Fundraising Emails for Non-Profits (Written by Professional Copywriters)
We get a lot of non-profits asking for help. So here’s a bunch of email we just wrote for you, and some general guidelines. You are free to modify these templates if used for non-profit fundraising purposes.
Recently, we had a couple of member area questions about copywriting for non-profits.
Here's Erica asking for help writing an email template for a small non-profit:
Here's Gabriel asking for help writing for a non-profit vs writing for a company:
Most of us think about “business” and “non-profits” as polar opposites. But in reality, they share a lot of common ground - especially when it comes to asking for money:
You can use the same tools to create great emails for BOTH business sales and non-profit fundraising
When you cut through the politics and identity issues, business and non-profit work both rely on your ability to convince people to hand their money over. 90% of the time, that comes down to copywriting. From my 5+ years in the non-profit world (The UN), here’s what I think works best:
A Simple Donation Link or Button.
Example: A simple PayPal button will do the trick.
Regular Communication.
Example: Your email list is the best asset you can develop.
Case Studies + Stats.
Example: Specific stories backed up with numbers.
Social Proof.
Example: Use logos of companies you’ve worked with or have donated.
Great images.
Example: Before/After photos of the project’s location and people involved.
Private events for your donors and members.
Example: An annual gala.
Visual Counter To Show Progress
Example: Progress To Our Goal of $5,000:
$0 $1k $2k $3k $4k $5,000
Quick donation letter to an individual:
This is an quick donation letter to an individual template.
I’m running a fundraiser to build a new wing on the animal shelter. Would you be interested in participating?
If we hit our goal of $15,000 by the end of March, we’ll be able to save the lives of over 200 innocent dogs.
So far we’ve raised $7,345....almost halfway there!
Any amount you can contribute would be awesome and can be done via PayPal, Venmo, or credit card (or you can just stop by the shelter to drop of a check, say hi, and play with the pups 😉)
Thanks so much for your support!
Cheers,
Doug
Quick donation letter to company:
This is an quick donation letter to company template.
My name is Doug, and I’m running a fundraiser for the animal shelter down on 68th Street.
We’re in desperate need of more shelter space here in Jacksonville. Right now we’re at double capacity and were forced to put down 194 dogs last month. If we can’t raise money to expand, this month will be even worse.
Our goal is to raise $15,000 in March to build an extension that would allow us to take in an extra 200 dogs.
By donating, you will…
- Give clients an extra reason to work with you by helping the community
- Know 100% of donations go directly to building materials and labor costs
- Feel good about saving the lives of innocent puppies
If you’d like to get involved, here are 3 ways you can donate:
Donate with Paypal: Click here
Donate with credit card: Click here
Donate with check: Jacksonville Animal Shelter1333 68th StreetJacksonville, FL 39388
We will send all donors a window sticker that shows your community support.
Anything you can send is much appreciated!
Sincerely,
Doug Anderson
P.S. As always, all donations are 100% tax deductible.
P.P.S. If you’re looking for a new office puppy, we have hundreds of loving dogs looking for homes!
End Of The Year Letter:
This is a donation request you can send out at the end of a calendar year to try and get any excess charity budget a company has.
It's almost the end of 2020, and if you're looking to put some of your charity budget to work, [CHARITY] is doing a pledge drive right now.
We are hoping to raise [AMOUNT] before Dec 31st, 2020.
Would [COMPANY] be interested in donating?
Sincerely,
Neville Medhora
P.S. If you would like to contribute we have a donation link right here.
The Seasonal Donation Request:
This is an email template to send during specific seasons of fundraising.
It's almost summer, and we're raising money for the Concord Bridge Swim Team in hopes we can make it to the state championships this year!
Our total goal is $5,000 which will pay for:
- Equipment rentals.
- Travel for meetups.
- Support and safety staff.
- Food and drinks during meetups.
We sincerely hope you can donate, as our deadline date of [DATE] is rapidly approaching.
Progress To Our $5,000 Goal For Summer:
$0 $1k $2k $3k $4k $5,000
If you would like to donate anything please give here.
Sincerely, Neville Medhora
- Concord Bridge Swim Team President
The "One Pager" Letter or Flyer:
A "One Pager" is a type of letter or physical flyer you can post that fits on one sheet of paper. It should include all information on one side. The One Pager format is ideal for handing out physical flyers, or even posting on social media, as all the information is included. You can get copy and modify this one pager template.
