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Facebook Ads Before/After 

facebook ad.png


Example Facebook Ad re-write aimed at bartenders:

Full Thread: Link

Before:

“I’m struggling to find the career for me” → This is something we hear often. 

The problem is most people are approaching work the way their parents did. They think that there’s just one unicorn career, or some kind of quick fix.

But the truth is we’re in a new landscape of work: the gig economy. 

It’s an economy that rewards skills, not credentials. 

And more importantly, UNIQUE skills. 

The more unique skills you have in your toolbelt, the more value you’ll create (no matter where you go) because you’ll have more unique experiences to pull from.

I believe that everyone should see what bartending is like because it will give you a BUNCH of skills that the new landscape of work highly values.

AND it can amplify the unique abilities that you already have.

We made a free guide to show you what these highly valued skills are (whether you get them through bartending, or not).

 

After Updates:

“I’m struggling to find the career for me” → This is something we hear often. 

The problem is most people are approaching work the way their parents did. They think that there’s just one unicorn career, or some kind of quick fix.

But the truth is we’re in a new landscape of work: the gig economy. 

  • The gig economy rewards skills, not credentials. 
  • The gig economy rewards UNIQUE skills. 
  • The more unique skills you have in your toolbelt, the more value you’ll create (no matter where you go) because you’ll have more unique experiences to pull from.

I believe that everyone should see what bartending is like because it will give you a BUNCH of skills that the new landscape of work highly values.

It can amplify the unique abilities that you already have.

We made a free guide to show you what these highly valued skills are (whether you get them through bartending, or not). I highly suggest you download it, and pickup a few valuable traits that will prepare you for the move towards a gig economy.

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Example Facebook Ad rewrite for recruitment

Full Thread: Link

Before:

Earn up to $20/hr helping other busy people keep their homes clean!

If you’re looking for a real legit way to earn some money during your spare time, this is it.

We’re a home cleaning platform matching people who want to clean and people who need their homes to be cleaned. Yes, it's just like Uber, except it's for home cleaning.

Get trained by us and be certified to access a wide pool of customers who are willing to pay extra for some extra cleaning help around their houses.

We don’t care if you’re male, female, too old or too young. If you’re willing to work, we’ll help you out in starting your own freelance cleaning business.

Click learn more below to leave your name and mobile number. Our friendly staff will help you start finding clients in no time!

Image for ad : Our cleaner in midst of cleaning up a home for her client.

 

After:

Earn up to $20/hr helping other busy people keep their homes clean!

If you’re looking for a real legit way to earn some money during your spare time, this is it.
Earn up to $20/hr cleaning homes.
Jobs are under 10 miles to each location.
We train you and then send you gigs.
No previous experience required.

We’re a home cleaning platform matching people who want to clean and people who need their homes to be cleaned. Yes, it's just like Uber, except it's for home cleaning.

Get trained by us and be certified to access a wide pool of customers who are willing to pay extra for some extra cleaning help around their houses.

We don’t care if you’re male, female, too old or too young. If you’re willing to work, we’ll help you out in starting your own freelance cleaning business.

Click learn more below to leave your name and mobile number. Our friendly staff will help you start finding clients in no time!

Image for ad : Our cleaner in midst of cleaning up a home for her client.

 

 

Example Facebook Ad for online golf instruction

Full Thread: Link

Before: 

See how XX% of golfers are adding an average of 34.5 yards to their drives with the 20 Minute Distance Fix!!


There's only X number of ways you can add distance to your golf game, and most either rely on:

  • Age,
  • Flexibility,
  • Lots of time,
  • Lots of money, or
  • Don't work at all

But you've found the one way that doesn't discriminate for age, works no matter how inflexible you may be, can be done in 3 weeks (most see XX yards in the first day!), and doesn't cost an arm and a leg to do!

My guess, is that you're skeptical...

And I understand that, I would be too.

Brandon Singleton was in your shoes.  He was just as skeptical, but decided to give the 20 Minute Distance Fix a try...

He didn't even know how well the program was working...

Until the first time he tee'd it up.

I'll let him tell you about it.

https://drive.google.com/file/d/1ljm_vSwaI9tQCZ46VVKspygjtO0SogzA/view

But this isn't an isolated incident.

Here's a snapshot of what the 20 Minute Distance Fix did for the guys from my pilot class for the course...
 

  Name Starting Speed (mph) Max Speed (mph) Total Gain (mph) Potential Yards Gained
1 Peter Voss 83 110 27 70.2
2 Richard Long 96 121 25 65
3 Tom Grys 95 118 23 59.8
4 Steven Schneider 80 103 23 59.8
5 Kenneth Hedges 79 101 22 57.2
6 Robert Schleusner 70 92 22 57.2
7 Steven Maroney 110 132 22 57.2
8 Michael Reichert 95 115 20 52
9 Kevin Cameron 100 120 20 52
10 Kip Kramer 88 107 19 49.4


In all there were XX students in the pilot class with every single student that finished the class gaining at least 10 yards with an average of 35 yards gained!

And they're doing this without:

  • Spending $500+ on a new driver
  • Spending hours in the gym, or yoga studio
  • Buying a bunch of different training aids that don't work, or
  • Doing anything crazy!

The unique training methods that you'll learn in this class have already proven to add TONS of distance to your game...

...without changing up your current swing!

I've always said that there are no "magic fixes" in golf, but this class is about the closest thing to it that you're going to find!

And the best part is that I'm going to let you try it out for 10 days for just a buck!

 

After: The ad was great we only re-wrote the first part.

There's only X number of ways you can add distance to your golf game, and most either rely on:

  • Age.
  • Flexibility.
  • Lots of time.
  • Lots of money.

But we've found one way that doesn't discriminate for age, works even for inflexible people, and can be done in 3 weeks (most see XX yards in the first day!), and doesn't cost an arm and a leg to do! Here's some results this past month:

 Brandon Singleton: Gained 70.2 yards in 22 days.
 Peter Voss: Gained 230.2 yards in 37 days.
 Fakey McFaker: Gained 30.2 yards in 4 days.

But this isn't an isolated incident. Here's a snapshot of what the 20 Minute Distance Fix did for the guys from my pilot class for the course...

[INSERT CHART AND REST OF THE AD]

 

Example Facebook Ad For Webinar

Full Thread: Link 

Before: 

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Does your child (grades 6-9) struggle with writing? Do they need a step-by-step approach to guide them through the writing process? 

Would you like your child to be more independent in their writing?

Are you looking for a community of learners and educators that will encourage your child on their way to becoming a confident writer? 

If you answered yes to those questions, you'll want to be at this 30-minute webinar on August 6th, at 10:30am MST / 9:30am PST.

  • We're going to show you how Summit Writing Academy can help your child learn to write step-by-step.
  • You'll see how being part of an online learning community will encourage your child to write more.
  • And finally, you'll see how you can meet your reporting requirements with easy one-click access to your child's writing and progress reports. 

Click Here to Sign Up

 

After:

Mission Possible: Get Your Child In a Writing Habit

Does your child (grades 6-9) struggle with writing? 

Would you like your child to be more independent in their writing?

Are you looking for a community of learners and educators that will guide your child into becoming a confident writer? 

