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How To Create A Great Tagline For Your Business (w/ Examples)


Neville


When talking about a "Tagline" for a business, you'll commonly hear some popular names cited such as:
Tagline examples of big companies
The taglines examples you'll see are typically that of ginormous brands.
But that's the problem with these examples...

 

They're all HUGE PUBLIC COMPANIES!


Billion dollar tagline brands
Every single one of these examples has been around for decades and is worth billions of dollars (here's a list of all the company slogans on the S&P 500), yet somehow people think their much smaller businesses should have equally vague brand taglines.
Well before we build our billion dollar brands, we might wanna start a little smaller:

 

 

 

 

The Evolution of a Tagline:


Let's you and I start a little side business together.  Let's see how our tagline may change as our company grows in size.
Notice how the tagline grows from a "descriptive tagline" into a more "aspirational tagline" here:
Evolution of a tagline
At that very beginning stage when we're at $0/year, having a vague tagline such as "Tell the world" will be relatively useless to us.
However once we start closing gigantic deals, have that fancy office on 5th Avenue in New York, and handle marketing for Fortune 500 brands.....then maybe "Tell the world" is a more appropriate tagline!
 
So yes, when you're at the level of a large business, your tagline will often be something short and clever and "aspirational."
However, if you're not there juuusst yet, here's a quick formula to follow:

 

 


 

 

Here's the 3-step process for creating a tagline:


Step 1.) Dump out your entire business in a few sentences.
Step 2.) Trim it down.
Step 3.) Trim it down to one short sentence.

 

 



The #1 best way to create a tagline for your business is to describe what you do in the shortest space possible.
This process is like trying to cram a large thought into a single Tweet.
Let's jump into some examples of how we would do this:

 

 

 
Sumo-Logo-300x55.png

Sumo Tagline Example: 


Step 1.) Dump out your entire business in a few sentences:
"We create tools that go onto any webpage that help promote and share your website to get more traffic through several tools: Share buttons, Welcome Mats, Pop Up email collects, and more.  We make these tools really easy to use."
Step 2.) Trim it down:
"Tools that go onto your webpage to help promote and share your website to get more traffic."
Step 3.) Trim it down to one short sentence:
"Tools to Grow Your Website’s Traffic."

 

 

 

 

 
wpengine-logo-png

WPengine Tagline Example:


Step 1.) Dump out your entire business in a few sentences:
"It's really cheap to host a Wordpress site, but when something goes wrong, your host will be no where to be found. Also, Wordpress gets hacked if you don't upgrade it or choose poorly designed plugins." 
Step 2.) Trim it down:
"WPengine makes hosting a website on Wordpress super easy.  We're like the perfect website host."
Step 3.) Trim it down to one short sentence:
"Wordpress hosting, perfected."

 

 

 

 

 
WeWork_logo

WeWork Tagline Example:


Step 1.) Dump out your entire business in a few sentences:
"WeWork is a community space where people can co-work together or rent larger private offices.  We let you do what you love by providing fast internet access, bathroom facilities, coffee, beer, and meeting spaces."
Step 2.) Trim it down:
"A community space where you can focus on what you love doing, and we will handle all the hassles of running an office."
Step 3.) Trim it down to one short sentence:
"Do what you love."


Think of your tagline like a "Headline For Your Business."
Your tagline will often be placed on things like:

 

 


  • Flyers

  • Stationary

  • Outdoor signs

  • Business cards

  • Website headers



  •  
  •  


These are items that have only a quick-shot at getting someone more interested.

 

 

For this reason, the only job of your tagline is to get attention and make your customer want to read/research more!

 

 

A note to people who have spent more than 2 hours of brain-time trying to "Come up with a great tagline":


Your tagline will unlikely be a big driver of business. Like....at all.
I've NEVER gone to McDonald's because "they had a cool tagline."
It's cause I want food stuffed into my face immediately.
I've never done business with a web designer because his tagline was clever like "Design for life."
I've never bought a car because the tagline was "Zoom Zoom."
Just remember....
no-one-buying-tagline
You should be focusing waaayy more of your time on:

  • The quality of your product.

  • Getting referrals from other people.

  • Getting feedback from customers.



  •  
  •  

THOSE are all things that will increase your business.
If you have spent more than two hours trying to come up with a tagline for your business, you are definitely focusing on the wrong thing.
Use the 3-Step Tagline Formula shown above, knock your tagline out, make sure it's not "too clever", and then focus on improving your business in REAL ways!


With all that said, I do respect some taglines floating around out there.
For example, here's my all time favorite tagline:
geico-tagline-example
Geico has gone through all sorts of cutesy characters as their "spokesman", but their tagline has remained the same:

 

 


"15 minutes could save you 15% or more on car insurance."


