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The S.W.I.P.E.S. Email (Friday September 30th, 2022)

Swipe📁Wisdom🧠Interesting🧐 Picture🖼 • Essay📄Sketch✎

A fun email for Friday. I hope you enjoy!

Edition: Friday, September 30th, 2022

 

🎤 Listen to this email here:

Swipe:

I love seeing lots of data in a crunched in a small space. Look at this awesome "$100 Trillion World Economy" chart. 

In this layout, within seconds you are delivered tons of information:

world-economy-chart.jpg

Right away you can spot:
➡ The largest economies.
➡ The largest combined economies.
➡ Economic size differences between countries.

It's so much better than a boring chart like this!

chart-bar-world-economy.jpg

Wisdom:

Every once in a while, take an honest stock of your life. 
Look in the mirror:

dog-looking-in-mirror.jpg

How you physically look RIGHT NOW is a direct reflection of what you’ve been doing for the last 6 months:

  • What you’ve been eating.
  • What you’ve been doing for exercise.
  • How you’ve been taking care of your body.

Look at your environment around you RIGHT NOW.

  • What do you like about it?
  • What do you hate about it?
  • What would you change about it?

Maybe you want nothing changed, but maybe there's stuff you DO want changes.

Write those thing out:

write-things-out.jpg

....now “Word Backwards” to find a plan to make your environment and life how you want it.

Taking an honest inventory of where you're at, so you can make your future self even better.

Interesting:

I bet 99% of you don't know about Google Keep

It's a free "Pinterest-style" board where you can keep notes, pics, screenshots etc in categorized tabs. 

You can make your own marketing "Swipe File" with it for free, and it natively runs through all of Google Suite:

google-keep-images-1.jpg

google-keep-images-2.jpg

It's awesome to keep quotes and pictures in.....then conveniently drop them into a Google Doc when needed.

google-keep-animation.gif

This is one of those odd pieces of Google that's pretty helpful but few people know about.....but now you do 🙂

Try it out at keep.google.com

Picture:

So I've been doing these "customer calls" twice a week where I talk on the phone to previous, current, and (potentially) future customers:

nev-working.jpg
Does this pic make it look like I'm hard at work?? 😛

I've been trying to do ~5 calls in a row each session:

calendar-1.webp

Some of the questions I ask (depending on who I'm speaking to) are:

  • What made you join? What did you hope to get out of it?
  • What would've made you stay on longer? 
  • What could I have done better?
  • How did you originally find me or Copywriting Course?
  • What did you most like about Copywriting Course when you were a member? 
  • What feature did you use the most?

I have about 12 questions written down, but for the most part each call goes a little different, and it's super interesting to hear everyone's stories.

I've been learning a ton from consistently doing these. Might be interesting for you to try these on your own business too!

The reason I do these calls is because I'm too "in the box" on Copywriting Course:

inside-the-box.gif

....so it's helpful to hear outside opinions of what people want and use.

Reply to this email "I WANNA CHAT!" if you're down to talk for 10 minutes!

Essay:

Since I run a copywriting company people frequently come to me asking if they know any good writers. 

Well....here's my easy methods on finding and hiring a good writer:

will-you-be-my-copywriter-ask.png

OPTION 1 ($): Find a cheap copywriter from a cheap freelancer platform like Fiverr.

fiverr-copywriter.jpg

OPTION 2 ($$): Find someone just starting out, and train them yourself.

train-a-copywriter.jpg

OPTION 3 ($$$): Find a freelancer through a higher quality freelancer platform like UpWork.

hire-upwork-writer.jpg

OPTION 4 ($$$$): Find someone who writes the way you like, and pay them.

pay-someone-you-like.jpg

This is my personal favorite way to hire a writer. It's just best to find someone ALREADY WRITING THE WAY YOU LIKE then hiring them.

I'll generally do this:
1.) Find someone already writing the type of stuff you want. 
2.) Ask them to do a single project for money. 
3.) If like their work, hire multiple times. 

Sketch:

Did you know tomorrow (October 1st) is the start of Q4 of 2022 😮

All that's left in the year are three major months:
October, November, December.

Don't get caught off guard and be unprepared for this!

holiday-ecommerce-blindsided-q4.png

Q4 is typically the most profitable time of the year for many businesses (especially retail businesses):

money-in-q4.webp

The best sales of the year happen in Q4, and each promotion might include making:
✔️ Emails
✔️ Images
✔️ FB Ads copy
✔️ Google ads copy
✔️ Autoresponder copy
✔️ Email campaign copy
✔️ Social media post copy
✔️ Website campaign copy
✔️ Funnel flow planning.......

....there's a lot of work to do BEFORE these holiday's roll around.

BUT WHAT IF.....

You had a subscription to Copywriting Course and could get help with all your sales materials, and optimize them to make them stronger?? 💪🏼

writing-strong.webp

The most popular way to learn using Copywriting Course is our self-paced courses. Copywriting Course is actually a COLLECTION of courses:

courses.webp

The next most popular way to use Copywriting Course is to come to Office Hours where I'll personally help you with any question or problem:

office-hours.webp

We share screens and work on your problem together. This isn't "conceptual" advice, but rather real-world re-writing and creating on the spot!

Q4 (starting tomorrow) is an extremely important time to join Copywriting Course so you can take advantage of the super busy holiday season!
⬇ ⬇ ⬇

Join this instant and use code LEVELUPYEAR for 30% off Copywriting Course, and start learning today! (Promo ends today)

reading-books.jpg

I hope you enjoyed these Friday tid-bits!

Sincerely, 
Neville Medhora

nev-head.webp

 

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Join Copywriting Course (use code LEVELUPYEAR for 30%, ends today)
Sponsor this newsletter

What are your Q4 goals?

What are you hoping to achieve by the end of this year?

I will anonymize and share the answers.

Sincerely,
Neville Medhora

O.J.

Before the end of this year, I want to be making $5k/month retainer.

P.K.

I have been pursuing my career in software development now for about one year. I have watched your videos on youtube and they helped me to learn about copywriting. I want to pursue the course but I am really clueless about whether learning copywriting as a skill will complement my software developer skill. I would love to hear your take on how copywriting will help web developers. 

E.A.

100k IG followers & first $5k in product sales. Let's go! 🚀 

I.C.

I want to publish one piece of YT content every week in spite of my busy schedule. 

J.

Create 1 new revenue stream
finish an essay collection I am working on
Bench 315 ! 

R.R.

My goals for Q4 are:

1. To become more organized and have a system in place to help me in my new role as a freelance copywriter.

2. Soak up as much information from my new gig that I booked. Listening, learning, and applying!

3. To start my blog and get to writing on a more consistent basis. 

A.P.

I'd like to secure 4-5 offers for my brand identity roadmap!

E.B.

Publish 160 blog posts and videos. 

A.M.

Trying to convert a list if 10,000 real estate agents to buy our transaction coordinating services (clear close)

U.G.

In Q4 I want to learn how to build an acquisition funnel and write a high quality eBook for therapists.

A.L.

Making $1000 a week.

E.A.

To finish my brand website and earn 600€ per month from my designs 

S.B.

Make a great work teaching math and physics at high school 

K.W.

To finish my signature course by my deadline (work on it an hour a day and more than that the last week of the month because I don’t do consultations then). 

  • Go back to making YouTube videos to market the course and my other services, twice a week when my course is done.
  • Go deeper into email marketing and connecting with my subscribers (use the notes I made in my notebooks).
  • Create video shorts for TikTok (GaryVee seems to think TikTok is the next instagram and the time to do this is now)

This is probably too much for the last three months of the year, but these are my goals anyway!

G.C.

Fitness:
Complete 2 half-marathons (on track)
 

Work:
Complete Google IT Automation with Python course (transitioning vein into tech field) (on track)
 

Personal:
Write 1 thank you letter (or card)/month (behind)
 

Places to visit:
Niagara Falls (unlikely to meet)

M.W.

Scaling our DTC Email/SMS Agency to $200k. We're at $122k now. That's $26k/month.

T.O.

Here are my goals to finish up 2022:
- Read 5 more books
- Drop another 5lbs
- Increase investments to 401k & IRA
- Increase savings rate to 10% of income
- Open 529 accounts for the kids

S.M.

Start building a SAAS product!

J.O.

- 5 subscription paying coaching clients
- 1 paid stage Appearance
- 500 more YouTube subscribers
- Find a great girlfriend

S.C.