If you answered yes to those questions, you'll want to be at this 30-minute webinar on August 6th, at 10:30am MST / 9:30am PST. 

We'll talk about:

  • The first key to getting your child in a writing habit (from “5 Keys to Unlocking a Writing Habit” by Marina Gabor)

  • Summit Writing Academy's proven, step-by-step training program.

  • How our online learning community will encourage your child to write more.

  • How to meet your reporting requirements with easy one-click access to your child's writing and progress reports. 

BONUS: "5 Keys to Unlocking a Writing Habit" email mini-series

Click Here to Sign Up

 

 

Example Facebook Ad for Ebook

Full Thread: Link

Before: 

Trying to create healthy meals for your family can be an exercise in frustration.

Meal planning takes time and it can be challenging to find well-balanced meals that are quick, easy, and can be adapted to satisfy various nutritional needs (ex. gluten-free) and preferences (ex. vegan, vegetarian, or omnivore).

Even more frustrating is having to throw away spoiled produce that you had every intention of cooking but never found the time or the “right” recipe to use it in. Money down the drain!

Enter Buddha Bowls: The Vegetarian Zen Way

Our eBook covers:

  • What Buddha bowls are and why they are the PERFECT meal
  • How to create your own awesome combinations based on your needs and specific tastes
  • Some of our favorite ingredient combinations (recipes) plus ideas for sauces and dressings

 

After:

Trying to create healthy meals for your family can be incredibly frustrating...

Meal planning and shopping always take longer than you expect. 

It's tough to adapt a meal to satisfy different nutritional needs and preferences. 

 if you change your mind, you'll end up throwing away spoiled produce that you had every intention of cooking but never found the time or the “right” recipe to use it in. Money down the drain!


Enter...... Buddha Bowls: The Vegetarian Zen Way


Our eBook covers:

  • What Buddha Bowls are and why they are the PERFECT meal
  • How to create your own awesome combinations based on your needs and specific tastes
  • Some of our favorite ingredient combinations (recipes) plus ideas for sauces and dressings

 

 

Example Real Estate Facebook Ad

From Thread: Link

Before:

 Attention [Your City]!

Do you know anyone looking to buy a home?

Follow here: https://bit.ly/2G6Xa6n

We have compiled a FREE report of homes for sale under $350,000. Some of these homes may even qualify for special financing programs!

Follow here: https://bit.ly/2G6Xa6n

Thanks!
[Your Name and Signature]

 

After:

 

 Attention Houston!

Do you know anyone looking to buy a home? Follow here: https://bit.ly/2G6Xa6n

We have compiled a FREE report of homes for sale under $350,000. Some of these homes may even qualify for special financing programs! Here's some sample lisitings:
-$320,383: 2 bedroom 2 bath, 1,600 sqft, on the lake.
-$224,453: 1 bedroom 2 bath, 1,600 sqft, on cul-de-sac.
-$120,383: 2 bedroom 2 bath, 1,600 sqft, on the lake.

Follow here for full list: https://bit.ly/2G6Xa6n
Thanks!
Fernando 

 

 

 

The S.W.I.P.E.S. Email (Friday September 30th, 2022)

Swipe📁Wisdom🧠Interesting🧐 Picture🖼 • Essay📄Sketch✎

A fun email for Friday. I hope you enjoy!

Edition: Friday, September 30th, 2022

 

🎤 Listen to this email here:

Swipe:

I love seeing lots of data in a crunched in a small space. Look at this awesome "$100 Trillion World Economy" chart. 

In this layout, within seconds you are delivered tons of information:

world-economy-chart.jpg

Right away you can spot:
➡ The largest economies.
➡ The largest combined economies.
➡ Economic size differences between countries.

It's so much better than a boring chart like this!

chart-bar-world-economy.jpg

Wisdom:

Every once in a while, take an honest stock of your life. 
Look in the mirror:

dog-looking-in-mirror.jpg

How you physically look RIGHT NOW is a direct reflection of what you’ve been doing for the last 6 months:

  • What you’ve been eating.
  • What you’ve been doing for exercise.
  • How you’ve been taking care of your body.

Look at your environment around you RIGHT NOW.

  • What do you like about it?
  • What do you hate about it?
  • What would you change about it?

Maybe you want nothing changed, but maybe there's stuff you DO want changes.

Write those thing out:

write-things-out.jpg

....now “Word Backwards” to find a plan to make your environment and life how you want it.

Taking an honest inventory of where you're at, so you can make your future self even better.

Interesting:

I bet 99% of you don't know about Google Keep

It's a free "Pinterest-style" board where you can keep notes, pics, screenshots etc in categorized tabs. 

You can make your own marketing "Swipe File" with it for free, and it natively runs through all of Google Suite:

google-keep-images-1.jpg

google-keep-images-2.jpg

It's awesome to keep quotes and pictures in.....then conveniently drop them into a Google Doc when needed.

google-keep-animation.gif

This is one of those odd pieces of Google that's pretty helpful but few people know about.....but now you do 🙂

Try it out at keep.google.com

Picture:

So I've been doing these "customer calls" twice a week where I talk on the phone to previous, current, and (potentially) future customers:

nev-working.jpg
Does this pic make it look like I'm hard at work?? 😛

I've been trying to do ~5 calls in a row each session:

calendar-1.webp

Some of the questions I ask (depending on who I'm speaking to) are:

  • What made you join? What did you hope to get out of it?
  • What would've made you stay on longer? 
  • What could I have done better?
  • How did you originally find me or Copywriting Course?
  • What did you most like about Copywriting Course when you were a member? 
  • What feature did you use the most?

I have about 12 questions written down, but for the most part each call goes a little different, and it's super interesting to hear everyone's stories.

I've been learning a ton from consistently doing these. Might be interesting for you to try these on your own business too!

The reason I do these calls is because I'm too "in the box" on Copywriting Course:

inside-the-box.gif

....so it's helpful to hear outside opinions of what people want and use.

Reply to this email "I WANNA CHAT!" if you're down to talk for 10 minutes!

Essay:

Since I run a copywriting company people frequently come to me asking if they know any good writers. 

Well....here's my easy methods on finding and hiring a good writer:

will-you-be-my-copywriter-ask.png

OPTION 1 ($): Find a cheap copywriter from a cheap freelancer platform like Fiverr.

fiverr-copywriter.jpg

OPTION 2 ($$): Find someone just starting out, and train them yourself.

train-a-copywriter.jpg

OPTION 3 ($$$): Find a freelancer through a higher quality freelancer platform like UpWork.

hire-upwork-writer.jpg

OPTION 4 ($$$$): Find someone who writes the way you like, and pay them.

pay-someone-you-like.jpg

This is my personal favorite way to hire a writer. It's just best to find someone ALREADY WRITING THE WAY YOU LIKE then hiring them.

I'll generally do this:
1.) Find someone already writing the type of stuff you want. 
2.) Ask them to do a single project for money. 
3.) If like their work, hire multiple times. 

Sketch:

Did you know tomorrow (October 1st) is the start of Q4 of 2022 😮

All that's left in the year are three major months:
October, November, December.

