When talking about a “Tagline” for a business, you’ll commonly hear some popular names cited such as:
The taglines examples you’ll see are typically that of ginormous brands.
But that’s the problem with these examples…
They’re all HUGE PUBLIC COMPANIES!
Every single one of these examples has been around for decades and is worth billions of dollars (here’s a list of all the company slogans on the S&P 500), yet somehow people think their much smaller businesses should have equally vague brand taglines.
Well before we build our billion dollar brands, we might wanna start a little smaller:
The Evolution of a Tagline:
Let’s you and I start a little side business together. Let’s see how our tagline may change as our company grows in size.
Notice how the tagline grows from a “descriptive tagline” into a more “aspirational tagline” here:
At that very beginning stage when we’re at $0/year, having a vague tagline such as “Tell the world” will be relatively useless to us.
However once we start closing gigantic deals, have that fancy office on 5th Avenue in New York, and handle marketing for Fortune 500 brands…..then maybe “Tell the world” is a more appropriate tagline!
So yes, when you’re at the level of a large business, your tagline will often be something short and clever and “aspirational.”
However, if you’re not there juuusst yet, here’s a quick formula to follow:
Here’s the 3-step process for creating a tagline:
Step 1.) Dump out your entire business in a few sentences.
Step 2.) Trim it down.
Step 3.) Trim it down to one short sentence.
The #1 best way to create a tagline for your business is to describe what you do in the shortest space possible.
This process is like trying to cram a large thought into a single Tweet.
Let’s jump into some examples of how we would do this:
Sumo Tagline Example:
Step 1.) Dump out your entire business in a few sentences:
“We create tools that go onto any webpage that help promote and share your website to get more traffic through several tools: Share buttons, Welcome Mats, Pop Up email collects, and more. We make these tools really easy to use.”
Step 2.) Trim it down:
“Tools that go onto your webpage to help promote and share your website to get more traffic.”
Step 3.) Trim it down to one short sentence:
“Tools to Grow Your Website’s Traffic.”
WPengine Tagline Example:
Step 1.) Dump out your entire business in a few sentences:
“It’s really cheap to host a WordPress site, but when something goes wrong, your host will be no where to be found. Also, WordPress gets hacked if you don’t upgrade it or choose poorly designed plugins.”
Step 2.) Trim it down:
“WPengine makes hosting a website on WordPress super easy. We’re like the perfect website host.”
Step 3.) Trim it down to one short sentence:
“WordPress hosting, perfected.”
WeWork Tagline Example:
Step 1.) Dump out your entire business in a few sentences:
“WeWork is a community space where people can co-work together or rent larger private offices. We let you do what you love by providing fast internet access, bathroom facilities, coffee, beer, and meeting spaces.”
Step 2.) Trim it down:
“A community space where you can focus on what you love doing, and we will handle all the hassles of running an office.”
Step 3.) Trim it down to one short sentence:
“Do what you love.”
Think of your tagline like a “Headline For Your Business.”
Your tagline will often be placed on things like:
- Flyers
- Stationary
- Outdoor signs
- Business cards
- Website headers
These are items that have only a quick-shot at getting someone more interested.
For this reason, the only job of your tagline is to get attention and make your customer want to read/research more!
A note to people who have spent more than 2 hours of brain-time trying to “Come up with a great tagline”:
Your tagline will unlikely be a big driver of business. Like….at all.
I’ve NEVER gone to McDonald’s because “they had a cool tagline.”
It’s cause I want food stuffed into my face immediately.
I’ve never done business with a web designer because his tagline was clever like “Design for life.”
I’ve never bought a car because the tagline was “Zoom Zoom.”
Just remember….
You should be focusing waaayy more of your time on:
- The quality of your product.
- Getting referrals from other people.
- Getting feedback from customers.
THOSE are all things that will increase your business.
If you have spent more than two hours trying to come up with a tagline for your business, you are definitely focusing on the wrong thing.
Use the 3-Step Tagline Formula shown above, knock your tagline out, make sure it’s not “too clever”, and then focus on improving your business in REAL ways!
With all that said, I do respect some taglines floating around out there.
For example, here’s my all time favorite tagline:
Geico has gone through all sorts of cutesy characters as their “spokesman”, but their tagline has remained the same:
“15 minutes could save you 15% or more on car insurance.”
This tagline kicks butt because it’s jam-packed with important stuff….and only in about 10 words!
Dang…..that Gecko knows what he’s doing!
Let’s just compare this brilliant Geico tagline to a few of their top competitors in the insurance space….Statefarm and Allstate:
I mean, without having previous experience knowing what these companies do…..would you have ANY clue what they sell based off their tag lines?? No.
Bravo Geico. Your tagline could be used for a $100/year insurance business or a $50Billion/year insurance business.
So remember, use the 3-Step Tagline Formula from above to create a quick tagline and description for your own business:
The 3-Step Tagline Formula
Step 1.) Dump out your entire business in a few sentences.
Step 2.) Trim it down.
Step 3.) Trim it down to one short sentence.
Watch this video guide on How To Create A Great Tagline:
Download this Taglines post:
–Get the entire post in PDF format–
–Keep it in your own files–
–Share with colleagues–
–Enjoy!–
P.S. See every slogan from the S&P 500 here (all the slogans from the top 500 companies).
P.P.S. Try running your own business through the 3-step process for creating a tagline:
Step 1.) Dump out your entire business in a few sentences.
Step 2.) Trim it down.
Step 3.) Trim it down to one short sentence.
Our trainings are quick, actionable, and even just picking up one new concept can make back your entire investment quickly. It trains you and colleagues on:
- Writing website copy that makes sales or signups.
- Creating high converting blog posts.
- Writing autoresponders that automatically sends marketing and makes sales.
- Writing emails that bring in sales and attention.
I am looking for tagline to my Clothing Shop
Interesting post. I was searching for a good tag line for my site and this really helped.
Very useful article Neville!
Thanks for this awesome post. Its a Super useful technique to get a more meaningful tagline & it also saves a lot more time too.
Thank you, Neville!
HI,
I just found your blog–it’s great. Keep those tips coming. I do Leadership Development, helping companies develop leaders at all levels through training, coaching, or developmental assignments. More importantly, successful leadership development depends on leaders having the right mindset about being a leader; i.e., you really have to wanna be a leader. So my tagline would be.
weabers digital studio
i want a tagline for my firm, dealing in investment, insurance
Im running a small business restaurant in Bali. The taste of food is excellent , because i have an experience chef who has been working long at cruise ships in america, my rest so small on the street. Name : aussie .selling; steak, korean bbq, seafood. Could you suggest me please with a tag. Thank you, i apprecite it your help
Sumo’s tagline guide is very convenient for most of the new users, Trimming down the purpose of the business will definitely makes it quick
thanks for the guide!
we are beginners in graphics design and computer & printer repairing both hardware and software, the business name is Work Money Graphics & Computer Repairing.
please help me with a tagline.
I am running a bussiness like delievery things from airport or other companies…Can you suggest a good tagline for it
NICE Neville! Keep up the videos!
Hey I am trying to create a tag line for a new brand I am creating Sportswear for men with all sports with products from Head to Toe
can you help me think of something like this?
This is very nice advice. when i was reading books on these, i always hated when people gave the example of Nike and say why it’s great. I never liked those.But, you explained it so beautifully, really nice man. This is great stuff, not only to create the tagline itself, but have something more defined to say when someone asks “what do you do?” i always struggle with that. Thanks a lot.
Definitely crazy how people think what a $100billion company does applies exactly to a one-person shop 😂
We are a building construction company. Our tagline is “driving your home dreams home or driving home your home dreams. Your comments and suggestions are welcome.
Bringing Dreams back Home.
Your House, Your Way.
Driving your Dream House, home.
Sir,
We are into business of Facade work, External Cladding and Aluminium Doors and Windows. our firm is by the name of Aaluglass Solution. Our main components in work include Aluminium & Glass.
Kindly suggest us a tag line for our marketing purpose.
Thanks
Sachiien
Hi!
We’re a paper stationery manufacturing company that has been around since 1958. We’ve also started branching out into other lifestyle products.
We currently don the tag line of “Where paper is passion” but we feel like it narrows us down to just paper products. Our brand Scholar is pretty well known in most parts of India where approximately three generations of a family have used our products and that is something we’d love to incorporate in our tag line somehow. Where we can connect to the people on a sentimental level.
Any ideas about what we could possibly use? We thought of ‘Inspiring Generations’ and ‘With you. For you.’ but aren’t too happy with them.
HUM? Try what the teacher suggested …
3-Step Tagline Formula:
Step 1.) Dump out your entire business in a few sentences.
Step 2.) Trim it down.
Step 3.) Trim it down to one short sentence.
I am a beginner graphic designer. can you tell me a unique tagline and a cute name for my graphics business…?
making our Client happy.
Hey I’m starting a eyelash business and the name is Nana Lash Cosmetics, so I’ve Ben struggling to come up with a good slogan or motto please help!
“I can help you with your graphic designs”
I am a steel building designer and have designed a range of steel buildings that are modular and a lot quicker and simpler to build. The emphasis is on self build or local builder to build without the need for specialist steel building experience. All the brackets have been custom designed for a cleaner, stronger and far simpler look and feel. These are aimed at small workshops, garages, light industrial units etc. The brand name is KUBL and is based on the simple cube shape which is the basis of all building design. Any ideas would be VERY welcome. I want to convey both the simplicity, strength and beauty of the design as well as the modular aspect for simplicity of ordering etc.
Strong, simple structures that are easy to assemble and built to last. Our cubes are ideal for workshops, a garage, or any space that needs shelter to be productive. Assembling our structures and ordering them is as simple as this tagline.
Back to Square.
Square=as in cube but also slang for a house\home (my square)
Back to square (one) = back to basics, simplify
Also back to – suggests you tried other things but it’s with us you can do it
This is valuable.
We are dedicated to customer service in a hectic world and provide a safe and relaxing personal touch in your driving needs. We cater to everything: wine tours, weddings, parties, proms, sporting events, corporate events, airport trips, quinceaneras.
MS solutions is a service provider solution company basically Mainly provoding insurance ,banking, job consultation,Education consultation, engineering products and software products markEting ,
Can you please suggest me a good tagline for my MS SOLUTIONS
Im selling a cheaper burger. Please can you help me to make a tagline.
Get a Burger that fits in your pocket, not in your stomach.
Interesting informative writing with a dash of humor. Welldone.
You can have it all….
I am starting social media content for a literacy page for kids to young adults. Goals is to inspire ppl to read. I used to read to a therapy dog and have evolved into public speaking, training videos, creating reading campaigns, public service announcement, magazine features etc and want to expand my media presence for myself instead of a featured organization.
I need a tagline that helps subscribers identify the importance of reading from a young adults perspective. Geared towards children of all ages including high schoolers. I will also be available for speaking engagements to any parties that are interested so it needs to be catchy, something that is remembered and unique. Even something I can close out my posts with. Any help is greatly appreciated.
“Great Readers are Leaders”
I need a good tagline or motto for private security company, operational training, body guarding investigation service, risks risk management etc
Hey, i just started a brand that makes clothes for people mostly tailored cloths like suits and wool ties and shirt and i have been having problems with given it a tag line my aim is to give quality service and quick service i.e i don’t delay in making this pieces. i am having problem with the tag line can you help
hi, I need help to come up with a tag line where we looking at doing risk reviews for a bank by taking a proactive approach for a prosperous and thriving future of the bank and its customers
Namaste!
We are leading tour organiser, pls suggest one of the best tagline for our tour company.
Thanks with regards
Yunus Jirawala
I have an Online Reseller shop could you please help me to make a tagline.
Thank you.
We are a non-profit resource center for parents with children with learning disabilities and special medical needs. Looking for a short tag line for our resource business card, such as got questions? or something catchy.
Thanks
special needs needs special care
I have a diesel engineering company I would appreciate some suggestions for a tagline .
we service and repair diesel injector puts and injectors.
Thank you
A sole for all.
Do reply me through mail your views on the tagline.
Thank you
Technician Technology is a new app based service provider initially in Dhaka City, where troubleshooting of electronic equipment brings comfort to the city dwellers.
Vision:- A City where people can lead an easy life with technology.
Mission:- We work to provide prompt quality service by using modern technology that brings happiness ofour clients.
choose for a tagline for this company
We are a mobile marketplace for local services.
Kindly review our tagline.
…Here, in good hands
I work for a medical staffing company and we are transitioning to a new name, ProHealth Medical Staffing and I have been trying to come up with a great company tagline. Same great people, staff & service. I would like to stand out from the previous company, ProHealth Staffing. Any help is appreciated.
HAVING TROUBLE COMING UP WITH A TAGLINE FOR MY BUSINESS. OUR MISSION IS TO GIVE BACK TO THE COMMUNITY THROUGH ,COST EFFECTIVE SERVICE CHARGES AND SHARING OUR KNOWLEDGE WITH THE CUSTOMER SO THEY FEEL EMPOWERED AND MORE INVOLVED IN THE PROCESS.
Im looking for tagline to my electrical business.
We help food processing facilities to get there machines up and running as fast as possible to minimize downtime or increase up time.