Grow my current empty Etsy store to at least 50 products and $1000/month sales revenue

Build and grow a new blog based on my weight loss success (255 to 175 in 6 months) on a domain I bought but never used

If I focus like I've never focused before I know I can achieve both these goals.

Wish me luck 🙂

J.M.

1.  Over 1000 subscribers.

2. Make valuable connections with community leaders and businesses.

3. Lay out a plan to expand to YouTube and improve my social media strategy.

4. Start making money.

L.B.

Raise recurring revenue to $6K monthly and quit my full time job.

I hope my plans achieve this. Yes, I know that’s not the correct “manifestation” language, but there’s a certain hard reality about all this.

I.D.

- I am trying to save 10% of the monthly income every month, if I reach the quota of 1560 by the end of the year I will be able to do it
- Open the VAT number and earn my first 1000 euros (for now I have opened the VAT number and I have two customers, maybe I will be able to invoice at least 1000 euros by December
- Change job and change sector - goal achieved, I will start my new job in November and I will be an ADV Specialist
- Read at least 12 books - I think I have already achieved this goal
- First 1000 followers on TikTok - I haven't posted any videos yet
- Top 100 subscribers on my Youtube Channel (which I haven't opened yet haha)
- First 100 monthly visitors to my Blog (which I haven't published yet, oops!)

A.M.

I hope to concretize my business after 2 years and start getting some cash flow. 

E.D.

- 20+ sales for my online course 
- Finish Pilates certification. 
- Meditate and journal each am 🙂

B.H.

1) Freelance business revenue to $10,000 per month
2) Niche website traffic to 10,000 pageviews per month
3) Bodyweight reduced to 180 lbs

C.A.

I'm hoping to start earning money with my FB and PInterest ads for my e-commerce store so that I can provide for my family

R.J.

I want to hit $5k a month as a Copywriter by the end of this yea. 

I'm currently working with some clients. 
 

K.W.

Hi Neville! I hope to draft another novel this year (young-adult horror fiction is my jam). 😊

Y.S.

I am about to turn 19 and my knowledge in sales and client acquisition has been improving, i just simply wanna change my behaviours and personality in order to make my first $10k/m and move out of my parents house. I wanna focus on client acquisition and building systems in my marketing agency.

I wanna move out and start my new life and meet new people. I wanna read more books and build new things and also wanna get shredded soon.

E.O.

MONEY

  • Playing covers in bars / cafes
  • Teach english through songwriting (in person + online)
  • Teach songwriting (in person + online)
  • Upwork music gigs (jingles + adding foleys, etc)
  • Simple (yet powerful) health + human development online courses (too much work… huge effort required to get first clients)

EP RELEASE

  • Release 1 Song per month

J.U

5 desired results that are attainable this year if I got off my ass and applied myself

 

  • Have a client to work with.
  • Become a better person through constant self reflection and reading.
  • Earn a cumulative sum of $650 for the year with my marketing skills
  • Overcome my self-doubt with enough practice, some wins and putting myself out there.
  • Get an appreciation gift for everyone that made an impact in my life this year.

P.D.

Level up into consultancy

What I need to do:
- Get better clients 

What I need to do: 
- Create more noise
- Find the signal 
- Publish more on signal 
- Distribute more
- Share more 

O.S.

Make money with copywriting. 

P.K.

I want to finish my French online course, so i can speak 3 foreign languages. 🙂

and start learning another language - the ultimate goal is 20✌😎

G.R.

  • To stay consistent with my creativity newsletter 
  • To reach 400 subscribers from 300 subscribers by Dec. 2022 end.
  • Creating a professional portfolio for my B2B writing

J.R.

  • Lose 5 kgs per months
  • Get enrolled into kopywriting course by making at least $1000 dollars in the next 2 months.
  • Get few high paying gigs which are not happening at the moment.

M.

I want to have atleast 5 clients by the end of this year. I've been trying to find opportunities in freelancing but haven't yet succeeded around 100 proposal I've sent in past 8 months but got no client at all , so I'm focusing on gaining some skills, building my portfolio and at least have 5 clients by the end of the year.

L.H.

To build my blog, and writing career 

M.C.

Personally, my main goal for this year is to really be able to start my career in copywriting as a freelancer.

A.K.

Get my first sale.

L.A.

- Start a passive income stream.
- Work out 5 days  a week.
- 5k in revenue from current side hustle. 

 

 

C.R.

This isn’t copywriting but your question prompted breaking down my oil painting project into steps in order to achieve best results.

Q4 Goals:
 To paint a portrait of my daughter in oils. Using skills and knowledge gained over the past year.
 

Breakdown:
- practise painting Neutrals: black, grey & white values & warm/cold hues - by creating a still life of a brown egg on a black background
- repeat for a face
- repeat for face using 3 colours
- practice painting long curly hair
- based on these practices, create portrait.

K.O.

To get a new phone for myself and my sister. 
To get a job. 
To get my book signed. 
To get an apartment. 

N.W.

By the end of this year I’d like to buy my first DSLR/ mirrorless camera and start my professional photography career.

M.J.

I'm challenging myself to produce 3 short videos per day for 95 days straight.

So far I am on day 5 😅

Extra goals: 4 hours of deep work per day + 35 minutes of physical book reading per day

C.L.

  • 3rd investment property
  • clear out all bad debt
  • Come up with a list of ideas for creative biz/co. for '23
  • Draw up a list of ways I can volunteer time '23

S.K.

Defining my goals has bee one of the challenges that I have had but at least I can say that I have some.
These are my goals in five years time.
1. Become a successful finance writer featured in various publications
2. Have a successful finance YouTube channel
3. Invest in myself and the money 
4. Living the life of my dreams while working from home
Those are my main goals and I am willing to do whatever it takes to accomplish them.

J.R.

Get my marketing automation saas to 15k a month without me doing anything but making sure my team gets everything they need. 

L.S.

complete a website with web copy

M.O.

Learn to write better

H.S.

Make https://twitter.com/9_by_16 cross $20K MRR

M.S.

I really wanted to know copywriting and get a premium client.

R.J.

Launch another ecomm product successfully 

D.G.

Find a life partner / baby momma AND get Permanent Residence in Canada AND add 2 more clients to my agency company tbh

J.B.

Saving Fridays entirely for working on my business (content marketing, growth brainstorming), not client work.

A.K.

1) Get a specific feature working, at least for internal use.

2) Hire an Outreach Person, and start outreach to collaborate with content creators.

3) Do the Bundle Promotion with one partner, and expand if it goes well.

4) Find a specific subject matter expert to collaborate with.

M.S.

I would like to learn to copywrite as a side hustle, and get started with this journey!

E.N.

Have a year runway to start a business that I can do from anywhere so I can go and study abroad without having to work a job over there

D.A.

Start journey of Secondary Income

B.E.

Get 7 retainer high ticket clients!

D.S.

Net positive returns of at least 10% in Options trading.

How I make money from Copywriting (8 Different Ways)

Listen Here: 

Subscribe on Apple Podcasts apple-podcasts.png

 

I get a lot of questions (especially from non-techie people) on how I make money from what I do, specifically copywriting stuff.

The good part about making money from the internet is there’s multiple ways to monetize something. 

So while most of my income comes from selling a subscription to The Copywriting Course, my training program for writers, there’s roughly 8 different income streams surrounding my copywriting content.

Here’s the way each revenue steam works:

#1.) Copywriting Course Subscriptions:

It sells a training course that teaches people to become better writers with a focus on selling. Small businesses buy this to learn how to write better company, and companies buy it for their employees to teach them to write better copy.

If people want help on their copy, they post it here, and myself and writers go through it and change it up for them. Then on Thursdays we get on an Office Hours call and take up to 8 questions from members, and re-do copy or talk strategy live on the call.

So the Copywriting Course is a combination training and community…and we sell monthly and yearly subscriptions to it. 

#2.) Swipe File:

A swipe file is a collection of good marketing materials you like or can learn from. Years ago I started building my own swipe file on a desktop folder. Also a phone folder. But then when I wanted to recall something like Pricing structures, I’d have to sift through the whole damn thing.

So I created SwipeFile.com, where the whole world could access my private swipe file. I wanted to SwipeFile to be an independent site, and not necessarily related to Copywriting Course. The way it makes money is it has Google Adsense ads on it, and when someone clicks an ad, I get a portion of that revenue.

Swipe File makes money and pays for itself, but the main goal of it is to build the worlds best swipe file.