Don't get caught off guard and be unprepared for this!

holiday-ecommerce-blindsided-q4.png

Q4 is typically the most profitable time of the year for many businesses (especially retail businesses):

money-in-q4.webp

The best sales of the year happen in Q4, and each promotion might include making:
✔️ Emails
✔️ Images
✔️ FB Ads copy
✔️ Google ads copy
✔️ Autoresponder copy
✔️ Email campaign copy
✔️ Social media post copy
✔️ Website campaign copy
✔️ Funnel flow planning.......

....there's a lot of work to do BEFORE these holiday's roll around.

BUT WHAT IF.....

You had a subscription to Copywriting Course and could get help with all your sales materials, and optimize them to make them stronger?? 💪🏼

writing-strong.webp

The most popular way to learn using Copywriting Course is our self-paced courses. Copywriting Course is actually a COLLECTION of courses:

courses.webp

The next most popular way to use Copywriting Course is to come to Office Hours where I'll personally help you with any question or problem:

office-hours.webp

We share screens and work on your problem together. This isn't "conceptual" advice, but rather real-world re-writing and creating on the spot!

Q4 (starting tomorrow) is an extremely important time to join Copywriting Course so you can take advantage of the super busy holiday season!
⬇ ⬇ ⬇

Join this instant and use code LEVELUPYEAR for 30% off Copywriting Course, and start learning today! (Promo ends today)

reading-books.jpg

I hope you enjoyed these Friday tid-bits!

Sincerely, 
Neville Medhora

nev-head.webp

 

Refer a friend to this newsletter
Follow @NevMed on Twitter
Join Copywriting Course (use code LEVELUPYEAR for 30%, ends today)
Sponsor this newsletter

Freelance Email Templates

Goal: Get a budget estimate.

Hi [CONTACT FIRST NAME],

Is there a budget for the project?

I’ll put together a proposal and send your way shortly, but I’d like to make sure I’m in the ballpark. 

Thanks,
[NAME]

 


Goal: Check for eligibility.

Hi [CONTACT FIRST NAME],

I’m the proposal writer at [COMPANY NAME]. We saw your RFP and plan on submitting a proposal next week. 

Before we do so, though, I’d just like to double-check our eligibility, especially with regard to:

Our status. We’re a non-profit, not a corporation. 
Our budget. We’re limited to projects from $250,000 - $1,000,000.
Our team. We don’t have any medical doctors on the team but we all have advanced science degrees. 

Just want to make sure we’re in the clear before jumping in!

Thanks!

[NAME]

 


Goal: Introduce yourself to the person handling proposals.

Hi [CONTACT FIRST NAME],

Are you the person who reviews proposals at [ORGANIZATION]?

I’m the proposal writer at [COMPANY NAME] and I’d love to get to know your team a little better. We’re planning on applying for several programs + projects in the near future, and I always like to meet the people I’m writing to!

Hope we can connect!

[NAME]

 


Goal: Introduce yourself and ask for strategy help.

Hi [CONTACT FIRST NAME],

I came across your name on the [ORGANIZATION] website and wanted to reach out. 

I’m the new grant writer at [COMPANY NAME]. Over the last couple of years, [COMPANY NAME] submitted several unsuccessful proposals and my team doesn’t really know why they were rejected. 

If you’re free for a brief call next week, I’d really appreciate a quick conversation about what you’re looking for and how we might be able to improve our submissions. 

Thanks!

[NAME]

 


Goal: Introduce yourself and continue a relationship.

Hi [CONTACT FIRST NAME].

I’ve just replaced Bob Jones as the proposal writer at [COMPANY NAME]. 

Before he left, Bob gave me your name and email, and he told me how much you’ve helped us improve our proposals to [ORGANIZATION] over the last few years.

We don’t have any urgent submissions coming up, but I’d like to take advantage of this quiet period and invite you out for a coffee this week or next. 

I’ve got a few quick questions about your review process...and, frankly, I’d just like to meet you and get to know each other a little. You and Bob got so much done - I want to make sure to continue it!

Please let me know!


All the best,

[NAME]

 


Goal: Renew a project.

Hi [CONTACT FIRST NAME],

Last year our team here at [COMPANY NAME] submitted a successful proposal for [PROJECT]. 

The project is still underway and going great. You can see all of our live stats here on our project page: [LINK].

I’m writing to ask if [ORGANIZATION] would like to renew the project funding. As you can see from our regular reports, we’re hitting all the goals outlined before we started (and we think there’s more to be done)!

We still have another 3 months before the year is up, but I’d like to hash out some next steps with your team well ahead of time. 

Are you free for a call soon? Here’s a link to my scheduler: [LINK]

Thanks!

[NAME]

 


Goal: Invite someone else to join your proposal (and ask them to write their section).

Hi [CONTACT FIRST NAME],

I was on the phone with a great potential client today and I thought of you right away. 

He’s rebranding his ecommerce store to reach a broader audience. Here’s the current site: [LINK].

I thought we’d be a great team - I’d handle the research and copywriting; you’d do the development/design side of things. 

The budget is around $20,000 and the timeline is roughly 3 months. 

I’ve also attached my notes from the call and some more info on his business and the existing sales/marketing stats.

I think we could make a big impact! 

If you’re interested, please reply and let me know. I plan on submitting a proposal one week from now - before then, could you also send me a breakdown of your costs so that I can include everything in one submission?

Really hope this works out!

Best,

[NAME]

 


Goal: Send a proposal for a project that doesn’t exist yet.

Hi [CONTACT FIRST NAME],

I know [ORGANIZATION] typically only works on large scale projects with other international companies and organizations. 

This is a little bit unorthodox, but would you be interested in a local version of your [big project]?

I run a 3-person agency specializing in these scaled-down projects, and we’re based right here in Cleveland. We’ve recently worked with:

Facebook
Google
The UN

I’ve attached a project outline (and a proposal). It’s more of a starting point than a final doc, but it’ll give us some reference points. 

If you’re interested, I think it’d be a win-win-win for you, us, and the city! 

Please let me know - you can reach me at xxx-xxx-xxxx or by replying to this email!

Thanks,

[NAME]

 

 

Goal: Check on your proposal’s status

Hi [CONTACT FIRST NAME],


I submitted a proposal for [PROJECT] two weeks ago but never received a response. 

Could you:

Confirm that it was received.
Update me on the status.

Also, if I can add any supplementary resources, please let me know.

Thanks!

[NAME]

 


Goal: Check on a proposal and ask for early feedback

Hi [CONTACT FIRST NAME],

I just submitted a proposal for [PROJECT], and I figured this was a great time to reach out and connect with you. 

If you’ve got time for a quick 15-20 minute call, I’d like to learn a little more about your side of the process, especially:

2-3 points that take a good proposal and make it a great one;
Any red flags you look for that might immediately disqualify a proposal;
Any specific extras I can send to improve my proposal. I’ve got case studies, presentations, and other research/resources I can forward to you if you’d like.

I’m sure your department has just been hit with a wave of submissions, so I understand if you’re busy - I just want to put together the best package possible. 

If you have the time, here’s a link to my scheduler: [LINK]

Many thanks!

[NAME]

 

Goal: Getting what you need to get your Shopify store gig started. 

Hey Bob,

Great, glad you're ready to get started. 

Here's how the process works:

  1. We'll have one quick phone call where we talk about the look and feel you want for the store.
  2. You'll send me a list of up to 20 products you want listed (descriptions, prices, and photos).
  3. I'll build the Shopify store under my developer account.
  4. When it's ready, we'll transfer the store to you!
  5. I'll send you a PayPal invoice.