Having trouble coming up with a tagline for my business. It is called Happy Wife Designs. I am an online shop that makes custom designed apparel with sports designs (like a baseball mom shirt with her son’s team name), funny fitness saying shirts and bridal theme shirts.
Want something a little fun.
Hi,
I need assistance establishing a tagline for my construction company. In short, my company seeks to provide traditional service, while implementing new lean construction methods. This is a daughter and father business. The name of the company name is Garrett-Williams.
Any help is greatly appreciated.
Traditional building with new thinking!
Modern efficiency with (firm, solid, superior, …) family foundations.
Wise building. Forward thinking.
I’m well quite stuck on a slogan. I buy stocklots, Liquidations and sell them on, mostly branded items at well below street price and offer fabulous service too. Company name Greencrest. Any assistance would be great.
-Greencrest: Fabulous service, even better prices.
-Greencrest: Fabulous service, low prices.
Affordable branded items and uber service!
I make bohemian jewelry and sell it at craft events, the name of my business is soleil creations. I have been thinking for two days can’t come up with any ideas. Need help please!!
Soleil Creations….Art for the Soul
Unconventional yet stunning jewelry!
Thank you!!
I provide reliable Computer support service & solutions but I can’t seem to come up with a tagline. Is there anyone that can help, please.
It’s hard to come up with a tagline for you when you didn’t post your business name. It’s like trying to name a baby and you don’t know the sex. Just off the top of my head with a fake company name.
– Tech Nation – Reliable Service.
-Tech Nation – Service you can rely on.
– Tech Nation – Service. Solutions. Reliability.
Hey I’m starting a eyelash business and the name is Nana Lashe Cosmetics, so I’ve Ben struggling to come up with a good slogan or motto please help.
Whatever IT takes!!
Hi Neville,
Thanks for sharing very creative ideas to design your tagline.
We would appreciate your any input for us. We deal with advanced wellness/lifestyle & medical products.
For our wellness/lifestyle brand, we are in the process of creating a tagline. Let me give a very brief overview of the product. Life Tuner is a magnetic field generator, and help to overcome the common challenges of us like, Jetlag, Sleeping problems, fatigue, anxiety, exam fear, stress, sport (Performance enhancer-regeneration) and many more.
It has no age restrictions and it’s completely side-effect free.
These are the below ideas, which we came together:
We would appreciate and welcome any suggestions.
Awaiting for your response.
Life Flow Clarity
– Life Tuner – Overcoming Challenges.
-Life Tuner – Leave the stress behind.
-Life Tuner – Overcoming Life’s Challenges.
Find a better frequency in life!
Hello Neville,
My business partner and I just started a website/blog for our interior design business. We offer all the ID services but want to stand in our area for a specific nitch of Done in a Day Design. We have a talent for coming into a clients home and transforming it in a matter of hours with the things they already own simply by editing, moving furniture and adding some new touches like artwork, books or sculpture. People are amazed at the transformation they never saw themselves! So, my question is should we be brand specific and go all in with this strategy so we can stand out among the other designers? Thanks for any input you could give us!!
Anne
You had it in your description already – Done in a Day Interior Design!
or you can try – Interior Design Delivered Today!
Hello Neville,
We run exclusive speciality store for belts.
We provide wide variety of quality belts. We provide ability to customize different combination of belts and buckles of your choice. With 1 year warranty for belts, you can trust us by buying our products. We also make belt with perfect fitting size.”
Help in providing tag line
Thnks in advance!
Any ideas for a nutrition (whole, mostly plant-based) business tagline? I’m looking for something a bit lighter or funnier, that will make people smile and will remember. So far I came up with “In nutrition we trust” or “The Health will be with you”.
Healthy Jack because the beans talk!
I just started my business Leaman Technologies. I specialize in mixing and mastering, sound system design, acoustical analysis, and audio video integration services.
My tagline idea is:
“Connecting your ideas and your audience”
Any thoughts or ideas are appreciated. Thank you for your efforts.
Maybe start your tag line with the word audibly. That way it includes how your are connecting them.
Sound check 1,2,3…all good!
Hi Neville,
Looking for a tagline for our QSR called Trooly, serving fresh and natural food on the go. Can you please help us with a tagline?
hi , thanks for the information it really help me.
I just Started IT consulting business where excellence in planning , architecting , designing , building , deployment , security and delivering industry best practices solutions to our clients is out to priority. We focus on IT infrastructure and Design , cyber security & information assurance , and Agile Engineering.
Please help me write my Tagline
Hello,
Pls suggest a good name and a catchy tag line for my paper bag company.
Thanks in advance.
Satisfaction is our bag.
Name : “TREEVER” (TREE+LOVER)
Tagline : With Love, Not from trees
Name : PLATERS (plastic+haters)
Tagline : With Love, not from plastics
We are giving service for Mnc and software companies employees transportation in buses and small cars our company name is savari travel solutions
please help in good tag line
I am starting a credit repair company. I have been helping people repair their credit for quite sometime and decided I can make this into a growing business. The tagline I use is “Fix your way to a brighter future”
This sounds so cheesy, please help
Like it never happened.
Hi Neville,
I sent you a message yesterday regarding a Tagline for my work with parents for children. It didn’t get posted on the blog if I may call it. :(
Will be happy to hear from you.
youre doing a great job. I’m starting to write and hope to learn from you. Have subscribed!!
Best wishes
Shaily
Ask the question here, maybe someone will answer it!
Dear Neville ,
first of all thanks for your useful post . I need a slogan for my construction company ( GECO) . Can you help me send it . Appreciated your time .
I am looking a good slogan for the sale of hotel rooms.
I’m going to open my center
Name is “Lingo learning Envision ” how can I make tagline??
The name of your business sounds like a tagline
Bahahhahhaha true 😂
Hey..I started a business of manufacturing note books and my Brand name is classic..
can u suggest a tag line..
Neville, I couldn’t have come across this at a better time! Thank you thank you thank you. I WAS that person who got stuck on the tagline and it pretty much immobilized me as I could not move ahead on anything else until I got ” unstuck” from the tagline thing. Being a creative and an adult with ADHD, I tend to either hyperfocus on things that are not as critical or I cannot pin down any one concept as my brain is on idea overload and I can’t keep up. I would love some assistance!
Awesome Kimberly, glad this helped move you forward in the process!
i need a good tagline for my firm automotive spare parts whole sales and retails.haveuae and oversease branch
Hello,
I Am trying to create a very good tagline for my new IT business – Techdignify. the company is offering SEO, SEM, Web development and more services. could you please advise me.
Awaiting for reply.
New at this law firm and starting looking into re-branding as a family business brand since the law firm provides general law services. below are some of my tag lines and underneath is their first paragraph of the about us. Needing major help!
I have tag lines such as the following: 1) rare and different – like your legal matters, 2) deep family ties which provide rare insight to the law, 3) a unique approach to a standard practice
MAK & Associates take pride in being one of the longest established legal practices in Dubai. Since 1983, our diverse and multi-layered experience has given us profound knowledge of the local laws and procedures, and combined with unprecedented international legal expertise, guarantees that we provide our clients with bespoke and up to date counsel.
I am a Digital Marketer starting my own business to show others that there is a way to make a change in their life. I always knew I was made for a purpose/more than to slave the 9-5, but it wasn’t until recently that I finally found my own way. . . I know there are others out there. I just don’t know how to put it into a tagline.
As of right now I have “Strengthening Everyday Courage to Awaken Your Life’s Purpose and Master Success”, but it’s not to the point.
I need to add something about turning employees into digital entrepreneurs.
Thank you!
Awaken your success.
Good one ^^^.
another possible option to chew on:
“Master success doing what you love.”
Good luck!
Here is my Business tagline (Growth is Possible.)
My business focuses on training individuals, business owners, nonprofit organizations leaders, and government agencies in the following subjects:
Leadership, personal development, Entrepreneurship, and Technology. Please let me know whether the tagline above will be useful.
Thank you in advance for your help.
Mading,
I think you may have said it already.
“Turning employees into digital entrepreneurs.”
Or
“Developing digital entrepreneurs.”
Or
“Creating and developing digital entrepreneurs.”
Or
“Employees to entrepreneurs digitally. You’re turn. Or Who’s next?”
I am a handcrafted artisan who makes all natural soaps & Skincare. I do have a website, facebook, and do shows/festivals. No storefront yet. My business name is very self explanatory.. Valaura’s Artisan Soaps & Natural Skincare….I’m thinking this for my tagline..but would love some opinions back too :) Thanks
I could use some feedback please :) Ive recently tweaked my business name and along with it am looking to update to a new tag line also. Heres what I’m thinking…Tell me your thoughts please and ty
“S.K.I.N.CARE WITH A SOUL”
(Sustain-ably sourced, Kind to animals, Intergrity in every bottle, Never any dyes, phthalates, formaldehyde)
I like it, Valaura!
Supple Skin For Sure :)
I’m looking at starting an online gift shop for champagne & bubbles. Any ideas for a tag line as I’m so new to all of this
I’m starting up a project management company called Vision Elite Project Services, dealing with retail refits and new builds any ideas for a tag line
This has been a good discussion and I like the followup conversation, too. I am struggling with a tagline because I am not sales-driven like many other firms. I have a non-profit organization that provides reference books and theological training for pastors in Latin American countries who typically cannot afford to go to Bible college/seminary, and who, in many cases, cannot even afford to buy good reference books to help them.
Sorry for the abbreviated post; I will continue.
The organization is Books for Pastors, and my original tagline was “Making disciples in all nations – one book at a time.” However, that seems long and languid.
I am open to some suggestions, and am thinking of something like
“Equipping pastors with tools and truth”
I like alliteration when it works, but this sounds too “kitchy”:
“Preparing pastors with training and tools”
The other challenge with alliteration is that the tagline will be in Spanish also, and it is not likely that alliterated English will translate to alliterated Spanish.
What are your thoughts or suggestions?
Maybe this:
“Teaching and tools to help pastors discover truth.”
Teaching pastors to preach
Preparing pastors for preaching and teaching
The good Samaritan on your pastoral journey
Excellent article! Thank you very much! Guys, I’m working on a healthcare app. In brief, it is a family healthcare app that automatically updates your medical records and allows you to store, access and share them – anytime, anywhere. In addition, we offer a plethora of services like vaccination reminders, quick search for doctors, hospitals, book appointments, manage medical insurance, and so on. Any suggestions will be most welcome! Thank you in advance.
Collective hive mind! I’m loving all the suggestions here. I’m a product / UX person, not a copywriter, so I’d love help on a tagline for my business. We’re building a fitness platform where coaches and athletes can quickly and easily program and log workouts, track and analyze over time, and communicate around all aspects of training.
The challenge is there are two user personas: Coach and Athlete/Client. Help!
Hi A Rey,
You are UX, I’m front-end, but I started writing because I really need it. For a long time all writers in the world couldn’t express what I really meant so I started writing myself. And I really know some of the feelings. Now I open a new business from a side hustle. Quick suggestion – and it’s mainly same strategy like the one above. Fitness, Coach, Client/Athlete and the way they find each other. To the fitness and back. Change the fitness between you. Give or take my fitness. Athletes’ Coaches growing together. Find something for you, it’s not that hard but the trap is we try something too complex. It’s named neurobranding – simple things that really grab attention without a lot of logic.
Hope it helps,
Alex
It would be great if someone could suggest a few ideas for a tagline. In the works of revamping our website.
We are a consulting practice working with small & midsize companies when they need to realign their financial & accounting teams for future growth, or they have outgrown their IT systems or they are thinking of going to market.”
Good morning,
If this is for the business that has the ‘parachute’ metaphor… please do not use it since it is has been used and seen so much it is pretty much a turn-off—hence the opposite affect on your potential customers. A possible idea: ‘Your company’s financial picture should not be a thousand words… it should be a succinct message for your customers.’
Great article which has given us a good structure to work through.
Wanting to get a tag line to state clearly what we do – used to just say Marketing Consultancy. I know…. generic and bland. What we do is pretty niche – working with businesses wanting to position, promote and sell products/ services to corporate Human Resources or HR. Salary surveys, I/O tests, engagement surveys and so on
‘HR Marketing’ sounds like we promote the actual HR team not marketing to HR. We’ve come up with ‘Focused on marketing to HR professionals’ and ‘Experts in marketing to HR’
What do you think? Doesn’t sound exciting but says what we do and who we’re targeting…. thoughts.
Hi, I am a start up running a Travel company and more of a Travel adviser and work as a the Travel partner with our clients . We do and assist with all Travel components ( Leisure & Business Travel). I am looking for a Tagline to match with my visionary words which is short but speak and shows us as a Travel advisor/partner and not travel agent..any thoughts on Tagline
Perhaps call your company the following:
Travel Consierge– Addressing all of your travel concerns to maximum satisfaction.
Travel Consierge– You ask, we make it happen.
Or Travel Buddy– We are the friend you want to have before you board the plane.
Travel Bud– A buddy that takes the worry out of your travel plans.
Travel Guru– Wisdom for your next adventure. Peace of Mind on your vacation.
The Travel Whisperer– We just get it: We prepare, you relax.
The Travel Whisperer– We understand and we deliver a vacation to remember for a lifetime.
The Travel Whisperer– Making vacation and travel plans for a holistic experience.