#3.) Book:

I self published a book called This Book Will Teach You To Write Better. it sells on Amazon. I originally tried to make it free, but with Amazon I have to charge some money. I made it $5, and it was designed to be a readable-in-30 minutes crash course on writing copy. Till this day it still sells and has hundreds of reviews.

I will say, of any form of income I make from the copywriting world, this book is the most “PASSIVE” of them all. I published it a few years ago, and have done NOTHING since. It just naturally sells on the Amazon platform, and still keeps going to this day. Honestly if I wanted to boost my passive income, I’d re-do this book and boost the price to $20/pop.

#4.) 1-on-1 Consulting (aka, actually doing copywriting)!

Before I started copywriting course people would ask for help with their email newsletters, and I’d charge them by the hour, sometimes by the project depending on the client.

I would help people re-write things on the spot, which is honestly very rewarding in many ways: I got to see insider numbers of different companies, hear what methods work and don’t work for them, get to meet really cool people, and they pay me money. All around it’s pretty awesome.

If all I did was consult, that would make a pretty good living. I think the reason most people find other income streams though is if you ONLY consult, your time becomes quite in demand, and your business can’t function without you. In fact, YOU are the business. This is why finding other streams of income outside of just consulting is good.

#5.) YouTube Channel:

I post videos about copywriting, people subscribe, and I get paid in two ways:

1.) People decide to buy our copywriting course training. So they signup for a subscription.

-and-

2.) I get a percentage of ad revenue. Whenever people watch my videos, YouTube will show advertisements, and you get to share in a percentage of those. 

You can see all my YouTube stats at CopywritingCourse.com/stats

#6.) Amazon Affiliate:

When people click links (like these book links), and buy a book, I get a small percentage of that. This usually isn’t HUGE revenue, but if you make a few hundred bucks a month like this, it’s usually very passive. 

For example I wrote a post about how I setup my home office camera setup and lighting. When it started ranking in the search results, people would often buy the cameras I recommended, and if I get 4% of an $900 purchase that’s $36 I didn’t have to work too hard for.

So this isn’t full time income, but it adds up to a nice little nugget!

#7.) Email Sponsorships:

Sometimes people sponsor my Friday SWIPES email and pay me for it. This email goes out to just shy of 60,000 people every week, and sponsors can promote their product in a small section of the email.

I’m even testing out a self-serve method at copywritingcourse.com/sponsor

#8.) Advising Companies:

Sometimes medium to large companies will bring me on as an adviser. This means I get equity in the company, and a certain amount of advising fees. I often help the companies develop their email newsletters out, much like with TheHustle or AppSumo, and if there’s a sale or acquisition, I might see piece of that upside too.

So if you’ve ever wondered how someone likes me “makes money on the internet”....with respect to my copywriting activities this where the income comes from!

income-image.jpg

So to re-cap the 8 revenue streams are:

#1.) Copywriting Course subscriptions
#2.) SwipeFile.com ad revenue
#3.) Book
#4.) 1-on-1 Consulting
#5.) YouTube Channel
#6.) Amazon Affiliate
#7.) Email Sponsorships
#8.) Advising Companies


Most of the money comes from Copywriting Course and consulting, but I would like to make the advertising income higher, including the Friday email ads, YouTube ads, and SwipeFile.com ads etc...

Then outside of strict income streams…..the other cool thing about publishing on the internet is the OTHER opportunities it brings. For example, greater access and reach.

Let’s say I’d like to start podcasting more, and want to invite high profile guests. Well if I have a large platform on the internet, guests are far more likely to say yes to an interview. Then I could start monetizing that method.

Hope this sheds some light on how someone like myself makes money online. This has been a common question I get from people, and this should clear it up. 

Maybe you could even learn a thing or two from this and start making income online on your own!

Sincerely,
Neville Medhora
nev-head.webp

 

P.S. Do you have any questions about these income streams? I'm happy to help! 

The S.W.I.P.E.S. Email (Friday September 16th, 2022)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!
 

Edition: Friday, September 23rd, 2022

Swipe:

Today's Swipe find is homage to compacting lots of information into a little space.

I see a lot of these shared on Instagram. In one glance, you can pickup a lot of information without having to think a lot, read a lot, or spend a lot of time. 

Here's an example of daily plan, compacted into a small space:

how-to-plan-your-day.jpg

 

Here's an example of a "boosting happiness" strategy, compacted into a small space:

how-to-boost-happiness.webp

 

Here's an example of a 30 day content calendar, compacted into a small space:

instagram-content-calendar.jpg

 

Here's my full workout plan, compacted into a small space (I stole this from my friend Billy, and reference it at the gym all the time):

billy-gym-routine.jpg

It's kinda neat when there's so much information in one eye-shot.

Wisdom:

Over the years much of my marketing has looked crappy and juvenile. 

For example this is the image header to a popular post I wrote 😂

be-yourself.png

A few years ago I tried cleaning up my act and created something called "Copywriting for Business."

• I wore a suit. 
• I didn't curse.
• I was more serious.
• I made more professional-looking images.

....it utterly flopped.

When I would try to sell it to businesses, they wanted my original stuff that was more funny and entertaining. 

Ironically the thing I was trying to

Lesson: Be yourself 🙂

Interesting:

Earlier in this email I talked about compressing lots of information into a small space....well here's another great example.

I particularly liked these, because I've always struggled to understand the calorie and protein differences of different foods I commonly eat. 

When I saw these on an account @MeowMeix I just had to screenshot them:

meow-mix-instagram.png

was legitimately having trouble understanding the difference between some of these things, and a simple visual chart like this instantly made it all "click!"

Picture:


A couple years ago I hired a stylist to build out a basic mens wardrobe for me.

She tried explaining to me which clothes pair together, and she quickly realized I was incapable of it myself.....so she decided to make a customized “Look Book” I could reference.

She took all the clothes we bought together, and made the following "Look Book" as a PDF file.

For 3 years before I went out, I’d get dressed based on these pictures!

casual-photos.jpg

social-photos.jpg

dress-up-photos.jpg

This was maybe 8+ years ago she made this, but if it were nowadays, that stylist could've shared these Look Books as content, and maybe even take pics of the person in each outfit (if they were down for it).

This would turn one-off work into evergreen promotion!

Essay:

I get a lot of questions (especially from non-techie people) on how I make money from what I do, specifically copywriting stuff: 

So that's where the income comes from this business comes from. 

income-image.jpg

Most of the money comes from Copywriting Course and consulting, but I would like to make this email and the advertising income much higher starting in 2023.

Sketch:

Do you know one reason why people love this Friday S.W.I.P.E.S. Email? 

It's because I give all the information inside the email itself.

Instead of giving you an "assignment" of having to click out of the email to see content, I just include it all here.....so you don't have to interrupt your flow of reading this email on your computer or phone. 

Example: 
If you write a blog post about pandas, just include it in the email, don't make people click out to read it!

email-to-post.jpg

The counter-case for this is when you need someone to take an action that can only be done on your website such as:
• Placing an order.
• Signing up on a form.
• Watch a video or listen to a podcast.
• Use an interactive widget on the website.

In these cases it's best to send to a website.

One of the reasons people love email newsletters so much is the information is all inside a single email! 

No need to click outside, use multiple browser tabs, or wait for websites to load.

person-to-email-to-web.jpg

If you notice, in this entire email you didn't have to click outside of it even once to get more information 🙂

Anyways, I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora

nev-head.webp

 

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Sponsor this newsletter

How to get your business in front of new audiences (Email Templates)

image.png

The quickest way to spread your message is to get in front of other established audiences.

  • This is why someone goes on a press tour before launching a book. 
  • This is why someone goes on a podcast tour before releasing a product.
  • This is why celebrities will go on The Tonight Show before a movie release.

Here are email templates you can send to “audience gatekeepers” to get on their radar.

The aim is to get them to open the doors to their audience and introduce you with trust and authority.

 

#1.) Tell Your Friends

Your friends already like you and want to support you - but they might not know what you have going on! So, send them an email letting them know when you have important news. 

Hey! 

You know that book I’ve been working on all year? It’s finally published! 

If you’d like to check it out, reply to this email and I’ll send you a copy (I’d appreciate a review in return!).

Are you game?

Thanks!

#2.) Friends of friends

Your network is probably much bigger than you think it is. The best way to reach your 2nd and 3rd-degree connections is to ask your friends to share your news with their friends. You can send them an email with the message you’d like to be shared already pre-written, like this:

Hey! 