Once you send me the product info I'll have your store ready in ___ days. 

The store will be easy to maintain, update, and modify in the future. 

Here's a link to my Calendly schedule where you can book a time for that phone call!

       [BOOK THE CALL].      

- [NAME]

 

Goal: Getting what you need to get your Wix site gig started.

Hey Bob,

Great, glad you're ready to get started. 

Here's how the process works:

  1. We'll have one quick phone call where we talk about the look and feel you want for the site.
  2. You'll send me a Google Doc with:
    1. a quick bio for your About Page
    2. a profile pic
    3. a description of your service + pricing
  3. I'll build the Wix site under my developer account.
  4. When it's ready, we'll transfer the store to you!
  5. I'll send you a PayPal invoice for $___

Once you send me your business info I'll have your site ready in ___ days. 

The site will be easy to maintain, update, and modify (even if you've never done this before). 

Here's a link to my Calendly schedule where you can book a time for that phone call!

       [BOOK THE CALL].      

- Dang 

 

What are your Q4 goals?

What are you hoping to achieve by the end of this year?

I will anonymize and share the answers.

Sincerely,
Neville Medhora

O.J.

Before the end of this year, I want to be making $5k/month retainer.

P.K.

I have been pursuing my career in software development now for about one year. I have watched your videos on youtube and they helped me to learn about copywriting. I want to pursue the course but I am really clueless about whether learning copywriting as a skill will complement my software developer skill. I would love to hear your take on how copywriting will help web developers. 

E.A.

100k IG followers & first $5k in product sales. Let's go! 🚀 

I.C.

I want to publish one piece of YT content every week in spite of my busy schedule. 

J.

Create 1 new revenue stream
finish an essay collection I am working on
Bench 315 ! 

R.R.

My goals for Q4 are:

1. To become more organized and have a system in place to help me in my new role as a freelance copywriter.

2. Soak up as much information from my new gig that I booked. Listening, learning, and applying!

3. To start my blog and get to writing on a more consistent basis. 

A.P.

I'd like to secure 4-5 offers for my brand identity roadmap!

E.B.

Publish 160 blog posts and videos. 

A.M.

Trying to convert a list if 10,000 real estate agents to buy our transaction coordinating services (clear close)

U.G.

In Q4 I want to learn how to build an acquisition funnel and write a high quality eBook for therapists.

A.L.

Making $1000 a week.

E.A.

To finish my brand website and earn 600€ per month from my designs 

S.B.

Make a great work teaching math and physics at high school 

K.W.

To finish my signature course by my deadline (work on it an hour a day and more than that the last week of the month because I don’t do consultations then). 

  • Go back to making YouTube videos to market the course and my other services, twice a week when my course is done.
  • Go deeper into email marketing and connecting with my subscribers (use the notes I made in my notebooks).
  • Create video shorts for TikTok (GaryVee seems to think TikTok is the next instagram and the time to do this is now)

This is probably too much for the last three months of the year, but these are my goals anyway!

G.C.

Fitness:
Complete 2 half-marathons (on track)
 

Work:
Complete Google IT Automation with Python course (transitioning vein into tech field) (on track)
 

Personal:
Write 1 thank you letter (or card)/month (behind)
 

Places to visit:
Niagara Falls (unlikely to meet)

M.W.

Scaling our DTC Email/SMS Agency to $200k. We're at $122k now. That's $26k/month.

T.O.

Here are my goals to finish up 2022:
- Read 5 more books
- Drop another 5lbs
- Increase investments to 401k & IRA
- Increase savings rate to 10% of income
- Open 529 accounts for the kids

S.M.

Start building a SAAS product!

J.O.

- 5 subscription paying coaching clients
- 1 paid stage Appearance
- 500 more YouTube subscribers
- Find a great girlfriend

S.C.

Grow my current empty Etsy store to at least 50 products and $1000/month sales revenue

Build and grow a new blog based on my weight loss success (255 to 175 in 6 months) on a domain I bought but never used

If I focus like I've never focused before I know I can achieve both these goals.

Wish me luck 🙂

J.M.

1.  Over 1000 subscribers.

2. Make valuable connections with community leaders and businesses.

3. Lay out a plan to expand to YouTube and improve my social media strategy.

4. Start making money.

L.B.

Raise recurring revenue to $6K monthly and quit my full time job.

I hope my plans achieve this. Yes, I know that’s not the correct “manifestation” language, but there’s a certain hard reality about all this.

I.D.

- I am trying to save 10% of the monthly income every month, if I reach the quota of 1560 by the end of the year I will be able to do it
- Open the VAT number and earn my first 1000 euros (for now I have opened the VAT number and I have two customers, maybe I will be able to invoice at least 1000 euros by December
- Change job and change sector - goal achieved, I will start my new job in November and I will be an ADV Specialist
- Read at least 12 books - I think I have already achieved this goal
- First 1000 followers on TikTok - I haven't posted any videos yet
- Top 100 subscribers on my Youtube Channel (which I haven't opened yet haha)
- First 100 monthly visitors to my Blog (which I haven't published yet, oops!)

A.M.

I hope to concretize my business after 2 years and start getting some cash flow. 

E.D.

- 20+ sales for my online course 
- Finish Pilates certification. 
- Meditate and journal each am 🙂

B.H.

1) Freelance business revenue to $10,000 per month
2) Niche website traffic to 10,000 pageviews per month
3) Bodyweight reduced to 180 lbs

C.A.

I'm hoping to start earning money with my FB and PInterest ads for my e-commerce store so that I can provide for my family

R.J.

I want to hit $5k a month as a Copywriter by the end of this yea. 

I'm currently working with some clients. 
 

K.W.

Hi Neville! I hope to draft another novel this year (young-adult horror fiction is my jam). 😊

Y.S.

I am about to turn 19 and my knowledge in sales and client acquisition has been improving, i just simply wanna change my behaviours and personality in order to make my first $10k/m and move out of my parents house. I wanna focus on client acquisition and building systems in my marketing agency.

I wanna move out and start my new life and meet new people. I wanna read more books and build new things and also wanna get shredded soon.

E.O.

MONEY

  • Playing covers in bars / cafes
  • Teach english through songwriting (in person + online)
  • Teach songwriting (in person + online)
  • Upwork music gigs (jingles + adding foleys, etc)
  • Simple (yet powerful) health + human development online courses (too much work… huge effort required to get first clients)

EP RELEASE

  • Release 1 Song per month

J.U

5 desired results that are attainable this year if I got off my ass and applied myself

 

  • Have a client to work with.
  • Become a better person through constant self reflection and reading.
  • Earn a cumulative sum of $650 for the year with my marketing skills
  • Overcome my self-doubt with enough practice, some wins and putting myself out there.
  • Get an appreciation gift for everyone that made an impact in my life this year.

P.D.

Level up into consultancy

What I need to do:
- Get better clients 

What I need to do: 
- Create more noise
- Find the signal 
- Publish more on signal 
- Distribute more
- Share more 

O.S.

Make money with copywriting. 

P.K.

