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How To Write A Follow Up Email That Gets Results (Plus Free Templates)


Neville

Followup Emails from meeting to followup to sale

A follow up email is super important after several events:

Below we've included templates for each which you can copy/paste for your own follow up emails!

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Follow Up Email After A Sales Call:

Schedule a call meeting request email templates

An easy way to follow up after a sales call, even if there is no planned next meeting, is to provide some value. In this example we are just linking a few of the cool tools we discussed over the sales call.

Just give a quick few links and stop.  Make your last interaction with them a pleasant/useful one!

 

 

Purpose: Send them useful tools discussed on the call.

Subject Line 1: Stuff from call

Subject Line 2: The links you wanted

Subject Line 3: Call notes

Subject Line 4: All the links you liked

 

 

Purpose: Send them materials they can share around the office

If you're selling to large companies, often times you'll have one person who will be your "product champion" within the company. Arm this person with some helpful materials they can show their colleagues to convince them to use your product. This template gives them "ammo" to share around the office.

Subject 1: Slide deck to print

Subject 2: Slides for the office

Subject 3: SEO report for [Website]

Subject 4: Analysis of [Website] complete (results attached)

 

 

 

 

Purpose: Following up after a call to close the deal immediately

Subject 1: Hey [Name]!

Subject 2: Great talk...how do we close?

Subject 3: Closing time...

Subject 4: Last step and we’re done!

 

 

 

 

Purpose: Follow up after a phone call to check in

Subject 1: Quick check in

Subject 2: Can I answer any questions?

Subject 3: Setting up a call

Subject 4: Any secondary Q’s?

 

 

 

Purpose: Follow up email to book a call after a free trial

Subject 1: Are you enjoying your free trial with [Company]?

Subject 2: Can I answer any questions?

Subject 3: Setting up a call

Subject 4: Can I help you with your goals?

 

 

 

Purpose: Follow-up email after online quiz but didn't book a call

Subject 1: Feedback after your ____ quiz?

Subject 2: Can I answer any questions?

Subject 3: I'd love to help

 

 

 

 

 

Follow up email after a job interview:

Giving References

 

If you're really gunning for a specific job, it's always helpful to stand out from the crowd, and go above-and-beyond other applicants.

Most people beg for a job and hope it works out.  Superstars however can go above-and-beyond to impress (see what recruiters are looking for in a job interview). For this template I created a one page Google Doc with an outline for the help I can offer the company.  This took me less than 10 minutes, and you can copy the template for yourself.

This is the kind of stuff that could push you over the top for a company to choose you. My buddy Noah got a job at Mint by making a full marketing outline for the entire company. He didn't have to do this, but because he did, he got the job.

 

 

 

Purpose: Show you are right for the job with an outline

Go above-and-beyond by sending them a custom outline of what you can help with. This shows you were paying attention and know your stuff.

Subject Line 1: Outline of [Company] improvements

Subject Line 2: [Company] improvements I can make

Subject Line 3: Things I can fix ASAP

Subject Line 4: Things to improve on [Company]

 

 

 

 

Purpose: Let them know you are interested and ready

Subject Line 1: Great interview!

Subject Line 2: Would love to join the team

Subject Line 3: [Company] + [Name] = ❤️

Subject Line 4: Would be honored to join

This is just a quick followup email that can help solidify what happened in your interview. It also let's them know you are interested and ready to move on the opportunity.

 

 

 

 

 

Follow Up Email After A Client Meeting:

Email intro

If you have a meeting with an existing client, it's always useful to know the next step you're taking together. This helps both parties understand what page they're on, and avoids a bunch of useless back-n-forth emails later on.

 

 

Purpose: Give a quick re-cap of what (and when) the next things are happening

Subject Line 1: Quick re-cap for you

Subject Line 2: Re-cap of [Date] meeting

Subject Line 3: Meeting Outline

Subject Line 4: Outline of [Meeting Name]

 

 

 

 

Purpose: Share the meeting file assets

Another thing you can do is send a helpful set of notes from the meeting, or share any materials that were involved. Make sure to write "No response needed" so they don't feel obligated to reply.

Subject Line 1: Meeting assets

Subject Line 2: Meeting slides, reports, and PDF

Subject Line 3: PDF & Slides from [Meeting Name]

Subject Line 4: Attached: Meeting assets

 

 

 

 

Purpose: Follow up on a quote they requested

Subject 1: Quote you requested

Subject 2: Quote for [Project]

Subject 3: Can’t wait to work with you

Subject 4: Touching base on the quote you asked for

 

 

 

 

Purpose: Tell them what you need as a follow up after a call

Subject 1: I need a few things to get started

Subject 2: What I need from you

Subject 3: Re-cap of items needed to start

Subject 4: A few things missing before I can get started

 

 

 

 

Purpose: Follow Up Email Template after consulting session

Subject 1: Nice meeting you

Subject 2: Great session today!