As you know, I’m launching my agency on the 1st of next month. 

It’d mean a lot to me if you could help me spread the word! Here’s a message you can copy/paste into an email or a tweet (or both!).

Hey! My friend Bob is launching his marketing agency on October 1st. He’s offering 50% off his services for friends and friends of friends who book through this special link (___). Please share!

Also, here’s the tweet thread I made about it (if you just retweet it, it’d help a ton!): ______

Thank you so much!
 

#3.) Authors in your space

Published authors have built-in authority and, usually, dedicated followers. If you can get an author in your space to share your work, it’d be a big win. Try reaching out with a message like this:

Hi Seth,

I recently wrote a 12-tweet thread that’s based on the 12 books you’ve written. 

It’s gotten some exposure already: 

[screenshot] 

…and I think your audience would like it. I included non-affiliate links to the Amazon pages for each book, so I think it’ll turn into some sales for you. 

Would you be up to retweet or quote tweet the thread?

Thanks!

#4.) Local business owners

It’s easy to turn yourself into a connector for business owners around you. But, try and do more than just networking - turn it into a chance to create a win for the business owners AND their audiences. 

One way to do that is a panel event. You can do this at a live venue or on Zoom. 

Hi Bob,

We haven’t met yet, but I own ____, a marketing agency here in San Francisco. 

I think we share the same audience - tech startup founders. 

Would you be up for some collaboration that’d be a great win for that audience?

I was thinking we could partner up for a webinar where:

I’d teach the basics about Twitter growth for founders.
You’d teach the basics about email list growth. 

How does that sound? Does anyone else come to mind? Maybe we could make this a bigger event. 

If you’re interested, reply and let me know! 

#5.) Local newspaper

Local newspapers can be a great way to get the word out. The most direct way is through traditional advertising…but you could also explore other options, like publishing an op-ed on your topic. The most important thing to do is introduce yourself to the editor and start a relationship. 

Hi Bob,

I’m the owner of _____, a new restaurant here in downtown Pleasanton. 

I’d like to learn a little more about how [the newspaper] works in getting the word out to local readers. 

I’m up for an ad, an article, or whatever other channels you think would work best. I’d like to do something special for your readers specifically, and I’d like to speak to you about a couple of ideas.

Worth a quick chat?

#6.) Competitors

Your competitors don’t have to be your enemies. Sometimes, competing brands can be excellent allies in your marketing - just be direct, honest, and try to create wins for everyone. 

Hey Bob!

I’m thinking of doing some content for my audience about how to grow on Twitter.

I know technically we’re got competing services….but I thought this might be a great chance to get to know each other a little better and see if we can create something awesome for the Twitter crowd. 

What do you think?

#7.) Non-competitors

Your target audience uses many different tools, right? So, reach out to those other tools and ask them if they’d like to collaborate or do a promo exchange. This is an easy way to create a win for the same audience. 

Hi Bob,

I’m a realtor in Dallas and I have an email list of ~10,000 RE investors in Texas. 

I recently surveyed the list and found that 80% of them don’t use any budgeting software, but want to try one out.

Thought this was a great chance to reach out to personal finance companies like [their company]. We could:

Do some co-promotion.
Collaborate on some content. 
Hold an event to train each other’s audiences. 

Interested?

#8.) Sponsor a Podcast

Podcasts are a great way to reach your audience and many podcasts have advertising slots or sponsorship deals. Email the host and ask them what their process looks like and what type of services they want to promote.  

Hi Bob,

Love the pod! Some of the best real estate content out there!

I’m a personal finance coach - I specialize in helping people get their credit cleaned up before applying for a mortgage. I’ve coached 100+ first time home buyers in the last year.

I’d be interested in either grabbing one of your ad slots or sponsoring a whole episode. 

Can we talk sometime this week?

#9.) Do a Podcast Exchange

Podcast hosts are usually looking to grow their audiences too. One way to create a win-win for you and them is to offer to do a podcast exchange. This is easy to do and it creates a real relationship between you and them. 

Hi Bob,

Love the pod! Some of the best real estate content out there!

I’m a personal finance coach - I specialize in helping people get their credit cleaned up before applying for a mortgage. I’ve coached 100+ first time home buyers in the last year.

I’ve also got a podcast of my own where I interview specialists connected to the buying process. 

Would you be up to do a podcast exchange? Here’s an idea:

#1) You appear on my pod, we talk about how to find the best realtor in town.
#2) I appear on your pod, we talk about how to get your credit in shape. 

Let me know what you think!

[Your Name]

PS My podcast stats:

10,000 downloads/month. 
54 episodes as of this month. 
Featured experts like ____, ____, and ____

#10.) Sponsor a Newsletter

Email newsletters are still the most important marketing asset of many digital businesses. Sponsorships are becoming more and more common, so try reaching out to someone with a relevant newsletter and offer to sponsor an issue. 

Hi Bob,

I think we have similar audiences!

I run a community of ~1,000 people trying to develop better sleep habits.

Since your crowd is all about biohacking for performance, I figure a large portion of your audience would be interested in sleep improvement. 

I get your weekly emails and I’d love to sponsor an issue or grab one of your ad slots. 

What do you think? 

#11.) Do a Newsletter Exchange

Newsletter “exchanges” happen all the time - they can involved paid sponsorships or they can be as simple as a friendly “I’ll mention you, you mention me” in a set number of issues. This is an easy, non-intrusive way to get in front of another audience.

Hi Bob,

I think we have similar audiences!

I run a community of ~1,000 people trying to develop better sleep habits.

Since your crowd is all about biohacking for performance, I figure a large portion of your audience would be interested in sleep improvement. 

Would you be up for some co-promotion between our email newsletters? 

My email stats:
4500 subscribers
50% open rate
10% click through rate

If you’re interested, I’d like to jump on a call and talk out a few ideas that’d be genuine wins for our readers!

#12.) Announce a giveaway on social media

Giveaways are a great way to grab attention. All you have to do is pick a giveaway tool (like KingSumo), set the terms, pick the prizes, and then announce it on your social channels. 

Hey LinkedIn friends!

On September 1st, we’ll be running a giveaway for ecommerce professionals.

It includes:

10 books about ecom, digital marketing, and copywriting.
2 courses about Shopify setup and optimization.
1 ticket to this year’s Traffic and Conversion Summit. 

All you have to do to participate is:

#1) Register here: _____
#2) Follow our account: _____
#3) Share it with at least one friend

Get started by clicking here → ______

#13.) Introduce yourself on social media groups.

If you pick this one, you’ve got to be careful not to spam people. Don’t just join a group and start posting links to your site. Instead, try and add real value to the conversations people are having. 

If you build up some recognition in the group, you can ask the mods for permission to post a link to your site (as long as it’s genuinely valuable):

Hi bobthemoderator! 

I put together a free course about how to price your freelancing services, and I’d like to share it with the group. 

It’s 3 emails long. 
It’s based on 10+ years of my own experience.
By the end, they’ll know exactly what to charge.

I definitely don’t want to spam the group or break any rules! 

What do you think? Would you like to review it? 

#14.) Find local Meetup groups

Meetup.com is a site where people can go to find local events and groups. If you find one that lines up with your business, reach out to the group owner and offer to do something specific for their members. 

Hi Bob, 

I see you’re the owner of the Denver Foodies Meetup group.

I’m a food photographer also based in Denver and I recently released a course on how to take pro food photos at home with nothing but your iPhone.

Do you think your group would be interested in the course or a workshop on the topic? 

#15.) Chamber of Commerce

Your local Chamber of Commerce is there to help develop local businesses, and it can be a great place to make connections. Try and keep your offer specific, simple, and local.

Hi Bob,

I know you folks at the Chamber of Commerce are known for the annual networking event!

I own a marketing/web dev agency and have worked with ~20 local businesses to build their sites. 

Would you be up to mention my agency in the emails you send out to event attendees? I’d love to help improve some local businesses and I’d be up to create a special offer for your list!

#16.) Coworking spaces

These days, it seems like every big city has a bunch of great coworking spaces. Members range from freelancers to remote teams to full-blown offices. Coworking space managers are important local connectors, especially in the remote work and startup scenes. 

Hi Bob, 

We might have met - I come to the coworking space every time I’m in Montreal. 

I recently started a new service, coaching remote teams to communicate better and use collaborative tools like Clickup. 

Do you have a process to put on a free 60-minute presentation/workshop for your members? 

If so, I’d like to run it in early November and I’d ask for 1-2 email blasts to your email list.