Link: Google Doc One Pager
Big wins / success stories email:
This is a success stories email template.
As you probably know, we hosted our annual gala last week. It was a full house with 300 guests, 10 speakers, and a night packed with food and dancing.
At the beginning of the night, we highlighted a few major wins that we’re especially proud of this year. We were keeping the news quiet until the big event, but now we want to make sure our entire community knows about what we accomplished!
Last year:
- We raised $1.5 million, beating our goal by 20%.
- This will allow us to reach an additional 500 people and continue changing our community.
- Two of our special cases, Bill and Jill Williams made a full recovery. Their treatment was 100% funded by your donations.
- Along with Bill and Jill, we filmed 20 interviews/case studies featuring some of our favorite recipients. You can find all the stories here [LINK]. Please share them with friends!
- We hired our first full-time director, Sam Simpson. We expect our operations to continue to grow as we build better strategies and help more people.
Last week’s gala was incredible, but it was just one moment in a great year. As a special thanks for being part of the community all year,
we’re giving away a swag bag for the first 50 donations over $100.
Here’s the link: CLICK HERE
Looking forward to another great year ahead of us!
All the best,
Eric Smith Chairman, HumansHelpingHumans
Issue-specific deep dive email:
This is an email template that focuses on a specific issue.
Dear Bob,
I’m guessing that, like me, you don’t have much of an issue with lighting around your house. If you need light, you flip a switch. Easy, right?
Before getting involved in Lights4People, I never really thought much about it. But as I visited rural villages in Asia, Africa, and the Middle East, I learned just how valuable our lights are. Here are some of the specific issues I’ve seen first-hand:
- Women were afraid to leave their homes at night
- Children couldn’t study past sunset
As you know, L4P build simple solar-powered street lights and lanterns for small communities around the world. When we install our lights, they have a direct effect on village life:
- Crime drops an average of 80%
- Public spaces stay active and families stay out
- High schoolers’ grades improve by 50%
Lighting can seem like a trivial thing because it’s something we take for granted….
but it’s truly life-changing for people around the world.
If you’d like to get more involved with what we do, here are a few options:
---> Donate $10 [LINK].
We’ll send you a thank you card from our team!
---> Donate $20 [LINK].
We’ll send you pictures from our next building trip!
---> Volunteer [LINK].
Join our team on our next building trip. We’ll be headed for a village in Malaysia where we’ll hook up with a local NGO and build a lighting system on-site. $2,000 for airfare, lodging, food (project will last 1 month).
FYI, I volunteered on a building trip back in 2015 and I was hooked.That’s how I joined L4P, so I can tell you right now - it’s a great experience.
Regards,
Rob Robinson, VP @ L4P
Personal story about specific individual’s struggles:
This is an email template telling about a specific struggle.
Here at Homes4Dogs, we’re always blown away by how our network of rescuers and foster homes always comes through. In our latest campaign, we were able to rescue and re-home 198 dogs from high-kill shelters in Colorado.
But, we’re not quite finished yet. Meet Otis (left) and Roscoe (right).

They’re a package deal - we need someone willing to take both of them in because they’re highly dependent on each other.
These boys were found near I-25 just south of Denver. We got calls about a dog wandering on the shoulder of the highway, so we were only expecting one dog when the team went out. When we got there, we found Roscoe right away. But as soon as we tried to lead him to our van, he started to run off away from the highway.
Just when we thought it’d be a long day chasing him around, he popped back up out of the tall grass and barked at us. Turns out he was leading us to Otis, who was in bad shape. It’s pretty clear he’d been hit by a car and dragged himself away from the road. When we tried to take Roscoe to our rescue van again, he refused. He wouldn’t leave Otis’ side, and he’s been watching over him during the recovery.
It’s been almost a year since we found them. But, last month they were transferred to a high-kill shelter.
We’re trying to raise the money needed to cover their adoption fee ($300 for both) and buy basic supplies and food for their adopter to cover costs for 3 months (additional $500).
That’s $800 in total.
If you’re able to give, please visit our donate page here:[LINK]
And if you’re interested in adopting Otis and Roscoe, you can apply directly on the shelter’s site: [LINK]
Thanks for all your support.
