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The S.W.I.P.E.S. Email (Friday December 2nd, 2022)

Swipe📁Wisdom🧠 Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, December 2nd, 2022


🎤 Listen to this email here:

Swipe:

"1 dog year is 7 human years" is what I've always heard....but that's not totally accurate! 

This super cool chart clarifies that statement with more info based on weight:

how-old-is-your-dog-chart.jpg

How old is your pet according to this??

...and how old do you think this little guy is?? 🙂

nev-and-poe.webp

Wisdom:

Here's a funny story how over the years I've swung the price of this book (This Is Earl Nightingale) from $15 to over $450 several times. 

Currently if you search this book it's at $244: 

this-is-earl-amazon.webp

....yet 5 days ago it was about $20 🤔

So I talk about this book all the time. I originally bought a copy ~15 years ago that was signed by the author Earl Nightingale:

earl-nightingale-sign.jpg

If I’m ever confused, pissed off, sad, or lazy (or other non-desirable state)….I pick up this book and open a random chapter:

inside-of-thethis-is-earl-nightingale.jpg

Within a few minutes of reading one of the chapters (each 1 to 3 pages long), I generally have a paper/pen out and am jotting out the quickest solution to my problems.

this-is-earl-side-of-the-book.jpg

It’s almost like a sure-fire way to make me feel better since it gets me thinking RATIONALLY about an issue I may have, rather than just “oh poor me complain complain complain” shitty circular thinking that gets you no where.

So for a $15 book I bought 15 years ago, it's had massive returns for me!

nev-kiss-book.jpg

So 5 days ago I posted an Instagram Reel about the book, and I watched the price go from $20, to $150+, to $200+ 😂

It's a combination of enough people wanting to buy an original copy (no longer printed), and a very limited supply of those copies, plus this isn't like a super popular book lots of people sell:

earl-nightingale-short.jpg

I personally have an affinity for this book because it was one of my most-referenced books of the last 2 decades. 

Earl Nightingale has so much wisdom that's sometimes tough to swallow and very matter-of-fact.

Here's some fun little nuggets of wisdom from it:

“Your total environment is an exact and merciless mirror of you as a human being.” 
- Earl Nightingale

“The amount of money a person receives will always be in direct proportion to the demand for what he does, his ability to do what he does, and the difficulty of replacing him.” 
- Earl Nightingale

"A happy plumber makes a greater contribution to the world than a miserable university professor."
 --Earl Nightingale

“We become what we think about. People who think about becoming lawyers, become lawyers. A bad environment makes you think bad thoughts. A beautiful environment makes you think beautiful thoughts.” 
-Earl Nightingale

Interesting:

Can you simply describe your own product/service with this framework?

Feature, Benefit, Experience.

Example 1
Feature: Sun cream. 
Benefit: No sun burn. 
Experience: A burn free summer. 

Example 2
Feature: Blackjack Guide.
Benefit: Win more money than your friends.
Experience: Bragging rights from your weekend in Vegas.

Example 3
Feature: QMS building framework.
Benefit: Connect, Organize and Visualize your QMS data.
Experience: Faster quality management decision-making than your competitors.

Example 4
Feature: Micro exercises.
Benefit: No burnout.
Experience: A refreshed mind and body.

Write your product/service out like this, and reply to this email with your answers!!
Feature: ?
Benefit: ?
Experience: ?

Picture:

I've been very resistant to these "Shorts" videos for a while....but I'm not gonna deny some of these results:

shorts-reels-nevs.png

Suuurreee the numbers are all probably highly inflated, but it's an interesting format to get tons of different information in a small amount of time. 

I posted our analytics on all these platforms in last weeks SWIPES Email, and I'll update again after roughly a month of posting!

Essay:

I'm currently thinking through my 2023 goals, and perhaps some “Month-Long Experiment” ideas for 2023 plus their desired results.
Here's an example:

#1.) Observe Sabbath (no religious connotation): 
I would pick a day of the week to use little-to-no technology.

Result:
Hope to read more, disconnect just enough, regain long focused periods without distraction of fun technology.

#2.) Sober Month No drinking, no nothing, mayyybbbe caffeine. 

Result: Just make sure can still do it, no way to escape, reduced calories, potentially better sleep.

#3.) Calorie Restriction Month 
Set a strict calorie cutoff for each day. 
2,100 calories for workout days 
1,500 calories for non-workout days 

Result: 
At those numbers I guarantee go into a calorie deficit. Forces me to make good food choices, and high penalty for poor choices. 

I’ve tried many of these before, and usually find some small action to get the desired result faster without doing a month of the same thing. Ideas I’m not 100% sure need a full month but seem interesting: 

  • Everyday writing habit month 
  • Wake up really early month 
  • Morning/evening stretching month (maybe while I brush/floss)
  • Solve a trivial inconvenience each day 
  • Track all of your time for a month
  • No added sugar month

I really liked this blog post documenting a bunch of similar experiments and their results.

Do you have any month-long experiments you'll be doing in 2023??

Sketch:

CopyWork is a copywriting exercise where you hand-copy ads to learn how they were written. 

When you learn piano you first copy other songs, then later you create your own songs. 

It's a similar concept with copy. 

You first copy famous pieces, then create your own.

For example here's a world-famous Volkswagen ad:

lemon-vw-ad-copywork.jpg

Here's a CC student's CopyWork for that popular Volkswagen ad:

copywork-lemon-vw-1.jpg

Here's another students rendition of it:

copywork-lemon-vw-2.jpg

And another:

copywork-lemon-vw-3.jpg

If you want to practice CopyWork on your own, here's 31 different ads to pick from:

copywork-downloads.webp

Feel free to pick one of those ads, write it out on a sheet of paper, and reply back to this email with a photo of it!
 

I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp

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The S.W.I.P.E.S. Email (Friday November 24th, 2022)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, November 25th, 2022. HAPPY THANKSGIVING!

 

🎤 Listen to this email here:

Swipe:

Last week I became one of those "Short Video" people. Last week we posted one video per day to: 
- TikTok 
- LinkedIn 
- Instagram 
- Facebook 
- YouTube Shorts 

Here's the results after one week on each platform →

TikTok: Bad 

tik-tok-shorts.webp

The first video we posted got ~700 views, then all downhill from there. 
Possible reasons: 
- I just suck. 
- I'm not a great demographic fit for TikTok.
- We've only been consistent for for one week and need more time.

tik-tok-metrics.webp

 

Instagram: Pretty good 
- Getting some views. 
- Getting some comments and messages about vids. 
- People reaching out saying they like them. 

instagram-short-videos.webp

The increase in reach are very visible on Instagram:

Instagram-analytics.webp

I do feel kind of self conscious that I mostly use Instagram for purely personal reasons, and now I'm blasting people with, "HEY IT'S NEVILLE LEMME TELL YOU STUFF ABOUT COPYWRITING!!!!"


LinkedIn: Decent

- People watch and comment.
- People messaging about the vids.
- LinkedIn in seems like a solid platform that's not as glamorized as TikTok, and I think the bar for content is MUCH LOWER. 

linked-in-shorts.webp

One neat thing is LinkedIn stats show you detailed demographic info:

linked-in-analytics.webp

 

Facebook: Meh. 
- The shorts don't look good on Facebook Pages, it's not made for it.
- Views are meh.
- Engagement is very low. 
- It gets SOME views, but engagement is like zero compared to our other posts.

facebook-shorts.webp

 

YouTube Shorts: Good
- Getting likes. 
- Getting comments. 
- Getting subscribers. 

youtube-shorts-image1.jpg

The plan is to keep posting at least once per day across all platforms. 

I noticed when other friends did this it took about 2 months straight before any real growth happened.

It'll be an interesting experiment to see if people like these! I'm open to feedback to improve!! Email me back if you have suggestions!
 

Wisdom:

When you incentivize something....you get more of it.

Around 2003 Google introduced its ad product called AdSense,  and it literally “ignited” the web! 

