When sitting down to first write a giant-ass sales page, it's a little intimidating where to start.

Well here's my simple trick to getting started:

Make a "Skeleton Outline" first!

We're simply outlining the sales page structure.

We're not writing any copy at all just yet.

To make this super easy, here's a list of all the different possible parts of a sales page.

Here they are:

Basically each of those can turn into an entire "section" of our sales page. Notice we haven't written a single piece of copy just yet in this first step!

Now for our exercise we're writing a full sales page together. This means we need a product.  We're going to use the core KopywritingKourse product called....well...."The KopywritingKourse!" 

You can see the original working sales page here.

Now since The KopywritingKourse is a digital learning product, here's the Skeleton Outline I'm going to use:

• [bold statement showing what can be done]

• [Problem the product solves]

• [What’s included in the product]

• [Personal story how the product helped]

• [show different uses for the product]

• [Testimonials]

• [industry Statistics]

• [More Testimonials]

• [show different uses for the product]

• [What’s included in the product]

• [More Testimonials]

• [satisfaction guarantee]

• [About the creator]

• [Pricing info]

• [Address Objections]

• [Frequently Asked Questions]

• [Contact Info]

....and that's the whole 1st step of the sales page writing process! Just "Skeleton Outlining."

That's all we're gonna do for now. What you're seeing right above this is a newborn sales page! It's not full developed yet, but that's going to be it's DNA.

Just getting this Skeleton Outline is our very first step in the sales page writing process. Tomorrow we'll start filling this in to make the beginnings of a real sales page.

Sincerely,

Neville N. Medhora

P.S. What are some other pieces of a sales page you can think of?? Any Questions you have on this Skeleton Outline process I can answer for you?