Sincerely,
Steve @ Home4Dogs
Personal-level success story:
This is an email template giving a success story from an individual.
Remember that donation you made to Ghana Aid International last year?
Well, here’s an update on how your generous contribution was used.This is Benji. (The one with a big grin on his face).

Benji is 7 years old and raised by his grandmother. Six months ago, he was in critical condition. He had malaria, was severely malnourished, and was extremely weak. He couldn’t even stand up and walk to the bathroom.
When we received your donation, we were able to travel to the nearest city, buy malaria pills and IV fluids, and slowly nurse Benji back to health.
It may have felt like a small donation to you, but it had an incredible impact.
You saved his life.
Now Benji is strong, loves to play with his friends, and has even caught up with his peers in school.
So, I just wanted to THANK YOU again for giving so generously and being such a blessing to Benji and his community.
If you’d like to send him a personal message, click here and fill out the form (he’d love to hear from you!)
And if you’re interested in helping more kids like Benji, here’s a list of profiles of other children in desperate condition.
Remember, even a small donation goes a long way here!Thanks again for your support!
God bless,
Andrew Baker
Donate request related to current events (FB post?):
This is an email template revolving around a current event.
Do you know what’s worse than being stuck in coronavirus quarantine?
Dying.
Dying of starvation because “social distancing” has dried up your livelihood.
That’s what’s happening here in Cambodia. And I’m watching it firsthand.See, in Cambodia hundreds of thousands of people survive on a day-to-day basis. It’s not uncommon for people to earn less than $7/day...and then have to somehow figure out how to provide food and shelter for their family.
At $7 a day, there’s no savings. There’s no cushion. And when tourism grinds to a halt and foreigners aren’t spending money on hotels, restaurants, tours, or transportation….that means there is no food to eat.
Now, I realize these are tough times for everyone. But if you still have a job and don’t have to worry about where your next meal will come from, I ask you to consider helping out your fellow Cambodians.

I am working with a local NGO to create a fund to help the most vulnerable families survive through these tough times.
If you’d like to contribute
—even if it’s just a few bucks—
please send your donation via this Paypal link.
And remember, even a small contribution can mean the difference between starvation and surviving here.
We’re in this together!
God bless,
Mitch
“Where your money goes” email:
This is an email template that informs the donors of where the money specifically goes. This helps them feel better knowing their donation actually goes towards the cause.
Last week, The Daily Reporter published an op-ed criticizing our organization and how we use the funds that we raise. Since the piece was published, we’ve received a wave of angry phone calls and emails.
That’s why I’m writing this email - to address a big misconception and explain exactly how we run our non-profit.
Here’s what the op-ed’s claim boiled down to:“Of your $100 donation, only $10 actually makes it to the people in need”
That’s a pretty misleading statement.
Here’s why:
Every organization (and business) has some operating costs. Restaurants, lawyers, grocery stores, sports team - you name it, they’ve got costs.
When you buy something from them, some % goes towards those costs. I’d like to know if the op-ed authors do the same sort of analysis when they’re ordering a $10 burger.
If the ingredients only cost $6, I’m guessing they’d be very opposed to the other $4 going towards the chef’s salary, rent, and the electricity bill, right?
Let me be really clear here.
Just like there are some bad businesses and business owners out there, there ARE non-profits that don’t deserve your donations. But that’s not us.
In the interest of transparency, we publish everything about our operations (we’ve been public about this since 2015, and you can see our records here [LINK]).Here’s the quick version:
We employ 2 field workers, a part-time grant writer, and a 3-person team here in New York.
Here’s what our breakdown looks like:

Here’s a link to our About page, where you can see our complete annual budget breakdown, and pictures of our office.
We run a tight operation and we’ve always been open about our numbers.
Lastly, we’re committed to sustainable change. We invest your money into the best programs in the field. Even if we could teleport you to a refugee camp so that you could physically hand a $100 bill to someone in need….we wouldn’t do it that way.
Successful development/aid is all about creating structural changes. That’s why we identify projects that will help our recipients for years - generations, even. Instead of handing someone cash and *hoping* they do something good with it, we make sure your donations are invested responsibly and effectively.
Again, you can read our annual reports here: [LINK]
Hope that clears things up.
