Content School (Nov 10th and 11th)


A full-day workshop to tune up all the messaging in your entire company. (Imagine a sales email that does 75% more conversions every single day). 

Nov. 10th - 11th, 2017 | San Francisco, CA. *Nov. 12th All-Day Virtual Office Hours.


Why Content School?

Content School is designed to not only make our students copy not suck, but make it ultra-profitable. We go through the human psychology that dictates sales, followed by tactics, followed by actually live-rewriting students copy in class. 

“People who can write clearly, think clearly.” -Jeff Bezos

Content School Chalkboard and Desk

Content School is a small group, we all get to know each other, and improve our sales together:

Welcoming 20 students to the first Content School.

We didn't realize till later the projector made it look like we had face tattoos!

The group of 20 students watching as we re-do an email.

Scenes from the cool Monkey Inferno office.

In the "Hot Seat" and getting feedback from the group.

Several lounging areas to write.

Content School 2017 Mentors

We're bringing in a group of mentors that live and breathe content and are considered master wordsmiths.

Neville Medhora

Neville Medhora

KopywritingKourse, HouseOfRave, AppSumo, The Hustle

Neville has been part of writing, growing, and profiting from some of the largest email lists and websites on the web. 

He has since become one of the top copywriters in the world and maintains one of the largest copywriting blogs. 

As a fulltime copywriter Neville gets the privilege of seeing inside hundreds of different businesses per year, and seeing what tactics work (and which do not). 

He can help re-shape your the copy on your content, sales pages, and emails to get more attention and profit more. 

sam parr

Sam Parr

The Hustle, Apartment List, Bunk

Sam currently runs one of the fastest growing media companies in the world called TheHustle. In it's short history it has rocketed past 400,000 very attentive email subscribers. 

He has a great eye for sending out easy-to-read copy that people love.

One of Sam's claims-to-fame is his ability to cold email high-up people like the founders of WeWork, Tim Ferriss, and Tucker Max to come speak at his events.

Sam will be at the event helping mentor the group, and going around personally helping with copy.


Day 1: Meet and Greet (optional)

7:00pm - 9:00pm  

Mingle with your mentors and fellow students. This will be a casual held at TheHustle office in SOMA. 

This mixer and is totally optional, but a great way to meet the other students in class!

Day 2: Content School

9:30am - 10:00am  

Being held at the awesome Monkey Inferno office.

We will do a short presentation on the importance of Sales Pages and Sales Emails, and kick the day off!

10:00am - 12:00pm  

We will jump straight into the "Hot Seat" portion of Content School. One-by-one we'll bring up students to show off their Sales Page or Sales Email, and get it critiqued. In previous Content School's this has been by far the most popular and beneficial part!

12:00pm - 1:00pm  

Lunch. Nom nom nom. We'll be taking care of your food. 

If you have ultra-specific food requirements, feel free to bring your own lunch or snacks.

1:00pm - 3:00pm  

We will continue going around and helping students with their Sales Pages and Sales Emails. Hopefully this point several people have even live-modified and changed their content!

3:00pm - 5:00pm  

Let's take open up for questions from the class and start going through copy and content. This is often super interesting to see as other people (and companies) copy is fixed live inside the class.

Neville and Sam both are part of some of the largest email lists and highest trafficed websites in the world, and can answer any of your content questions!

5:00pm - 6:00pm

We will be around to help anyone with questions. These questions can be about anything and we'll help.

By this time you should have copy that's higher converting and has the potential to bring in far more sales. This is normally the kind of attention and help that costs $597/hour from KopywritingKourse, so this is an unbelievable deal.


Do you help review our copy?

In class we have a format called "The Hot Seat" which is incredibly beneficial to the person. We will bring up your Sales Page or Sales Email in front of the class, and you'll get 20+ smart people seeing where to improve it.

This is not required, and some people prefer to just learn by seeing others go in the Hot Seat.

Who is this class for?

Small founders doing their own marketing, content teams, or sales people. Basically if you are physically writing content for sales emails or sales pages, this is for you.

You will be learning how to:

  • Write and structure Sales Pages and Sales Emails.
  • Write high converting landing pages
  • Write high converting sales emails.
  • Content marketing strategies Q&A.  

What should I bring?

1.) We highly suggest you bring a laptop and power cable. Most of the value comes from rewriting your copy during the class with your mentors and classmates. So bring your laptop. We won't judge you if you're one of those people that brings their full desktop computer (well....maybe just a little)!

2.) Bring comfy and warm clothes. People that are comfortable and happy write the best copy :-) 

3.) Bring something to take notes with. This can be your laptop, or pen & paper, or an iPad. Whatever your choice of note-taking device is cool with us. 

4.) Bring examples of copy you'd like help with. This can be some cold emails you send, or a link to a page, or some content pieces.

Are you going to feed me?

We got you. We'll be providing everything you need throug the day including refreshments, lunch, and caffeinated beverages.

san francisco map

Contact Us

Please reach out to us if you have any questions about the event.

  • Address: 771 Clementina St. San Francisco, CA 94103
  • Phone: 323-393-3323
  • Email:

Claim Your Spot Now:


Content School is: Nov. 10th (optional day) @ TheHustle Office. Nov. 11th (all day) @ Monkey Inferno.

Location: San Francisco, CA 94103

*BONUS* We'll be hosting an all-day virtual office hours the Sunday after Content School. This means if you need more personal attention after the live class, we're here for ya! Normally 1-On-1 conaults are $597/hour, so getting all day attention is an awesome value on it's own!