I want to finish my French online course, so i can speak 3 foreign languages. 🙂

and start learning another language - the ultimate goal is 20✌😎

G.R.

  • To stay consistent with my creativity newsletter 
  • To reach 400 subscribers from 300 subscribers by Dec. 2022 end.
  • Creating a professional portfolio for my B2B writing

J.R.

  • Lose 5 kgs per months
  • Get enrolled into kopywriting course by making at least $1000 dollars in the next 2 months.
  • Get few high paying gigs which are not happening at the moment.

M.

I want to have atleast 5 clients by the end of this year. I've been trying to find opportunities in freelancing but haven't yet succeeded around 100 proposal I've sent in past 8 months but got no client at all , so I'm focusing on gaining some skills, building my portfolio and at least have 5 clients by the end of the year.

L.H.

To build my blog, and writing career 

M.C.

Personally, my main goal for this year is to really be able to start my career in copywriting as a freelancer.

A.K.

Get my first sale.

L.A.

- Start a passive income stream.
- Work out 5 days  a week.
- 5k in revenue from current side hustle. 

 

 

C.R.

This isn’t copywriting but your question prompted breaking down my oil painting project into steps in order to achieve best results.

Q4 Goals:
 To paint a portrait of my daughter in oils. Using skills and knowledge gained over the past year.
 

Breakdown:
- practise painting Neutrals: black, grey & white values & warm/cold hues - by creating a still life of a brown egg on a black background
- repeat for a face
- repeat for face using 3 colours
- practice painting long curly hair
- based on these practices, create portrait.

K.O.

To get a new phone for myself and my sister. 
To get a job. 
To get my book signed. 
To get an apartment. 

N.W.

By the end of this year I’d like to buy my first DSLR/ mirrorless camera and start my professional photography career.

M.J.

I'm challenging myself to produce 3 short videos per day for 95 days straight.

So far I am on day 5 😅

Extra goals: 4 hours of deep work per day + 35 minutes of physical book reading per day

C.L.

  • 3rd investment property
  • clear out all bad debt
  • Come up with a list of ideas for creative biz/co. for '23
  • Draw up a list of ways I can volunteer time '23

S.K.

Defining my goals has bee one of the challenges that I have had but at least I can say that I have some.
These are my goals in five years time.
1. Become a successful finance writer featured in various publications
2. Have a successful finance YouTube channel
3. Invest in myself and the money 
4. Living the life of my dreams while working from home
Those are my main goals and I am willing to do whatever it takes to accomplish them.

J.R.

Get my marketing automation saas to 15k a month without me doing anything but making sure my team gets everything they need. 

L.S.

complete a website with web copy

M.O.

Learn to write better

H.S.

Make https://twitter.com/9_by_16 cross $20K MRR

M.S.

I really wanted to know copywriting and get a premium client.

R.J.

Launch another ecomm product successfully 

D.G.

Find a life partner / baby momma AND get Permanent Residence in Canada AND add 2 more clients to my agency company tbh

J.B.

Saving Fridays entirely for working on my business (content marketing, growth brainstorming), not client work.

A.K.

1) Get a specific feature working, at least for internal use.

2) Hire an Outreach Person, and start outreach to collaborate with content creators.

3) Do the Bundle Promotion with one partner, and expand if it goes well.

4) Find a specific subject matter expert to collaborate with.

M.S.

I would like to learn to copywrite as a side hustle, and get started with this journey!

E.N.

Have a year runway to start a business that I can do from anywhere so I can go and study abroad without having to work a job over there

D.A.

Start journey of Secondary Income

B.E.

Get 7 retainer high ticket clients!

D.S.

Net positive returns of at least 10% in Options trading.

How I make money from Copywriting (8 Different Ways)

Listen Here: 

Subscribe on Apple Podcasts apple-podcasts.png

 

I get a lot of questions (especially from non-techie people) on how I make money from what I do, specifically copywriting stuff.

The good part about making money from the internet is there’s multiple ways to monetize something. 

So while most of my income comes from selling a subscription to The Copywriting Course, my training program for writers, there’s roughly 8 different income streams surrounding my copywriting content.

Here’s the way each revenue steam works:

#1.) Copywriting Course Subscriptions:

It sells a training course that teaches people to become better writers with a focus on selling. Small businesses buy this to learn how to write better company, and companies buy it for their employees to teach them to write better copy.

If people want help on their copy, they post it here, and myself and writers go through it and change it up for them. Then on Thursdays we get on an Office Hours call and take up to 8 questions from members, and re-do copy or talk strategy live on the call.

So the Copywriting Course is a combination training and community…and we sell monthly and yearly subscriptions to it. 

#2.) Swipe File:

A swipe file is a collection of good marketing materials you like or can learn from. Years ago I started building my own swipe file on a desktop folder. Also a phone folder. But then when I wanted to recall something like Pricing structures, I’d have to sift through the whole damn thing.

So I created SwipeFile.com, where the whole world could access my private swipe file. I wanted to SwipeFile to be an independent site, and not necessarily related to Copywriting Course. The way it makes money is it has Google Adsense ads on it, and when someone clicks an ad, I get a portion of that revenue.

Swipe File makes money and pays for itself, but the main goal of it is to build the worlds best swipe file.

#3.) Book:

I self published a book called This Book Will Teach You To Write Better. it sells on Amazon. I originally tried to make it free, but with Amazon I have to charge some money. I made it $5, and it was designed to be a readable-in-30 minutes crash course on writing copy. Till this day it still sells and has hundreds of reviews.

I will say, of any form of income I make from the copywriting world, this book is the most “PASSIVE” of them all. I published it a few years ago, and have done NOTHING since. It just naturally sells on the Amazon platform, and still keeps going to this day. Honestly if I wanted to boost my passive income, I’d re-do this book and boost the price to $20/pop.

#4.) 1-on-1 Consulting (aka, actually doing copywriting)!

Before I started copywriting course people would ask for help with their email newsletters, and I’d charge them by the hour, sometimes by the project depending on the client.

I would help people re-write things on the spot, which is honestly very rewarding in many ways: I got to see insider numbers of different companies, hear what methods work and don’t work for them, get to meet really cool people, and they pay me money. All around it’s pretty awesome.

If all I did was consult, that would make a pretty good living. I think the reason most people find other income streams though is if you ONLY consult, your time becomes quite in demand, and your business can’t function without you. In fact, YOU are the business. This is why finding other streams of income outside of just consulting is good.

#5.) YouTube Channel:

I post videos about copywriting, people subscribe, and I get paid in two ways:

1.) People decide to buy our copywriting course training. So they signup for a subscription.

-and-

2.) I get a percentage of ad revenue. Whenever people watch my videos, YouTube will show advertisements, and you get to share in a percentage of those. 

You can see all my YouTube stats at CopywritingCourse.com/stats

#6.) Amazon Affiliate:

When people click links (like these book links), and buy a book, I get a small percentage of that. This usually isn’t HUGE revenue, but if you make a few hundred bucks a month like this, it’s usually very passive. 

For example I wrote a post about how I setup my home office camera setup and lighting. When it started ranking in the search results, people would often buy the cameras I recommended, and if I get 4% of an $900 purchase that’s $36 I didn’t have to work too hard for.

So this isn’t full time income, but it adds up to a nice little nugget!