Anyway…I ran out of steam… good luck and reach out to me via e-mail in the future.
Taglines for Kopywriting –
1- Written, Seen and Happening
2 – Get Seen by Your Own Growing Fans
3 – Be There, Always There, Sell Everywhere
Any one with idea for an SEO company working with B2b businesses alone?
contact me by e-mail and I am confident I can find something for you. I’ve been doing, advising others on this website and just simply have run out of steam…it is quite late/early in the morning, 3:23
best regards
GPS Made Easy
We publish checklists that give easy step-by-step, knob twist by button press, instructions to get aviation GPS units to dance. Qref.com
Brilliant post. Loved it! Thanks!
Depiction is an designing company which can design everything you can see means graphic, website, product, machine , buildings, etc.
What can be My tagline.? I am confused !!!
“We design everything.”
This a tough one because it is very broad…let’s see what I can do.
Depiction- To Depict or not to depict? That is the question. We have the answer: Designing your business to answer your customers’ questions.
Depiction- We depict that your business will grow with our tools.
Depiction- Let us depict your business success.
Depiction– We depict and you deliver to your customers. It’s that simple.
How about:
Depiction– Our tools, your growth (maybe not clear…)
OR
Depiction- We supply the tools. You enjoy the growth. (maybe more clever but still not clear…)
Or
Depiction– Dependable design tools for your growth (This can do it!)
Man, this is fun! :)
I help women transition from the Career world life to stay at home moms.
“Helping moms transition to life at home.”
“From career to home: helping moms make the change.”
Welcome home mommy!
Goodbye business suit, hello birthday suit (the baby’s).
Career Mom and proud of it.
Yay! It’s mommy!
Thank you, mommy…I like you with me.
My startup is a creative agency for social change / impact projects for nonprofits and foundations. Kaboom – ‘the sound of social change’. I am in the process of hiring young creative talent to make a small team. I wonder if this tagline will resonate with young creatives. The tagline needs to work for potential clients as well. Please share what comes to you mind. Eagerly looking forward to hear!
Dear Akshaye,
Kaboom– Social thunder & lightning that makes an impact now.
And I have ideas for how you can hire the best young and creative talent. If we talk, I assure you my perspective will be unique and valuable to your growth. e-mail me to schedule something. good luck
Hi,
I have a startup name mad on adventure it is a travel and adventure start-up
If you can please help me with some good tagline, It will be very helpful
Thank you in advance!
mad on adventure sounds like a tagline!
tagline should include your unique point
special concept?
special niches only?
for certain person types only?
for example:
“Tropic Adventures For Nutters”
clearly warm and tropic adventures only, and only for nutcases who want a mad adventure :-D
Do get MAD on adventure,
Get MAD and feel good.
Adventure awaits if you get MAD.
MAD on Adventure is DAM good for you.
Hey Neville, I guess a common issue is:
“What if it is a new product that needs more than 10 words to explain?”
Example:
We run a Permaculture Online Course.
The shortest (but still precise) that I can think of:
“Design your home and life after sustainable principles
(by mimicking nature’s patterns and understanding how nature works)
to provide for all your needs: food, water, energy, shelter;
plus how to design your life and social aspects of living together.”
Hmm…
Learn how to live one with nature.
Ultimately design your life to merge work and play,
to a life of kick ass satisfaction.
:-?
Any ideas?
“Design your home and life after sustainable principles”
“Design your life after sustainable principles, learn how to secure property and design your life to play more and work less.”
“Play more. Work less. Grow more food. Create new spaces.”
….would be grateful for some creative input … we got a free introduction course if anyone is interested ;-)
https://permaculturecourseonline.com
“Design your home and life the way nature intended.”
“Your home, your life— the way nature intended.”
Hello Neville,
I’m starting with a mobile Carwash & detail services company combined with providing of cleaning services such as window, concrete floor and walls. I already acquired a small truck, Carwash unit plus a steamer for the same purpose. The unit is multi-purpose to do any kind of cleaning.
Suggestion;
“We wash and detail cars to protect your second most investment”.
“Convenient car and home cleaning. We come to you!”
Mobile car wash that goes the extra step for your home.
Our mobile car wash means you do not have to move.
Mobile Car Wash in bed. You chill on your bed while we chill with your car and all of your needs.
Car wash on wheels
Great post, Thanks Neville.
You’re very welcome Brittania, glad you liked this post!
Hi Guys,,
I’m running a apparel clothing buying house, is there any suggestion to make a nice slogan for it ??
“Clothing the world”
“We buy clothes”
“When it comes to clothes, we got your back”
“Keeping clothes on your back”
Clothe & you
We were running a institute in India that institute is basically oriented to skill development courses where we provide Diploma & Certificate courses like hotel & catering management, Nutrition & Dietatics, Travel tourism, Foreign Language and so on. Help the student in the placement assistance also.
For that we need some good and catchy tagline. If you have some catchy line please do help us in this. I will be very grateful to you.
Thanks
With Warm Regards
Aparna Khanna
We have a film festival, please feel free to chime in to help.
Long: Tribal Film Festival’s increases Native American representation on a global scale. With premier film Showcases and live event Screenings; we touch people with our values, culture and customs. The festival showcases unique stories of unparalleled importance that celebrate the Native experience and educate others in all things indigenous.
Shorter: We increase Native American representation on a global scale.
Short: We increase the visibility of Native Americans (?)
idk,,, any thoughts?
Hey! I think you could opt for things like:
Native Americans on sight.
Native Americans finally visible.
Native Americans on display.
just a thought
The Native American Experience
1) TFF: The film fest where everyone goes native.
2) pow wow’s & popcorn 🍿
3) join the tribe.
“Celebrating the Native experience and all things indigenous.”
“Raising global awareness of Native Americans.”
A few thoughts to help get you going…
“(Name) Int’l Film Festival…Where the Native American Experience Comes Alive!” (my favorite)
“Native Americans Going Global”
“Native American Film Goes Global”
“Film, Fun & Native Americans!”
“(Name) International Film Festival…The Native American Experience”
“…The Only Global Native American Film Festival”
Our work in one line – Mixed reality software tools to disrupt on site work processes. Best part is that we’re technology agnostic (hence cross platform working on multiple AR devices and mobiles) and no coding required.
Our company name is Ainak which means spectacles.
Please recommend a tagline(s).
Really need it soon.
TRIM 1: Simple Cross-platform efficient AR to manage on-site work process.
TRIM 2: Eagles view for On-site work process.
TRIM 2 Variation: AR for efficient process.
We make you see behind Walls
Rebel software for non-geeks. 🤓
Virtual (or Augmented) Reality to make sense of Your Reality
Hello Neville,
I am trying to come up with a tag line for my women’s online boutique. The the store’s name is Eight Twenty. Do you have any suggestions for a tag line. The
apparel will be marketed for ages 14 and above.
Thanks
AM2PM or AM TO PM or
am2pm
LOOK BEAUTIFUL FROM AM TO PM
Great information.
But does everyone need a tag line?
my company is a startup in supply/value chain management of fruits & vegetables (that includes procurement, grading, value addition, marketing etc.,) we will add value to our product n consumer’s health too.
Hi..Its a start up for wealth management and achievement of financial goals of the clients..I am looking for a smart tagline which may attract the youngsters as well as middle aged people looking for guidance for achieving financial freedom sooner than the normal retirement age..could you pls help..
Hi Neville, I love your straightforward message about spending time on business and that the tagline is to create a hook to interest in the reader. The three steps are easy enough to follow but hard to implement. Concise has always been a challenge for me.
Get Unstuck with proven strategies grounded in science.
What do I do?
I am a life coach and a licensed professional counselor who uses evidence-based practices and programs in helping people live a life they love by teaching them how to make effective decisions that work.
Well, I am not sure how to trim it down and still get the message across. Any ideas or suggestions or good enough?
This is my first visit and will be back for more.
Let Brenda help you decide to live & love life! maybe?
Just watching for updates in case there is any real estate taglines or slogans,
I am starting a high level advisory service, please suggest a tagline for it
Hi Neville,
An email come in that this thread is still active. Been following this post since 2015. In 2012 I created a business as a Virtual Assistant.
I changed my branding and services a few years ago to working with clients who do not have a strong online presence. I manage their website, set up online group coaching programs, basically help them power up their online presence and attract clients.
My tagline is “Shine Your Expertise Online”
Am I going in the right direction?
Yes? No? Vote is appreciated.
Thank you in advance!
In my opinion, cutting it one more time to “Shine Online”.
How do I describe my Company ” Elavate Image Hub” who is into Image Management and Softskills training
hi,
I have a transport and construction company i am looking for catchy tagline for my company regarding safety.
pls help
The information you have share is very limited… are the goods and services insured? if so, Safety is a tangible claim. tagline could be on these lines – ‘If we fail, we pay’ / ‘No risky business’ – this is a rock solid promise!
Unless of course the safety comes from extra care of professionally trained staff or technology enabling transparency etc.. in which case the tagline could be ‘In good company’ – its more intent and not really a promise promise which will then lean on your firm’s reputation which is built over time.
The difference is in how sharp we can be about the claim.
Friend for Construction company I have a good slogan/Tagline available but I will sell it , its is not for free ..I am not sure how I can suggest you
Wow ! Great post and comments .. Maybe I’m a little late haha but I’ll give it a shot because I’m going crazzzzzy trying to find a simple tagline !
Your simple process is great but I’m still drowning !
I’m a single mom with 2 kids (young adults) blogging/selling for travel and home.. We create great moments when we travel and at home.. planning is key (and so hard for many) as well as finding things we can connect together to make it memorable..
I tried :
Imagine. Plan. Sparkle up. / Think up and Connect / Shine up your moment / Human connections done simply / Create and shine together /
Any suggestions ?
Sorry if i’m a few years late ! And thanks for reading.!!
“create great moments” really stands out to me, honestly. Simple. Clear. Effective. Especially if you are helping to make the plans and connections, or instructing how to … “create great moments”
This is a great article! My business tho will be so wide that i have been hitting my head for so long to come up with something and still don’t have it…
I just opened up a Consulting Company called Omnia Consulting, LLC and will be doing bookkeeping, customized excel and word templates, assist with preparing documents for citizenship, passports, etc., resumes, and eventually doing taxes next tax season, and I am a Notary Public… that’s why I called it “Omnia (from Latin – Everything) Consulting”. The tagline is giving me a hard time tho.. can you please help :)
A bit late, but this jumped out at me.
“Everything your business needs”
Great tag line, cuts it down and makes you feel comfortable this company is the right choice. To make it more personal I’d put it as “Only Omnia….Everything your business needs”.
I need an tagline for my LED Bulbs Business can anyone help me for this.
How about something like this: (Your company name here), making your world a little brighter.
Hi Neville,
Such an Educative post you’ve made available here, had I seen I a while ago it would’ve saved me time. I’m starting a retail business and so far I’ve come up with the following tagline drafts. I value your skillful suggestions!
1. ONLINE, CART SET, GO SHOPPING For 6Gb Ram Phones, Unique Electronics, Accessories, Gadgets, Parts & DIY.
2. A SHOPPING STORY of 6Gb Ram Phones, Elegant Electronics, Accessories, Gadgets, Parts & DIY.
3.YOUR SHOP AT HOME – 6Gb Ram Phones, Latest Electronics, Accessories & Gadgets, Parts & DIY.
I’m with a company we offer memberships for discounts on travel, cruises, rental cars, shopping, dining, entertainment, theme park tickets, sporting events tickets, concert ticket, movie tickets and so much more, plus looking for people to join my team can u give me some pointers on what to post to get leads we give away free trips and other things plus people can try our services for one month for free!
Here’s a tag line that short, sweet and to the point.
“(Company name here), much more than just another travel store”
Hi, I would like your suggestion to advise me on the tagline. Basically I am doing a ecommerce for healthy snacks made by food dehydrator.
We are making healthy snack to provide your baby and children and even if you are a working adult to meet their need of eating between meals.
I need advise to trim down to a tagline.
Thanks in advance.
Hey,
I’m starting a company called truly K9 ltd, for all aspects of dog care, I cant think of a tagline, but want to stand out from our competitors, we keep things low cost so the majority of people can access our services. we offer day care, walking, training etc. Could you advise please?
How about “Truly K9. Low cost high quality canine services, because we care”
Hello guys
Am trying to create a very good tagline for my new business. the company is a research and consultancy firm.
could you please advise me
Just stumbled upon this post and the timing is impeccable as I’m trying to create a new tagline for my company. Currently we have “Connected Healthcare Intelligence” which doesn’t say much and is misleading.
So..
1) We provide cloud-based data and analytics software that helps healthcare manufacturers set product distribution strategies to ensure optimal patient access. We partner with manufacturers, distributors, and industry constituents to improve the efficiency and safety of the supply chain using data and analytics.
2) Cloud based data and analytics guiding product distribution strategies for efficient and safe delivery of product to patients in need
3) Analytics to improve distribution and treatment delivery to patients
What do you think? Seems kind of cheesy and slightly misleading but from exec team “patients” is a key word they want to include with our brand.
13 months later…
Our analytics connects healthcare to patients.
Analytics to connect healthcare to patents.