Subject 3: Feedback on session today?

 

 

 

 

Follow up after getting no response:

Cold Calling Crickets No Pickup

If you send an email but get no response back, here's some templates to get their attention back and encourage them to response (without being pushy).

 

 

 

 

Purpose: Cut straight to the point and ask the next step

Let's say you do a couple of calls with a person/company, and they ghost on you.  Here's a simple email to get their attention and cuts straight to the point.

Subject Line 1: Quick followup?

Subject Line 2: Next step to take?

Subject Line 3: Let me know

Subject Line 4: Hey [Name], next step?

 

 

 

 

Purpose: "Closing Account" follow up email

Here's a classic email for following up after getting no response from a client. It says you're closing their account and you need their permission. This one works great!

Subject Lines 1: Closing your file?

Subject Lines 2: Your file will be closed.

Subject Lines 3: Closing your account.

Subject Lines 4: Close out this account?

 

 

 

 

Purpose: Ask for a one word reply to indicate interest

This is a low-commitment email that just allows them to respond back with one word. I've seen in B2B that sometimes ultra-short and informal emails will get a reply quickly.

 

 

 

 

Purpose: Following up if the client didn't do something yet

Subject 1: Checkin' up

Subject 2: Reminder [item They Need To Send You]

Subject 3: Bump!

Subject 4: 👉🏼 Reminder 👈🏼

 

 

 

 

Purpose: Following up on prospective client after ghosting

Subject 1: Checking in about [Project]

Subject 2: Are we still on?

Subject 3: Do you still want [Prospect Goal]?

Subject 4: Can we get started?

 

 

 

 

Purpose: Following up on client after getting ghosted using scarcity

Subject 1: Can I schedule you in?

Subject 2: Still looking?

Subject 3: Last step!

Subject 4: Almost done here :)

 

 

 

 

Purpose: Get a hard yes/no on a lead that's gone cold

Subject 1: ___ project - still interested?

Subject 2: Came across these, thought they'd help

Subject 3: Resources + a quick win for you

Subject 4: Yes / No ?

 

 

 

Purpose: Follow up on a proposal you sent in and ask for constructive criticism.

Subject 1: Any feedback?

Subject 2: Are you still interested?

Subject 3: Is [project] still a go?

Subject 4: Do you need anything else?

 

 

 

Purpose: Follow up on a proposal you sent in.

Subject 1: Did you recieve my propsal?

Subject 2: What is the status?

Subject 3: Have you made your decision?

Subject 4: Do you need anything else?

 

 

 

Abandond Cart Follow Up Email:

abandon-cart.png

 

Purpose: Feedback as to why they didn't buy

Subject 1: Can I get your feedback?

Subject 2: You forgot something in your cart.

Subject 3: Is our site working properly

Subject 4: Why didn't you buy?

 

 

Purpose: Abandoned cart follow-up email for course

Subject 1: Any questions about our program?

Subject 2: Any questions about our course?

Subject 3: Want me to give you a call?

Subject 4: Can I call you?

 

 

Follow Up Email To Upgrade Your Account:

upgrade-jet.gif

 

Purpose: This is an email designed to get a customer to upgrade to a higher plan

Subject 1: upgrade?

Subject 2: New plan for right now?

Subject 3: Hey ____, can we bump you up plans?

 

 

Follow Up Email After A Networking Event:

networking-followup-email.png

 

Purpose: This email was written to follow up with trade show contacts that signed up for a free sample product.

Subject 1: Your free tape sample

Subject 2: Nice meeting you at the trade show

Subject 3: The free floor marking tape you requested

Subject 4: Where should I send your free sample?

 

 

Reconnecting With Past Clients:

welcome back mat

 

Purpose: Checking in with past clients clost to their warranty expiring

Subject 1: Check your _____ before the warranty expires

Subject 2:Have you checked your _____? Your warranty is ending soon

 

 

 

Psychological triggers to use in a follow up email:

Learn Random Stuff Brain

Here's some "triggers" with examples you can use. We'll include a small snippet for each example:

 

1.) Scarcity:

Make them think the deal is going away, or they are missing out.

 

2.) Extreme Honesty:

Show some real vulnerability and honest.

 

3.) Question Their Power:

I do not condone using this except in rare situations! This method might burn bridges, so beware.

 

4.) Use Specific Facts:

By quoting actual numbers, one of them might capture the attention.

 

5.) Intrigue them with stuff about themselves:

Everyone's favorite subject is themselves, so maybe indulge that with some cool tools. I used PhotoFeeler a lot in my post on how to choose the right photo for your social accounts. I've found this to be an awesome little tool to run people's public photos through, then send them the results!