#7.) Email Sponsorships:

Sometimes people sponsor my Friday SWIPES email and pay me for it. This email goes out to just shy of 60,000 people every week, and sponsors can promote their product in a small section of the email.

I’m even testing out a self-serve method at copywritingcourse.com/sponsor

#8.) Advising Companies:

Sometimes medium to large companies will bring me on as an adviser. This means I get equity in the company, and a certain amount of advising fees. I often help the companies develop their email newsletters out, much like with TheHustle or AppSumo, and if there’s a sale or acquisition, I might see piece of that upside too.

So if you’ve ever wondered how someone likes me “makes money on the internet”....with respect to my copywriting activities this where the income comes from!

income-image.jpg

So to re-cap the 8 revenue streams are:

#1.) Copywriting Course subscriptions
#2.) SwipeFile.com ad revenue
#3.) Book
#4.) 1-on-1 Consulting
#5.) YouTube Channel
#6.) Amazon Affiliate
#7.) Email Sponsorships
#8.) Advising Companies


Most of the money comes from Copywriting Course and consulting, but I would like to make the advertising income higher, including the Friday email ads, YouTube ads, and SwipeFile.com ads etc...

Then outside of strict income streams…..the other cool thing about publishing on the internet is the OTHER opportunities it brings. For example, greater access and reach.

Let’s say I’d like to start podcasting more, and want to invite high profile guests. Well if I have a large platform on the internet, guests are far more likely to say yes to an interview. Then I could start monetizing that method.

Hope this sheds some light on how someone like myself makes money online. This has been a common question I get from people, and this should clear it up. 

Maybe you could even learn a thing or two from this and start making income online on your own!

Sincerely,
Neville Medhora
nev-head.webp

 

P.S. Do you have any questions about these income streams? I'm happy to help! 

The S.W.I.P.E.S. Email (Friday September 16th, 2022)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!
 

Edition: Friday, September 23rd, 2022

Swipe:

Today's Swipe find is homage to compacting lots of information into a little space.

I see a lot of these shared on Instagram. In one glance, you can pickup a lot of information without having to think a lot, read a lot, or spend a lot of time. 

Here's an example of daily plan, compacted into a small space:

how-to-plan-your-day.jpg

 

Here's an example of a "boosting happiness" strategy, compacted into a small space:

how-to-boost-happiness.webp

 

Here's an example of a 30 day content calendar, compacted into a small space:

instagram-content-calendar.jpg

 

Here's my full workout plan, compacted into a small space (I stole this from my friend Billy, and reference it at the gym all the time):

billy-gym-routine.jpg

It's kinda neat when there's so much information in one eye-shot.

Wisdom:

Over the years much of my marketing has looked crappy and juvenile. 

For example this is the image header to a popular post I wrote 😂

be-yourself.png

A few years ago I tried cleaning up my act and created something called "Copywriting for Business."

• I wore a suit. 
• I didn't curse.
• I was more serious.
• I made more professional-looking images.

....it utterly flopped.

When I would try to sell it to businesses, they wanted my original stuff that was more funny and entertaining. 

Ironically the thing I was trying to

Lesson: Be yourself 🙂

Interesting:

Earlier in this email I talked about compressing lots of information into a small space....well here's another great example.

I particularly liked these, because I've always struggled to understand the calorie and protein differences of different foods I commonly eat. 

When I saw these on an account @MeowMeix I just had to screenshot them:

meow-mix-instagram.png

was legitimately having trouble understanding the difference between some of these things, and a simple visual chart like this instantly made it all "click!"

Picture:


A couple years ago I hired a stylist to build out a basic mens wardrobe for me.

She tried explaining to me which clothes pair together, and she quickly realized I was incapable of it myself.....so she decided to make a customized “Look Book” I could reference.

She took all the clothes we bought together, and made the following "Look Book" as a PDF file.

For 3 years before I went out, I’d get dressed based on these pictures!

casual-photos.jpg

social-photos.jpg

dress-up-photos.jpg

This was maybe 8+ years ago she made this, but if it were nowadays, that stylist could've shared these Look Books as content, and maybe even take pics of the person in each outfit (if they were down for it).

This would turn one-off work into evergreen promotion!

Essay:

I get a lot of questions (especially from non-techie people) on how I make money from what I do, specifically copywriting stuff: 

So that's where the income comes from this business comes from. 

income-image.jpg

Most of the money comes from Copywriting Course and consulting, but I would like to make this email and the advertising income much higher starting in 2023.

Sketch:

Do you know one reason why people love this Friday S.W.I.P.E.S. Email? 

It's because I give all the information inside the email itself.

Instead of giving you an "assignment" of having to click out of the email to see content, I just include it all here.....so you don't have to interrupt your flow of reading this email on your computer or phone. 

Example: 
If you write a blog post about pandas, just include it in the email, don't make people click out to read it!

email-to-post.jpg

The counter-case for this is when you need someone to take an action that can only be done on your website such as:
• Placing an order.
• Signing up on a form.
• Watch a video or listen to a podcast.
• Use an interactive widget on the website.

In these cases it's best to send to a website.

One of the reasons people love email newsletters so much is the information is all inside a single email! 

No need to click outside, use multiple browser tabs, or wait for websites to load.

person-to-email-to-web.jpg

If you notice, in this entire email you didn't have to click outside of it even once to get more information 🙂

Anyways, I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp

 

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How to get your business in front of new audiences (Email Templates)

image.png

The quickest way to spread your message is to get in front of other established audiences.

  • This is why someone goes on a press tour before launching a book. 
  • This is why someone goes on a podcast tour before releasing a product.
  • This is why celebrities will go on The Tonight Show before a movie release.

Here are email templates you can send to “audience gatekeepers” to get on their radar.

The aim is to get them to open the doors to their audience and introduce you with trust and authority.

 

#1.) Tell Your Friends

Your friends already like you and want to support you - but they might not know what you have going on! So, send them an email letting them know when you have important news. 

Hey! 

You know that book I’ve been working on all year? It’s finally published! 

If you’d like to check it out, reply to this email and I’ll send you a copy (I’d appreciate a review in return!).

Are you game?

Thanks!

#2.) Friends of friends

Your network is probably much bigger than you think it is. The best way to reach your 2nd and 3rd-degree connections is to ask your friends to share your news with their friends. You can send them an email with the message you’d like to be shared already pre-written, like this:

Hey! 

As you know, I’m launching my agency on the 1st of next month. 

It’d mean a lot to me if you could help me spread the word! Here’s a message you can copy/paste into an email or a tweet (or both!).

Hey! My friend Bob is launching his marketing agency on October 1st. He’s offering 50% off his services for friends and friends of friends who book through this special link (___). Please share!

Also, here’s the tweet thread I made about it (if you just retweet it, it’d help a ton!): ______

Thank you so much!
 

#3.) Authors in your space

Published authors have built-in authority and, usually, dedicated followers. If you can get an author in your space to share your work, it’d be a big win. Try reaching out with a message like this:

Hi Seth,

I recently wrote a 12-tweet thread that’s based on the 12 books you’ve written. 

It’s gotten some exposure already: 

[screenshot] 

…and I think your audience would like it. I included non-affiliate links to the Amazon pages for each book, so I think it’ll turn into some sales for you. 