How does that sound?

#17.) Conventions

In-person conventions were traditionally the place to go to meet new people and make deals in your industry. The internet’s changed that, but conventions are here to stay! If you’re planning on participating in one, reach out to the organizers ahead of time and ask if you can do some promo. Like the other suggestions here, make your ask specific!

Hi Bob,

I’m looking forward to the American Roofers Conference in February! 

I’m not a roofer - I run an ads agency that specializes in roofing and solar, and I’ve been attending the ARC every year since 2018. 

While working the floor is great, I’d like to reach more attendees. I’ve gotten great results for my clients and I think I can help a lot of your members. 

What promo options do you have? I’d be interested in a feature on the event emails and/or landing page.

Thanks! 

#18.) Accelerators/Incubators

Accelerators and incubators are where you can find some of the best local startup talent. If you have a business that relates to startups/tech, these organizations can be a great place to get in front of a new set of people.

Hi Bob,

I’m a startup pitch coach who helps founders prep for fundraising rounds. 

I think my services line up perfectly with your startup teams - would you be up for a free workshop where I teach the basics of a great pitch deck?

I can do it live or virtually! I’ve done this in Durham, San Francisco, Toronto, Austin, and several other cities - happy to send some testimonials/examples if you’d like.

Let me know what you think!

#19.) Pitch nights / Hackathons

Related to accelerators and incubators, pitch nights and hackathons are events that cater to startups. They’re intense and don’t offer much casual networking - but if you can offer some free value, you’re likely to get a warm intro!

Hi Bob, 

I’m a CPA who works exclusively with startups, and I work with over a dozen startup orgs around the country.

I have a great workshop that I run through with founders, teaching them how to set up the basics of their business accounting in one weekend so that they’re ready to take funding.

I know you have a big pitch night coming up on October 12th - would you like to share a recording of my workshop with your members? Might be a good resource for the successful pitchers!

Top 20 networks (maybe by size)

  • Facebook (2.9 billion monthly active users)
  • YouTube (2.2 billion monthly active users)
  • Whatsapp (2 billion monthly active users)
  • Instagram (2 billion monthly active users)
  • WeChat (1.26 billion monthly active users)
  • TikTok (1 billion monthly active users)
  • Telegram (550 million monthly active users)
  • Snapchat (538 million monthly active users)
  • Pinterest (444 million monthly active users)
  • Twitter (436 million monthly active users)
  • Reddit (430 million monthly active users)
  • Quora (300 million monthly active users)
  • Skype (300 million monthly active users)
  • Microsoft Teams (270 million monthly active users)
  • LinkedIn (250 million monthly active users)
    (source: Buffer)

 

Hope you enjoyed and learned!
Copywriting Course

P.S. You may also like this blog post of how to request meetings over email.
 

The S.W.I.P.E.S. Email (Friday September 16th, 2022)

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This is a fun Friday email for you, I hope you enjoy!
⬇    ⬇    ⬇

Swipe:

There's a saying: "When everyone zigs....you zag." 

Since many ads are very polished and professional, using "ultra crappy marketing" can sometimes catch attention. 

Like this hilarious Instagram ad from Kapwing:

KAPWING-ad.jpg

That totally grabbed my attention compared to most polished Instagram ads!

This reminds me of another “shitty advertising” example like this Microsoft Paint graphic designer hiring banner 😂

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Or this amazing Microsoft Paint “Need 4 Speed” ad that did really well on paid platforms for a short while!

need-for-speed.png

Inspired by all this crappy marketing maybe I'll make this our new logo 😂

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Wisdom:

From ages 25 to 40 I’ve NOT noticed massive changes in peoples general disposition.

25-40-personality-changes.png

I’ve seen people change habits, levels of partying, time they wake up etc….but their overall disposition (levels of happiness/sadness) is roughly the same.

This means if you're always grumpy, it's your responsibility to figure out ways to curb your grumpiness. 

True or false in your experience?

Interesting:

Should you buy a new iPhone 14?

People complain about the cost of upgrading phones, but if you do simple math your phone is technically the device you should spend the MOST money on.

thinking-iphone.jpg

If your phone is used for 2+ years, and it's with you 2 hours/day, a $1,000 iPhone will cost:
• If you use it for 1 year, it costs $0.28/hour
• If you use it for 2 years, it costs $0.14/hour
• If you use it for 3 years, it costs $0.09/hour
• If you use it for 4 years, it costs $0.07/hour
• If you use it for 5 years, it costs $0.06/hour

I personally use my phone *technically* 24hrs/day for:
• Communicating with the world
• Controlling my house
• Photos/memories
• Handling work
• Waking me up
• Texts/Calls
• Creating

It's a digital link to the online world which I earn income from, so the numbers get even crazier if I factor in 24/hour a day usage:

iphone-price.jpg

If you upgrade to the newest phone:
• Every picture you take is so much better.
• Every swipe you make is slightly faster.
• Every feature is slightly improved.
• Every app is slightly faster.

Multiply this by several thousands swipes/clicks per day and that adds up quick!

By the way for the screenshots I'm using are from a calculator I built to help me determine what price to pay for stuff:
Copywritingcourse.com/cost-analysis-calculator

Run any of your purchases by this calculator to justify (or not justify) new purchases!

Picture:

I saw this driving the other day, and it might be one of the most direct slogans I’ve ever seen 😂

It says:
"EARTH RIDES. Like Uber but with Teslas."

tesla-car-copy.jpg

This slogan (in my opinion) is good and bad:

Good: In 5 words it tells you what the company does. 

Bad: A service just like Uber except only with Teslas seems....meh. Not sure how this would fully sustain itself. 

I'm guessing they're betting that Tesla will create a fully autonomous car requiring no driver. While this seems like it will be true, they might be a few years too early (with regulation and such).

Editorial:

Should you start a podcast? 
Should you create an online course?
Should you make a community for your course?
Are all creators just turning into one-person media companies? 

These are all questions I discuss with Jay Clouse in this interview:

WATCH THE VIDEO:

jay-clouse-interview-image.jpg

 

LISTEN AS A PODCAST:

We discuss:

• Who should (and should not) sell online courses

• Why you should create a community (and our experiences creating them)

• Making money through different streams like courses, workshops, memberships, affiliates, sponsorships, podcasting, consulting, and email.

• Benefits of community + downside of starting online communities.

• Checkout the YouTube interview here.

Sketch:

Here's a a quirk about copywriting: 
It’s easy to review pieces of copy others wrote, but very difficult to review your own!

It’s called “Being Inside the Box” when you’ve been exposed to your copy so much it’s hard to improve it.

Raise your hand if you can relate 🙋🏼‍♂️

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It's this weird irony that the more you're exposed to a piece of copy, the harder it is to "make better."

This is why every week I've been doing 10 minute customer calls (current, past, and future customers) talking to people about what they want from our courses and content. For example here's my calendar for later today:

cc-calls-done.jpg

Reply to this email with "I WANNA TALK ON THE PHONE" if you wanna chat for 10 minutes!

Hopefully you enjoyed these tid-bits!
Sincerely, 

Neville Medhora

nev-head.webp

 

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The S.W.I.P.E.S. Email (Friday September 9th, 2022)

(Swipe, Wisdom, Interesting , Picture , Editorial, Sketch)
Edition: Friday, September 9th, 2022. 
Hope you like it 🙂
⬇   ⬇   ⬇ 

Swipe:

Here's two recent picks from my Swipe File that I like:

First I picked this ad from 1911 for the International Exhibition of Tourism in Berlin because it just looks cool as hell:

cool-old-ad.jpg

That dude is so daper 😂

....and the second one is a "subway map" of the human anatomy titled 
"Underskin" by Sam Loman:

subway-map-body.webp

I picked this one because I thought it was particularly cool and creative to map out the human support systems in subway format!

Wisdom:

This simple setup is what Lex Fridman runs a podcasting empire with:

lex.jpg

The equipment he's using is relatively simple:
• 2 Shure SM7B mics: $800
• 2 Sony a6400 cameras: $2,000
• 1 Cloud Lifter: $250
• 1 Zoom H4n Recorder: $250
• 2 mic stands, 2 cam stands, cables: $500
• YouTube + Podcast distribution: $0
Total: $3,800

The physical method of creating a podcast is almost irrelevant in his success, but the things that actually made it successful are:

  • He himself is interesting as an MIT artificial intelligence professor.
  • Massive amount of research for each guest
  • Getting A-list level guests
  • His conversations are not very "social media-y" but rather very long, slow, and deep. 