This tagline kicks butt because it's jam-packed with important stuff....and only in about 10 words!
geico-tagline-example
Dang.....that Gecko knows what he's doing!
Let's just compare this brilliant Geico tagline to a few of their top competitors in the insurance space....Statefarm and Allstate:
Insurance Tagline Examples
I mean, without having previous experience knowing what these companies do…..would you have ANY clue what they sell based off their tag lines?? No.
Bravo Geico. Your tagline could be used for a $100/year insurance business or a $50Billion/year insurance business.
So remember, use the 3-Step Tagline Formula from above to create a quick tagline and description for your own business:
The 3-Step Tagline Formula
Step 1.) Dump out your entire business in a few sentences.
Step 2.) Trim it down.
Step 3.) Trim it down to one short sentence.

 

 

 


Watch this video guide on How To Create A Great Tagline:

 
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P.S. See every slogan from the S&P 500 here (all the slogans from the top 500 companies).
P.P.S. Try running your own business through the 3-step process for creating a tagline:
Step 1.) Dump out your entire business in a few sentences.
Step 2.) Trim it down.
Step 3.) Trim it down to one short sentence.

 

 

 

 

 

P.S. Leave a comment below with your own tagline!

 


User Feedback

Recommended Comments



Guest Tonya

Posted

It's hard to come up with a tagline for you when you didn't post your business name. It's like trying to name a baby and you don't know the sex. Just off the top of my head with a fake company name.

- Tech Nation - Reliable Service.

-Tech Nation - Service you can rely on.

- Tech Nation - Service. Solutions. Reliability.

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Guest Tonya

Posted

- Life Tuner - Overcoming Challenges.

-Life Tuner - Leave the stress behind.

-Life Tuner - Overcoming Life's Challenges.

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Guest Kimberly

Posted

Hi,

I need assistance establishing a tagline for my construction company. In short, my company seeks to provide traditional service, while implementing new lean construction methods.  This is a daughter and father business. The name of the company name is Garrett-Williams.

Any help is greatly appreciated.

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Guest A Branding Process To Create A Successful Brand | Articles | 8-bit Rex

Posted

[…] or a short catchy one-liner that helps people remember what your company is all about. Here’s a quick read that can help you walk through the tagline creation […]
Link to comment
Guest Arun

Posted

You had it in your description already - Done in a Day Interior Design!

or you can try - Interior Design Delivered Today!

Link to comment

Having trouble coming up with a tagline for my business. It is called Happy Wife Designs. I am an online shop that makes custom designed apparel with sports designs (like a baseball mom shirt with her son's team name), funny fitness saying shirts and bridal theme shirts.

Want something a little fun.

Link to comment

Im looking for tagline to my electrical business.

 

We help food processing facilities to get there machines up and running as fast as possible to minimize downtime or increase up time.

Link to comment
HAVING  TROUBLE COMING UP WITH A TAGLINE FOR MY BUSINESS. OUR MISSION IS TO GIVE BACK TO THE COMMUNITY THROUGH ,COST EFFECTIVE SERVICE CHARGES AND SHARING OUR KNOWLEDGE WITH THE CUSTOMER SO THEY FEEL EMPOWERED AND MORE INVOLVED IN THE PROCESS.
Link to comment
Guest Sheri Reeg

Posted

I work for a medical staffing company and we are transitioning to a new name, ProHealth Medical Staffing and I have been trying to come up with a great company tagline.  Same great people, staff & service.  I would like to stand out from the previous company, ProHealth Staffing.  Any help is appreciated.
Link to comment
I am looking a good slogan for the sale of hotel rooms.
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Guest Harrison

Posted

We are a mobile marketplace for local services.

Kindly review our tagline.

...Here, in good hands

Link to comment
Guest Al Abrar

Posted

Technician Technology is a new app based service provider initially in Dhaka City, where troubleshooting of electronic equipment brings comfort to the city dwellers.

Vision:- A City where people can lead an easy life with technology.

Mission:- We work to provide prompt quality service by using modern technology that brings happiness ofour clients.

choose for a tagline for this company

Link to comment
Guest Stacy

Posted

I sell footwears. Please can you help me make a tagline.

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Guest washington

Posted

I have a diesel engineering company I would appreciate some suggestions for a tagline .

we service and repair diesel injector puts and injectors.

Thank you

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Guest Rohit

Posted

A sole for all.

 

Do reply me through mail your views on the tagline.

Thank you

Link to comment

We are a non-profit resource center for parents with children with learning disabilities and special medical needs. Looking for a short tag line for our resource business card, such as got questions? or something catchy.

 

Thanks

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Guest Angela Ebeto

Posted

I have an Online Reseller shop could you please help me to make a tagline.

Thank you.

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Guest Yunus Jirawala

Posted

Namaste!

We are leading tour organiser, pls suggest one of the best tagline for our tour company.

Thanks with regards

Yunus Jirawala

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