Neville, can you please explain this quote by William Bernbach: "Research can trap you into the past."

Thanks!

Also: "Rules are what the artist breaks; the memorable never emerged from a formula." -- Bill Bernbach

yup, my site

the approach is more top of funnel driven ;)

einstein + quotes introduce a curiosity gap/dissonance (playing off the ubiquity that is quotations)

the idea would be to remarket those folks a direct response offer, and/or get them in a automated sequence to nurture them to the bottom of the funnel

Vision without action is a daydream. Action without vision is a nightmare.

Not sure where this came from, supposedly it's a Japanese proverb. But it is essentially the same, just less military, as this from SunTzu: Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

I like them because so often we forget about the vision, the overall strategy and keep doing things without knowing what we do them for, just because they seem to be what we should do at the time.

And my hunger to accomplish is the enemy of my enemy....

"Never half-ass two things. Whole-ass one thing."

-Ron Swanson

"It's not that I’m so smart, it’s just that I stay with problems longer" ~ Albert Einstein & "Complexity is the enemy of execution." ~ Tony Robbins

“For every Voldemort there’s an opposite and more powerful Dumbledore.” - The 9to5 MisFits. ;)

First things first, second things never

This became my mantra during an extremely challanging period which, thankfully, I am just about out of now. It focused me on the things of most importance and kept my marbles (mostly) together!

"If you want things that other people don't have, you've gotta be willing to do the things that other people don't do" - Corey Booker

"If you can just divorce the story of your limitation and marry the truth of your unlimited capacity, then the whole game changes." - Tony Robbins

"Selfish marketing doesn't work" (Seth Godin) / "I give a f**k" (Gary Vaynerchuk).

I agree.....selfish doesn't work well...GIVING works really well!

Interesting. Not sure I like that one as much, it's too complicated for my dumb brain :-P

Love this one!

Oh wow, never heard that one before....I like this!

Bahahaha.....are you SURE this isn't accredited to Harry Potter?? :-P

Always liked this Einstein quote :)

Bahahhaha, Ron-ism's are the best :)

Ohhh I like this a lot. I always need a reminder to be working towards a bigger goal!

1.) I think it means by simply looking at what people have done in the past, you can miss some future opportunity.

Like if EVERYONE says they make their money through Facebook Ads, and you copy them only......you might be missing out on a far larger opportunity elsewhere.

2.) By just copying what everyone else is doing, you won't stand out. Russell Simmons once spoke about how RUN DMC was so incredibly different, that at first no one took them seriously. But then the culture and tastes shifted towards their type of music, and then EVERYONE listened.

Hahahah, good thing to tell someone who just screwed up!

Oh wow, I've never heard that one before, great find! Possibly shirt-worthy :)

What if the cave is full of scary monsters?? 😐

Love this one....had it in my head for years.

Good one! Also helpful to know that what you write the first time doesn't have to be set in stone.