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    Writing The Perfect Email (The Short, Medium, Long Method)

     

    How do you write a perfect email? The answer is...

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    ......wait for it...

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    ...you send out 3 different emails!

    1.) Short Email: Ultra short, like a notification.
    2.) Medium Email: Short, but with some added info.
    3.) Long Email: Your full sales pitch.

    Podcast Outreach Example:

    Let's say we have to write an email for podcast outreach with the Short/Medium/Long Email format.

    Here's how we'd do it:

    1.) Short Email: Ultra short, like a notification.

    Hey Nicollete, wanna come on my podcast? About 5,000 downloads per episode.

    -Neville

    This "Short Email" keeps it to the absolute bare minimum of words. 

    Since it's so short it seems very personal, like a friendly email from a friend or a text message. 

    These ultra short messages surprisingly work the best in most cases.

    2.) Medium Email: Short, but with some added info.

    Hey Nicollete, wanna come on my podcast? 

    We do a podcast where we interview interesting copywriters and business people, and delve into their business and life. 

    - Audio gets about 5,000 downloads per episode.
    - YouTube gets about 10,000 views per episode.
    - We cut up between 5 and 12 Short Clips per episode.
    - We also make a blog post with all of these embedded on there. 

    Would 2pm CST on March 18th work for you?

    -Neville

    This "Medium Email" adds a little more content to the message, giving out some great reasons why Nicollete should come on my podcast. 

    If you don't know someone well, then maybe adding some more benefits to the request can help.

    3.) Long Email: Your full sales pitch.

    Hey Nicollete, wanna come on my podcast? 

    We do a podcast where we interview interesting copywriters and business people, and delve into their business and life. 

    - Audio gets about 5,000 downloads per episode.
    - YouTube gets about 10,000 views per episode.
    - We cut up between 5 and 12 Short Clips per episode.
    - We also make a blog post with all of these embedded on there. 
    - You can see some more of the YouTube stats here:

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    You would be joining some great guests we’ve had on such as: 

    Jason Cohen - Founder of 2 different billion dollar companies. 
    Paul Yacoubian - Founder of Copy.ai  
    Noah Kagan - Founder of AppSumo

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    I would love to discuss how you started your business, and where you plan on going in the future. 

    Would 2pm CST on March 18th work for you? Or schedule a time here.

    -Neville

    This "Long Email" is like a last ditch effort to spill our guts and deliver allllll the good stuff about coming on the podcast. 

    If we send Nicollete a Short Email, then a Medium Email, then a Long Email and she still doesn't respond, then maybe she just doesn't want to be a guest on it. 

    Ironically these "Long Emails" tend to work the worst in my experience.

    Almost always a shorter email gets a better and quicker response. 

    If you are making a request over email, my advice is usually to try 3 emails in this order:  Short → Medium → Long.

    I hope this was educational my friend!
    Sincerely,
    Neville Medhora - Master Email'er

    The SWIPES Email (Friday March 15st, 2024)

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    Edition: Friday, March 15th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    This graphic shows that learning to use a spreadsheet is probably far more helpful than many advanced math subjects 😂

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    Subjects like calculus were hard to get excited about in high school because they never told you WHY it was helpful.

    If you give zero evidence why something is useful, it’s hard to dedicate time to it.

    This is the same for your product marketing. Are you telling your customers all the reasons your product/service will help them?

    Wisdom:

    Cool quote overheard on a Lex Fridman and Kimbal Musk podcast:

    "Food is a gift we give ourselves 3 times a day.”

    - Kimbal Musk

    I like this quote because I cook almost all my meals, either in the form of meal prep once a week:

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    I have in the past bought pre-made meals, but there's something very satisfying about fresh food and you know every ingredient that goes into it.

    Also I enjoy the process of taking a few minutes to grill up some steak or chicken on the grill. There's something very fun about it.

    nev-bbqing.jpg

    Interesting:

    Some angel investing advice Dan Martell said Naval Ravikant gave him (paraphrased):

    “Make 12 investments, all of the same size, over the course of a 4 year period.”

    He said it roughly follows the old normal curve, where most of the investments will either be a washout or you breakeven, but 1 or 2 of those investments will return all the money:

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    You can see his advice here at this timestamp: 30:36

     

    Picture:

    If you are reading this on Friday morning, I am probably travelling at the moment, so I pre-wrote this SWIPES Email a few days early.

    I couldn't find any non-personal-event pictures to share, so I am sharing this random picture of my Aprillia Scarabeo 100 scooter that has served me well for the last 10 years (also I had 2 other of the same model before that).

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    I've always lived around Downtown Austin, so if I ever need to get somewhere in a hurry when there's tons of traffic or parking will be bad, this baby has always been there!

    Essay:

    This quote means sometimes JUST DOING THINGS to advance a goal is better than pondering on it:

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    ....it doesn't mean you shouldn’t stop and think, but if you’re feeling inspired you can start writing that article, buying that domain name, or making a mockup…and the motion helps you move forward.

    For example this is just PART of my collection of useless domain names:

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    ...but buying a $7 domain name is often the first step in helping me take a project seriously.

    So what if I waste $200 in a year buying dumb domains? One success out of those can return 1,000x.

    Some "motion" towards an idea will help you work on it faster.

     

     

    Splurge:

    When I'm alone I goof off, BUT if someone is working with me (and can preferably see my screen) I will get lots of work done.

    Sometimes working at home doesn't provide this, and I'll often hop onto CaveDay (this isn't sponsored I just think it's a cool service).

    I am currently writing this SWIPES Email from a CaveDay Session, and it currently has 75 people on the call just silently co-working

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    Hope you enjoyed these Friday tid-bits!

    Sincerely,
    Neville Medhora

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    P.S. Checkout some member wins from this month alone:

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    P.P.S. If you want to see results like this too, jump on board right now:

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