It's kind of neat that the tools needed to get to this level are very cheap, but the other non-buyable factors are what creates the success.

This is also related to the next section.....

Interesting:

When I go to the gym and see a ripped dude I naturally think “what workout is that guy doing?”

workout-sid.jpg

We tend to look for what specific exercise someone is doing, however 90% of the reason someone at the gym looks ripped is for reasons OUTSIDE the gym, such as:

• Putting down the fork down when full.
• Being consistent with workouts.
• Being consistent with eating.
• Limited drinking.
• Eating well.

This concept reminds me of that famous "What you see of an iceberg is only the tip" photo:

iceburg-image.jpg

While the specific exercise they're doing at the moment definitely plays a factor in their good health, it's mostly stuff you don't see.

Picture:

Social Tip: 
If you're going to a party this weekend, take some nice candid pics of the crowd and the host.

When party is done, send a thank you text message along with the pics. It's a great way to gift the host a nice memory!

dinner-photo.jpg

 

Another pro-tip is before you depart hanging out with someone, say "Selfie or it didn't happen!" 

I do this VERY FREQUENTLY, and often it'll be the only pic or group pic of the day. 

Later when I scroll through my photos, I remember that memory!

selfies-nev.png

It's cool being able to scroll through my photo album and retain these memories (otherwise after a few weeks you totally forget). 

Editorial:

Sometimes I like making big-ass lists of ideas. 

Here are 103 Copywriting Tips for motivation and ideas ➡

copywriting-tips-and-ideas-and-motivation-cc.gif

 

I don't expect anyone to read all 103 of these, but rather bookmark it for later, and if you're stuck for ideas, bring this up and browse through them.
Here's a couple I like:

#1.) Work backwards - What’s the goal?
Before you write about something, you’ve got to know exactly what your page / piece is supposed to accomplish. Whether it’s email replies, product sales, or something else, your job as a copywriter is to support that goal.

 

#4.) Who’s your target audience?
Avatars are great reference tools, but nothing beats the real thing! Get up, get out, and interview the people who make up your audience. You’ll learn more from a single “real” conversation than any avatar-based thinking session.
**By the way** I've been doing 10-minute phone interviews with people on this email list, asking them about their experience with copywriting. If you wanna hop on the phone for 10 minutes reply to this email "I WANNA TALK ON THE PHONE" and I'll send you a scheduling link!

 

#15.) Read what your audience reads
Taking on a project outside of your regular niche / focus? The best way to get a feel for what an audience is thinking and feeling is to read the top publications in their field. Where do they hang out online? Which YouTubers do they follow? Start consuming the same content and you’ll be able to think more effectively.

 

#17.) Use Google suggestions
Your early research probably involves a whole bunch of Googling. You can expand and adapt your searches by scrolling down to the bottom of the results page and - voila! Google suggests a list of relevant searches you might want to check out.

 

#37.) Use earplugs for focus
Pop in a pair of earplugs and you’ll be surprised how effectively the total silence will hone your focus.

 

#98.) Plug into your clients’ community + use their language
Are you hanging out where your customers hangout online? Do you understand industry jargon and common practices? A great way to sell clients, is to be able to understand their needs and talk like them.

 

You can see all 103 Copywriting Tips here ▶

Sketch:

My Indian parents always count on their hands using the pads of their fingers. This lets you count up to 12 on each hand

count-to-12-on-hand.jpg

I thought this method was far superior to what I learned as a child, only being able to count to 5 on each hand!

So in practice this is what it ends up looking like:

hand-counting.gif

Did YOU learn to count on your hands by each finger, or by the pads of your finger like above?? Reply and lemme know!

Hopefully you enjoyed these tid-bits!
Sincerely, 
Neville Medhora - CopywritingCourse.com | @NevMed

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Copywriting Tips (103 Quick-Hit Copywriting Tips for Motivation and Ideas)

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Here's 103 copywriting tips. Scroll through and one may "jump out at you" and trigger a great idea!

#1.) Work backwards - What’s the goal?

Before you write about something, you’ve got to know exactly what your page / piece is supposed to accomplish. Whether it’s email replies, product sales, or something else, your job as a copywriter is to support that goal.

#2.) What is your success metric?

Once you know what you’re trying to achieve, you’ve got to be able to measure it. Whether it’s hard stats (like conversion rates) or softer measures like comments and happy email responses….track what you’re doing.

#3.) Focus on ONE metric?

Pretty much everything is trackable these days - but that doesn’t mean you should focus on everything. Choose one metric to focus on and you’ll quickly know whether your copy is hitting home or not.

#4.) Who’s your target audience?

Avatars are great reference tools, but nothing beats the real thing! Get up, get out, and interview the people who make up your audience. You’ll learn more from a single “real” conversation than any avatar-based thinking session.

#5.) Send your list surveys?

Want to dig into your audience’s psychology? Live interviews are great for 1-on-1 sessions, but there’s a better way to mine a big group of people (like an email list)...online surveys! Surveys can wind up generating ridiculous ROI - it’s like having a roadmap for your copy and content strategies

#6.) What would ___ do?

Looking for inspiration with a tough problem? Well, how would an industry thought leader approach it?

#7.) What would Warren Buffet do?

Financial issue? Trying to break down “value”? How would Warren Buffet approach it?

#8.) What would David Ogilvy do?

If you’re staring at a blank page and don’t know how to start….think about a few of the great copywriters. Pretend you’re that person and step into their shoes (or keyboard?). Ogilvy’s ads, Kern’s sales letters, Walker’s VSL’s should blast you right through any writer’s block.

#9.) Freewrite

Speaking of writer’s block, have you tried freewriting? Sit down, set a timer for 10 minutes, and start writing. It’ll probably be a terrible draft, but perfection isn’t the point. It’ll get you out of your head and kickstart the writing process.

#10.) Brainstorm with structure

Brainstorming is usually a pretty chaotic activity - sort of like freewriting. If you start the brainstorming session with a little bit of structure, you’ll channel that energy into something that’s actually productive and on point. Outlines, boxes, and other visual tools can help organize the ideas as they come tumbling out of your brain.

#11.) Create a swipe file for inspiration

See a great example of copy / design / UX? Take a screenshot and file that baby away! You’ll thank yourself later. Instead of trying to reinvent the wheel with every project, you can cherry pick elements you love from real world examples and adapt them to your work.

#12.) Create a regular reading schedule

As a copywriter, you’ve got to stay in touch with your industry. If you set aside 20-60 minutes a day to read relevant news, blogs, and newsletters, you’ll be in much better shape than someone trying to “catch up” once in a while.

#13.) Use Google Alerts to stay on top of trends

Want to automate all that staying in touch? Use Google Alerts or other notification services. You can filter for exactly what’s relevant and valuable to you.

#14.) Create a database of articles for research

Think of this like a swipe file for deeper citation. Where a swipe file is fantastic for inspiration and planning, a well-organized database of articles will allow you to quickly and efficiently cite your research. This’ll cut down on research and writing time.

#15.) Read what your audience reads

Taking on a project outside of your regular niche / focus? The best way to get a feel for what an audience is thinking and feeling is to read the top publications in their field. Where do they hang out online? Which YouTubers do they follow? Start consuming the same content and you’ll be able to think more effectively.

#16.) Read what your audience reads

Taking on a project outside of your regular niche / focus? The best way to get a feel for what an audience is thinking and feeling is to read the top publications in their field. Where do they hang out online? Which YouTubers do they follow? Start consuming the same content and you’ll be able to think more effectively.

#17.) Use Google suggestions

Your early research probably involves a whole bunch of Googling. You can expand and adapt your searches by scrolling down to the bottom of the results page and - voila! Google suggests a list of relevant searches you might want to check out.

#18.) Accountability groups are great for ideas

Staying on top of your industry’s content is great - but it’s a one-way street. It’s also valuable to bounce ideas around with other copywriters or industry pros. Join (or create) an accountability group - it’s like organized, scheduled brainstorming!

#19.) Keep a pocket notebook (or use a note app)

Inspiration strikes at the weirdest times. If you don’t actively capture a great idea, though, it may be lost forever. That’s why it’s a great idea to keep a pocket notebook handy - or just use a note-taking app on your phone (I love Google Keep).