Content publishers could finally make money from their content, so more was made.

Twitter is about to throw its hat in the ring, giving rev-share to content makers for video and written content:

twitter-video-conversation.webp

Pretty much every publishing platform is now giving creators money for content (of course only a small percentage of creators get enough traffic to create real revenue), but it's a good step in the right direction.

Interesting:

The most common cold email I got this year was people/agencies offering to make YouTube Shorts, IG Reels, TikTok Clips etc (like I showed above).

It kind of reminds me of people cold-pitching making websites in the early 2000's, and people cold-pitching building Apple iOS apps in 2008.

Short video clips have kind of turned into a media form of their own, so it's logical this is a big service being offered all over the place.

Here's some sample cold emails I get everyday:

cold-email-a.webp

youtube-cold-email-2.webp

youtube-cold-email-3.webp

cold-email-5.webp

I've engaged with many of these pitches, but the major problem I've seen with these pitches is:

I ask for samples of their work, and they are very poor quality 😞

Most of the clips they send me are poorly picked, or poor quality. 

Compare that with some of the recent clips I've had released with captions, graphics, and lots of editing: 

instagram-short-reels.webp

I've tried making some of these Shorts clips myself just to figure out how much work it is....and honestly it's almost as much work as making a full YouTube video 😂

There's so much editing, shortening, and picking out solid lessons that goes into it....it's much harder than it looks. 

Picture:

Last week was my 40th birthday, and I'm thankful to have friends/fam that surprised me with like 2 weeks worth of celebrations! Think I got like FIVE cakes for this bday 😂

The week before my bday a group of us went to Mexico City:

mexico-city-dinner.jpg

I got several Mexico City bday surprise cakes 🙂

nevs-birthday-cakes.webp

A Spa Day...

birthday-nev.jpg

Then back in Austin a surprise party on actual bday:

40-bday-party.jpg

Then over the weekend a BIIIGGGGGGG SURPRISE came when I was lured out to the lake with the help of Sam and Sara:

sam-and-sara.jpg

Where a bunch of friends were waiting and surprised me in the driveway of this dope house with the "Dancing Tesla" feature where it plays music and flashes the lights 😂

tesla-cars.webp

I got ANOTHER cake!

birthday-cake-2.jpg

I was so surprised, had no clue this was happening:

birthday-candles-nevs-40th.webp

My friend Noah was there (also a lot of people wore onesies) 😂

noah-onesie-nevs-bday.jpg

He cooked an awesome lunch one day:

noah-cooking.jpg

Noah also did a full roast 😂

noah-roast-nev.jpg

My friend Nick Gray was there too:

nick-gray-nevs-bday.jpg

He organized a bunch of fun games including "Sardines" and "Celebrity":

nick-gray-nevs-bday-2.jpg

One day we all jumped in the lake....and it was 37F degrees outside 🥶

lake-jump-37.jpg

Then immediately jumped in the hot tub 🙂

hot-tub-lake-house.jpg

The house was ammmmaaazzziinnggg:

dinner-at-lakehouse.jpg

Someone really thought through all the details:

lakehouse-living-room.jpg

It was probably one of the best layouts of any house I've ever been in:

pool-house.jpg

Anyways, it was an awesome birthday and I was thankful for that and all the fam/friends involved in putting it together!!

 

Essay:

20 years ago I was in a college entrepreneurship club with 200 members.

Only 2 people out of 200 actually had a business: 
- Me (ran a rave equipment drop shipping site). 
- Dude who patented a roofing device inspired from his family’s business.

Since then entrepreneurship has boomed, and I think a few things have changed:

 

1.) It was VERY taboo and weird to openly speak about money.

It was common courtesy to NOT ask people about money or finances…and you rarely heard people openly discuss their personal finances.

I used to openly list my finances on my first blog NevBlog.com, and this was considered an insane move. 

Nowadays people openly say on their Twitter profile “I sold a company for $10.5m.”

So it's cool to see people more open about money, so more people can learn how to make it.

 

2.) Owning a business was HARD, cost a lot of money, and little information was available.

Even a website cost a lot of money in hosting/bandwidth. Just owning a computer cost thousands of dollars.

Nowadays you can run a huge website or social following from a phone, essentially for free.

 

3.) Owning a business wasn’t cool. It was looked upon as an odd and un-safe thing to do.

Entrepreneurship was starting to become slightly cooler, but it was investment bankers and finance people that were looked upon with admiration, not entrepreneurs.

That’s changed.

It's neat to see in 1 generation "starting a business" go from a fringe/weird activity to a mainstream thing possible for anyone! 

Sketch:


I asked people what they wanna build in 2023, you can see 300+ responses here: 
copywritingcourse.com/blogs/233-what-are-you-building-next-year

calendar-image-2023.webp

The most common answers with 10+ responses each were:

  • Start an eCommerce store (surprisingly tons of these)
  • Starting a blog.
  • Starting a social media presence.
  • Building community membership site.
  • Start a retail website.
  • Start freelancing or consulting.
  • Write a book & blog combination.
  • A side income of some sort.
  • Get to multiple streams of income.

The things is, all of these things are do-able in one year. 

If you break a year down into 4 quarters (3 months each), you can easily "work backwards" into your goal:

quarterly-breakdown.webp

So this Black Friday we're offering 1 year of Copywriting Course for 55% off if you grab it before tonight!

black-friday-55-off.webp

If you use coupon code BLACKFRIDAY (expired) right now, you'll get 55% off, PLUS TWO FREE MONTHS of access!

blackfriday-sketch.webp

That means if you buy today you'll have access to:
- Unlimited copywriting training, including any new stuff added.
- 24/7 copywriting forum for help, advice, and re-writes.
- Weekly Office Hours where you can come chat with me directly.

....alllllll the way till the end of next year!

yearly-calendar-cc-course.jpg

Copywriting course is usually $97/mo, so times 14 months that's $1,358.

If you buy right now you get all 14 months for $497.25 😮!! 

checkout-copywriting-course-blackfriday.webp

55% off for Black Friday + 2 Free Months. Our lowest ever offered!
GRAB IT NOW.

Use coupon code BLACKFRIDAY (expired) at checkout for 55% off plus 2 free bonus months. This deal goes away tonight so grab it now!

Sincerely, 
Neville Medhora - Copywriting Course

nev-head.webp

What are you building next year?

Just curious: What do you plan on building next year?

We're approaching 2023 in about 1 month....and I'm curious what everyone wants to build.

Do you want to build...
An eCommerce store, a blog, a book, a social media presence, a website, a digital product, a retail store, an email campaign, a product to sell, a side income.....

calendar-image.jpg

Reply to this post and let me know!
I will read every single answer!

Sincerely,
Neville Medhora

P.S. An easy way to think about this:
Imagine fast-forwarding one year from today. It's almost the end of 2023. What do you want to have in your business or life?

 

P.P.S. We're doing one helluva a great deal right now for Black Friday, in fact the best deal in our entire history:

If you join us right now we'll take 55% off your subscription:

image.png

PLUS you'll get an extra 2 months of subscription, meaning a full 14 months at an insane price!

image.png

So grab it quick! Join here, and use coupon code BLACKFRIDAY right now. This deal is going away quick.

 

 

The S.W.I.P.E.S. Email (Friday November 18th, 2022)

Swipe📁Wisdom🧠 • Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, November 18th, 2022

 


🎤 Listen to this email here:

Swipe:

Sometimes a simple comparison helps you *instantly* understand something. 

This simple graphic seen on Instagram *instantly* shows your fullness level after eating 400 calories of 
oil -vs- beef -vs- vegetables:

calories-oil-image.jpg

I first learned what a "calorie" was when I was 26 years old, and comparisons helped me understand it better.

I ate King Size Snicker's bars all the time which were 440 calories each.
"440 calories" on it's own meant nothing until I started comparing it to  other foods.

