Ok, so we've got a rough Skeleton Outline of our sales page going, and now we need to fill out this first section:
[bold statement showing what can be done]
However.....many times when people are writing a sales page they don't clearly know WHAT they are selling!
If you're selling something ultra-simple like an HDMI cable, it's pretty easy:
What you are selling:
The lowest cost HDMI cable.
Which crowd you are selling to:
People who need to connect devices via an HDMI cable, and don't want to pay a lot.
Knowing what you are selling, and which specific crowd you are selling to is extremely important!
For example, this poor guy selling lemonade isn't getting any business from these bodybuilders. Let's see how he changes this:
"Dang...I'm not getting any lemonade sales 😐"
"Maybe I should sell beer instead 🤔🍺"
"Dang they are not buying beer either 😫"
"Wait a second...they are bodybuilders who want bigger muscles 💪...
...What if I sold protein shakes?"
"Holy cow this audience is buying all of my protein shakes!💰🤑💰"
When he started selling the right product to the right audience, sales picked up!
Now let's leave Stick Figure Land and go back to the real world where we are selling The KopywritingKourse paid product, which would look like this:
What we are selling:
A learning program that teaches how to write high selling emails, sales pages, home pages, about pages, and blog posts...and also has live Office Hours every two weeks where we live review and optimize students copy.
Which crowd we are selling to:
This is for people with existing businesses that want to optimize every piece of marketing material they put out.
Now back to the first section we're trying to fill out:
[bold statement showing what can be done]
There's no one specific formula on what to write here, so we'll just write out 20 variations (I'm using this title generator for inspiration on some of these):
20 Headline Variations:
If you'd like to start taking copy seriously in 2018, The Copywriting Course is a fast and proven way to learn...
The KopywritingKourse teaches how to write high selling emails, sales pages, home pages, about pages, and blog posts (and includes live Office Hours every two weeks where we live review and optimize together)
The KopywritingKourse is like having a professional copywriter train you and your employees how to write high converting marketing materials.
A program that teaches how to write high converting marketing materials across your entire company (and includes live Office Hours every two weeks where we live review and optimize together)
Learn copywriting from a professional.
The KopywritingKourse is do-it-yourself training and live help combined.
Professional copywriting training for your business. Taught by professional copywriters, for business owners.
Learn how to write the highest converting copy on all your marketing materials.
Learn how to write the highest converting copy on all your marketing materials (learn on your own, and get live help too)
Get professional copywriting help every two weeks.
Get professional copywriting help every two weeks. Bring your questions, and get them answered by a professional copywriter.
Get your marketing materials reviewed by a professional copywriter every two weeks.
Pro's: Every blog post, sales page, and email will have the highest chance of selling.
Con's: People visit your website, read your emails, then leave.
It wasn't until I learned copywriting that I could sell through email.
Tweaking just one sales page or one email....just once....might be enough to recoup your entire investment.
Learn to optimize every piece of marketing material you put out, and even get live help doing it.
Looking to learn copy so you can optimize all marketing on your business (even get live help)?
The fastest and most effective way to train yourself and your whole team in copywriting.
The KopywritingKourse is the best way to learn copywriting so you can optimize every piece of copy on your business.
A training course with self-paced training and live help that takes you through optimizing every piece of marketing you write.
Neville N. Medhora - Sales Page Writer
P.S. What do you think the best headline for this would be?