Would you be up to retweet or quote tweet the thread?

Thanks!

#4.) Local business owners

It’s easy to turn yourself into a connector for business owners around you. But, try and do more than just networking - turn it into a chance to create a win for the business owners AND their audiences. 

One way to do that is a panel event. You can do this at a live venue or on Zoom. 

Hi Bob,

We haven’t met yet, but I own ____, a marketing agency here in San Francisco. 

I think we share the same audience - tech startup founders. 

Would you be up for some collaboration that’d be a great win for that audience?

I was thinking we could partner up for a webinar where:

I’d teach the basics about Twitter growth for founders.
You’d teach the basics about email list growth. 

How does that sound? Does anyone else come to mind? Maybe we could make this a bigger event. 

If you’re interested, reply and let me know! 

#5.) Local newspaper

Local newspapers can be a great way to get the word out. The most direct way is through traditional advertising…but you could also explore other options, like publishing an op-ed on your topic. The most important thing to do is introduce yourself to the editor and start a relationship. 

Hi Bob,

I’m the owner of _____, a new restaurant here in downtown Pleasanton. 

I’d like to learn a little more about how [the newspaper] works in getting the word out to local readers. 

I’m up for an ad, an article, or whatever other channels you think would work best. I’d like to do something special for your readers specifically, and I’d like to speak to you about a couple of ideas.

Worth a quick chat?

#6.) Competitors

Your competitors don’t have to be your enemies. Sometimes, competing brands can be excellent allies in your marketing - just be direct, honest, and try to create wins for everyone. 

Hey Bob!

I’m thinking of doing some content for my audience about how to grow on Twitter.

I know technically we’re got competing services….but I thought this might be a great chance to get to know each other a little better and see if we can create something awesome for the Twitter crowd. 

What do you think?

#7.) Non-competitors

Your target audience uses many different tools, right? So, reach out to those other tools and ask them if they’d like to collaborate or do a promo exchange. This is an easy way to create a win for the same audience. 

Hi Bob,

I’m a realtor in Dallas and I have an email list of ~10,000 RE investors in Texas. 

I recently surveyed the list and found that 80% of them don’t use any budgeting software, but want to try one out.

Thought this was a great chance to reach out to personal finance companies like [their company]. We could:

Do some co-promotion.
Collaborate on some content. 
Hold an event to train each other’s audiences. 

Interested?

#8.) Sponsor a Podcast

Podcasts are a great way to reach your audience and many podcasts have advertising slots or sponsorship deals. Email the host and ask them what their process looks like and what type of services they want to promote.  

Hi Bob,

Love the pod! Some of the best real estate content out there!

I’m a personal finance coach - I specialize in helping people get their credit cleaned up before applying for a mortgage. I’ve coached 100+ first time home buyers in the last year.

I’d be interested in either grabbing one of your ad slots or sponsoring a whole episode. 

Can we talk sometime this week?

#9.) Do a Podcast Exchange

Podcast hosts are usually looking to grow their audiences too. One way to create a win-win for you and them is to offer to do a podcast exchange. This is easy to do and it creates a real relationship between you and them. 

Hi Bob,

Love the pod! Some of the best real estate content out there!

I’m a personal finance coach - I specialize in helping people get their credit cleaned up before applying for a mortgage. I’ve coached 100+ first time home buyers in the last year.

I’ve also got a podcast of my own where I interview specialists connected to the buying process. 

Would you be up to do a podcast exchange? Here’s an idea:

#1) You appear on my pod, we talk about how to find the best realtor in town.
#2) I appear on your pod, we talk about how to get your credit in shape. 

Let me know what you think!

[Your Name]

PS My podcast stats:

10,000 downloads/month. 
54 episodes as of this month. 
Featured experts like ____, ____, and ____

#10.) Sponsor a Newsletter

Email newsletters are still the most important marketing asset of many digital businesses. Sponsorships are becoming more and more common, so try reaching out to someone with a relevant newsletter and offer to sponsor an issue. 

Hi Bob,

I think we have similar audiences!

I run a community of ~1,000 people trying to develop better sleep habits.

Since your crowd is all about biohacking for performance, I figure a large portion of your audience would be interested in sleep improvement. 

I get your weekly emails and I’d love to sponsor an issue or grab one of your ad slots. 

What do you think? 

#11.) Do a Newsletter Exchange

Newsletter “exchanges” happen all the time - they can involved paid sponsorships or they can be as simple as a friendly “I’ll mention you, you mention me” in a set number of issues. This is an easy, non-intrusive way to get in front of another audience.

Hi Bob,

I think we have similar audiences!

I run a community of ~1,000 people trying to develop better sleep habits.

Since your crowd is all about biohacking for performance, I figure a large portion of your audience would be interested in sleep improvement. 

Would you be up for some co-promotion between our email newsletters? 

My email stats:
4500 subscribers
50% open rate
10% click through rate

If you’re interested, I’d like to jump on a call and talk out a few ideas that’d be genuine wins for our readers!

#12.) Announce a giveaway on social media

Giveaways are a great way to grab attention. All you have to do is pick a giveaway tool (like KingSumo), set the terms, pick the prizes, and then announce it on your social channels. 

Hey LinkedIn friends!

On September 1st, we’ll be running a giveaway for ecommerce professionals.

It includes:

10 books about ecom, digital marketing, and copywriting.
2 courses about Shopify setup and optimization.
1 ticket to this year’s Traffic and Conversion Summit. 

All you have to do to participate is:

#1) Register here: _____
#2) Follow our account: _____
#3) Share it with at least one friend

Get started by clicking here → ______

#13.) Introduce yourself on social media groups.

If you pick this one, you’ve got to be careful not to spam people. Don’t just join a group and start posting links to your site. Instead, try and add real value to the conversations people are having. 

If you build up some recognition in the group, you can ask the mods for permission to post a link to your site (as long as it’s genuinely valuable):

Hi bobthemoderator! 

I put together a free course about how to price your freelancing services, and I’d like to share it with the group. 

It’s 3 emails long. 
It’s based on 10+ years of my own experience.
By the end, they’ll know exactly what to charge.

I definitely don’t want to spam the group or break any rules! 

What do you think? Would you like to review it? 

#14.) Find local Meetup groups

Meetup.com is a site where people can go to find local events and groups. If you find one that lines up with your business, reach out to the group owner and offer to do something specific for their members. 

Hi Bob, 

I see you’re the owner of the Denver Foodies Meetup group.

I’m a food photographer also based in Denver and I recently released a course on how to take pro food photos at home with nothing but your iPhone.

Do you think your group would be interested in the course or a workshop on the topic? 

#15.) Chamber of Commerce

Your local Chamber of Commerce is there to help develop local businesses, and it can be a great place to make connections. Try and keep your offer specific, simple, and local.

Hi Bob,

I know you folks at the Chamber of Commerce are known for the annual networking event!

I own a marketing/web dev agency and have worked with ~20 local businesses to build their sites. 

Would you be up to mention my agency in the emails you send out to event attendees? I’d love to help improve some local businesses and I’d be up to create a special offer for your list!

#16.) Coworking spaces

These days, it seems like every big city has a bunch of great coworking spaces. Members range from freelancers to remote teams to full-blown offices. Coworking space managers are important local connectors, especially in the remote work and startup scenes. 