I was shocked I could eat 12 clementines and get less than 440 calories! I even made this image for myself back then:

compare-food.jpg

These comparisons slowly helped me discern good foods and bad foods.

Using comparisons (or "analogies") are very useful when explaining something!
 

 

Wisdom:

I love this quote:

Quote

The mediocre teacher tells.
The good teacher explains.
The superior teacher demonstrates.
The great teacher inspires. 
- William Arthur Ward

Interesting:

I'm not a big hot sauce person, but for some reason this one just hits the right spot:

hot-sauce.jpg

- Very flavorful.
- Goes on anything.
- Not hot enough to wreck stomach.

Cholula is great in general, but the Chipotle flavor is even yummier!

Picture:

Yesterday was my 40th birthday, so here's 40 lessons l've learned about life...

Just kidding, I dunno anything, I'm just gonna have fun 🤩

birthday-nev.jpg

I was in Mexico City last weekend celebrating a bit, and this weekend I'll be in Austin. 

Friends have stuff planned but I don't know what it is yet 😬

nev-bookstore.jpg

Essay:

"Be clear, not clever" is generally great advice, especially when trying to sell something. 

However sometimes "cleverness" and "beauty" can work!

For example I think this graphic of bicycle parts is both beautiful and clever:

bike-copy.jpg

 

Or what about this clever (and kinda funny) ad for Pringle's Hot & Spicy 😂

hot-and-spicy-pringles.jpg

 

Or this beautiful Rolls Royce ad just showing how pretty the car is:

rolls-royce-ad-2.jpg

When selling and writing, I think clearness is best.....but every once in a while some cleverness and beauty can go a long way!

Sketch:

The "Compression of Information" marches forward as we get better technology. 

sketch-words-less.webp

For example I made a 7 minute video about "Becoming Indispensable", but recently put out a YouTube Short video that's only 39 seconds....and to be honest it kinda gets the same point across, but 10x more efficiently!

video-to-short.webp

To me, copywriting has always been about getting information from one brain to another brain....or one brain to a MILLION brains. 

one-brain-to-another.png

Whichever the most efficient method is best. 
 

This "compression of information" has happened to reading:
🕓 🕓 🕓 Books: Days to read.
🕓 🕓 Magazine Articles: Minutes to read.
🕓 Tweets: Seconds to read. 

Also it's happening to video:
🕓 🕓 🕓 Movies: Hours to watch.
🕓 🕓 YouTube Videos: Minutes to watch.
🕓 "Shorts" Videos: Seconds to watch. 

I've been experimenting with some shorter form content all this year, maybe you could follow me on those platforms to see it?

Instagram
YouTube
Twitter
TikTok
LinkedIn

Do you like shorter form content? Do you consume it?? Reply and let me know!

Sincerely, 
Neville Medhora

nev-head.webp
 

P.S. We're doing Black Friday soon. So if you've ever thought about joining Copywriting Course, watch out for it 👀

The S.W.I.P.E.S. Email (Friday November 11th, 2022)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, November 11th, 2022

🎤 Listen to this email here:

Swipe:

Here’s some clever ways to turn boring data & stats into easier visuals:

1.) This was a clever way to spice up a boring “bar chart” and make it into a “Battery Bar Chart!” 📊

battery-bar-chart.png

2.) Instead of boring bar charts show boring megaton data, this chart uses nuclear explosion visuals to show the different sizes of nuclear blasts.

nuclear-explosion-size-data-chart.jpg

3.) Instead of using words and data to describe lethality of different drugs, these viles each show a lethal dose of 3 different drugs, and shows how shockingly little is needed to overdose.

This visual hits home harder than plain numbers and data:

drug-overdoes-images.jpg

We are visual creatures. Our minds are ~6X likely to remember a message if it's combined with an image:

image-vs-non-image-line-graph.jpg

So if trying to get data across, sometimes it's beneficial to make it an image!

Wisdom:

This is a neat quote:

earl-nightingdale-quote.jpg

Quote

“The amount of money a person receives will always be in direct proportion to the demand for what he does, his ability to do what he does, and the difficulty of replacing him.” 
- Earl Nightingale

This is a cool way to judge which career path or business to get into:
→ Demand for what you do
→ Your ability to do it
→ The difficulty of replacing you

In fact we could make a measuring scale out of this:
→ Demand for what you do (Rate 1-5)
→ Your ability to do it (Rate 1-5)
→ The difficulty of replacing you (Rate 1-5)

A janitor is a job associated with low pay because MOST people in the world are capable of doing the job.

If an average janitor needs to be replaced, it's very easy:
→ Demand for what you do (3)
→ Your ability to do it (3)
→ The difficulty of replacing you (1)

If an average brain surgeon needs to be replaced, it's very difficult:
→ Demand for what you do (5)
→ Your ability to do it (3)
→ The difficulty of replacing you (5)

Interesting:

I've given other note-taking and organization apps like Notion and Coda many solid tries....but I keep winding up back on Google Docs.

90% of what I love about Notion is being able to navigate to different pages quickly via it's sidebar menu.

If Google Docs had something like this, it would like beat the pants off any other up-and-coming app.
I wish Google Docs would add this functionality, like:

google-doc-browser.png

 

Picture:

Editing a physical paper "back in the day" had a whole markup language of its own, shown in this graph:

proofreading-markup-symbols.jpg

If you were an editor or proofreader, you would know most of these!

I only knew two of these symbols: The "insert" mark ^ and the paragraph mark

How many of these symbols did you know??

Essay:

Features -vs- Benefits is a common discussion in copywriting. 

Feature: Something your product has (ex "Water Resistant Cloth").
Benefit: Result after using your product (ex: "You stay dry in the rain").

For example you can sell the features of an umbrella: 
Unbreakable stems, wooden handle, water resistant cloth.

-or-

You can sell the benefits of an umbrella:
Keeps you dry in the rain, keeps the sun off when it's hot.

features-vs-benefits.jpg

 

Selling the "benefits" of a product is usually the wiser decision. Even David Ogilvy said so:

david-ogilvy-quote-about-features-benefits.png

My advice on the Features -V- Benefits debate is:
 

USE BOTH!

I prefer trying to sell the benefit, and backing it up with the features. So:

This umbrella keeps you dry, keeps you cool, and never breaks.

We do this by starting with a strong wooden handle, then use unbreakable stems to hold up the fabric, and use water resistant cloth to keep you dry.

The result is the sturdiest umbrella you can buy for life.
[BUY HERE]

 See how both benefits and features were used to create a strong sales pitch? 

Sketch:

Love the use of "rhyme" to help people remember important stuff.....such as which bear to run from 😬

How-To-Survive-A-Bear-Attack-Graphic.jpg

Something I got from people's comments on Twitter were Polar Bears are by farrrr the most dangerous bear!

  • If they're Polars, they'll soon be spitting out ya molars
  • If it's a Polar, you cannot control her

If you take away one thing from this email....it's don't play with Polar Bears 😂

I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp


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The S.W.I.P.E.S. Email (Friday November 4th, 2022)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, November 4th, 2022

 

🎤 Listen to this email here:

Swipe:

Checkout this beautiful Western Electric ad that visually shows the history & evolution of the telephone up till 1964 ☎ 

Fun fact: Crude forms of analog video calls existed back in 1964. You had to book a time slot, and it cost $100+ for 15 minutes, but it existed!

telephone-swipe.jpg

Wisdom:

Goals. They're important to have. It drives you towards something.

For example here's my November 2022 Goals:

Nov-goals.jpg

If I'm ever wondering what to do, I can look at this sheet of paper sitting on my desk and start working on getting one of those three things scratched off. 

We do this in our community where we ask people to list out their goals in our Goals Tracker (If you're a member go post now)!

goal-tracker-image.webp

One word of advice: Limit your monthly goals to around 3 major goals. Anymore and the list becomes daunting:

list-of-goals.webp

Feel free to respond to this email with your November goals. 

Also respond to this email with "I WANNA CHAT" if you want to chat with me for 10 minutes!