Better late than never :)
I am struggling with a tag line…
We are an independent family run business. We believe in providing our customers with a high quality service at low prices.
We undertake all aspects of vehicle maintenance and restoration.
We appreciate that most of us need our vehicle on a daily basis, therefore we can offer an overnight repair service to get you back on the road for the morning, depending on the availability of parts.
We are proud of our reputation for being fair, honest and going the extra mile to give a friendly, helpful and reliable service.
How’s this: Your not just a customer, your part of family. Quality service, low prices.
ur work was of big help to me and I intern implementing on my site .
Hey Nev, I’m a student for a project where we have to make a video in Baltimore for next gen manufacturing. Do you have any suggestions?
Hey Cody, I’m not sure of all the details, but maybe something simple like:
“Next Gen Manufacturing”
“Manufacturing the future, now”
“Manufacturing the future, today”
“Manufacturing for tomorrow”
“Manufacturing a better tomorrow”
Best of luck on your project Cody!
“Make it simple.” That is my rule of thumb.
I would totally agree with that rule. With the average slogan for companies is only 4 words long, so you almost have to!
https://copywritingcourse.com/company-slogans/
Right on time! Thanks Neville.
Thanks Rita, hopefully this helps guide your tagline decision :)
Hey Neville,
I have my own handmade crochet accessories business in India for both men & women. I make all from jewelry to head gears, bags to purses/pouches, home decor items like doilies, etc. My brand name is Feri’s. Any suggestions???
As a copywriter who has made a living for the last two decades in large part by specializing in writing taglines, I almost don’t know where to start in commenting on the original post and the following year and a half of comments.
1. It’s true that the effectiveness of a tagline can’t really be measured other than anecdotally. This is a blessing and a curse. I can never (or, perhaps, almost never) prove to a client that the tagline helped grow their business. Juxtapose this fact with another fact: great taglines are, by far, the most powerful single expression of a brand. People remember some taglines from before they were born. When all of the other communications from a brand have long been forgotten, the tagline is usually the only remaining artifact.
2. The assumption underlying this whole discussion, (which underlies every discussion about how to write taglines) is that anyone can write a good one. Just because you can write, and so you can write a tagline, doesn’t mean you can write a good tagline. Imagine a post like this, and a subsequent thread like this, about creating a logo. It just never happens because, since most people don’t think they can draw or design, they assume that only a designer can create a good logo. This is, of course, generally true. JUST as true as it is that only a certain kind of copywriter can create a good tagline. Small businesses will spend many, many thousands of dollars on a design firm to create a log. Then they look online and pay a hack copywriter $100 for a forgettable “tagline.” OR the business owner spends the 20 minutes or whatever that the guy originating this post recommends coming up with a tagline.
3. Meanwhile, I’d like to suggest that this whole approach to writing a tagline is based on a mistaken assumption—that the tagline should be descriptive. Here’s how I view this issue:
If the brand name tells you what business the brand is in, then the tagline doesn’t need to duplicate this effort, and is freed to try to garner some interest, curiosity, intrigue or in some other evoke a positive emotional reaction. THAT is the value that a good tagline brings to the party.
If the brand name doesn’t communicate what business the brand is in, then what is needed is a “descriptor”. Almost all of the preceding discussion going back a year and a half has actually been about how to write a descriptor. Descriptors should be clear and descriptive. Period. Again, once you have the descriptor in place, you are free to put the tagline to work doing what it’s supposed to do—evoke a reaction, so that it makes an impression and sticks. STICKINESS is the quality you strive for with a tagline. Not Clarity. Not necessarily brevity. Not even simplicity in many cases. All of those thing have been taken care of by the boring but useful descriptor.
I could write a book on how taglines work and why they are so valuable and obscenely undervalued. (In fact, I have.) There is so much misinformation and misunderstanding about taglines, I’d be discouraged. Except that, this means the demand for what I offer (really good taglines) has never been greater.
To all who preceded me in this thread, by all means, try to nail down a good descriptor. But, if you don’t understand the value of a good tagline, and you don’t understand that a tagline writer is essentially a designer working in the medium of language, you’re seriously better off with no tagline, than with the pedestrian, generic, invisible tagline that you will almost certainly come up with on your own. Because that invisible tagline will reflect badly on your own understanding your brand and of how branding works.
Thanks to anyone who has taken the time to consider this contrarian point of view.
Thank you for defending the values of artistic integrity, business acumen and—that rarest of commodities—a sense of proportion. Your comments have eliminated any need for my own, which would have followed much the same logical arc. Cheers.
Thank you for your detailed response in differentiating between a tagline and a descriptor. I am in the process of learning about copywriting and this makes sense. In my attempts at writing taglines above, I felt that business names were needed to get the big picture. Perhaps my intuition was on track.
Hey I am a bit late to the party but am trying to do a tagline for my new accountancy name.
1.We complete vat returns, accounts and tax returns and aim to make our clients life easier and save them some time and tax. We advise them on how to save tax and administer their accounts
2.We do our clients books and tax to save them time and money
3.
Help!! Much appreciated
My business name is not linked to music or entertainment (don’t want to post on here as don’t want my comments coming up in searches when I launch my website. Its a pretty cool rememberable name though which my business advisor has said is very memorable and fits with a music agency but it means I need a tag line to pull it all together. So :
1. Premium live music and entertainment agency providing a personal touch. Creating bespoke entertainment for corporate events, hotel residencies, weddings and functions.
2. Tailored entertainment created for your events with a touch of class
3. Entertainment with a difference
Or
3. Entertainment you’ll remember
Any thoughts ?
Hi Neville!
We have an organic health food business where I personally source the best, most local as possible health food products (everything from medicinal Chinese mushrooms to spelt flour, high quality organic chocolate, fresh produce to having kombucha and bone broth on tap). We offer classes on how to make nutritious soups, elixirs, baking, etc (incorporating optional medicinal herbal foods). We also have a small cafe attached where we offer delicious elixirs, hot soup and snacks made daily. We are building a small community of like-minded folk who are interested in food as medicine. It’s time for a tagline! We are having difficulty in coming up with something that doesn’t make some sort of a claim, i.e., “Let healthy food be your medicine”. The tagline we really love is “Building community and a healthy immunity” but again, worried about making some sort of a claim. The major comments we receive from our customers:
– When they purchase something in our store they trust where we have sourced it from (trust and convenience).
– The range of organic products & produce we carry.
– The elixir bar is a big draw.
– The feeling of community and welcoming friendly faces.
– The opportunity to walk in and access advice or answer questions (knowledge).
– Many positive comments after our classes.
Help! Really struggling with this! Many thanks!
@Bonnie:
“Trust your food, trust your health”?
Hmmm… When I read “Trust your food, trust your health” it makes me think of my own food, it doesn’t really point person in the direction of our business , but it’s a start!
I am a personal trainer and I found these examples extremely helpful. I went from vague ‘Get Healthy. Get Strong. Be Confident.’ to ‘Transform your body in a month with my 60 minute sessions.’ I took the Geico tagline and created about 20 possible taglines for my business. Very helpful article!!
Hey Neville
I have been working with my Family (Retail jewellery Business) for almost Four Years now. But now i am thinking to get into something more Creative.
May be somewhere i can make taglines, or come up with ideas behind advertisement. Honestly I am still not sure weather its my cup of tea to get into advertisement. I don’t even know, people Who make Taglines in an ad. agencies what are they called .I know It might be sounding funny to You. But Somehow I have always been Fascinated by Ads. One of my fav Taglines.. MasterCard (Money can’t buy everything, For everything else there’s MasterCard). Do you think you can help me with some of the basics, how things work in an ad. agencies.
P.S – Looking Forward for your Reply
regards
Vasu
Hi Neville, great post! And such great feedback and suggestions for so many businesses!
I thought I’d give this a go and would be so appreciative if you could let me know your feedback.
1. I’m a property investor who works with women to help them gain the confidence and knowledge needed to open up the path to financial independence through property investing. I show them the importance of their money mindset and provide simple ways to take control of their finances and move closer to a life of wealth and abundance.
2. Educate women to create wealth through property investing by …
Gee, I’m stuck already!!
Hi. I came across your tagline post . It really informative . Please let me help with a tagline for my blogger page . I am running finance plus education . I need a suitable tagline for it .
Our company is called Decipher and we perform in-depth market intelligence on high powered executives as well as businesses. Any ideas of a strap line?
Great article. I’ve been struggling with a great tagline. I’m a freelance graphic designer/web designer/photographer and you name it artist. My motto, so to speak, is to create, imagine, and escape to a place only our minds can take us, which I call our “Mindscape”. Because it is a “thinking outside the box” notation, I’ve come up with this:
Design tailored to fit your needs using out of the box thinking.
I’m still not quite sure if I like that. It’s hard for me to settle for anything less than perfect. Do you have any suggestions? I could really use your advice.
Amazing article really well done!! Any idea of slogans for an ice cream shop that is know for quality and being premium? thank u
Hello,
I’m what you call a techie virtual assistant, I started out as a executive level VA. Now I design website, set up marketing funnels, online coaching programs or digital products to sell, email marketing, etc. I am changing my business name from Bizy Biz Virtual Assistant to Bizy Biz Consultant and my tagline with BizyBizVA is “Your work is our business” Which basically meant delegate tasks you don’t have time for.
Do you think “Your work is our business” still makes sense? How about “Power Up Your Online Presence”
I am going into a consultancy business (B2B) that offers services in the area of media space, events and advertising. Our concept is to provide clients with a new perspectives for their various marketing campaigns. Our strength is on concepts and providing holistic marketing solutions.
Still cracking my heading for a catchy tagline. Would love to seek some additional help.
Thank you in advance!
This is a new product not yet on the market but looking to create a tagline to help market it. Here’s a description:
Our backpack with stabilizing handles is a tool used to assist teachers and parents that live and work with children with special needs. It allows special needs children more independence and helps them navigate their tasks more efficiently throughout the day. The pack may help better integrate sensory information, making them calmer and better organized with improved ability to concentrate, learn, or accomplish other important tasks.
Hey thanks for the little tricks. But I have few hassles for getting suitable tagline for my bussines. What would you suggest for my tagline by the info I’ve provided below (hoped you’ll help).
1. We sell health and beauty product. But we focused on health then beauty follows. We guaranteed inner health so the eternal beauty and health may follows, too.
2. We aren’t selling beauty. We are provide health and then there comes beauty, from inside.
3. Still thinking. Hoped that you’ll help me to find suitable tagline for my bussiness.
Thank you :)
Great!
Hi, Please help me find a tagline for this : Magor Technologies Resource Inc.
Our nature of business is trading and services of photocopier, printers, office supplies.
Thank you
What kind be a tagline for ebent listing website?
I am a Network Marketing distributors, and I have a personal blog. on my blog gives me ideas, strategy, tips for me Post article. What good tagline. for me personally blog.
I’m having trouble…any ideas you could help with a tag line?
1) Tax-credit syndicators help bridge the gap between the various parties to affordable housing transactions. Syndicators raise money from investors and identify low-income housing projects in which to invest that capital.
Hey Stefanie
How about this as your tag line?
Affordable Housing Transactions At Minimal Risk
We went through this process early on. Our tagline is: Test Everything.
Signing-up to your newsletter is one of the best things I’ve done.
Check out my head-line (actually, its my landing page).
A CRAZY AND BIG HAIRED MAGICIAN FOR YOUR EVENT
Make people go nuts and make your event the best in town
[ MEET THE SHOW ] — [ BUDGET ]
(its a bad-translated version from portuguese haha)
– I say what Im and what they typed on google (I have adwords) – A MAGICIAN
– My USP – crazy and big haired
– Where I work – events (not parties)
– Benefit – make ppl go crazy…
– 2 simples CTAs – whether you wanna know more or ask for ratings
What do you think?
What could I improve?
Thanks! =)
1) I make the Bible into animated videos, charmingly illustrated ebooks, and coloring pages with no scary stories especially for preschoolers who have been through trauma. I also blog about the Bible for parents/caregivers from the perspective of a foster mom.
2) Preschool Bible: All the love without the trauma, videos, ebooks, and coloring books
3) Preschool Bible: Teach your kids the Bible without scaring them.
Any thoughts? (I’m up for thoughts on the name Preschool Bible, too. I haven’t launched yet.) Thanks!
OK, since this discussion has turned into a group mastermind and coaching page (thank you all, it’s GREAT!), what do you think about ending up with a QUESTION as the tagline?:
1. We provide fitness, nutrition, and physical therapy to people in lots of locations. We’ve been in business since 1993, and our staff is the most experienced, highly-qualified bunch of fitness professionals in the area.
2. Your health and your body are some of the most important things in your life. Don’t you want to make sure you get the best quality help available?
3. Why would you trust your body with anyone else?
SIMPLECORP. The easiest way to incorporate your business.
Great article. I’ve been struggling with this for some time.
1. I am a doctor and I teach busy people how to stay healthy through priority, simplicity and consistency. I teach a bigger picture approach looking at how everything has flow on effects and how health affects everything else. I focus on the fundamentals that have the biggest impact and show people how to follow through on their good intentions and how to make lasting change.
2. Build a foundation of health for your busy life … So you can feel great, do more and get the most out of life.
Would appreciate any opinions.
