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    James Clear Copywriting Teardown - Episode 3

    This is James Clear:

    james-clear-png

     

     

    This is a quick Copywriting Teardown of a post of his:

    Here’s what we’re covering:

    James has this post on intermittent fasting which is ranking #1 in The Googster.  Let’s go through a few things to SEO-proof this for him:

     

    Step 1.) Correct the small stuff like Alt and Title tags (minor stuff).

    This stuff is only semi-important in James’ case because he already has hella people linking to his article on websites and social.

    It would be cool to add some images in the post like this which people could download or view from the image search results:james-clear-example-diet

     

    Step 2.) Add more sections to the post based on the Google Suggested Searches at the bottom of the page.

    Searches related to intermittent fasting:

    How to do intermittent fasting

    Intermittent fasting bodybuilding

    Intermittent fasting results

    Intermittent fasting diet

    Intermittent fasting weight loss

    Intermittent fasting success stories

    Warrior diet

    Intermittent fasting diet plan

     

    Step 3.) Provide a download link (that preferably collects their email):

    A free eBook is super easy to provide in this case.  Just paste the post into a Google Doc and do File –> Download As –> PDF.

    With a few simple touches we could make this a nice free download such as this:

    (This is not a real download, just a sample, so don’t complain to me the link doesn’t work!):

    Download my free guide to intermittent fasting:james-clear-book.png

    Inside the book you’ll get:

    • A free intermittent fasting guide.

    • A 3 step plan to follow.
    • Weight loss charts.
    • Case studies.
    • And more!

     

     

     

    That’s my quick assessment of James Clear’s post.  

     

    As always, leave a comment with your site if you’d like it torn down!  

    I save every entry for later episodes!!  

    In fact, I got this nice little doc with the rest of them I’m tearing down:

    other-teardowns

    Leave your site in the comments to be torn down, or lemme know whatchya think!

    -Neville Medhora

     


    User Feedback

    Recommended Comments



    Guest Neville

    Posted

    Hey Matteo.....maybe offer a SPECIFIC thing for them to download?

    "Join for best SEO stuff"

    -vs-

    "Signup your email, and I'll send you my "7 SEO Things You Can Change Right Now On Your Wordpress Site" checklist"

    ....then insert an image of the free checklist, but they can't read the content.

    SOMETHING SPECIFIC is better than general vague "imma spam your email" stuff!

    Step #2.) is to get KNOWN!!!

    I'm writing a post on this right now!

    https://copywritingcourse.com/how-to-become-a-copywriter/

    It talks about how to get more clients

    Link to comment
    Guest Neville

    Posted

    Oh nice John! Both are on the list.

    It won't be number 4....but I'm planning on doing an iPhone app landing page review, as I've helped out with several of them.

    Would you send me some stats for your pages? Number of downloads from page? Traffic? Click rates? CrazyEgg Stats? Anything? Send to NevMed@gmail.com

    This way I can use them as real case studies when I feature them!!

    -Nev

    Link to comment
    Guest Neville

    Posted

    Hey Jimmy, you've been added to the list :)
    Link to comment
    Guest Neville

    Posted

    Thanks Louise, you're added to the list!

    You can definitely make free PDF's with Google, it's SOO easy.

    If you go on Fivver or Elance you can get someone to make it pretty, but honestly the information is more important than adding a bunch of random colors and junk.

    Do it yourself for free :)

    Link to comment
    Guest Brian

    Posted

    hey neville, i replied to your last email but didn't hear anything back. jw if you have anything in your course about getting your first freelance copywriter gigs, or if you have any free advice. im sick of being poor cutting out pictures of cigars in photoshop for a living and am thinking of branching out.

    i love the copy teardowns. i hope this series keeps going. sadly, i dont have my own site to send you....yet.

    Link to comment
    Guest Maddie

    Posted

    Hey Neville,

    Would love for you to tear down this site: http://www.traklight.com

    I work for Traklight and sometimes it's difficult to find the right words for it, due to it having no competitors/no reference to pit against.