Interesting:

This graphic shows all the hidden work that goes into writing and sending emails to a large number of people, including:

email-marketing.jpg

Sending emails seems like such a simple little thing, but there's often a lot behind the scenes!

Picture:

A few days ago I woke up and it was rainy and grey skies outside. I decided to stay in bed and work. 

While sipping coffee and working from bed, I had one of those moments where you look around and think, "This is nice 😊"

assman-cup.jpg

Get the mug reference?? 😛

Essay:

You can make your life so much more convenient if you buy multiples of commonly used items:

There've been some purchases in my life where after years of frustration I would think, "Why the hell didn't I do that sooner???"

For example:

When I first moved into a house I would have to bring phone chargers and laptop chargers into different rooms allllll the time. Sometimes I wouldn't have one in the room, so my devices would start to die. 

Instead one day I spent a few bucks and bought chargers galore for every room. 

I put them everywhere. There's on in my closet for when I get ready, one in my bathroom, an iPhone and USB-C in my kitchen: 

iphone-usb-charger.jpg

I use chargers all the time, so shuffling them back and forth through the house was a huge waste. 

 

ANOTHER EXAMPLE:
I like randomly stretching, and I have one of those foam roller thingies I keep in my garage gym. 

But...

Sometimes I wanna use it in the living room.
Sometimes I wanna use it in the master bedroom. 

But I have to go get it, so I don't use it!

So in a flash of brilliance, I BOUGHT THREE:

foam-rollers.jpg

A simple cheap purchases like this encourages me to stretch more, and spend less brain power on useless tasks like shuffling foam rollers between rooms!

Sketch:

I mentioned last week the CC Blog has side menu bars that show member content, but only members can access it:

live-feed-course-bar.png

So if a non-member clicks, they see this error message which gets shown between 1,000 and 1,300 times per day:

Error Message CC.webp

I asked people if they could give that an update, and two people really stood our: "Cinderella" and "Joe." You both are getting sent t-shirts for your contribution!

Cinderella's version was this clean two-column:

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Joe's version was this "sales page" style message:

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I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

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Join Copywriting Course
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The S.W.I.P.E.S. Email (Friday October 28th, 2022)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, October 28th, 2022

🎤 Listen to this email here:

#1.) Swipe:

Here's a funny "Swipe File In The Wild" I saw yesterday while walking around my neighborhood....this hilarious van promoting their plumbing service 😂

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Here's the side of the van featuring a dude "flying" above an air conditioning condenser unit 😂

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Sometimes I'm skeptical of advertisements that are purely just "funny" but don't actually work. Many bar/restaurant signs are like this:

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However this Radiant Plumbing van totally caught my eye, made me laugh, and made me take a pic....and now I'm talking about it here to 56,734 people current on this SWIPES email newsletter....so maybe it works!

#2.) Wisdom:

Something to remember when selling your product:

People generally don't want the product itself, but rather the change it brings:

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#3.) Interesting:

I question the accuracy of this information, but I found this to be a cool visual layout for showing what age you "peak" at certain life skills or events.

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According to this chart, my plan to die at 85 on November 17th, 2067 is justified 😂

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Take the information in this chart with a grain of salt...but I do love the way it's laid out.

#4.) Picture:

There's this "Tooth Gem" fad happening where you can get a small fake diamond put on your tooth:

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✦ It's NOT permanent.
✦ You can peel it off anytime.
✦ It'll last up to a week.
✦ It costs roughly $50.

It's getting kind of popular:

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At an event this weekend they were giving them out for free, so a group of us decided to get them 😂

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It required a 2-minute "procedure" where they use dental glue to place the fake diamond, then use a UV light to harden it.

It kind of looks like you're getting a dental cleaning:

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It was a fun little thing to do, not permanent, and a fun conversation starter!

 

#5.) Essay:

Since most of us work from home, your office area has become increasingly important. 

Here's an evolution off my own office spaces as technology became more and more a part of our lives:

 

College dorm room setup circa 2002:

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College dorm room plastic desks:

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Then for many years after I had the standard desk + computer combo in various apartments:

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Of course I'd randomly work from other tables or balconies on the laptop just to switch things up:

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There was even a hot minute where I attempted to go "100% laptop only" in order to not be attached to a desktop. I tried using an up-down rolling desk:

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That worked decently....but ultimately it wasn't great for long periods of work, and frankly it looked stupid:

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Then came the era of making a whole room into an office:

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Each version was a little different as video become more important and I had to make the offices look prettier on camera:

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Now many offices need teleprompters, good lighting, designed backgrounds, 3 camera setups, microphones etc:

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My current office serves as a reading room, recording studio, workspace for others, and can also turn into a queen bedroom for spillover guests:

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The ironic thing is, I'd say 50% of the time I just work from a laptop with friends on the dining table 😂

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#6.) Sketch:

This crappy error message gets seen over 1,000 times a day on Copywriting Course:

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It's a pretty crappy error message, and not very effective. I made it really quick as a placeholder and never updated. 

Do YOU have any ideas on how to make this error message awesome? 

I'd like it to convey why someone should join the Copywriting Course.

People see this error message when they try to view member-only material, but they are not a member. 

For example: We have a "Live Feed" sidebar on the blog with member-only material:

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If someone clicks one of those links without being logged in, they see that crappy error message:

Error Message CC.webp

I thought it'd be a fun experiment to take suggestions from this Friday S.W.I.P.E.S. Email list. 

Reply to this email with your copy suggestions or design suggestions!

If I use your ideas, I'll send you a C❤️PY tshirt!

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Business Slogans List from the Fortune 500

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Company Slogan Length Slider:

 
23 companies have 8 words in their slogan.
  • Bard (C.R.) Inc.: Advancing Lives and the Delivery of Health Care
  • Celgene Corp.: Committed to improving the lives of patients worldwide
  • Chevron Corp.: Finding newer, cleaner ways to power the world.
  • Discovery Communications-A: Let's All Discover, Why No Myth Is Safe
  • Ecolab Inc.: The Global Leader in Commercial and Sanitizing Solutions
  • Equity Residential: A place people are proud to call home
  • Essex Property Trust Inc: Every Story is Unique. Every Home is Different.
  • FMC Corporation: We put you first. And keep you ahead.
  • FMC Technologies Inc.: We keep you first. And keep you ahead.
  • General Growth Properties Inc.: Fully integrated, self managed and self administered REIT
  • Hanesbrands Inc: Look who we've got our Hanes on now
  • Harley-Davidson: Define your world in a whole new way.
  • HCA Holdings: It's you, it's me, it's all of us
  • Lockheed Martin Corp.: We Never Forget Who We Are Working For
  • Mead Johnson: Makers of the fluoride-vitamin supplements doctors prescribe most.
  • Westrock Co: A world class packaging team, built for you
  • Medtronic plc: Alleviating Pain • Restoring Health • Extending Life
  • The Mosaic Company: Helping the World Grow the Food it Needs
  • PPL Corp.: We'll Be There When The Light Goes On
  • Transocean: Because 70% of Earth is covered by water
  • United Rentals, Inc.: You're building the future. We're here to help.™
  • Universal Health Services, Inc.: The Health Care you need. Close to Home.
  • Western Union Co: The fastest way to send money – worldwide

     

 

Slogans and Word Count of every company in the S&P 500:

We painstakingly scoured the internet to find all 500 of the slogans. 25% were easy to find. 60% took some website digging and Google searching. 15% involved having to go through company financial statements. For the first time on the internet, here is every company slogan from the Fortune 500 Index:

COMPANY SLOGAN WORDS
3M Company Science. Applied to life. 4
Abbott Laboratories Life. To the fullest. 4
AbbVie People. Passion. Possibilities. 3
Accenture plc High performance. Delivered. 3
Activision Blizzard We make Great Games 4
Adobe Systems Inc A new experience in user experience. 6
ADT Corp Always There. 2
Advance Auto Parts We're Ready in Advance. 4
AES Corp The Power of being Global 5
Aetna Inc We want you to know. 5
AFLAC Inc Ask about it at work. 5
Affiliated Managers Group Inc A global asset under management 5
Agilent Technologies Inc The world’s premier measurement company. 5
AGL Resources Inc. Providing Tomorrow's Energy. 3
Air Products & Chemicals Inc We are Air Products 4
Airgas Inc You'll find it with us. 5
Akamai Technologies Inc In a faster forward world, innovation doesn't wait for technology 10
Alcoa Inc Inventing the future since 1888 5
Allergan plc Our pursuit, Life’s potential 4
Alexion Pharmaceuticals Transforming patients' lives through innovation. 5
Allegion Pioneering safety around the world. 5
Alliance Data Systems All for Good. Good for All. 6
Allstate Corp You're in good hands. 4
Alphabet Inc Class A Don't Be Evil. 3
Alphabet Inc Class C Don't Be Evil. 3
Altria Group Inc We're A Company Moving Forward 5
Amazon.com Inc Work Hard. Have Fun. Make History. 6
Ameren Corp Focused Energy. For Life 4
American Airlines Group Going for great. 3
American Electric Power AEP, America's Energy Partner… 4
American Express Co Don't Leave Home Without It 5
American International Group, Inc. We know money. 3
American Tower Corp A Where you want to be. 5
American Water Works Company Inc The Authoritative Resource on Safe Water 6
Ameriprise Financial Be Brilliant 2
AmerisourceBergen Corp Because It's All Right Here. 5
Ametek A Leading Global Manufacturer of Electronic Instruments and Electromechanical Devices 10
Amgen Inc To Serve Patients. 3
Amphenol Corp A Connecting tomorrow. 2
Anadarko Petroleum Corp Bringing Excellence to the Surface. 5
Analog Devices, Inc. World leader in high performance signalprocessing. 7
Aon plc Insure your vision. 3
Apache Corporation Energy to Grow 3
Apartment Investment & Mgmt America Comes Home to Aimco 5
Apple Inc. Think Different. 2
Applied Materials Inc Apply it. 2
Archer-Daniels-Midland Co Resourceful by nature 3
Assurant Inc Assurant. On your terms. 4
AT&T Inc Your world. Delivered. 3
Autodesk Inc Design your world. 3
Automatic Data Processing The Business behind business. 4
AutoNation Inc Driven to be the best 5
AutoZone Inc Get in the Zone 4
Avago Technologies Your Imagination, Our innovation 4
AvalonBay Communities, Inc. Appreciating value 2
Avery Dennison Corp Inspired Brands, Intelligent World 4
Baker Hughes Inc Enabling safe, affordable energy, improving people's lives 7
Ball Corp Products that reflect an innovation mindset. 6
Bank of America Corp Think what we can do for you 7
The Bank of New York Mellon Corp. The Investments Company for the World 6
Bard (C.R.) Inc. Advancing Lives and the Delivery of Health Care 8
Baxalta Your Life, Our Inspiration 4
Baxter International Inc. Making a meaningful difference in patients’ lives 7
BB&T Corporation More than writing checks or making deposits… 7
Becton Dickinson Helping all people live healthy lives 6
Bed Bath & Beyond Everything to Entertain 3
Berkshire Hathaway The Customer Is Always Right! 5
Best Buy Co. Inc. Expert Service. Unbeatable Price. 4
BIOGEN IDEC Inc. Transforming discovery into care. 4
BlackRock Opportunity favors the prepared mind 5
Block H&R You got people. 3
Boeing Company Forever New Frontiers 3
BorgWarner Feel good about driving 4
Boston Properties Experienced leadership. 2
Boston Scientific Delivering what's next. 3
Bristol-Myers Squibb extending and enhancing human life 5
Brown-Forman Corporation We enrich the experience of life. 6
C. H. Robinson Worldwide Get You There Faster. 4
CA, Inc. Agility made possible 3
Cablevision Systems Corp. Reach Out and Touch Someone. 5
Cabot Oil & Gas Clean Energy, Stronger Communities 4
Cameron International Corp. Raising Performance. Together. 3
Campbell Soup It's Amazing What Soup Can Do! 6
Capital One Financial What's in your wallet? 4
Cardinal Health Inc. Essential to care 3
Henry Schein We will help you get there 6
Carmax Inc The Way Car Buying Should Be 6
Carnival Corp. Fun For All. All For Fun 6
Caterpillar Inc. Earthmoving solutions for today's challenges. 5
CBRE Group Local Real Estate. Worldwide 4
CBS Corp. Only CBS 2
Celgene Corp. Committed to improving the lives of patients worldwide 8
Centene Corporation Better health outcomes at lower costs 6
CenterPoint Energy Always there. 2
CenturyLink Inc Stronger Connected 2
Cerner Anticipate Innovate Accelerate 3
CF Industries Holdings Inc Where chemistry grows 3
Charles Schwab Corporation Helping investors help themselves 4
Chesapeake Energy Natural Gas Wins the Day 5
Chevron Corp. Finding newer, cleaner ways to power the world. 8
Chipotle Mexican Grill Food with integrity 3
Chubb Limited Chubb. Insured. 2
Church & Dwight The Standard of Purity 4
CIGNA Corp. A Business of Caring 4
Cimarex Energy Stronger for Good Time and Bad 6
Cincinnati Financial Everything Insurance Should Be 4
Cintas Corporation Ready for the Workday 4
Cisco Systems Welcome To The Human Network 5
Citigroup Inc. Your Citi never sleeps" and "Where money lives 8
Citrix Systems Simplicity is power 3
The Clorox Company We make everyday life better, every day 7
CME Group Inc. How The World Advances 4
CMS Energy Count on Us. 3
Coach Inc. Give her Coach 3
The Coca Cola Company Things go better with Coke. 5
Coca-Cola Enterprises Things go better with Coke. 5
Cognizant Technology Solutions Keep Challenging 2
Colgate-Palmolive "World of Care" 3
Columbia Pipeline Group Inc Significant Scale, Unparalleled Footprint 4
Comcast A Corp Ready to work. 3
Comerica Inc. Committed to Business 3
ConAgra Foods Inc. ConAgra. The right kind of food company 7
Concho Resources Great Place To Work 4
ConocoPhillips Energy for tomorrow. 3
Consolidated Edison Energy, efficiency, expertise 3
Constellation Brands Tastes for life 3
Corning Inc. Discovering Beyond Imagination 3
Costco Co. Simplifying home and life 4
Crown Castle International Corp. Providing Wireless Infrastructure in Prime Locations 6
CSRA Inc. Enduring Values. Inspired Performance. 4
CSX Corp. How tomorrow moves. 3
Cummins Inc. Making people’s lives better by unleashing the power of Cummins. 10
CVS Caremark Corp. Health is everything 3
D. R. Horton America's Builder 2
Danaher Corp. Invent. 1
Darden Restaurants To nourish and delight everyone we serve 7
DaVita Inc. Bringing quality to life 4
Deere & Co. Nothing runs like a Deere. 5
Delphi Automotive Partner of Choice. 3
Delta Air Lines Keep Climbing. 2
Dentsply Sirona For better dentistry. 3
Devon Energy Corp. Commitment runs deep. 3
Diamond Offshore Drilling Hooked On Safety 3
Discover Financial Services There’s always something more to Discover 6
Discovery Communications-A Let's All Discover, Why No Myth Is Safe 8
Discovery Communications-C Let's All Discover, Why No Myth Is Safe 8
Dollar General Save Time, Save Money, Everyday. 5
Dollar Tree Everything’s $1 2
Dominion Resources What we do everyday Powers you everyday 7
Dover Corp. Taste the difference 3
Dow Chemical Living. Improved Daily. 3
Dr Pepper Snapple Group We do things with flavor 5
DTE Energy Co. For all the energy you'll ever need. 7
Du Pont (E.I.) The Miracles of Science 4
Duke Energy Powering and empowering our communities 5
Dun & Bradstreet committed to your success. 4
E*Trade Get high rates without the risks. 6
Eastman Chemical Where Chemistry and Innovation come together. 6
Eaton Corporation Powering Business Worldwide 3
eBay Inc. "Buy it, sell it, love it" 6
Ecolab Inc. The Global Leader in Commercial and Sanitizing Solutions 8
Edison Int'l Leading the way in electricity. 5
Edwards Lifesciences Global Leader in the Science of Heart Valves and Hemodynamic Monitoring 11
Electronic Arts If it's in the game. It's in the game. 9
EMC Corp. Where information lives. 3
Emerson Electric Company Consider it solved. 3
