You know what I've never seen? Pictures or walk-throughs of the backends of online courses.
I see a lot of promotional material describing them.....but rarely are pictures and videos of the actual product included.
It's kind of funny, because for nearly every single product you buy......you know what it looks like. Even software products give you extensive tours of the software and even let you use it before buying.
"For my next trick, I shall sell you this mystery product!"
I have some theories on why a lot of digital products don't openly show you the material first, but that'll turn into a 2-hour rant. Instead, let's just take a second to go through a bunch of backends of real income-generating courses!
Well guess what....I HAVE ACCESS TO A TREMENDOUS AMOUNT OF COURSES. In fact I've sold 13 of my own, and helped produce another 11. I also wrote the copy for hundreds of online courses, and got to see inside the contents.
One of the cleanest course I had written in HTML from scratch. It was a course on how to hire employees off Craigslist with minimal hassle.
Here's some of the stats:
- Priced at $69/each.
- Was a mildly-good seller (the amount of people looking for how to hire employees is FAR lower than the amount of people looking to start their first small business).
- Sold 377 copies.
- 6 refunds.
- $25,599 in revenue.
- About $500 in labor and material costs to create.
- Extremely helpful method of hiring many companies use till this day.
- Ironically the guy I hired to help me with some filming and HTML writing was hired with this method!
You can see it here:
Let's take a look at some other online course backends from across the web:
WELL! We powered through 12+ backends of online courses....hopefully that gives you a much better idea of what some other people's courses look like.
I always get asked about which software to use for membership sites. They each have their own quirks, so here's just a big list of them off the top of my head + one's mentioned in this post:
- Wishlist Member (I currently use this)
- Member Mouse
- UseFedora (platform)
- Udemy (platform)
- Teachable (platform)
- Skillshare (platform)
I would suggest making a list of exactly what you need first, and then finding out which is most suitable to you. Sometimes you don't need as many crazy features as you think!
I sincerely hope this post helped you understand what goes into the backend of a course a little better. Let me know if you have any suggestions in the comments.
I had fun showing you my backend. And other people's backends. Giggity.
P.S. In the comments, please let me know what your favorite learning style is. Or you can even give me the name/link/style of some material that REALLY helped you learn a lot in a short amount of time. Books? Videos? PDF? Software? Lemme know!