One of my favorite parts of a sales page is the part that causes money to rain! Let's go over some ways successful sales pages structure their pricing:

Typically the whole purpose of a sales page is to convince people the product/service is soooo good, they click the "Buy" button in your pricing section.

BUT there are many different ways to display your pricing options.

Well my friend, we are going to cover that in this post!

First off, let's be clear on some common methods of pricing and what they are:

Single Tier Pricing: A pricing structure where there's only ONE price you can buy at.

Double Tier Pricing: This is where there are TWO pricing options.

Three Tier Pricing: This is where there are THREE pricing options presented.

Variable Rate Pricing: This is where the price depends on something else, such as the amount you buy.

Below we're going to go through examples of each style of pricing. We'll also list out the pro's and con's of each, and where they are best used.

Single Tier Pricing Examples:

This is where something costs a single price, such as a book, and you show just one pricing option.

Pro's: A single price gives the customer nothing else to think about or distract them. The price is set, and if they want the product, that's what they pay. This is also the simplest to implement technically as it's just one price.

Con's: It's possible you can price out some customers the product is too expensive for.

Best Used For: Simple products like books, physical products, or something with a definite price with no exceptions.

Double Tier Pricing Examples:

Pro's: Sometimes the user needs more than a single option. If you offer a free trial, or accept monthly payments instead of a lump sum.

Con's: Anything above a single option gives a user more "thinking" to do. Also people will often go whichever route gets them the product for cheapest, so if you offer a free trial, more people will do that than purchase. On the technical side you have to do slightly more to offer two prices. On my own pages I sometimes have to make two separate order forms.

Best Used For: Monthly vs. Yearly payments, free trial options.

Three Tier Pricing Examples:

This is where you show the customer THREE pricing options. Three Tier Pricing is one of the most common pricing systems, as it gives people options.

Pro's: Gives options for multiple budget ranges. Some users will very lightly use a product warranting the cheapest option, and much heavier users of the product can pay more. This 3-tier structure is great because it doesn't scare away different budget ranges.

Con's: Makes the user "think" about their purchase a little more. Most people want to try to get the product for cheap as possible, so often people will "try it out" with a cheaper plan. On the technical side this may involve more order forms or SKU's.

Best Used For: Great option for SaaS businesses or service businesses.

Variable Rate Pricing Examples:

This is where prices vary based on some parameter. It can vary based on variables such as:

• Quantity ordered (Ex: 1-10 items cost $4.00/each, but 11-20 cost $3.50/each)
• Color (Ex: Blue is $100, Green is $120, Powder Black is $150).
• Size (Ex: Twin, Queen, or King sized mattress).

Pro's: Allows different customers to get different deals based on preference. Can also encourage people to buy more, such as Costo or Sam's encourages bulk buying in order to get a better deal.

Con's: Adds more complexity in a technical sense, and to the customer (they must THINK about the decision more than a single price). On the technical side this variable structure is generally more complex, and sometimes involves custom coding.

Best Used For: Bulk pricing, different size options, different timing options.

We hope this helps you better gauge how to price your own products!

Sincerely,

Neville Medhora - Pricey Person

P.S. Here are some more pricing resources:

• Three Tiered Pricing

• Freelance Pricing Calculator
• Swipe File of Pricing Structures