Endo International Serving for the health of the people 7
Entergy Corp. The Power of People. 4
EOG Resources When you think energy, think EOG 6
EQT Corporation Where energy means innovation 4
Equifax Inc. Inform. Enrich. Empower. 3
Equinix Where Opportunity Connects 3
Equity Residential A place people are proud to call home 8
Essex Property Trust Inc Every Story is Unique. Every Home is Different. 8
Estee Lauder Cos. Bringing the best to everyone we touch. 7
Eversource Energy Take only pictures, leave only footprints 6
Exelon Corp. Sustainable Advantage 2
Expedia Inc. Where you book matters 4
Expeditors Int'l You'd be surprised how far we'll go for you. 9
Express Scripts Serving the prescription needs of more than 50 million Americans. 10
Extra Space Storage Real storage expert 3
Exxon Mobil Corp. Taking on the world's toughest energy challenges. 7
F5 Networks IT agility. Your way. 4
Facebook Be Connected. Be Discovered. Be on Facebook. 7
Fastenal Co Growth through customer service 4
Federal Realty Investment Trust We make home possible 4
FedEx Corporation Relax, it’s FedEx; The world on time 7
Fidelity National Information Services 160 years of Experience 4
Fifth Third Bancorp The things we do for dreams. 6
First Solar Inc Lowering The Cost of Solar Electricity 6
FirstEnergy Corp Our energy is working for you. 6
Fiserv Inc Source. Capture. Optimization. 3
FLIR Systems The world's sixth sense. 4
Flowserve Corporation Experience in motion. 3
Fluor Corp. How the world is built. 5
FMC Corporation We put you first. And keep you ahead. 8
FMC Technologies Inc. We keep you first. And keep you ahead. 8
Ford Motor Built for the road ahead. 5
Franklin Resources Gain from our perspective 4
Freeport-McMoran Cp & Gld Connecting the Future 3
Frontier Communications "Welcome to the New Frontier." 5
GameStop Corp. Power to the Players 4
Gap (The) "For every generation there's a Gap." 6
Garmin Ltd. We'll Take You There 4
General Dynamics Strength on your side 4
General Electric We bring good things to life. 6
General Growth Properties Inc. Fully integrated, self managed and self administered REIT 8
General Mills Nourishing Lives. 2
General Motors People in motion. 3
Genuine Parts Get the good stuff. 4
Gilead Sciences Advancing therapeutics. Improving lives. 4
Goldman Sachs Group Our client's intrests always come first. 6
Goodyear Tire & Rubber More Driven 2
Grainger (W.W.) Inc. For the ones who get it done. 7
Halliburton Co. Unleash the energy 3
Hanesbrands Inc Look who we've got our Hanes on now 8
Harley-Davidson Define your world in a whole new way. 8
Harman Int'l Industries Expect Brilliance 2
Harris Corporation Assured communications. Anywhere. Anytime 4
Hartford Financial Svc.Gp. Always Thinking Ahead. 3
Hasbro Inc. Boy Oh Boy! It's A Hasbro Toy! 7
HCA Holdings It's you, it's me, it's all of us 8
HCP Inc. Strategy. Execution. Results. 3
Helmerich & Payne Integrity. Respect.Teamwork. Creativity. 3
Hess Corporation Energy on the move 4
Hewlett Packard Enterprise Accelerating Next 2
Hologic The Science of Sure 4
Home Depot More Saving. More Doing. 4
Honeywell Int'l Inc. If we say it, we'll do it 7
Hormel Foods Corp. Life Better Served 3
Host Hotels & Resorts We bring the city to life 6
HP Inc. Keep reinventing. 2
Humana Inc. Guidance when you need it most. 6
Huntington Bancshares A bank invested in people. 5
Illinois Tool Works When customers depend on us... We're there. 7
Illumina Inc New thinking. 2
Ingersoll-Rand PLC Inspiring progress 2
Intel Corp. Experience What's Inside. 3
Intercontinental Exchange Trade the world. 3
International Bus. Machines Let's build a smarter planet 5
International Paper We Will Not Fail Our Customers!! 6
Interpublic Group A global leader in modern marketing solutions 7
Intl Flavors & Fragrances Engaging The Senses. 3
Intuit Inc. Small Business, rejoice 3
Intuitive Surgical Inc. Improving patient outcomes 3
Invesco Ltd. Explore intentional investing with Invesco 5
Iron Mountain Incorporated The Leader in Records & Information Management 7
Jacobs Engineering Group People are our greatest asset 5
J. B. Hunt Transport Services The Transportation Logistics Company 4
Johnson & Johnson Your Druggist is More Than a Merchant 7
Johnson Controls Ingenuity Welcome. 2
JPMorgan Chase & Co. The right relationship is everything 5
Juniper Networks The New Network Is Here 5
Kansas City Southern The shortest route from Kansas City to salt water. 9
Kellogg Co. See You at Breakfast 4
KeyCorp Achieve anything. 2
Kimberly-Clark It feels good to feel. 5
Kimco Realty Integrity, Creativity, Stability. 3
Kinder Morgan A different kind of energy company 6
KLA-Tencor Corp. Accelerating Yield 2
Kohl's Corp. "Expect Great Things" 3
Kraft Heinz Co A little taste of heaven. 5
Kroger Co. Right Store, Right Price 4
L Brands Inc. Straight from the heartland 4
L-3 Communications Holdings From Vision To Reality 4
Laboratory Corp. of America Holding Innovation. Quality. Convenience. 3
Lam Research Changing the value equation 4
Legg Mason Global Asset Management 3
Leggett & Platt Enhancing people's lives for over 130 years. 7
Lennar Corp. Everything's Included. 2
Level 3 Communications Building a Better Future 4
Leucadia National Corp. Clients First-Always 2
Lilly (Eli) & Co. Innovation is personal 3
Lincoln National Hello Future 2
Linear Technology Corp. Enabling an Intelligent Planet 4
Lockheed Martin Corp. We Never Forget Who We Are Working For 8
Loews Corp. EXPERIENCED, FORWARD, THINKING 3
Lowe's Cos. Love Where You Live 4
LyondellBasell Fuelling the power to within 5
M&T Bank Corp. Understanding what's important 3
Macerich We create shopping experiences. 4
Macy's Inc. Way to shop! 3
Mallinckrodt Plc Our source. Your supply. 4
Marathon Oil Corp. Going further. Doing more. 4
Marathon Petroleum Going further. Doing more. 4
Marriott Int'l. Live Like a Local 4
Marsh & McLennan Get there faster 3
Martin Marietta Materials It's not just what we make. It's what we make possible. 11
Masco Corp. Building Supplies 2
Mastercard Inc. Heart of Commerce 3
Mattel Inc. The World's Mattel 3
McCormick & Co. McCormick Brings Passion to Flavor™ 5
McDonald's Corp. I'm Lovin' It 3
McGraw Hill Financial Open markets. Open minds. 4
McKesson Corp. Empowering Healthcare. 2
Mead Johnson Makers of the fluoride-vitamin supplements doctors prescribe most. 8
Westrock Co A world class packaging team, built for you 8
Medtronic plc Alleviating Pain • Restoring Health • Extending Life 8
Merck & Co. Committed to making a difference. 5
MetLife Inc. It's at times like this that Metlife sets itself apart. 10
Michael Kors Holdings A chic, luxurious, sexy fragrance for women. 7
Microchip Technology anything that revolves, anything that moves 6
Micron Technology Performance. Power. Reliability 3
Microsoft Corp. Your Potential. Our Passion. 4
Mohawk Industries It's more than a floor. 5
Molson Coors Brewing Company The Banquet Beer. 3
Mondelez International Make today delicious 3
Monsanto Co. Growth for a Better World. 5
Monster Beverage Fuel Your Fire 3
Moody's Corp Small Business, Credit Index 4
Morgan Stanley World Wise. 2
The Mosaic Company Helping the World Grow the Food it Needs 8
Motorola Solutions Inc. Helping customers be their best in the moments that matter 10
Murphy Oil Exploration Driven. Delivery focused 4
Mylan N.V. Seeing is believing 3
NASDAQ OMX Group Trade up. 2
National Oilwell Varco Inc. One Company Unlimited Solutions 4
Navient Solutions for your success 4
NetApp “Go further faster” 3
Netflix Inc. It just might bring everyone together 6
Newell Rubbermaid Co. "Brands That Matter" 3
Newfield Exploration Co Balance of Exploration and Acquisitions 5
Newmont Mining Corp. (Hldg. Co.) The Gold Company. 3
News Corp. Class A Fair & Balanced. 3
News Corp. Class B Fair & Balanced. 3
NextEra Energy We Heard You 3
Nielsen Holdings What People Watch, Listen To and Buy 7
Nike Just Do It 3
NiSource Inc. Premier Safety, Reliability and Service. 5
Noble Energy Inc Energizing the World, Bettering People's Lives 6
Nordstrom Reinvent Yourself 2
