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    Writing a Sales Page: Step 1: Make a "Skeleton Outline"

    skeleton outline guy

    When sitting down to first write a giant-ass sales page, it's a little intimidating where to start.

    Well here's my simple trick to getting started:

    Make a "Skeleton Outline" first!

    We're simply outlining the sales page structure.

    We're not writing any copy at all just yet.

    To make this super easy, here's a list of all the different possible parts of a sales page.

    Here they are:

    Basically each of those can turn into an entire "section" of our sales page. Notice we haven't written a single piece of copy just yet in this first step!

    Here's all the sections in a Google Doc:

    You can click File --> Make A Copy  on the doc to save. writing-sales-page-doc-skeleton-outline

     

    Now for our exercise we're writing a full sales page together. This means we need a product.  We're going to use the core KopywritingKourse product called....well...."The KopywritingKourse!" 

    You can see the original working sales page here.

    Now since The KopywritingKourse is a digital learning product, here's the Skeleton Outline I'm going to use:

    • [bold statement showing what can be done]

    • [Problem the product solves]

    • [What’s included in the product]

    • [Personal story how the product helped]

    • [show different uses for the product]

    • [Testimonials]

    • [industry Statistics]

    • [More Testimonials]

    • [show different uses for the product]

    • [What’s included in the product]

    • [More Testimonials]

    • [satisfaction guarantee]

    • [About the creator]

    • [Pricing info]

    • [Address Objections]

    • [Frequently Asked Questions]

    • [Contact Info]

    ....and that's the whole 1st step of the sales page writing process! Just "Skeleton Outlining."

    That's all we're gonna do for now. What you're seeing right above this is a newborn sales page! It's not full developed yet, but that's going to be it's DNA.

    Just getting this Skeleton Outline is our very first step in the sales page writing process. Tomorrow we'll start filling this in to make the beginnings of a real sales page.

    Sincerely,

    Neville N. Medhora

    P.S. What are some other pieces of a sales page you can think of?? Any Questions you have on this Skeleton Outline process I can answer for you?

     


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    Recommended Comments



    Guest Neville Medhora

    Posted

    Hey Mike, this is a great question.

    I'll explain my thoughts on that later in the experiment.

    I think scarcity is great during any sort of launch, it truly works. However there's times when I don't use it.

    I'll explain soon :)

    Link to comment
    Guest Neville Medhora

    Posted

    In my view the [PRICING] section IS part of the CTA. We'll address this when filling out the entire sales page during the experiment.

    But yes, send me a copy to Neville @ KopywritingKourse!

    Link to comment

    Hi Neville,

    How would this work for an App developer. As you know the skill set to develop apps is different from that required to market it. How can we write something to start with to get the market attention before we raise enough to pay a pro to do it for us.

    Pls kindly enlighten or include sample link in your response

    Link to comment
    Guest Writing a Sales Page: Step 2: What Are You Selling? :: Kopywriting Kourse

    Posted

    […] so we’ve got a rough Skeleton Outline of our sales page going, and now we need to fill out this first […]
    Link to comment
    Guest Denisse Perez

    Posted

    Thank you for sharing this post. I hated writing all my life, but I bought your book about a month or two ago and it has helped me with my social media posts so much! I am looking forward to this email series. Have a beautiful day!
    Link to comment
    Guest Neville Medhora

    Posted

    Yo Gerard, you won a shirt :)

    Sending you an email!

    Link to comment
    Guest Writing a Sales Page: Step 5: Summary of What They Get :: Kopywriting Kourse

    Posted

    […] Previous comment winners are: Dejan, Gerard, Britt, and Julie. Ya’ll are all getting shirts […]
    Link to comment
    Guest Writing a Sales Page: Step 6: FOMO :: Kopywriting Kourse

    Posted

    […] still incrementally building our sales page content, we’re going to pull a section from our Skeleton Outline, this […]
    Link to comment
    Guest Writing a Sales Page: Step 7: Adding In Testimonials :: Kopywriting Kourse

    Posted

    […] Step 1: We made a “Skeleton Outline” of our sales page. […]
    Link to comment
    Guest All the stuff to put on a sales page – B2BMarketingExamples

    Posted

    […] Visit Link […]
    Link to comment



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