 

 

Download all these email templates for your files:

Enter your email and we'll send you this entire pack of follow up email templates:

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-Save in your own files (just one extra sale or response can make it worth it)!-

-Share with colleagues or friends who could use them-

-Copy/Paste them whenever you need-

Sincerely,

Neville Medhora - Email Copywriter

neville-medhora-headshot-picture

 

P.S. What are your favorite follow up email templates?? Post it below in the comments!


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Guest How to Write a Follow Up Email To Get the Best Results | SalesHandy

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Guest NAY SOE

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We are already contracted to draw a website with a company in the last six months. But they are not start yet and claim any cash. How should I write a follow up email to supplier?
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Guest 14 Sales Follow-up Email Templates to Steal for Your Next Cold Email Campaign - Mailshake Blog

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[…] Template from Neville Medhora at Kopywriting Kourse […]
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Guest Colleen Dossett

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I LOVE your character!!! Thank you soooooo much for sharing so much info. I'm trying so hard to make this work. You are a God send 💗

Thank you for sharing the templates. I'm going to give it a shot! Wish me luck!! Peace, Colleen

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Guest Neville Medhora

Posted

Thank you for the kind words Colleen, glad you found these templates useful!!
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Thank you, Neville!

I'd like to share a "one more thing" method with your readers-

Luke from Pest Pro App used this method to follow-up with Life Hacker.

He started off by offering Life Hacker a free content-upgrade (an infographic), then followed up with this message:

Hey Patrick,

Were you interested in that infographic I mentioned? I forgot to post the link within it.

You can find that here: {infographic link}

Regards,

Luke

I hope it may be useful!

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Guest How to Write a Follow-up Email (That Motivates Readers to Click on Reply) - UpLead

Posted

[…] to deliver on your promise to share some extra resources. This template by Neville Medhora from Kopywriting Kourse helps you accomplish this […]
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Guest George Galiwango

Posted

Thank you so much, I really loved this.
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Guest Garyeong Kim

Posted

I love the example templates so much!!!

As an English as a Second Language Speaker, I couldn't be more thankful with the templates.

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I'm trying to close a deal but my Client has been stubborn to email back, What would be the best follow up email to send.

Thanks much

Gee

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Guest marina

Posted

What if you had a really bad interview and want to send a "save the job" email?
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Guest How to write a LinkedIn recommendation :: Kopywriting Kourse

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[…] How To Write A Follow Up Email. […]
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Guest James Roberts

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Wow! Subscribed to your youtube channel in an instant. I am a Customer success manager at an email automation software, you basically helped me help our customers. No doubt this is the best resource on follow-up email templates.
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Guest Lisa Resnick

Posted

When I don't get any response with multiple efforts I use this pitch.

 

Please find the below follow up the pitch and also, can anyone help me with a similar pitch.

 

 

 

Hi,

 

I hope my considerate perseverance hasn't been too much of a trouble to you. I wouldn't be emailing you unless I have the personal and professional respect and thought there is a lot of value that we could help for you and your business.

 

Kindly let me know if anything I have shared so far interests you? Or if you think I should be speaking with someone else I would be happy to contact them.

 

Feel free to schedule a call for any questions 

 

I'm grateful for your contemplation and cooperation.

 

Best Regards,

Link to comment
Guest Lisa Resnick

Posted

Can anyone help me out with a similar pitch? I am working as a sales executive for a B2B Database company.

 

Hi, 

 

Hope everything at your end is going on well 

 

My market research team brought to my notice that you might be interested in securing the Business List for your further marketing campaign.

 

We're glad to acquaint you that we have recently collated a fresh list of B2B contacts with verified e-mail ID and direct phone numbers.

 

Every list lead includes: Contact Name, Job title, Company name, Website, Physical address, City, State, Country, Phone Number, SIC/NAICS & Opt-in E-mail address and more.

 

If you’re interested in using our database, then please let me know your Target Criteria, so that I can run counts and get back to you with samples, benefits and more information for your review.

 

Target Location: ___________ Target Industries: __________

Target Job Titles: ___________

 

Looking forward for a positive response

 

Best Regards,

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Guest Sanjay singh

Posted

Hi Naville.

 

Is there any topic you have written related to LinkedIn messages templates?

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Guest Macellum

Posted

Thank you for such am extensive post, Neville!

 

I have reached out to some investors and they expressed that they were quite interested. I can see from tracking that my follow up email has been opened quite some time. But they have not answered for 2 weeks now. Is there a way for me to put pressure on them without sounding desperate? ;-)

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Guest Mohit Gangrade

Posted

I suck at following up. The only thing that stops me everytime is the thought "But... what do I write?"

 

Thanks a lot for sooooooo many templates.

 

Amazing Job, Neville!

 

Love ya!

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