours. Feel free to ask questions in the chat!
My to-do list:
Rebranding without a business-oriented strategy will get you nothing but a prettier version of the same crap.
One of the Kopywriting Kourse forum members recently asked this question:
“What about rebranding?”
It’s a common question that every business owner has probably asked themselves.
Rebranding feels like a big thing because it involves changing … Continue Reading
Perhaps you like to aimlessly browse social media for fun, but lately that experience is interrupted in a big way.
So if you’d like a break from it all, here are some recommendations on sites you can aimlessly scroll:
Pictures of cute stuff mainly animals.
General cute stuff.
Dogs that have jobs.
Cats being jerks.
“Oh, you’re a copywriter?”
“You have the best coffee in New York?”
Watch the video version of this whole post:
In today’s world, if you can’t back up your claims, you’re gonna have a hard time in business (and life). The good news is, sometimes a few tweaks are all that’s … Continue Reading
I don’t know how to type correctly. I chicken peck. Look at this:
When I was young I learned to type pretty well just using two fingers, so I just ran with it.
I currently type between 60 and 70 WPM (words per m… Continue Reading
Ask me anything in the comments below.
You only need to follow a few easy principles to produce great writing for either the web or print:
I want to spend 1 hour per week doing social media, but make it LOOK like I’m posting every single day!
I enjoy posting on social platforms, but I hate getting sucked back into them constantly. There’s just so many of them, and they’re all extremely addicting.
For example it’s difficult to go on Facebook to respond to a comment … Continue Reading
Yeah…you…with the cell phone glued to your face…LOOK AT ME.
Are you driving people nuts with rude phone habits?
If you’re anything like the average cell phone user, I bet you are (I’m definitely guilty)…
The problem is, some bad habits are so ingrained into society that you might not even realize you’re doing anything wrong.
That’s why … Continue Reading
My first two jobs had crazy approaches to meetings:
Job #1 = Super time consuming meetings over 2 hours each.
Job #2 = Zero communication
This is not ideal when 100% of your income relies on typing.
Luckily for me, technology is AWESOME…
Turns out, you don’t need fingers to type after all…you can do everything with your voice!
And this tech … Continue Reading
Everyone experiences a low motivation tank from time to time.
Whether it’s waking up for a morning workout, studying for a test, or powering through a boring job…
Without proper motivation, it’s gonna suck.
The good news is, by learning the basics of extrinsic vs. intrinsic motivation and harnessing their power, life gets easier.
Not only will you be able … Continue Reading
One of the best shortcuts to success is finding a mentor—ideally someone well-known in the industry you want to break in to.
You’ll do a lot of grunt work and the money won’t be great. But the real payment will be the instant credibility you’ll earn by being associated with that person. This is invaluable.
If you play your cards … Continue Reading
Ever wondered why success seems to come so easy to some people?
The truth is that 99% of the time, it doesn’t.
Most successful people have a LONG history of failure.
The difference between them and “ordinary” people is that they don’t give up after those failures. They dust themselves off, learn their lesson, and go back for Round 2 … Continue Reading
Well it’s 2020 folks! Such a cool number.
This is a great time to reflect on the past, and plan for the future.
Here are just some of my disjointed thoughts on what’s coming up. None of these are hardcore predictions you should follow, it’s just some fun brainstorming to get my writing fingers warmed up for 2020!
To niche down or not to niche down?
It’s the freelancing question of the century.
Here’s my take:
The only time it makes sense not to niche down is if you are brand new with zero experience.
In this case, take any job you can get. Get comfortable managing client relationships and figure out what types of projects you enjoy … Continue Reading
Mastering transition phrases is one of the easiest ways to take your copywriting to the next level.
Best of all, they’re dead-simple to use. Plug them into the beginning or end of your sentences and VIOLA, copy improved.
The hardest part is remembering all the different transition options at your disposal. That’s why I’ve thrown together this big ass … Continue Reading
It’s easy to get bogged down with a big decision.
But your choices don’t have to be overwhelming.
You can use these frameworks to break things down, find clarity, and make confident decisions, regret-free.
Knowing how to use bullet points properly can make or break your copy.
Do it wrong and you’re stuck with meh copy that doesn’t convert.
Do it right and you’ll make it near impossible NOT to buy your product.
There are two main steps involved in creating killer bullets:
#2.)… Continue Reading
Making a living from your laptop is a beautiful thing…
But it takes a hefty toll on your body.
It doesn’t take a rocket scientist to understand that hunching over your keyboard for 8+ hours a day is basically posture suicide.
Crappy posture is not only unattractive, but it also leads to a whole slew of health issues.
The good … Continue Reading
A formal sales pitch isn’t much different from other forms of copywriting.
It’s just a persuasive argument aimed at a target audience. The key difference is that it’s often done in presentation form.
If you’ve ever watched Shark Tank (or Dragon’s Den outside of the US), bought a car, or spoken with a telemarketer, you’ve seen a sales pitch.
In … Continue Reading
Leave your response in the comments below!
P.S. Example responses would include:
– “Quit my office job and start freelancing full-time.”
– “Write one blog post per week for the entire year.”
– “Double my rates and find clients to … Continue Reading
We’re starting to wrap up 2019, and it’s time for some reflection…
Leave your responses in the comments below!
P.S. Use a fake name if you don’t want to publicly reveal yourself (but please use a real answer—the more specific, the … Continue Reading