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Product, sales pitch, delivery system


There’s not many parts to selling a product. It’s actually quite simple.


Gary Halbert once said the three things you need to sell a product are:

1.) A product.

2.) A sales pitch.

3.) A delivery system.

My very first “business venture” was selling burned CD’s in middle school.

Following this 1-2-3- model my CD business would have looked like this:

PRODUCT: CD’s with whatever songs you wanted on it.

SALES PITCH: Verbally telling someone “Just write down the names of 17 songs on a piece of paper and I’ll get you the CD tomorrow.”

DELIVERY SYSTEM: I would physically hand them the CD the next day at school.


My first real online business HouseOfRave was as follows:

PRODUCT: Light up and glow products.

SALES PITCH: Individual product pages with pictures/video/text that were found by searching Google for certain keywords.

DELIVERY SYSTEM: Shopsite ecommerce platform + dropshipper in California.


My KopywritingKompany (officially formed this year):

PRODUCT: Video courses and tools to teach people better copywriting.

SALES PITCH: copywritingcourse.com/steal + email newsletter posts.

DELIVERY SYSTEM: Blog for reading, InfusionSoft for ordering, WishlistMember for delivering courses.


When I consult it goes like this:

PRODUCT: Me and the customer write Kopy together to improve their selling.

SALES PITCH: A simple webpage with PayPal buttons (when available): NevBlog.com/consults .

DELIVERY SYSTEM: Google Hangouts to have a live video chat with the customer.


A pizza stand has the following:

PRODUCT: Super greasy pizza slices (my fav)!

SALES PITCH: Setup in a place where there’s hungry people.

DELIVERY SYSTEM: A little stand or store where you hand em a slice.


In the comments I want you to tell me:

-What’s your PRODUCT?

-Where’s your SALES PITCH? Feel free to link it for others to see.



You can copy/paste this into the comments and just fill it out to save you time :)

My business is:




You will probably get some good ideas by just perusing the comments on this post!



Neville Medhora – King Kong of Kopywriting


P.S.  Remember to comment below with your PRODUCT, SALES PITCH, and DELIVERY SYSTEM!

User Feedback

Recommended Comments

Guest Neville


You might wanna hone down by what you mean by "Administration skills"

Sounds very fluffy. Specify!

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Guest Neville


I dunno.....seeems like silly nit-picking that accomplishes nothing.

Instead focus on your business, not my choice of words in examples :)

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Guest Neville


Maybe you could specify further some SPECIFIC things you can help with (not just "any area of your life")
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Guest Neville


Man, this whole shaving and beard industry is becoming a thing!
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Guest Neville


Cool.....have you done this kind of motivational stuff before?

The hard part will be getting people to loyally follow you.

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Guest Neville


Oh nice.

However usually in-person can be the most effective in closing (whereas online you'll always close a lower percentage....but possibly reach a larger audience).

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Guest Neville



Curious as to how you compete with people just printing them out?

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Guest Neville



Hope you don't get screwed over! They always change their terms of service and hold "special sales" that leave you with virtually zero profit.

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Guest Neville


That sounds kinda cool! Might go well with the whole Paleo, Natural, Men movement
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