    Thanks! :)

    Link to comment
    Guest Jared Cauffield

    Posted

    Neville,

    Love your style. I have been reading your stuff for the past 5 years. Just got the Kopy Write Kourse and I am hoping to get into it this weekend (please hold me accountable). Would love to have you tear down my site http://tryboon.com/. Don't hold back!

    Link to comment
    Guest Kalo

    Posted

    Great stuff, Nev!

    I took your eBook advice and pushed a bit more. I'm going to use https://www.canva.com/ to create some fancy graphic presentations of each of my articles. It's very simple and quick to use. Then I upload the presentation to SlideShare, as it has some solid, authoritative SEO that can get your presentation to the top easier. Here's the first one: http://www.slideshare.net/KaloyanYankulov/7-actionable-linkbuilding-seo-tips-for-ecommerce-from-my-personal-experience-with-my-first-online-store

    P.s. I know they are already gazillion people on your Teardown list (ain't easy being a kopywrite celebrity, duh..) but I'd appreciate if you find some time for my little landing page at http://wooguru.net

    Link to comment
    Guest Kristi

    Posted

    I am going to use thes tips. Thanks. Please tear my site down so I can see the before and after.
    Link to comment
    Guest Neville

    Posted

    Hey Maddie, you've been added to the list!!
    Link to comment
    Guest Neville

    Posted

    Hey Jared, hope you're liking it so far!

    I'm thinking of actually doing a whole teardown on App pages, this might go in there!

    Link to comment
    Guest Neville

    Posted

    Cool little niche you got there. Have you ever considered having a "one time help" consult? Maybe for like $100 or whatever people can rent your brain for an hour over video chat?

    That might work well for people using WooCommerce who might not need UNLIMITED help necessarily.

    Your site has been added to the list! I'm doing a whole page on consults next week and hopefully you like it!

    Link to comment
    Guest Neville

    Posted

    Hey Kristi, you've been added to the list! However I'm not really sure what your page does??

    It looks nice and colorful, but I think you need to make sure people know what to do on the page (click a button? Read a certain thing? Signup to newsletter??)

    Very confusing at first glance!

    Link to comment
    Guest Kalo

    Posted

    Thanks for the advice, Nev.

    Coming from a web design background I'm actually steering away from consultation services. I'm leaning towards productized services and something more scalable. Hence the monthly subscription model.

    Although there's definitely a segment of people looking for a one-off fix/advice. So there's a space to expand the service in this direction.

    At this stage, I'm trying to get my first 15 customers to sign-up for this service.

    Link to comment
    Guest Anthony Holloway

    Posted

    I would love some feedback. Eager to participate in this tear-down!

    Whyinspire.wordpress.com

    Link to comment
    Guest Ahmed

    Posted

    Hi Neville

    Concerning the course you give, I heard you said on one of the podcast I listened to it was 69$ before, is it the same thing or not?

    Second if I'm just interested doing the Drop Shipping stuff, will I be able to apply this course to my website(s)?

    you can have a look on the website, in my records, and please give me a feedback either here or PM.

    Appreciate your help

    Ahmed

    Link to comment
    Guest pat b

    Posted

    just launched... teardown welcome from any and all:

    www.lendyc.com

    Link to comment
    Guest Neville

    Posted

    Thanks Anthony,

    Glad to see you at least putting some thoughts down on a Wordpress blog!

    Link to comment
    Guest Neville

    Posted

    Ha! A little late for this round, but I added it to the list :)
    Link to comment
    Guest Neville

    Posted

    Added it to the list!

    Seems like a pretty cool & lightweight app Pat!

    Link to comment
    Guest pat b

    Posted

    Thanks, Nev!

    We've got big plans and a lot of work ahead of us, but excited about it.

    We "launched" the application, but no one knew about it... which is sort of like if a tree falls in the woods, does it make a sound..

    Now, I'm busy implementing the marketing campaign and stumbled upon you a few days ago and it's been hugely helpful reading up on what you have to say so THANK YOU

    Link to comment



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