(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
Listen in audio format:
These are some classic Silly Putty mail order ads.
The way they “sell the product” is by illustrating and writing out fun uses for it! Some of the uses are:
✔ Makes things!
✔ Floats — when shaped into boats!
✔ Pickup comic characters!
Nothing has really changed since then. You would still advertise this much the same way nowadays except with pictures and videos :)
Podcasts are SO much easier to make than YouTube videos.
With podcasts you just entertain their ears 👂
With videos you must also entertain their eyes 👀
I’m going to try putting out more interesting thoughts and conversations via podcast. While I much prefer ALSO having a professional grade video of the conversation, the amount of effort required is very high compared to a podcast.
Jimmy Liautaud (founder of Jimmy John’s) originally tried starting a burger stand, but grill + fryer + equipment cost $45k, way over his budget.
Then he visited a shop that only sold cold sandwiches, and noticed the owner was using a free Coca-Cola fridge to store everything.
He used the free promotional fridge to store his meats, condiments, drinks, and toppings:
The only other equipment was a meat slicer and random kitchen utensils. Totally doable for Jimmy.
That’s where Jimmy got the idea to start Jimmy John’s and only sell cold sandwiches!
I’ve been dog sitting an 85lbs pitbull named Sid for the last week. Here’s random pics from his adventures!
Here’s an interesting mental model:
Try flipping any problem you have backwards ↩️
If you ask: “How can I make more money?”
Try flipping the problem around ↩️
Instead ask: “How can I make other people more money?”
This is a helpful way to approach a problem and potentially find an interesting solution.
When you write, it’s your job to take a bunch of words, and reduce it down to the minimum.
This helps people absorb the information in the fastest way:
It’s kind of like a big math equation. You might see a whole mess of stuff that looks like this:
But if you boil all this information down to it’s core, it becomes a simple equation like:
For example, this gigantic wall of text:
Can be boiled down to…
Hope you enjoyed these little tidbits, have a happy Friday :)
Neville Medhora – CopywritingCourse.com