Kevin Yong:
Healthy Foundations: Feel great, and get the most out of life!
Hi we are starting ecommerce marketplace for good deals and offer would need suggestions on tag line. We will offer innovative products and best offers in fashion retail and all industry.
I do some copywriting for my CrossFit gym affiliate and they want a new tagline. The tagline for the main CrossFit brand is ‘Forging Elite Fitness’, however how can I come up with one specific for an affiliate gym owner? Here’s my attempt anyway,
1. We teach people exercises to become fit so they are prepared for any physical situation. We teach things like weightlifting, running, climbing, gymnastics, powerlifting and bodyweight workouts. We believe fitness can be measured by the most amount of work in the fastest time. We do all this is a family-friendly community driven environment.
2. Get fit and prepared for anything, learn all types of fitness in a fun friendly community.
3. Get fit for anything, in a fun environment
That was a sucky attempt but meh, thats why Im reading your shit Nev lol
Need to come up with a tagline for the 60th Anniversary for a cleaning company so I’m back here for a refresher:
1) “Cleaning Company” has provided commercial cleaning and facility supply services for 60 years. We are a family owned business. Our services help businesses of all types to have clean, healthy, facilities that don’t require you to worry about your janitorial services. We handle all of things about taking care of a facility that suck like cleaning toilets, taking care of carpets, emptying trash, and finding / managing good employees so you can focus on doing what you’re actually in your office to do.
2) “Cleaning Company’s” janitorial services and great employees have made it easy to have clean and healthy spaces without any hassles for over 60 years.
3) Making cleaning easy for 60 years.
Hey Neville
A few years ago Sprite did IMAGE IS NOTHING. THIRST IS EVERYTHING.
I was a kid when they did that, but after I launched a digital agency in 2011 that Sprite commercial came back to me and now I use a tagline for the agency that goes: INFLUENCE IS EVERYTHING. The agency is named Fluence so sometimes I also say IN FLUENCE IS EVERYTHING meaning we’re a full service digital marketing agency.
The thought that keeps gnawing at the back of my head is whether I am assuming people will get it since we’re mostly B2B and people working in business should be smart enough.
Would you say I’m overcomplicating it by trying to go that simple?
I like “Influence is everything.”
“In Fluence is everything” is cute if you get it, but unclear overall.
Here’s a question, and one that has been plaguing me for a long time (many more hours than two):
My “brand” is VERY diverse. Imagine this: professionally carved faux pumpkins, clothing, bags, handmade soap, downloadables, greeting cards, gifts, jewellery, DIY’s, napkins, tablecloths, costumes and fascinators, pinback buttons, silk floral arrangements, jewellery boxes made out of wooden coffins…just for a start…I literally do just about everything…and I like it that way (keeps me interested, and it’s a hobby…not my main source of income).
Now add crazy diverse styles, from ‘Goth’, to ‘Halloween-oriented’, to ‘Audrey Hepburn meets Martha Stewart’. High end to geek. Goth to gifts for Grandma.
I have wondered about splitting up my stuff into two brands…but I don’t want to lose out on the 5 years of marketing, referrals, web seo, etc, that has come with the brand name I started with, when I was only playing around, carving custom pumpkins for people. ‘Gothic Gourds’ is an awesome name. People remember it. Are curious about it. But ‘grandma’ is probably not going to look twice and think, ‘I bet they carry really nice sets of Thanksgiving napkins, hand-sewn and embroidered, that would look perfect with my classic decor.’
I am not saying ‘grandma’ won’t think about checking out my site for a gothy/geeky type gift for their grandkids… (no offence to Goth grandmas…I will be one, someday…I am totally generalizing for the sake of target audience description).
I am also verbose. It’s great when writing posts, but for copywriting, taglines, etc, it’s HELL.
So, two different brands? A hobby that becomes crazy? Change the name? How does one write a tagline for this crazy mess of my crafty brain? It really reflects ME, a goth who owns real Vuitton, is happy wearing classic pearls as well as leather cuffs, who likes Laura Ashley, Doctor Who, Jane Austen, GOT, neutral colour crystal jewellery and neon purple skulls.
Help! Please!
Thanks for reading my really long Komment…
Stacy (aka Gothic Gourd Girl)
Awesome post!
Great work here.
Hey, I just started following your blog, and so far it’s been great! So I tried this out – here’s what I came up with. I’m a fitness/strength coach.
1. We provide in person or online customized programming and coaching for anyone. We will meet you where you are on your journey to help you meet your goals. If you are a remote client you will have monthly phone calls, and unlimited e-mail support. We will use smart testing for our program design. We take your life into consideration, and work with you and your specific life situations to keep you on track and constantly improving.
2. We provide coaching for anyone, meeting you on your journey. Working around your life we keep you on track and help you reach your goals.
3. Customized coaching for anyone. Meeting you on your journey and helping you reach your goals.
Your Strength and Fitness Personal Assistant
Your Strength and Fitness PA
Can we be Your Strength and Fitness PA?
Your Strength and Fitness Program Micromanaged
Hi Neville
Great post – like…really great. Came at the perfect time for me :)
I’m trying to use your formula not so much to deliver a snappy tagline but to actually focus a client on who they are and what value they bring. They’ve been SO wrapped up in ‘features’ and credibility that they have missed what they have actually been selling for the past 20 years(!)
Right now, they use a ‘clever’ line: “We turn cost into profit”
It’s a small outfit with some serious nous and track record. After researching their target market, I got that they should only approach FDs and CFOs. The obvious differentiator is hopefully captured in the summary statement below (best I could come up with):
“We help FDs gain greater and more intelligent visibility and understanding of non-core costs, keeping the focus on reducing their major strategic cost challenges [/headaches]. Our entire function is to help reduce those non-core costs with minimal impact on the day-to-day operation of each business for enhanced benefit, zero risk and maximum savings. We do this more effectively [/successfully] and more intelligently than anyone else you will have seen.”
Three elements to this:
better business intelligence (which the FDs usually think they have)
moving the business’ focus back to core rather than non-core costs (eg people, if you’re a legal firm, vs stationery)
the idea that their people usually aren’t doing the greatest job (for the best of reasons)
Trimming this down is hurting my brain. To be fair, that ain’t hard to do :)
Any ideas where I should look?
Cheers,
Dino
I am an Independent Demonstrator with Stampin’ Up! I teach individuals and groups how to make greeting cards using paper, ink and stamps. In addition they also learn other papercrafting techniques such as making 3D items with the use of embossing folders and other materials to help die cut paper. For the most part I focus on the greeting cards and the materials used to make them which I sell from my online store. Most everyone I come in contact with say they are not creative and cannot do what I do. My first tag line was Unleashing Your Creativity. Now I am using, Finding your inner artist..Unleashing your creativity.
Any suggestions?
I’m a little late to the “Create a Tagline” discussion (just found your site). I loved reading all the comments/examples–a great exercise. Here’s what I came up with for my own website:
1. The Foreign Language Library Online is a dual-language website for beginning language learners that helps them increase their knowledge of the target language.
2. The FLLO–an educational website where you can read short articles in both English and another language, without having to look up words in a dictionary.
3. Learn a second language online by reading for fun—no need for a dictionary!
Just updated mine from:
“Writing scalable Ruby, JavaScript & NodeJS for fun and profit.”
to:
“I create web applications using modern webstack technologies, then I build courses and teach my skills to others.”
I’ll be interested to see what happens to the number of enquiries I get.
Hi Neville,
I’m a new comer in the copywriting world though it has been my dream job since college. Currently, I’m hired as a freelance and requested to come up with a catch phrase for a motorcycle product that is targeted for younger customers (18-25 years old) who have desire to “break their limits”. I’ve come up with almost 50 options but only 2 that are (almost) approved. My superiors said that those two options weren’t expressive enough. What should I do?
Hi Neville,
This is very nice advice. When I was reading books on these, I always hated when people gave the example of Nike and say why it’s great. I never liked those. But, you explained it so beautifully, really nice man!!
So, I practiced, wanted to share with you my result. what do you think?
Step 1 – Our company is Brain Station-23. We provide outsourcing software development service. Our key differentiating factor is talent, we find, hire, retain, grow talented brains who make better software for enterprise and database driven web and mobile applications.
Step 2 – Software outsourcing company by talented brains making better software for enterprise web and mobile applications
Step 3 – Brain Station-23, Where brains meet to make better web & mobile software
This is great stuff, not only to create the tagline itself, but have something more defined to say when someone asks “what do you do?” I always struggle with that. Thanks Neville!
UhOh!
We are a scuba and snorkeling center.
Our tagline is “Changing Lives Since 1981”
We’ve been around a while so I thought this conveyed how people feel once they start scuba diving (and snorkeling). Now I’m not sure if it’s too vague???
Neville, I have a group of inline investment programs that I’ll be launching and I read your email about creating taglines.
Let me know what you think of these:
Pension Capital Recovery Program
recreate the nest egg
The Equity Curve
higher yield returns within reach
The Yield
earn more with the blockchain
Helping Men Become Better Men, So They Can Build Better Marriages
Hmmmm, I actually like the tagline you have on your website better:
“Your 30 Day Action Plan to Become a Better Man and Build a Better Marriage”
Hey Nev,
Love the 3 step formula – of course, step 3 is the hardest for me, hehehe! I think another thing that makes Geico’s tag line amazing is that it is a hell of a brand promise that also doubles as their USP!
Your post came at a great time as I have been working on revising my own USP/Tagline/elevator pitch in the last week or two. So since you offered to take a look (and I appreciate you for doing so), here goes.
Here’s my step one:
“The Derenco Agency creates copy and content marketing strategies that generates more pre-qualified leads and closes more sales for personality based brands such as coaches, authors, licensed professionals and independent distributors. We also create marketable resumes for professionals that expertly positions their transferable skills for the new direction they want to take their career in.”
I’ll spare you step two and get to step three. I’m tossing up two final options for my tagline:
“Creating the “write” words to help personal brands profit.”
or
“Creating the “write” words to position and promote personal brands.”
I’m quite partial to the first one because the word “profit” signifies quantifiable results that everyone wants, whether it is the company (getting more leads and closing more sales) or the career professional (getting a higher paying job).
What do you think?
Thanks :)
Hey Denise!
Well…….I like your first run, but the problem is it’s just SO generic. Everyone promises to write the “right words to double your sales” and stuff like that.
Try talking like a human on this one (I know you can)! Instead of:
“….we create marketable resumes for professionals that expertly positions their transferable skills for the new direction they want to take their career in.”
Maybe transition it to something more benefit driven like:
“After a one-hour consultation, your resume will pop to the top of HR’s resume list. We use our insider knowledge of hiring software and writing smart copy to do this. 9/10 of our applicants double the amount of call-backs they get after us.”
…..basically describe it like you would to a friend sitting across from you. The 2nd and 3rd taglines you wrote were trying to be TOO clever. You can use them, but just know THAT is not what’s gonna be bringing in the money!!
Synopsis: I think you should add more concrete benefits in (use numbers, real examples, past clients results etc).
Gotcha, thanks!
Neville!
I’m a digital marketing consultant and lead generation specialist.
I help service professionals get clients with online marketing (e.g. PPC, email marketing, website marketing).
Zappy Go Lucky is the name of my business (with “Zappy” playing off of my last name).
How about these:
1) “New Internet Leads in a Zap!”
OR
2) “Call on Zappy to Get (Internet) Clients Snappy!”
(Not sure whether to put the “Internet” in there… and “clients” could be “leads” to make it punchier.)
BAHAHAH!!
1.) Your name is ZAPPY which is highly unusual.
2.) I think the 2nd version you created was SO unusual and funny, that you could use it!
However like the article suggest, just having a clever tagline won’t bring in clients on it’s own…..but it did make me laugh, and therefore pay more attention :)
I would keep the “internet” instead of “leads”. It sounds better.
Great job Michael!
2 hours to figure this out? After reading this outstanding post, I came up with:
I offer risk free, fee neutral and tax efficient retirement savings,
3 things everyone wants but nobody thinks is possible!
Hahahah….trust me, I’ve seen teams spend weeks on this stuff, and lots of wantrepreneurs get OBSESSED over finding their “perfect tagline.”
1) We’re a digital marketing and advertising firm that helps hospitals and clinics with their advertising, marketing, CRM management, funnel development, etc. Ultimately we help them get more patients to self refer. (Patient referral as opposed to a doctor referral). We have a strong focus on digital, but also do off-line ad work.
2) We help hospitals and clinics fill open appointments with
patient-referrals through digital marketing.
3) Healthcare advertising.
Holy moly Andrew, that’s a lot of buzzwords!
You may wanna simplify it to something like:
“Patients will love you so much, they’ll tell all their friends.”
–or–
“35% of referrals are through past patients. We’ll double that.”
If you’re using strong buzzwords like “social media” and “healthcare advertising”, those almost make it counterproductive as they are WAY too vague.
Ok, it does have some buzz to it, I’ll give you that.
[clarification]
And, just to be clear, a patient referral is someone who refers themselves rather than anyone (doctor, friend, whatever) referring them. For example, you have an ingrown toenail and you know it so you call up the local podiatrist and make an appointment. You (the patient) have referred yourself. It’s an term the audience will get (since they invented it). Ok, that’s all. :)
[/clarification]
How about:
Vena: Get more patient referrals.