We’ve been honest and transparent about our mission, our process, and our financials from Day 1.Since the op-ed was published, we’ve had over 500 people unsubscribe from our emails, which will affect our funding for the rest of the year.
Please consider making an additional donation today to help us stay afloat.[Donate link]
Thanks for taking the time to hear us out.
- Steve Stevens, Co-Founder
Donate again request email:
This is an email template asking donors to repeat their donation.
THANK YOU!
You have no idea how much a difference you have made by donating to [FUNDRAISER NAME]
Check out this short video to see all the amazing things we’ve accomplished thanks to your generosity:
[VIDEO THUMBNAIL]
This was all made possible because of YOU.
Isn’t it incredible?
As you can see, while we have made HUGE progress so far, there is still much to be done.
If you’d like to continue supporting this project so we can:
- [NEW OBJECTIVE 1]
- [NEW OBJECTIVE 2]
- [NEW OBJECTIVE 3]
...we could definitely use your help!
To complete our next phase of work, we’ll need to raise another $10,000. So far, generous sponsors like yourself have donated $7,145….we’re almost there!
If you’d like to help out, here’s a link to the donation page.
Remember, every little bit counts!
Sincerely,Roger Swanson
P.S. - Make sure to keep an eye on your inbox for our next video update. Exciting times are ahead!
Promoting a similar cause as the company:
This is an email template that promotes a cause that's aligned with the donor.
My name is Jason, and I own a small dive shop on West View Beach. I’m running a fundraiser to help save the beach, and since you guys are known for helping the environment, I thought REI might be interested in contributing.
Over the past year, the change in currents caused significant amounts of trash to pollute our beaches.

Nature is being destroyed, nobody wants to swim in the water, and worst of all, the wildlife is suffering.
We do our best to clean the beach ourselves, but frankly, we need more manpower.
I’ve recruited a team of 50 volunteer divers to clean up the waters. All I need is to raise $5000 to provide everyone with oxygen. Would you be interested in contributing?
If so, here are 3 ways you can donate:
Donate with Paypal: Click here
Donate with credit card: Click here
Donate with check:
West View Dive Shop133 Paradise Drive Jacksonville, FL 39388
If we reach our goal, the plan is to throw our “Beach Cleaning Day” on March 20th.
Whether you donate or not, you’re invited to join us!
Sincerely,
Matt Morrison
Asking for a modest amount of donation:
This is an email template we wrote for Erica trying to raise $3,080 for a women in sciences organization.
You can watch us write this live here:
Here's one of the templates we ended up writing:
Would you mind giving a quick donation to the WIFS?
We’re doing a drive and it’s our goal to hit a very modest $3,080 by March.
It’s our 4th birthday, and if you donate a minimum of $30.80:
- Your donations goes directly to help women in the sciences.
- We keep costs extremely low, so your money actually reaches the people it’s intended for.
- All donations are fully tax deductible.
- It feels good to donate to great causes 🙂
Donate by CC: Here
Donate by PayPal: Here
Donate by Check: Women's Institute for Science, Equity and Race9291 Laurel Grove Road, Suite 92
Mechanicsville, Virginia 23116
Anything you send is much appreciated!
Much love.
RhondaWomen's Institute for Science,
Equity and Race
P.S. We're currently 14% to our goal!
$400 $3,080
Hope that gives you a leg up with your non-profit fundraising emails!
Remember, there’s really not a big difference between great sales emails and great fundraising emails. You’re relying on the same copywriting principles for both.
Here’s a quick list of the elements you can use in your emails to ethically and effectively convince people to donate money to your non-profit:
A Simple Donation Link or Button.
Example: A simple PayPal button will do the trick.
Regular Communication.
Example: Your email list is the best asset you can develop.
Case Studies + Stats.
Example: Specific stories backed up with numbers.
Social Proof.
Example: Use logos of companies you’ve worked with or have donated.
Great images.
Example: Before/After photos of the project’s location and people involved.
Private events for your donors and members.
Example: An annual gala.
Visual Counter To Show Progress
Example: Progress To Our Goal of $5,000:
$0 $1k $2k $3k $4k $5,000
Hopefully this post has given you some ideas to go out bring in money that goes towards helping the world!
The Copywriting Course Team

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