#20.) Save your brainstorming notes to a dedicated folder (or notebook)

Most people treat a brainstorming session like a one-off activity. You come up with 20 ideas, choose one to write about, and then toss the other 19 aside. That’s a waste! If you organize your brainstorming notes in one place (like a dedicated Google Drive folder), you’ll have a great database of ideas to work from.

#21.) Draw it out

Ever start building out a piece and then realize you’ve drifted away from your original argument or purpose? To keep yourself in check, try drawing out what you’re trying to say. It’ll simplify and organize your thinking, making your writing easier and more compelling.

#22.) Think about your piece….then get out! Take a walk!

Creativity is a funny thing - sometimes trying just makes it harder to come up with the right words. If you stop trying and start doing other things, it’ll give your subconscious a chance to play around with your problem. A walk can be a great chance to stretch your legs - and your mind!

#23.) Talk out ideas with your editor

Some writers only let editors in during the final stages of a piece. This is a huge mistake! A brief chat with your editor will put you both on the same page, set clear expectations, and probably generate some great ideas to write about.

#24.) What’s the value you’re adding with your piece?

Why are you writing this piece? If you’re just repeating the same thing as a dozen major blogs or sites, are you really helping anyone? If you want your writing to stand out and connect with people, you’ve got to know exactly what you’re adding the wider conversation.

#25.) Where does your piece fit with what’s already out there?

Sometimes finding a unique angle is easier if you know what’s already out there. Position your piece to complement or oppose existing content and you’ll immediately join a conversation, instead of having to start one from scratch.

#26.) Use prompts

Stuck? Use short prompts to nudge your brain into action. Questions are great ways to focus your mind, get specific, and start producing. Who’s this piece for? Why should they care? What if ____?

#27.) How can I make this SUPER SIMPLE instead of complicated?

K.I.S.S.; simple and direct always trumps complicated and ambiguous. You can do this by simplifying your language, cutting down on extra words, and generally getting to your point more efficiently.

#28.) What if I remove 2 steps from this process?

Adding steps to a process is easy. Removing them, though, is a lot tougher. Keep stripping down the number of jumps you’re making until you’re left with a bare-bones outline. That’s the core concept to build your piece around.

#29.) What if I only have 2 options?

Analysis paralysis is a real thing. Give your readers too many options and it’s like giving them nothing. If you cut things down to binary choices, though, a reader can clearly and confidently follow your thinking.

#30.) What’s the STUPIDEST way to solve this problem?

The best answer is also usually the simplest. If you’re trying to get a reader from A to B….take them on a direct journey, not a winding route.

#31.) Write like you speak

Want to connect with your readers? Write conversationally, break some grammar rules, and you’ll immediately create more engaging copy.

 

 

Writing Tips:

#32.) Try reading short pieces out loud

What does your writing “sound” like in your readers’ heads? Is it too choppy? Does it flow smoothly? If you’re trying to be funny….is it working? Try reading short pieces out loud. Some style issues are easier heard than seen.

#33.) Try voice-to-text dictation

Have you ever tried dictating your draft? Voice-to-text apps let you “write” from anywhere - even while you’re out for a walk. They’re especially great for early drafts when you just need to get ideas out of your head.

#34.) Active voice vs passive voice

Want to make your writing punchy and engaging? Here’s a general rule of thumb - use active voice. It’s closer to the way we speak, making it more appropriate for conversational, “natural” writing.

#35.) Don’t justify yourself needlessly

If you’re trying to make a point….just make it! Some writers write like they’re prepping a debate team, trying to preempt opposing arguments and using super technical jargon. There is no debate team. There’s just your reader, who wants you to get to the point clearly and directly.

#36.) Use a pomodoro timer for productivity

Creative work like writing is best done in a series of short sprints rather than one long marathon. Pomodoro timers are built for that - 25 minute work sessions spaced out by short (5 minute) and long (10 minute) breaks. You’ll stay fresh - and so will your writing.

#37.) Use earplugs for focus

Alright, I stole this one directly for Neville. Pop in a pair of earplugs and you’ll be surprised how effectively the total silence will hone your focus.

#38.) Try writing from different locations

If you’re feeling stuck, try writing from a different place in your house. Even better, get out of the house entirely and try writing from a cafe or a coworking space. Different atmospheres will trigger your creativity - and sometimes having strangers who can see what you’re doing will keep you from browsing the web instead of working.

#39.) Don’t be afraid to change your routines

Schedules and consistency are great. But routines can also get stale. If you’re feeling stuck, change things up and try a different writing time. Just make it a planned thing, not a random action.

#40.) Use a writers group for accountability check-ins

The quickest way to develop as a writer is to surround yourself with other writers who are able and willing to give you constructive feedback. But instead of a one-off conversation or a sporadic relationship, try joining (or creating) a writers group. A weekly conversation with a structured agenda will create big results.

#41.) Create “writing time” with other writers

Working around other people working can be motivating and incredibly productive. Try rounding up your writers group just to write. No chit chat, just work!

#42.) Share your work with other writers

Some people are shy about sharing their work - don’t be one of them! The more eyes - especially professional eyes - you can get on your writing, the better. Ask for constructive feedback and take it on board.

#43.) Break down tough pieces into drafts

Complex topics and big projects can feel overwhelming. The best way to get past that feeling is to break everything down into smaller, more achievable drafts. Give yourself deadlines for those small goals and you’ll find yourself blasting through obstacles with ease.

#44.) Clarity > Cleverness

Ever read something that’s meant to be funny, but just falls flat? It’s awkward and very distracting. If you start by building a clean, clear core of an idea, you can always add cute little add ons later - but you can’t do the reverse.

#45.) Quality > Quantity

Every SEO professional out there knows that search engines reward quality, not quantity. Google number one priority is to find content that effectively answers user queries. Are you doing that for your audience?

#46.) Benefits, not features!

Features are easy to list and boring to read. Why should I care about this brand’s products? Benefits, on the other hand, are much more engaging because they explain what a user will get out of a product.

#47.) Use your editor

Editors are great at every stage of the writing process. If you’re stuck with an idea or you want to talk out an argument, get in touch with your editor. You’ll probably get more out of a focused 10 minute talk with your editor than you would in a couple hours banging your head against the wall, alone.

#48.) Create a consistent writing schedule

Writing and thinking about writing is sort of like a muscle. The more you practice, the easier the process becomes. Set aside a dedicated time each day to write and work out that muscle.

#49.) Write for scannability

We’re surrounded by distractions. If you want to get your point across to your reader, you’ve got to make your writing interesting and easy to read. Use short paragraphs and clearly organized headers. If you want to draw attention to specific points, use highlights and bold font.

#50.) Follow your outline’s structure, but don’t go more than 2 bullets deep

Nested bullet points are great for outlining. You can organize ideas within ideas within ideas - but that structure doesn’t transfer well to long form content. The more sub-steps you have, the more difficult the reading experience. Keep things simple and limit your headers to H2’s and H3’s at most.

#51.) Get away from the computer (again) -- after it’s written, let it sit before you edit

Breaks are great for productivity at every stage of the writing process. Once you’re done with a draft, get away from it for a day or two. When you come back to it, you’ll be able to read it with a fresh perspective.

#52.) Keep layout + format in mind while writing

Copy isn’t just a bunch of words on a page, especially when it comes to short attention spans online. You’ve got to understand white space, readability, and basic UX design to really maximize a reader’s experience.

#53.) Use templates for reliable structure / layout

Presentation can be just as important as writing style. When you’re studying great copy (or looking through your swipe file), try and absorb how the text is presented.

#54.) Use wireframes for layouts (pro move)

If you really want to level up, try drawing out your favorite pages as wireframe diagrams. This’ll help you learn how to structure your copy, how to stack your arguments, and write powerfully.

#55.) Use images to improve text

Images are a great way to attract attention, break up long boring blocks of text, and keep your copy fresh and engaging. You can use images to entertain, educate, or just hammer home a point you want to make. Here's why images are better than text.

#56.) Use images to replace text

Can you use an image instead of text here? Instead of just complementing your words, images can also just replace them. This’ll help strip down your text, making stronger and more efficient messaging.

#57.) Use visual / emotive language

Get in your readers’ heads with stories, especially ones in which they can picture themselves. Don’t just talk about things - make your readers imagine what it’d feel like to use your products.

#58.) Match your audience’s language + self-identifiers

All the style and structure in the world goes out the window if you use the wrong words. You’ve got to speak your readers’ language, use their terms, and show that you’re in on their inside jokes. Use their tone of voice.