There is a company that takes four different images of a tumor while the surgeon is operating and, using proprietary software, overlays those four images (near infrared, spectroscopy, x-ray, and anatomic) so that the surgeon gets 100% of the tumor. No chemo or radiation required. The current tagline is awful, “Envision the Possibilities.” It’s an aspirational tagline, not descriptive. I’ve been playing with the idea of foursight/foresight for the four views. I’m also reminded of the old World Book encyclopedias that had those overlays of the human anatomy e.g., skeleton, muscles, nerves. The significant different with this technology is that the views are different, real-time, and layered by the software. But, the word layer could also mean depth in medical terms, which could give the wrong idea. So, I have “Four-in-one view of tumors improves your surgical outcomes.” It seems unwieldy and too long. Open to any ideas you may have.
Hey Teresa, sounds like a really helpful piece of software.
It sounds like MOST of the business coming to this company is going to be from trade shows or sales reps or word of mouth…..not the tagline.
So it might be ok to have a more “aspirational” tagline on this one.
Here’s my thoughts:
–“A complete view”
–“Get the FULL view”
–“Better imaging. Better lives.”
–“See 100%”
–“Don’t operate blind.”
–“Get the full scope.”
–“See everything”
You are spot on. It will be trade shows, sales reps.
Do you take creativity supplements? Where can I buy them?
Thanks so much for your feedback.
Ok, maybe you all can help. My business is an unfamiliar concept to much of my target market, so I struggle with succinctly describing what it is that I do.
1. I’m a house call veterinarian offering chronic pain or symptom management, hospice and home euthanasia for pets.
2. Pain management and hospice for pets, in the comfort of your home.
3. (Current tag) In-home Comfort Care for Pets
I feel like #3 is too vague because “comfort care” isn’t a well known term. Help?
Hey Carolyn, I don’t think your business REALLY needs a tagline at this point. I think your 1st run was actually the most descriptive (and useful) description by FAR!!
This post is terriiiiiiiiiiiiiiiific!
My drops of sweat:
I help mortgage debtor achieve two objectives:
First, Save 50K, 100K or more dollars in interest depending on the amount of mortgage
and
Second, Pay your mortgage on half or less the time allotted by the financial institutions.
2) About 50% savings in time and 150K in money to mortgage debtors.
3) Time and money breakthrough for Mortgage debtor
Why thank you Hernan!
Your first version seemed the best. The others were far too vague to be helpful.
It seems the best compromise would be “We help mortgage debtors save 50% of their time, $100k+ on their interest, and 100% guide you through the process.”
……something like that basically sums up your entire business in a small sentence!
1. I help bloggers, businesses, non-profits, ministries, and churches create websites and social media strategies.
2. I help nice people with web marketing.
3. Helping Nice People on the Web
Hey Katie, I actually like the 2nd and 3rd taglines…..but I think if your business is still pretty small at this point, you may want to stick with the 1st one.
It definitely casts a wide net (bloggers, businesses, non-profits, ministries, and churches….), but I understood what you did IMMEDIATELY without any question.
The 2nd and 3rd ones, whilst very clever, just confused me further.
Good job on your 1st pass!
“Till each glass of the world its a Green Glass”
1) We save bottles from the streets through trash collectors and create the most AWESOME drinking glasses in the world. B certified and Fair Trade chilean company.
2) We cut glass bottles and make drinking glasses
3) “Till each glass of the world its a Green Glass”
Hmmmm….I’m really digging the first version you wrote!
It seems since you are still a small company, that first description is the best!
Your article in a quote : “Brevity is the soul of wit” ;)
Thanks for sharing this tip.
Step 1
We are mobile game developers in India. We provide mobile game development services like 2D and 3D game development services. Feel the real thrill of your creative ideas. (Blah!..Blah!)
Step 2
Feel the thrill. We will convert your creative game ideas in to the reality. We are experienced mobile game developers (Blah!)
Step 3
Awaken Digital Athlete Inside You
Written for : http://gamedevelopment.company/
The website is still under construction.
What do you think about the tagline ?
It kind of sucks!
It’s so generic. Can you maybe add some cool stats that’ll set you apart?
Like:
We are mobile game developers in India that’s done over 120 games that have over 500,000 daily played. We do both 2D and 3D games for a super competitive price. And by the way, we only make AWESOME stuff.
I know that doesn’t sound “cool”….but it’s very functional.
1) We help new home owners find the right lights for their new home. We do that by giving them a personalised consultation so we can understand their needs and make the right recommendations.
2) Personalised consultation to help you find the right lights for your new home.
3) Your personal lighting concierge.
Hey Winson, great 1st try…..but there’s one big thing I’m missing:
BENEFITS.
Can you maybe sprinkle some benefits into WHY people would want new lights?
Maybe like:
“We help new home owners find the right lights for their new home that can save them between 40% and 85% on their electricity bill every year.”
See how just adding some benefit in can really add to the message?
I really enjoyed reading this inspirational write up on tagline!keep it up and more grease to your elbow!
“Helping YOU Make Powerful Choices”
:)
Lol……that might be the worst one I’ve seen Juan!
Can you make your tagline more about what you do? It should essentially describe what your business does.
Don’t aim for an “aspirational tagline” just yet…..keep it simple and descriptive first.
Interesting post. I often wonder if many companies even need a tagline. For me though, I settled on “helping businesses find themselves on the Web.
I actually DON’T think a lot of small companies need a tagline.
It’s not going to make-or-break a company.
What’s great about this “finding a tagline exercise” though is it helps a small business owner define exactly what their company does.
A lot of people don’t have that down yet!
Great post Nav,
Having an catchy and descriptive tagline is really essential for any business. Most usually use it to decide if they’ll stop at a blog or not.
You have tell them exactly what your blog is all about in a very concise manner.
Those brands you mentioned here are already successful and famous so, their tagline does not matter much again as they’re no more aggressive in looking for new customers because they’ve already gotten many.
But for a startup that has not gotten any name out there, its good to attract your people to your brand using your headline.
Thanks for sharing
Exactly Theodore. Hopefully this post helps gear people towards making a more common-sense style tagline until they get huge!
I would create a tagline for my nonprofit organization (Kareem Foundation) by determining who I would be helping which would primarily be individuals that are affected or they know somebody affected by Duchenne Muscular Dystrophy. The tagline that I would use would be “things are possible”.
Hmmmm……perhaps you can make it more straightforward at this point and say:
“Finding the cure for Duchenne Muscular Dystrophy.”
So i’m working promoting a Orgasm 101 classes for women.
How about… I facilitate workshops that make orgasms happen for you.
No more lies. No more faking. Just relaxation.
Lol….pretty good!
It’s still fuzzy for me what the difference between Tagline and headline is.. but here’s my take on this exercise:
step1)
I help you implement strategies on you how you can rapidly grow your instagram page by using other people’s networks. While raking in targeted fans to visit your website without any SEO.
step2)
Strategies to grow your instagram fame without chasing after everybody
step3)
Strategies to gain exposure without spamming everybody
Took me like 30 mins haha. I’ll prolly change my mind a few hours later! lol!
A headline is generally what you write on the front of your website, title a blog post, or an email subject line.
A tagline is a little blurb that describes your entire business.
I like your #1…..but it’s a little buzz-wordy.
Maybe something concrete like: “I’ll grow your Instagram by over 50% in the next 2 months. I specialize in getting people from 1,000 followers to 70,000 followers.”
Your perfect Instagram strategy without spam.
1. We help professionals manage all aspects of their continuing professional development (CPD), from sourcing educational material to completing the activities, logging it all and reporting it to the regulatory body.
2. We’ll help you to manage your CPD quickly and easily, with nothing left to chance.
3. Your CPD, Hassle-Free
I like all three of those!
Your CPD streamlined for you.
We streamline your CPD so you don’t have to.
1) I help employees kick ass at their jobs using systems and automation to help them work less so that they can have less stress and spend more time with friends and family.
2) Help employees automate work, work less, and regain their time.
3) Work less automatically. Reclaim your life.
I’m writing this from my phone, but I think I just found my new website subheading!
I’ll give it time to soak in and see if I can play with this concept some more.
Thanks, Neville!
Cool, glad it helped Frank!
Rethink how you work. Rediscover your life
Step 1: I help people improve their bass playing skills by teaching various exercises, techniques, and the badass bass mindset. I specialize in heavy metal and hard rock.
Step 2: I teach heavy metal bass guitar techniques, exercises, and the badass bass mindset.
Step 3: Putting the bass in badass!
Nice!
Maybe you can even show results in your tagline:
“Taking you from basement bass player, to playing on stage.”
From basement to stage, it’s all about the bass.
Do you have any advice for figuring out your exact ideal customer? I’m trying to build a copywriting biz (AND WRITE A TAGLINE) but don’t know how to target customers. So I’ll just say, “Words and Ads that Sell for Online Businesses”
…..aren’t you a copywriter bro??
You should be able to figure this out :)
Online copy hand crafted for your needs
Online copy crafted for your success
Great resource as always Neville. Thank you.
Mine: Digital Marketing Agency
Step 1: We resource you with relevant marketing campaigns that speak to a targeted audience to produce transactions through desired actions from customers.
Step 2: Marketing campaigns for your target market that bring about desired actions.
Step 3: Marketing that leads to action
____
I think as I was doing this my only concern was it was too “insider language” focused. Would love your thoughts on this concern?
Lol…..You DEFINITELY need to re-do that 1st one! Way too much vague and buzz-wordy language.
Give proper numbered examples, or concrete industries you help.
HI Neville, I just found your blog–it’s great. Keep those tips coming.
I do Leadership Development, helping companies develop leaders at all levels through training, coaching, or developmental assignments. More importantly, successful leadership development depends on leaders having the right mindset about being a leader; i.e., you really have to wanna be a leader. So my tagline would be:
“Leadership works, when you DECIDE it does.” I think that would work for the actual leaders, and for the people who are actually paying for my development services.
Thanks,
Rose
Hey Rose, great try!
However could you make the example more concrete? WHO do you train?
Kids?
Parents?
Teachers?
School Principals?
Or you can show in your tagline an example of results. “We take managers struggling with their employees, and turn them into strict-but-fair managers with a 70% increase in productivity.”
….something like that can give a REALLY CONCRETE example of what you do.
Love. Life. Mastery.
That’s cool Scheck.
However if the biz is still small, maybe consider making it longer and more specific!
Great article. Agreed taglines are important and can help build up the brand.
Regards,
http://www.entrepreneurdestiny.com
Great article, just shared it via entrepreneurdestiny.com
Sweet, thanks for the share James!
The idea of upgrading your copy with your business is an awesome way to look at it. Like Apples marketing would never work for a child’s lemonade stand but when I start a new project that’s what I think about. Now Its just knowing what I do and boiling it down to the point where its concise with a huge impact no matter the stage!
Yup! It’s best to start small and simple.
When you finally become a household brand, then you can tinker with an aspirational headline like Apple’s.
What bothers me most about Apple is that is should be “Think Differently.” Right?
One thing I keep in mind is I think good tagline’s express the thought or idea “what are you NOT”.
Apple says “think different”. Implying what? We’re NOT conformists. That others are conformists, and that YOU…you’re the “crazy ones” and here’s to you…the Rebels etc. etc.
BMW says “the ultimate driving machine”. Message received.
Burger King “have it your way”. implies everyone else is forcing you to deal with whatever they give you.
Chevy “like a rock”. Other trucks aren’t built soundly.
Club Med “the antidote for civilization”. We’re NOT your everyday life.
Cialis “Will you be ready?”. So Viagra leaves you not ready?…Sorry – I had to.
CNN “the most trusted name in news”. We’re NOT a news source people distrust.
Disneyland “the happiest place on earth”.
Energizer “it keeps going, and going, and going…”
BRILLIANT!
Thanks!
Awesome Corey!!
This is definitely a NevBox-worthy (winning!!) comment :)
Thanks for sharing this, great insight.
Oh hey Neville,
I’m sorry I missed this reply. I must have not seen the notification in my emails.
What does one do for a NevBox? What are my next steps?
“Be Sustainable… I’ll show you how.”
Hmmmm……perhaps you can give an example (of yourself or someone else) to solidify this claim. Like:
“We have a 2 acre ranch that’s completely sustainable from: 8 solar panels, 4 dogs, 4 people, 2 cows, 2 goats, and 1 big windmill. Come join the fun.”
…..even something like that will show you REALLY know whatchyou’re talking about!
1) Finding the best gear and accessories to help crush your WOD. Video based tutoriols on movement efficiency. Online courses to tackle elite movements like double unders and muscle ups.
2) online resource for learning how to become better at WODs
3) WOD Better.
3)** Learn To WOD Better
What is a WOD? I really don’t know. Acronyms maybe not a good idea?
Hey Sunny…..that’s relatively descriptive, but it doesn’t whet my appetite to learn from you.
(FYI people….”WoD” is a common CrossFit term from “Workout of the Day”).
What if you said:
“I took my WoD from 300 seconds to just 50 seconds in three weeks. I’m gonna show you how.”
…..whatever a metric is that shows you (or your students) have improved dramatically.