Hi Bob, 

We might have met - I come to the coworking space every time I’m in Montreal. 

I recently started a new service, coaching remote teams to communicate better and use collaborative tools like Clickup. 

Do you have a process to put on a free 60-minute presentation/workshop for your members? 

If so, I’d like to run it in early November and I’d ask for 1-2 email blasts to your email list.

How does that sound?

#17.) Conventions

In-person conventions were traditionally the place to go to meet new people and make deals in your industry. The internet’s changed that, but conventions are here to stay! If you’re planning on participating in one, reach out to the organizers ahead of time and ask if you can do some promo. Like the other suggestions here, make your ask specific!

Hi Bob,

I’m looking forward to the American Roofers Conference in February! 

I’m not a roofer - I run an ads agency that specializes in roofing and solar, and I’ve been attending the ARC every year since 2018. 

While working the floor is great, I’d like to reach more attendees. I’ve gotten great results for my clients and I think I can help a lot of your members. 

What promo options do you have? I’d be interested in a feature on the event emails and/or landing page.

Thanks! 

#18.) Accelerators/Incubators

Accelerators and incubators are where you can find some of the best local startup talent. If you have a business that relates to startups/tech, these organizations can be a great place to get in front of a new set of people.

Hi Bob,

I’m a startup pitch coach who helps founders prep for fundraising rounds. 

I think my services line up perfectly with your startup teams - would you be up for a free workshop where I teach the basics of a great pitch deck?

I can do it live or virtually! I’ve done this in Durham, San Francisco, Toronto, Austin, and several other cities - happy to send some testimonials/examples if you’d like.

Let me know what you think!

#19.) Pitch nights / Hackathons

Related to accelerators and incubators, pitch nights and hackathons are events that cater to startups. They’re intense and don’t offer much casual networking - but if you can offer some free value, you’re likely to get a warm intro!

Hi Bob, 

I’m a CPA who works exclusively with startups, and I work with over a dozen startup orgs around the country.

I have a great workshop that I run through with founders, teaching them how to set up the basics of their business accounting in one weekend so that they’re ready to take funding.

I know you have a big pitch night coming up on October 12th - would you like to share a recording of my workshop with your members? Might be a good resource for the successful pitchers!

Top 20 networks (maybe by size)

  • Facebook (2.9 billion monthly active users)
  • YouTube (2.2 billion monthly active users)
  • Whatsapp (2 billion monthly active users)
  • Instagram (2 billion monthly active users)
  • WeChat (1.26 billion monthly active users)
  • TikTok (1 billion monthly active users)
  • Telegram (550 million monthly active users)
  • Snapchat (538 million monthly active users)
  • Pinterest (444 million monthly active users)
  • Twitter (436 million monthly active users)
  • Reddit (430 million monthly active users)
  • Quora (300 million monthly active users)
  • Skype (300 million monthly active users)
  • Microsoft Teams (270 million monthly active users)
  • LinkedIn (250 million monthly active users)
    (source: Buffer)

 

Hope you enjoyed and learned!
Copywriting Course

P.S. You may also like this blog post of how to request meetings over email.
 

The S.W.I.P.E.S. Email (Friday September 16th, 2022)

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This is a fun Friday email for you, I hope you enjoy!
⬇    ⬇    ⬇

Swipe:

There's a saying: "When everyone zigs....you zag." 

Since many ads are very polished and professional, using "ultra crappy marketing" can sometimes catch attention. 

Like this hilarious Instagram ad from Kapwing:

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That totally grabbed my attention compared to most polished Instagram ads!

This reminds me of another “shitty advertising” example like this Microsoft Paint graphic designer hiring banner 😂

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Or this amazing Microsoft Paint “Need 4 Speed” ad that did really well on paid platforms for a short while!

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Inspired by all this crappy marketing maybe I'll make this our new logo 😂

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Wisdom:

From ages 25 to 40 I’ve NOT noticed massive changes in peoples general disposition.

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I’ve seen people change habits, levels of partying, time they wake up etc….but their overall disposition (levels of happiness/sadness) is roughly the same.

This means if you're always grumpy, it's your responsibility to figure out ways to curb your grumpiness. 

True or false in your experience?

Interesting:

Should you buy a new iPhone 14?

People complain about the cost of upgrading phones, but if you do simple math your phone is technically the device you should spend the MOST money on.

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If your phone is used for 2+ years, and it's with you 2 hours/day, a $1,000 iPhone will cost:
• If you use it for 1 year, it costs $0.28/hour
• If you use it for 2 years, it costs $0.14/hour
• If you use it for 3 years, it costs $0.09/hour
• If you use it for 4 years, it costs $0.07/hour
• If you use it for 5 years, it costs $0.06/hour

I personally use my phone *technically* 24hrs/day for:
• Communicating with the world
• Controlling my house
• Photos/memories
• Handling work
• Waking me up
• Texts/Calls
• Creating

It's a digital link to the online world which I earn income from, so the numbers get even crazier if I factor in 24/hour a day usage:

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If you upgrade to the newest phone:
• Every picture you take is so much better.
• Every swipe you make is slightly faster.
• Every feature is slightly improved.
• Every app is slightly faster.

Multiply this by several thousands swipes/clicks per day and that adds up quick!

By the way for the screenshots I'm using are from a calculator I built to help me determine what price to pay for stuff:
Copywritingcourse.com/cost-analysis-calculator

Run any of your purchases by this calculator to justify (or not justify) new purchases!

Picture:

I saw this driving the other day, and it might be one of the most direct slogans I’ve ever seen 😂

It says:
"EARTH RIDES. Like Uber but with Teslas."

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This slogan (in my opinion) is good and bad:

Good: In 5 words it tells you what the company does. 

Bad: A service just like Uber except only with Teslas seems....meh. Not sure how this would fully sustain itself. 

I'm guessing they're betting that Tesla will create a fully autonomous car requiring no driver. While this seems like it will be true, they might be a few years too early (with regulation and such).

Editorial:

Should you start a podcast? 
Should you create an online course?
Should you make a community for your course?
Are all creators just turning into one-person media companies? 

These are all questions I discuss with Jay Clouse in this interview:

WATCH THE VIDEO:

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LISTEN AS A PODCAST:

We discuss:

• Who should (and should not) sell online courses

• Why you should create a community (and our experiences creating them)

• Making money through different streams like courses, workshops, memberships, affiliates, sponsorships, podcasting, consulting, and email.

• Benefits of community + downside of starting online communities.

• Checkout the YouTube interview here.

Sketch:

Here's a a quirk about copywriting: 
It’s easy to review pieces of copy others wrote, but very difficult to review your own!

It’s called “Being Inside the Box” when you’ve been exposed to your copy so much it’s hard to improve it.

Raise your hand if you can relate 🙋🏼‍♂️

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It's this weird irony that the more you're exposed to a piece of copy, the harder it is to "make better."

This is why every week I've been doing 10 minute customer calls (current, past, and future customers) talking to people about what they want from our courses and content. For example here's my calendar for later today:

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Reply to this email with "I WANNA TALK ON THE PHONE" if you wanna chat for 10 minutes!

Hopefully you enjoyed these tid-bits!
Sincerely, 

Neville Medhora

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