Mistake #1: People put multiple CTAs (Calls To Action) on a page

Why it’s bad:

• They confuse the reader and make it hard to make a decision.
• They make it hard for you to write a focused message.
• They hurt your conversion rates.

Quick Fix:

Pick one CTA per page.

Result:

Better conversion rates + stronger messaging.

Mistake #2: People use too many “Buzzwords” and confuse the message

Why it’s bad:

• They’re vague and confusing.
• They don’t tell the reader anything about you or your business.
• They hurt your conversion rates.

Quick Fix:

Replace buzzwords with simple, direct language a 5th grader could understand.

Result:

Better conversion rates + stronger messaging.

Mistake #3: Busy pages with bad layouts

Why it’s bad:

• They’re tough to read.
• They distract from your copy.
• They hurt your conversion rates.

Quick Fix:

Make the simplest possible version of the page. Use:

• Simple words.
• Simple layouts.
• Simple explanations.

And focus your pages on a single CTA.

Result:

Happier readers and better conversion rates.

Mistake #4: New writers try to copy content from major blogs.

Why it’s bad:

• It usually ends up being shallow and not very useful.
• It’s boring.
• It’s forgettable.

Quick Fix:

Instead of trying to write an “expert” article on a broad subject, tell personal stories from experience (or interview people about their stories).

Result:

Better content + better engagement.

Mistake #5: Subheadings that don’t guide the reader through an article

Why it’s bad:

• They make the content hard to scan.
• They waste a great chance to help your readers.
• “Lazy” readers will not bother reading - they’ll just bounce.

Quick Fix:

Use descriptive subheadings.

Aim to tell the story just using the subheadings (so that even lazy readers who skim the article will get value from it).

Result:

More engaging content. Your readers will be much more likely to make their way through the article.

Mistake #6: People write “How To” content without giving the reader clear, practical ACTIONS to take.

Why it’s bad:

• It makes it hard to ACT on the content.
• It fails to really help the reader.
• It’s forgettable. Without actions, the reader will forget the advice.

Quick Fix:

Add an “action step” for each section in your article.

(Bonus points: Add up all the action steps into a cheat sheet at the end of the article to make a great summary!)

Result:

Better content + happier readers. Actionable content makes an article MUCH more shareable.

Mistake #7: Awkward cold emails with really bad introductions.

Why it’s bad:

• They turn the reader off immediately.
• They make the reader actively dislike you and never want to hear from you again.
• They don’t convert.

Quick Fix:

Instead of weird intros and hard sales pitches, try:

• Being as concise as possible.
• Imagine having a friendly, casual conversation with a stranger at a bar or a cafe. That’s the tone you should use.
• Aim to offer simple, obvious value up front - not engage in a wild sales pitch.

Result:

Better relationships and better conversions.

Mistake #8 Emails with multiple CTAs.

Why it’s bad:

• They dilute your conversions. Once a reader clicks one link, they’re unlikely to come back to the email to click the other link too.
• They end up sounding confusing. “Read this”, “Click that”, “Buy this”...what’s the point??

Quick Fix:

Stick to one CTA per email.

Result:

Stronger emails and better conversions.

Mistake #9: People overthinking their email style + format.

Why it’s bad:

• You end up stuck on format instead of focusing on effectiveness.
• You spend a long time writing one version that might be good.
• You end up not having extra versions to test.

Quick Fix:

Write 3 different versions:

• Short
• Medium
• Long

Result:

You’ll move quicker, create more, and have extra versions to test. Long term this’ll help you get a feel for your audience and what they like reading.