Otherwise the info isn’t that compelling.
I am a weight loss specialist and fitness coach. I help women in their 40’s keep off mid-life weight gain and show them how to get and stay lean through the development of habits. The goal is to make weight loss and looking/feeling your best, so easy, you’ll think you’re cheating.
How is this? “Make your weight loss goals a habit.” Or, “make living lean a habit” or “weight loss so easy, you’ll think you’re cheating”.
“Weight loss so easy, you’ll think its cheating” is super appealing to me!
Second that.
third. that’s powerful.
Totally agree. Who doesn’t want easy weight loss?
I agree with everyone, that last one is gold!
Great job Caren, maybe NevBox-worthy!
Do you have a TA Schmidt portrait in your home yet?
Hahahah, nice!
Sometimes I wonder if I do too many things to market all together — although to me, it all feels like the same work. So…
1) I teach yoga for people recovering from addiction, injury, or heartbreak, without being wimpy or woo-woo. I perform unique weddings for the spiritual but not religious who want to honor the solemnity of the occasion without being too serious. I coach extraordinary people who are transitioning to a new phase of life. I inspire people to be curious and courageous through connection.
2) I teach and coach extraordinary people to greatness. (UGH. TOO WOO WOO!)
This is usually where I get stuck. Thoughts?
“Inspired Transformations” makes me sound like a stylist.
How about “leading the way from ordinary to extraordinary?”
Skip the woo-woo, find what’s true?
In my opinion, you kinda need different taglines for each service. Do people look to you for combined services? It seems like you would attract people from different walks of life. Is that the case? If so, a separate tag line is needed for each.
Yoga- “Yoga is your answer to life’s tough questions. ”
Marriage- “Honoring your commitment the way you want”
Life transformation- “Your life re-imagined, through curiosity and courage.”
Hey Vera, I actually like @Victor’s response here.
It seems your business is still small, so I would skip worrying about taglines……BUT definitely still use this exercise to actually FIGURE OUT WHAT YOU DO!!!
Hello Nev,
I really enjoy this post, so good man! I have a PR for startups and my tagline is “It’s time to tell you story” but i don’t if it the best, any help?
Pd. Really hope to get one of your boxes <3 :D
Just tell people what you do:
“We will get you 4 major websites publishing your content within one month.”
…..something simple, whatever it is for you business.
This is so true. I’m constantly surprised by how many business owners, or entrepreneurs launching their new biz, seem completely surprised when you boil it down like this.
Just tell people what it is you do for them! (Okay, not quite so simple, but that’s the bare bones!)
“Hey, what’s your slogan?”
“Oh, it’s Exceeding Greatness, Redefined.”
“Um… so what do you do, exactly?”
“We sell ice cream!”
*HEAD EXPLODES*
I tried to scroll past this, i really did! XD ???
Lol….exactly Gareth!
Why I wanted to write this post….to get people explaining SIMPLY what they do.
I think the problem occurs when people try to be super clever and over-think this process.
[What you do] [How you do it] [Impact]
“Water Into Wine With Street Magic, Gain 25% More Conversions”
“Supernatural Marketing”
Supernatural marketing?
Lol….I’m just curious as to what that means!?
Neville
My initials actually worked out. Just starting out with the basics and growing from there.
Profit, Growth, Momentum
Hmmm…..it’s alright, but it doesn’t MEAN anything when you’re still small.
Maybe make it a tad bit more descriptive?
We create music for every imaginable use including radio,television, and Internet marketing. We listen to your needs and with 10+ years experience in commercial music production we capture your ideas. It’s possible we already have created what you need.
2. We create music for every imaginable use including radio,television, and Internet marketing. It’s possible we already have created what you need
3. Music Everywhere!
Hi Jason! How about this:
“All the Music you need!” or
“Your Musical Partner!”
To touch on Matteo’s comment, “All the music you’ll ever need”
“We have your musical needs met”
“The music you need, now”
I actually like the very first thing you wrote the best! Good job :)
Cool!! Thanks Nev!
Hi Neville,
To my right is your pop up box that is a terrific example of this post. It says, “I’ll make you a better writer.”
My current tagline for my personal finance blog is “See where saving can take you.” I do like it, but ironically, I don’t think I’m taking my readers on that journey yet. So I either need to apply your 3 steps and come up with something new, or get my act together and deliver on this promise. Thanks for the guidance.
Hey Laura, don’t stress too much about the tagline just yet on your blog….it’s not what’ll make-or-break you.
My own blog (www.NevBlog.com) used to be one of the first personal finance blogs online. I had thousands of visitors a day, and never really had a tagline.
However I eventually made it “One man’s journey to financial freedom starting at the age of 21.” (Cheesy I know….but I made it in like 2005 or something) :-P
I HATED the idea at the time trying to teach people about financial freedom, so I just documented my personal journey, and people liked that.
1) I work with business owners, entrepreneurs and freelancers to get more customers. I call it Sales Coaching. Together we design a simple system for them to generate new leads and stay in touch with current customers (to stay top of mind). We build a database of leads, write a phone and email script and work on the sales pitch. We also work to go after “stale” clients that have fallen off the map. Everything is tracked so we can measure results. i.e. Every 10 calls nets 3 meetings, Every 3 meetings nets 1 sale, Every 1 sale = $30,000 per year Cha ching!
2) I work with small business owners to find new clients and amaze current clients, all build around a systematic daily approach.
3) A System to Get New Clients and Turn Them Into Raving Fans
A suggestion, perhaps?
“Attract Clients That Become Raving Fans”
Nice Matty! I personally like the 1st one the best.
Screw having a “creative tagline” when you have a solid proposition like that!
I’ve been on a 2+ year sabbatical, taking care of my father, and am coming back to “the world of business” and it’s changed. Just finished my autobiography and wrote it in the form of an autobiographical novel, and an eCourse to help people write their story. The 45 beta readers gave the book rave reviews and I’ll be launching the book in Oct. I’ve already been asked to speak to many groups and my message is basically to help people find hope and to keep persevering in the midst of seemingly unrelentless trials. I found you, somehow, and learning from you has been fantastic. Your thoughtful emails are insightful – and help me think outside of my comfort zone, and it’s been fun! Thank you. So, I used to have: Manna For Life – One Life. One Planet. Our Time. But now, I’m thinking about Manna For LIfe – Being Joyful and Free. Or, Manna For Life – What Neville Said Was Possible… :) Thank you again for everything! You’re wonderful :)
Thank you Manna, glad to have helped!
One suggestion:
Don’t worry about clever titles too much at the moment, they won’t help you one bit in the beginning.
You might wanna try elaborating for now and keeping the tagline a bit longer and more descriptive.
Like:
“Manna has started two companies and worked for 3 different Fortune 500 companies. She can help you organize your supply chain for 30% more efficiency within 3 months.”
….something like that is more boring, but FAR MORE EFFECTIVE for a business just starting out.
Good luck!
Neville, You’re the best! Thank you for your time and consideration :) I’ll be signing up for your course as soon as we get a few more things together. Thank you, thank you, thank you :)
Hi Neville.,
Love the post and the blog.
I do realestate sales and rentals in the Back bay area in Boston
My tag line:
Back Bay living.
Keep it awesome.
Oh that’s cool! Love the alliteration in it!
copywriter for the pet industry; just working up a tag line
Marketing your product to the World
Well put! looking forward to applying 3 steps.
So what’s the official kopywirtingkourse.com tag line?
“Learn how to write like you speak and sell like hell”
“Write better”
Cool, glad ya learned Martin!
1. Dom and tom provides design and product creation services for mobile and web. We also do devops, maintenance and marketing. Basically everything your Fortune 500 company or startups needs to build a successful digital product.
2. Dom and Tom builds successful mobile applications for Fortune 500 companies and startups.
3. Dom & Tom: We build iOS & Android apps for the Fortune 5000.
Cool Alex…..it might even be useful to give some actual numbers to solidify those claims, like:
“Dom & Tom has made 214 successful apps (and 3 bad ones).”
“Dom & Tom makes mobile apps for 45 of the Fortune 500 companies.”
“Dom & Tom has built apps that collectively get 490,000,000 daily users per day.”
……that kind of stuff really PROVES you can handle the job rather than saying “We build successful apps.”
Good job though!
1) We help companies implement process improvements to get rid of redundancies, streamline their process, and eliminate waste. We also help you implement international ISO standards.
2) We’ll redesign your facility, your processes, and train your people.
3) We’ll help you do what you do, only better.
Suggestions?
A suggestion – too broad there. Define your one Unique Selling Proposition (the biggest reason people buy from you) and work on it from that angle.
thanks! Will do….
[sounds of head scratching/hair twirling in progress….]
No more waste, just good business. :)
Hey Mary, it ALMOST seemed good…..but I was still confused about what industry you were talking about.
Maybe “We’ll redesign your manufacturing facility, document your processes, and better train your people to reduce operating costs by 35% or more. Guaranteed.”
…..something like that is much more specific and descriptive. But great first try!
Awesome Kopy tip Nev.
I ate this for breakfast and it was delicious….and nutritious.
“Deliciously Nutritious Kopy”
“Deliciously Nutritious and Vicious and Suspicious Kopy” :-P
Great Tip, love the site.
My trimmed down tag is a toss up :
Deeds not Words
Actions that slice to the bone
Thanks for doing what you do!
I am saving up to do your Kourse soon.
Here’s to hard work ( hey that sounds nifty as well! )
Cheers
Hmmmm……with that tagline I STILL HAVE NO IDEA WHAT YOU’RE SELLING!!
Perhaps you should keep the tagline a little longer so you can accurately describe whatchya do :)
Another gem, as always. Great post
Appreciate that Josh :)
Neville! I appreciate you man. I’m just finishing up your Kopywriting Kourse (if you other readers haven’t gotten it yet…Get it!) – I’ve already implemented your teachings/tactics into my autoresponders and sales pages. I like this stuff so much, I may want to try my hand at being a Kopywriter too.
For my latest business EscapeYourDayJob.com:
1. I help everyday, average people, create a simple online income by providing them with a 3-5 page website, a professional logo, and all they need to start accepting payments and selling their products, ideas or services, in just 14 days. I help you jump start your business, get you pointed in the right direction, and provide you with a roadmap to escape your day job.
2. A “done for you” website service that provides all you need to get your business idea off the ground and on the path to making money, in just 14 days.
3. “Your own money-generating online business in just 14 days”
That’s what I currently have. If any of you Kopywriters can help me out with something better – please do!
Thanks!
Cool little business you got!
I actually like all three versions. Very precise and descriptive.
I’m sure this service will do well in forums or FB groups for wantrepreneurs or people looking to start their first gig!
Thanks Travis, NevBox-worthy!
I need to know more about you business. Just starting out as a bigger and think you program may really help me!!!
Thanks Neville for a great post to get us thinking first thing in the morning.
Here’s the tag line I come up with:
“Keeping your hopes, dreams & memories alive”
You’re welcome Neil!
Hey Neville,
My site shows teachers new strategies through articles, videos, and workshops. It’s especially for teachers who want to use tech better.
So it is….
“On demand learning for connected educators.”
Thoughts?
Teacher tech check or checklist?
“Today’s tech educating our educators”
“Today’s tech educating the educators”
“Today’s tech explained when you need an explanation”
“Today’s tech explained when you need it”
“Stay connected and up to date with today’s tech”
“Technology explained…now”
“Lessons for educators when they need them”
“Lessons learned. When you want”
Sorry if I went overboard. For some reason I like this idea.
New strategies for WHAT?
Learning?
Teaching?
Juggling?
Flying a kit?
Be more descriptive Gerard.
“Getting kids higher grades through new teaching techniques that use the latest technology.”
….something like that is FAR more descriptive.
Ok, thanks for the feedback. This is the revision…
“Learn new strategies for using technology to improve your students’ literacy skills.
Easy Teaching Technology
We Teach Tech to Teachers
Hi Nev,
Love this post on taglines. I did your process and like where it ended. Is #3 still too long for a tagline?
1) We offer custom built, professional-grade medical kit systems and vital emergency services to handle unexpected medical emergencies at home or during travel.
2) Custom built emergency medical kit systems and services for your peace of mind.
3) Anticipate the worst so you can enjoy the best.
Tools for trauma?
Since “tool” can be a negative word, would this be better?
“Home and travel peace of mind”
“Peace of mind, wherever you are” ?
I originally used “go” instead of “are”. But saying that might make people think its only for travel instead of being for home as well.
Trauma Toolkit?
“Always Be Ready”
“Prepare(d) for Life”
I’m no pro, but I liked these enough to post for you. Use ’em if you want ’em.
Hey Donna, great application of this!
I think you can actually use all three of these lines:
1.) Use on your “about page” or “contact” or business cards.
2.) Maybe use on your email footer.
3.) Great little tagline for business cards or whatnot.
I personally like 1 & 2 the best because they’re descriptive of what you do. When you become a $100,000,000/year company then start using the third tagline more, but for now stick with the descriptive versions!
Yes!
