One of the major parts almost every sales page has is some sort of "Satisfaction Guarantee" or "Money Back Guarantee."
This section doesn't have to be overly complex.
Let's take a look at how some other people do their guarantee page sections:
Tuft & Needle Purchase Protection section
On the Tuft & Needles "Reasons You Haven't Bought" page they have 12 reasons people HAVEN'T bought, and they address each section. Sections 4 and 5 address the issue of how to return it, and assuage people's fear that it would be difficult.
On Section #5 they show how you can sleep on their mattress for 100 nights and still return it via a money back guarantee. This very likely eases people's fears about buying an expensive mattress they've never actually slept on until it arrives at their house. Smart!
Social Triggers Email Bootcamp 30 Day 100% Satisfaction Guarantee:
Social Triggers has a small email course with a 30 Day guarantee on the page designed to push people who are "on the fence" to buy because they know they can refund the product.
14 Day Rapid Fat Loss Plan Triple Guarantee:
This 14 Day Rapid Fat Loss Plan certificate provides zero risk for dieters 60-day money back guarantee.
Social Media Manager School 30-day Promise:
The Social Media Manager School promise that you will be wowed with the value you get from their course on their sales page.
See Why Learning Pass or Money Back:
Copywriting Course Satisfaction Guarantee:
For my own guarantee on The Copywriting Course Sales Page I will be using this format:
Satisfaction Is Guaranteed. If you give our programs an honest try, come to our office hours sessions, and are still not satisfied with our materials, tell us and we'll take care of you.
Email: Support@copywritingcourse.com
Text/SMS: 713-301-1546
Sincerely,
Neville Medhora
P.S. Here's the other sections of this experiment where we're building a sales page together:
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