Norfolk Southern Corp. The Thoroughbred 2
Northern Trust Corp. You know your destination. You need a wise, caring advisor alongside you. 12
Northrop Grumman Corp. Defining the future. 3
NRG Energy We generate power. 3
Nucor Corp. It's Our Nature 3
Nvidia Corporation The Way It's Meant to be Played 7
O'Reilly Automotive Professional Part People 3
Occidental Petroleum Develop energy resources safely, profitably and responsibly. 7
Omnicom Group The only we can.The media agencies. 6
ONEOK The ONE in energy 4
Oracle Corp. Oracle is THE information company 5
Owens-Illinois Inc Packaging Solutions everywhere, everyday 4
PACCAR Inc. The World's Best 3
Parker-Hannifin Engineering YOUR success 3
Patterson Companies Building Connections For Healthier Communities 5
Paychex Inc. Payroll. HR. Retirement. Insurance 4
PayPal The safer way to pay online 6
Pentair Ltd. Pentair water. 2
People's United Financial Everything Starts With You 4
PepsiCo Inc. Pepsi. It's the cola. 4
PerkinElmer For the Better 3
Perrigo Quality Affordable Healthcare Products 4
Pfizer Inc. Pfizer Quality. 2
PG&E Corp. Climate Smart 2
Philip Morris International Looks To The Future 4
Phillips 66 Proud To Be Here 4
Pinnacle West Capital The choice for digital video. 5
Pioneer Natural Resources Creativity Beyond Imagination 3
Pitney-Bowes Powering the transactions that drive commerce. 6
PNC Financial Services Leading the Way. 3
Polo Ralph Lauren Corp. World of Ralph Lauren 4
PPG Industries We protect and beautify the world 6
PPL Corp. We'll Be There When The Light Goes On 8
Praxair Inc. MAKING OUR PLANET MORE PRODUCTIVE 5
Citizens Financial Group Good Banking Is Good Citizenship 5
Priceline.com Inc Name your price 3
Principal Financial Group We'll Give You an Edge. 5
Procter & Gamble Touching lives, improving life 4
Progressive Corp. It's about you, and it's about time. 7
Prologis The strategic partner for Global trade 6
Prudential Financial Bring Your Challenges 3
Public Serv. Enterprise Inc. We make things work for you 6
Public Storage Real storage expert. 3
Pulte Homes Inc. It’s our philosophy. It’s the way we do business 9
PVH Corp. The Way Forward: Evolve Everyday 5
Qorvo "All Around You" 3
Quanta Services Inc. Leadership in Performance and Safety 5
QUALCOMM Inc. Enabling the Wireless Industry 4
Quest Diagnostics The patient comes first 4
Range Resources Corp. Drilling is just the beginning. 5
Raytheon Co. Customer Success is our mission 5
Realty Income Corporation The Monthly Dividend Company 4
Red Hat Inc. We're stronger together 3
Regeneron Science to medicine. 3
Regions Financial Corp. You can expect more stability. 5
Republic Services Inc Think Green 2
Reynolds American Inc. Make it easy. 3
Robert Half International Innovation and Excellence in consulting and staffing 7
Rockwell Automation Inc. Listen. Think. Solve. 3
Rockwell Collins Building trust everyday 3
Roper Industries Simple Ideas. Powerful Results. 4
Ross Stores Dress for Less. 3
Royal Caribbean Cruises Ltd Get Out There 3
Ryder System We promise to deliver. 4
Salesforce.com Success on Demand 3
SanDisk Corporation “NO action is too fast!” 5
SCANA Corp Power for Living 3
Schlumberger Ltd. Excellence in Execution 3
Scripps Networks Interactive Inc. Stay Connected. 2
Seagate Technology “We turn on ideas” 4
Sealed Air Corp.(New) Our Products protect your Products 5
Sempra Energy For every day life 4
Sherwin-Williams Ask Sherwin-Williams 2
Signet Jewelers Every kiss begins with Kay 5
Simon Property Group Inc Self administered and self managed real estate investment trust 9
Skyworks Solutions Breakthrough Simplicity 2
SL Green Realty Demanding Quality. Delivering Value. 4
Smucker (J.M.) With a name like Smucker's, it has to be good 10
Snap-On Inc. Being a Pro Matters 4
Southern Co. Smart Energy. Smart Grid. Smart Choices. 6
Southwest Airlines Stop Searching. Start Traveling 4
Southwestern Energy We are Energy 3
Spectra Energy Corp. Energy for life 3
St Jude Medical More Control. Less Risk 4
Stanley Black & Decker Performance in Action 3
Staples Inc. Make More Happen 3
Starbucks Corp. Romancing the bean 3
Starwood Hotels & Resorts Who's taking care of you 5
State Street Corp. Passionate about our client's success. 5
Stericycle Inc Protecting People. Reducing Risk. 4
Stryker Corp. We make a difference 4
SunTrust Banks Live Solid. Bank Solid. SunTrust. 5
Symantec Corp. Confidence in a connected world. 5
Synchrony Financial Engage With Us 3
Sysco Corp. Good things come from Sysco 5
T. Rowe Price Group Invest With Confidence 3
Target Corp. Expect More. Pay Less. 4
TE Connectivity Ltd. Every Connection Counts 3
TECO Energy More reliability to you 4
Tegna It's all within reach. 4
Tenet Healthcare Corp. Passion, Commitment and Leadership in health care. 7
Teradata Corp. Raising Intelligence 2
Tesoro Petroleum Co. Fueling the Future 3
Texas Instruments Technology for Innovators 3
Textron Inc. Reaching new heights. 3
The Hershey Company The Sweetest Taste on Earth 5
The Travelers Companies Inc. Insurance for your auto, home and business 7
Thermo Fisher Scientific The world leader in serving science 6
Tiffany & Co. True love grows 3
Time Warner Inc. The Power of You 4
Time Warner Cable Inc. Enjoy Better 2
TJX Companies Inc. Get the max for the minimum. 6
Torchmark Corp. For "middle income" Americans 4
Total System Services People-Centered Payments® 2
Tractor Supply Company For Life Out Here 4
Transocean Because 70% of Earth is covered by water 8
TripAdvisor Plan and book your perfect trip 6
Twenty-First Century Fox Class A HOME ENTERTAINMENT 2
Twenty-First Century Fox Class B HOME ENTERTAINMENT 2
Tyson Foods Powered by Tyson. 3
Tyco International A vital part of your world 6
UDR Inc Opening Doors To The Future 5
U.S. Bancorp All of US serving you. 5
Under Armour Protect This House 3
Union Pacific Building America. 2
United Continental Holdings Let's fly together 3
United Health Group Inc. Helping People Live Healthier Lives. 5
United Parcel Service We run the tightest ship in the shipping business. 9
United Rentals, Inc. You're building the future. We're here to help.™ 8
United Technologies You can see everything from here 6
Universal Health Services, Inc. The Health Care you need. Close to Home. 8
Unum Group Better Benefits at Work. 4
Urban Outfitters Pay money to look like homeless 6
V.F. Corp. We Fit Your Life 4
Valero Energy Investing in Excellence. 3
Varian Medical Systems A partner for life 4
Ventas Inc Reliable Capital, Delivering value 4
Verisign Inc. Powered by Verisign 3
Verisk Analytics Serve. Add Value. Innovate 4
Verizon Communications Rule the Air 3
Vertex Pharmaceuticals Inc The Science of Possibility 4
Viacom Inc. I want My MTV 4
Visa Inc. Go with Visa 3
Vornado Realty Trust Fully-integrated real estate investment trust 5
Vulcan Materials Think Safety 2
Wal-Mart Stores Save Money. Live Better. 4
Walgreens Boots Alliance The Pharmacy America trusts. 4
The Walt Disney Company I'm going to Disney World! 5
Waste Management Inc. Think green 2
Waters Corporation The science of what’s possible 5
Anthem Inc. Together, we are transforming health care with trusted and caring solutions 11
Wells Fargo Together we'll go far. 4
Welltower Inc. Humane Capital Help Desk 4
Western Digital Designed to protect your data. 5
Western Union Co The fastest way to send money – worldwide 8
Weyerhaeuser Corp. Growing a truly great company. 5
Whirlpool Corp. Work Globally, Act Locally 4
Whole Foods Market Whole Foods, Whole People, Whole Planet. 6
Williams Cos. We make energy happen. 4
Willis Towers Watson Family of Companies 3
Wisconsin Energy Corporation Energy you can depend on 5
Wyndham Worldwide Be well. 2
Wynn Resorts Ltd Wynn Las Vegas 3
Xcel Energy Inc Responsible by Nature 3
Xerox Corp. Work can work better 4
Xilinx Inc All Programmable 2
XL Capital Make Your World Go 4
Xylem Inc. Let's Solve Water 3
Yahoo Inc. Do you Yahoo? 3
Yum! Brands Inc Alone we're delicious...together we're Yum! 5
Zimmer Biomet Holdings Personal fit. Renewed life 4
Zions Bancorp A collection of Great banks 5
Zoetis For Animals, For Health. For You 6