Sick of employers asking for little “three word clips” that they can brand themselves with, when they aren’t recognized for anything yet. (Not that everything you want to be conveyed can’t fit into three words, but most of the time… Not yet)
Biggest thing for me with “tag lines” or “slogans” or whatever, for me in the past, has just been sticking out. Zigging when everyone else is zagging. If everyone else is putting out ads and marketing that stressed “extra strength”, let’s talk about how ours is made from a better process. If they’re all talking about how natural it’s made, let’s stress how strong it is. Watched a video from a copywriting convention (forget the speaker right now), but it said that 87% of advertising isn’t even SEEN. So the post you made about ugly ads sometimes doing better kind of ties in here big for me. It’s all about sticking out like a sore thumb and letting em know that if they do business with you, things will be different then if you went with Tom, Dick, and Harry
apologies to anyone on this blog named “Tom, Dick, or Harry” – im sure your businesses are just dandy
Lol…..I’ll let Tom/Dick/Harry know you didn’t mean it ;)
I agree that a three sentence zinger won’t get you any business on it’s own. I actually more like the idea of a tagline for DEFINING what your business is.
It’s sometimes a difficult exercise for people because they don’t really know what (and how) they do for people.
Thanks Aaron!
Actually, have two taglines:
The #1 Advocate for Self-Help Marketers
(I) Pump Fresh Health Into Your Advertising, Website…And Budget
Hmmm, I like the 1st one better
Good morning ! I’ve only been following you for 5 days as a suggestion from a marketing consultant. It was basically love at first site. So here’s my company and tag line: Tres Doux® Love Your Skin
1.) Thank you!
2.) Good tagline!
3.) Since your company is still small the tagline won’t have a huge impact, but glad you’ve already got one down
Lol did you even read the post? “Love your skin” is something Dove would say.
Dude you are the Kopy King!! Thanks for the info!!!
Thanks Dave, glad ya liked it :)
Hi Nev,
I’ve had to explain this to clients a lot. They just like having that tingling feeling a smooth-talkin’ line gives them. I found the easiest way to tell them straight is to let them find out themselves.
1. Pretend you haven’t heard of Company A before.
2. Open the website.
3. “Only the best from Company A”
4. What does Company A do?
5. *Crickets*
Works most of the time.
Although, some of them are still convinced that if it works for Apple, it should work for them. I need to do a better job explaining.
Great post!
-Aki
Very true Aki!
It’s HILARIOUS to watch a group of adults debate a tagline for 6 meetings in a row.
I think people try to be clever which is a problem. They need to simplify.
Whenever they get to the size of a major corporation, THEN they can try to be all smooth and clever. But till then, your method works great.
Thanks for the very NevBox-worthy comment Aki!
Hey Neville,
Great post. I appreciate all your tips so far in my inbox, auto responder and not.
We came up with a simple one for our skateboard training product: “Learn tricks fast”
Cheers
Well that’s pretty straightforward and direct, good job!
1) We provide proven email marketing growth tactics, sent out twice a week in byte-sized lessons via email. Using these tactics, our customers learn how to use email marketing in a way that’s ethical, yet extremely profitable…
2) Newsletter with ethical, yet extremely profitable email marketing growth tactics.
3) Profitable email marketing growth tactics.
Hi, Jole!
How about this one:
“Grow your profits with proven email marketing tactics”
It’s a bit longer, but definitively sounds better :) Thanks!
Ethical Email Cash Flow?
You also might want to add some credibility. You say in the copy you’ve grown large email lists.
Maybe back this claim up with actual numbers and the names of the companies you’ve helped or built.
Otherwise it all sounds like hot air.
Sounds good!
I think you need to highlight your credibility in this.
what about “e-mails have their own philosophy”
sorry for my bad english…
Email Marketing Magic
Stuck in no traffic? Don’t grin and bear it, Solar Bear it.
(Alternative suggestions welcome)
I set up a company to help drive traffic to smaller companies. (It’s under construction. *generic “hold” music*. Don’t judge.)
Give me free stuff and I’ll tell all my friends about you. *mild blackmail*.
Teddy Bear Traffic?
A GPS that finds you traffic
Hmmmm….seems if your company is still so small, you should try NOT to be so clever and go with a more direct and “functional” tagline like:
“We drive traffic to your site through search engines, social, and referring websites.”
….just try to pick something descriptive and simple like that!
You’re a word genius. If only i had even one fourth of your brain….
thanks for sharing your expertise!
your new fan here.
Lol…..if you had half my brain you’d barely be able to stand up and chew gum :-P
Hi Neville! First of all, thank you so much for this new “gem post”, it’s very useful and interesting.
You know, the italian language is less marketing oriented than english so finding the right and short tagline can be very challenging.
In fact, the Apple tagline here in Italy is NOT translated but it’s kept original and the same goes with other big brands like Mercedes and McDonald’s.
This my personal method:
1) I start with the product name and I try to name it in a way that is super easy to understand and to remember. For example, I’ve created a program called “Easy Clients” which is for entrepreneurs and freelancers. To goal is to teach them how to use the educational marketing strategies in order to get “Easy Clients”, I mean clients that have been informed, educated and so they are ready to buy.
2) for the tagline, I usually start with “How”.
For example: “EASY CLIENTS: how to get a constant flow of contacts and clients through the Internet”. (I hope my translation is not too bad :))
3) or I use the formula “How to…” + “without…”.
For example: “EASY CLIENTS: how to get a constant flow of contacts and clients through the Internet without spending a fortune in ads”… or
“without being sale sly”
The are many variations of this formula: you can add things like “while … (building a great relationship with your list)…”, or indicate a period of time “within xx days…”
Ok, I’ll try your tagline method and let you know the results.
Thank you so much Neville! You are a true inspiration to me.
Matteo
Thanks Matteo, this is a VERY NevBox-worthy post!
I never thought of how these taglines translate into other languages. Thanks for sharing your approach with everyone, very helpful!
Thanks Neville!!! It would be an honor and a great pleasure for me to have a Nev-Box :)
1) We make eye catching men’s accessories in limited edition runs using vintage materials. Everything is handmade in the USA.
2) limited edition men’s accessories, handmade in the USA from vintage fabric
3) handmade menswear from vintage fabrics
I feel like 2 is better than 3??
Still a bit clunky.
Some thoughts…
“Hand sewn men’s accessories.”
“Vintage style for men.”
…or when you’re bigger…
“Look Dapper.”
Effortless elegance, the vintage touch
Hey Steve, you can even go with something like:
————————————–
Always vintage.
Always awesome.
Always made in the USA.
————————————–
I would also suggest on your website you have images of your products. Fashion is a VERY visual medium, and the images are far more important than the text.
Three taglines… excellent !
Always vintage.
Always awesome.
Made in the USA.
How I’d create a tagline for my job (software engineer):
1. I create software systems that go into cars to help them brake gently. Thanks to these invisible systems, you enjoy a comfortable and safe drive.
2. I make driving a car super easy and relaxing.
3. Drive with peace of mind.
I would say, “We program cars not to smash into things.” :-P
Hi,
appreciate the process suggestion and will try it right away for my business flying.fred
Step 1) We make films and showcase you & your beliefs in a way, you haven’t thought about it yourself. We’ll show the world how we perceive you. You deserve to show the world fully who you are and what makes you click. We’ll capture all that for you in 30 sek & package it in a beautiful video.
Step 2.) We make films, and showcase you from our own perspective to get valuable insights about you from the outside.
Step 3.) We make films & show the world who you are really.
Soul on film? Maybe spirit instead of soul?
Cool Peter!
I would suggest that if you’re small or just getting started, you leave the tagline a bit longer (like Step #2 you wrote).
The REALLY SHORT taglines are better for larger companies with established reputations.
What I’ve seen here are tag lines for companies with either virtual or physical products. It’s easier to have a tag line when you have an actual product.
My company is in the services industry (IT Consulting & Cyber Security). Currently our tag line is: “Think outside of the box.” Which points to a couple of things: taking a different approach to information security and also hiring us to implement products sold by our partner companies such as IBM and Core IT. Essentially, our clients are hiring us out right out of the box.
It took me a while to make such a cliche tag line work but I have to say that our clients love it.
In order to get here, I just asked myself one question: What does the person who should hire us want? And that’s where we realized that anyone who uses our services wants to have the experts at bay whenever they purchase a new product or software. On the IS side they want nonconventional approaches to securing their infrastructure.
Tag lines can be truly tricky if you’re offering a service that isnt unique.
Hacker Whackers?
Sitting at my desk cracking up at this.
This tagline could apply to a variety of “services”.
And if we were Brits, we could have some real fun with “banker.”
Hmmm, are you guys a HUGE company Marcel?
Not that a tagline itself will drastically change your business, but I would’ve gone with something like:
“Security in a box.”
“Security right out of the box.”
“You do business, we’ll make it secure”
But if your customers like it, that’s the ultimate proof!
“You do business, we’ll make it secure”
This was awesome.
I don’t think there’s an issue with making your tagline just a little longer like this:
We think outside the box, to protect what’s inside it.
or
We think outside the box, so you don’t have to.
Thanks,
KCSpence
1.) Determine exactly what my customer avatar is impressed by the most, what they need the most.
2.) See what my competitors are doing
3.) Speak to my customers desires, not about my product.
4.) short catchy and maybe even rhyme.
So for example if I was Kleenex it would be something like “Sneeze at ease”
BAHAHAHA!! Sneeze at Ease!!
Hey Neville, cool article. Just a caveat for people who aren’t copywriting geniuses (yet, keep reading Neville’s blog!).
You don’t want to use your tagline as a headline on your website, especially if you’re a new business no one knows.
I can’t count how many startups I’ve seen try to use “aspirational” taglines (read: meaningless bs) as headlines on their landing pages.
Don’t. Do. It. You’re not Nike. You’re not Apple.
People don’t know you.
People have no fucking idea what you mean when you write shit like “Make your ideas a reality” or whatever. Until people know what you do and why they should care, stick to a clear headline that describes your main benefits.
So small, yet so powerful.
By simply changing the tagline on my freelance profile, I raised a number of job invitations I get from 2-3 per month to several per day, even when I raised my hourly rate for 150%.
My bio and portfolio stayed just the same as they were before.
It is kind of a headline in my case, because my freelance profile is my landing page.
People don’t know you, that’s true. But they don’t really care who you are.
It is important that your tagline expresses the solution to their problem (whether in direct or subtle way).
In that case a tagline can be a great headline.
But that also depends on the niche, and/or writer’s skill.
However, I do agree that there is a lot of bs and people who have no idea what they do (and I was in their shoes, too), but failures are part of learning/growing process.
Thanks for helping during the way, Neville!
Awesome Marinatz! NevBox-worthy post about why a tagline can be super useful if you DON’T make it so “aspirational” and more functional.
Congrats on your success :)
Help!! I’m opening a home decor/gifts business that will be online and storefront. I’m creating a tag line to add to my social media accounts following my business name only because my business name is already taken on some social media sites and such.
Does “Inspired Living” sound too aspirational? I didn’t want to do something generic like “home decor & gifts.”
Any help would be greatly appreciated.
Yup, exactly! That’s what I was trying to convey in the article! I’ve seen too many people confuse everyone by trying to have a Nike-like tagline.
Thanks for the tips!
You’re very welcome Colby!
Hey Nev,
Awesome post.
Quick question: WPEngine, SumoMe, and WeWork are all pretty techy, and have very unique value propositions.
Thus, it might be a *bit* easier to find a unique slogan.
What’s your top 3 suggestions for a real estate agent looking for a great slogan?
IMHO: Real estate value props are A LOT harder to make unique.
Excited to see your reply,
Tyler
Hey Tyler, great question.
I would just follow the same 3 step formula as above: (I’m just using Austin as an example.
Step 1.) I search for properties in Austin and let investors know which one’s are the absolute best value and will get them the highest return on investment.
Step 2.) I get people looking to invest in Austin real estate the best deals.
Step 3.) The Investors Choice.
…..so I just followed the same process as above and got a cool tagline: “The Investors Choice.”
Also I think for a real estate agent that their tagline is going to be relatively unimportant as say a large network of people.
Hope this helps!
How about…
“You’re home now”
You’re welcome to use that if it appeals to you.
Sorry about the double post. I had another thought. If it can describe the experience as opposed to features/benefits you’ll be ahead of the game.
I like “You’re home now!”
However it seems a little generic. if the real estate agent has a specialty (like focusing on investors), they should convey that too. But good one!
Real estate investment. Real world advice.
Hi Tyler,
Just reading this, but how about something like:
“Company Name: Unlocking the door / Opening the door to your future.”
Will
Thank you Neville, I will be applying this to my own side biz immediately!
You’re very welcome Rachael, hope this little trick helps!
im WAITING for Rachels Tag! ;)
Heyy guys i own an accessories online business in india. Any suggestions for a tag line for your foreign friend here?
Hello Neville,
Awesome post.
I want your suggestion on tag line design. what is the unique tagline for daily grocery delivery services.
Fresh Groceries Delivered Daily. No More Hassle.
Daily fresh.
Thanks for this info on how to get an appropriate tag line and also cementing that , that alone does not guarantee good business. Well done.
I just recently acquire a business that sell cosmetics, fragrances, toiletries and wears of different brand where authenticity and correct pricing is important. It is an upscale environment but I however would want to satisfy every purse
Can you please advice?
Just an idea for your tagline: Wow, you’re beautiful!