 

 

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The S.W.I.P.E.S. Email (Friday October 21st, 2022)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
Edition: Friday, October 21st, 2022
Sponsored by: You?

 

🎤 Listen to this email here:

#1.) Swipe:

I want to put this in my "Cool-Vintage-Ads-I-Want-To-Have-Framed" collection!

This is 1958 Fender Amps print ad that promotes Fender's musical superiority over other guitar amps. 

The imagery on this one is lovely!

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#2.) Wisdom:

Good friends bring up hard conversations, even if it's unpleasant.

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If you see a bad habit a close friend is doing, it might be worth the difficult conversation to bring it up, because no one else will.

Often times they don’t KNOW they’re doing it, and someone telling them might be first step to solving it.

I've learned a few things when approaching this:

I’ve learned to first “ask” if someone wants feedback first. Only if they accept do I give it.

I also have learned to use the "Compliment Sandwich" where you start the conversation off with saying you love the person, and that's why you're bringing up this issue. Then you tell them the issue. Then you remind them that you are there to help with it.

In the past I've simply told people out of the blue, "YOU TALK TOO MUCH AND IT'S ANNOYING" and it can come off very abrupt and rude or like an attack 😬 

#3.) Interesting:

I'm currently doing a “Healthy Week” with some peeps that includes:

🧁 No added sugar
🍔 1,500 calorie limit on no-workout days
🌮 2,000 calorie limit on workout days
️ Cut back on caffeine

Everything has been super easy...except the caffeine thing. 

YEESH 😳

I went without caffeine for 2 days and it felt like I never “woke up", I had headaches (which I never get), and wasn’t motivated to work much.

I’m not against caffeine, but wow…didn’t realize cutting back would be so hard, I definitely was zonked 😬

caffine-withdrawal.jpg

The problem is I used to not drink caffeine on the weekends in order to "reset" my tolerance each week, however this year I've drank caffeine pretty much every single day. 

So I was drinking 300mg to 400mg a day (still safe range, but high). 

I cut back to under 200mg this week. 

Next week 100mg and under. 

Then periodic "tolerance resets" by either drinking no caffeine or weekends or switching to lower caffeine grade tea.

#4.) Picture:

Here's a fun recent purchase: A single speed bike! (Not a fixie, just single speed)

single-speed-bike.jpg

The main cardio exercise I get is riding my bike to my gym that's exactly 1 mile away. 

On the way there it's relatively easy, but on the way back it's ROUGH because it's alllllll hills with steep grades 😳

Since this is my main form of cardio exercise, I decided to buy an extra bike that's just ONE SPEED. 

No downshifting on hills to make it easier. My other bike has 21 gears to switch between:

double-speed.jpg

This new bike has ONE gear, see how simple the gearing system looks in comparison?

one-gear-bike.jpg

Benefits of this single speed bike:
✔️ Forces me to get better cardio.
✔️ The bike is super simple. Very few components.
✔️ Silent. There's no gears that whine, click, or make noise.

Downsides of this single speed bike:
𝗫 Not fun to ride on hills, you will get sweaty.
𝗫 Slow starting from a standstill. Takes extra time to cross the road.

It's incredibly difficult to pedal this thing up hills. I've had to literally stop and push off just to get momentum going if I stop....so it's working!

The whole point of this purchase has been to force me to push harder on these gym rides. There's no other option. 

If I don't push hard, I literally don't get home 😂
 

#5.) Essay:

Here's a cool way I've seen someone make new friends and meet new interesting people: By having a super interesting offer. 

Example 👉🏼

Two years ago me and my buddy Noah rented a house in Malibu, CA. and this guy Jon Senstrom reached out and asked us if we wanted to go spearfishing. 

OF COURSE THAT SOUNDED AWESOME! 

spear-fishing.jpg

Our house was directly on the beach (brag 😏) so he came over and brought alllll this stuff for us to go spearfishing with:

car-pick-up.jpg

He brought everything we needed including wetsuits, spear guns, weights, fins etc....

nev-getting-ready-to-fish.jpg

He gave us some training and taught us how not to die while spearfishing:

jon-noah-fishing.jpg

Here was the loot after going out!

fish-from-spear-fishing.jpg

He then spent the rest of the day teaching and helping us prepare the fish into sushi:

making-sushi.webp

making-sushi-2.jpg

Then we made some of the fish scraps into ramen!

ramen-fish-scraps.jpg

Jon said if he wants to meet someone, he'll offer to take them spearfishing, which is a pretty unusual thing. 

He's met so many cool people through this, and it costs him nothing! He already has all the equipment, he already has the know-how, and it's a super memorable experience for everyone. 

What a creative way to meet cool people!

#6.) Sketch:

"Crappy Marketing" is a fun way to get attention, and recently the North Carolina Department of State Treasurer got in the action. 

Check out this hilarious graphics designer request they did that went viral and got ~100,000 likes! 😂

They totally got inspiration from other marketing stunts like this and it totally worked!

graphic-designer-needed-new.jpg

I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

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