#59.) Try out apps like Grammarly and Hemmingway

Writing apps go way beyond just spell checking. Grammarly and Hemmingway are two popular tools that can help analyze your style and suggest specific nuances to improve your writing.

#60.) Make your writing engaging...literally.

Transform your readers into action-takers. Use quizzes, calculators, and other engagement tools to encourage your readers to apply the concepts they’re reading about.

#61.) Update old content

Keep your content up to date by regularly overhauling old articles. It’s a relatively easy step that will keep you relevant and Google happy.

#62.) Upgrade existing content with….content upgrades

You can also upgrade old articles with add ons like content upgrades. For example, create a download that complements a specific article and add it to the piece.

#63.) Write with a different voice

Writers can get stuck in their ways. If you want to stay flexible, get out of your comfort zone. Try writing as someone totally different - can you do it effectively? This’ll come in handy anytime you’re writing to a new audience and need to adapt.

#64.) Write an opposing opinion

If you think style’s tough, try writing from an opposing point of view. You might hate it, but it’ll force you to focus on structure, message, and all the fundamental elements of a strong point of view.

#65.) What if I just remove 50% of the words?

Anyone can write for length - but nobody really cares about how many words you can stuff into an article. Be ruthless when you’re editing and remove as much non-essential text as possible. It’ll strengthen your message and create a stronger, more memorable connection with readers.

 

 

Become a better writer:

#66.) Use a swipe file...but don’t just copy, analyze

We mentioned swipe files earlier in this list. If you want to get to the next level, set aside time to really study the material you’ve saved. Why do you like it? What caught your eye? Don’t just use your swipe file for inspiration - use it for learning. Here's a free & public swipe file.

#67.) Set big goals…

What are you trying to achieve as a writer? What are a few of the crazy big goals you want to reach? If you’re struggling through a tough project or questioning your path, review your goals and re-energize yourself.

#68.) ...and break them down into small wins

Huge goals are great for motivation….but they can be meaningless in the short term. If you have a big goal you want to achieve in 10 years, work backwards and set milestone targets. If you goal is to write for a major publication, what are the stepping stone projects that will get you there?

#69.) Create a monthly check in on your small wins

Monthly reviews are a great way to gauge your development. Are you on track with your small goals? Do you need to adapt your strategy or reach out to bigger clients? Reviews keep you focused and productive while still allowing you to pursue the big dream.

#70.) Keep a database of your weak points...and fix them.

What are your weak points? Identify them, then attack them one by one. Get specific and measure yourself.

#71.) Regularly analyze why you like certain writers

Who are the writers that get the most emotion out of you? The type that have you laughing out loud or welling up with tears. Break down how they do it. Can you apply similar techniques in your copy? Do "Copy Work" for inspiration from other writers.

#72.) How can I make this one page instead of more

If you had to, could you distill your argument into a single page? This is a great exercise to cut down on needless fluff and focus on your core message.

#73.) Reach out to other writers

The more you connect with other writers, the more you’ll learn about writing, editing, project management, and career growth. Writing can feel like a lonely profession, but you should make it a priority to surround yourself with other professional writers.

#74.) Edit other writers’ pieces

Editing is a great chance to learn. You’ll get to see other writers’ style, approach, and thought process. If you edit others’ writing regularly, you’ll quickly see positive effects on your own writing.

#75.) Am I spending way too damn long on this?

Every stage of the writing process can throw up a unique set of problems. Whatever it is you’re facing, though, you can’t let it eat up your precious time. Get it done, get it out, and then worry about improving it later.

“If you’re not embarrassed by your first version, you spent too long on it.” -Reid Hoffman

#76.) Dig into your audience’s business

Copywriters need to understand exactly how their clients’ businesses operate. The more you learn about your target audience’s industry, the more effectively you’ll write about the challenges your clients face.

#77.) Review your past work for style and growth

Regularly read your past work to get an idea of how you’ve developed. How would you improve an article from last year? How about homepage copy from a few years ago?

#78.) Review your past work for readership stats

Are you reaching the right people? Are you growing your audience? The only way to tell is to track and analyze your site’s analytics. What are your most popular articles? This should give you a barometer for your performance and also guide your content strategy.

#79.) Ask for access to analytics

If you’re working for a client, ask for access to their analytics. Copywriting is a results-based craft, and it’s important to get your hands on the data that measure those results.

#80.) How did your project do? Ask for feedback

Your job isn’t done when a final draft is handed in. Ask your client for feedback, testimonials, and even a case study when appropriate. This will give you a chance to make concrete improvements and connect more deeply with the client.

#81.) Can you turn a project into more value?

Treat every new project like a potential foot-in-the-door. Where else can you help the client? How can you connect your current project to one in the future?

#82.) Become a full stack writer

Copywriting is so much more than just text. Nowadays copywriters need to understand UX concepts, design, and SEO. The more complementary skills you can add to your arsenal, the more effective your writing will become. Become a full stack writer.

#83.) Make 3 versions: Crappy, Good, Excellent

Give yourself three drafts to produce great work. Make the first one crappy, the next one good, and the final one excellent. This’ll keep your writing efficient and clear, and you won’t get lost in a series of random drafts.

#84.) Make 3 versions: Short, Medium, Long

What’s the most effective way to make your point? What sort of format do your readers connect with the most? Playing around with length is a way to ask these questions while producing content.

#85.) How can I make this more fun?

Is your writing really that engaging? How can you spice things up and make the reader’s experience more fun? Play around with your style, break some grammar rules, use GIFs, and maybe even try swearing a little. Get loose and experiment!

#86.) How can I make this more hilarious?

Writing funny isn’t easy. If you can figure it out, though, you’ll create attention-grabbing content people will eat up. Study your favorite funny writers from other genres - what can you adapt and apply to your writing?

#87.) Constraints Create Creativity

Limits can be great for productivity and creativity. Instead of writing generalist blog posts whenever you feel like it, give yourself structure to think and create.

#88.) Constrain the amount of TIME you have

Imagine you only have one hour to write this piece. How will you get it done? How much quicker will you dive into your writing? What will it do for your focus?

#89.) Constrain the amount of SPACE you have

Imagine you only have one page to write on. What will you say? What can you drop?

#90.) Constrain the amount of WORDS you have

What would happen if you cut your word count in half? Could you still get your point across? Could you replace text with images where needed?

#91.) Constrain the amount of SCREEN you have

Imagine finding out your audience was reading your material almost exclusively from small mobile devices. How would that affect your layout and format? Would you structure your message any differently?

#92.) Constrain the amount of READ TIME you have

Imagine your reader only has 30 seconds to skim your content. What would you highlight? How would you direct attention to specific points?

 

 

(extras -- freelancers and consultants):

#93.) Niche down

The more you can specialize by field or by service (or both), the quicker you’ll build authority and attract better clients.

#94.) Productize your service(s)

Let prospective clients know what you can do for them. By offering packages and productized services, you can simultaneously control what you offer and give your clients options to choose from.

#95.) Showcase your work - write your own case studies

Past projects are often your best selling points for future work. Follow up with clients after a project is done and ask for concrete feedback and change metrics. They’ll appreciate your concern, you’ll get powerful marketing material, and maybe even more work with the client. Make your own case study.

#96.) Translate your work into measurable value for clients’ businesses

Do you know how much you’re worth to a client? If you want to be paid $1,000, you’d better be able to prove that the client will make a return on their investment in you.

#97.) Teardowns are great for content

Want to build authority and demonstrate expertise? If you don’t have an impressive portfolio (yet), run through a mock project and write about it. Take screenshots and explain exactly how and why you’d change certain things. Practical teardowns are much more effective than writing about general theory.

#98.) Plug into your clients’ community + use their language

Are you hanging out where your customers hangout online? Do you understand industry jargon and common practices? A great way to sell clients, is to be able to understand their needs and talk like them.

#99.) Translate everything into specific business benefits

If you’re offering a service, how will it affect a client’s business? Sales? Leads? Better conversion rates? Whatever it is, get specific and give examples that clients can relate to and actually want.

#100.) Create an outreach schedule

How often are you pitching jobs or connecting with other writers? Outreach is the most important element of a new writer’s business. Prioritize it and create a schedule for your outbound marketing. You can even make a Command Center for this.

#101.) Use a CRM to manage your contacts and leads

If you reach out to a couple dozen people each week, how are you going to keep tabs on each conversation? CRMs are great because they help organize your contacts and track developments.

#102.) Create a regular job listing search

Trawling through job boards can be frustrating. Instead of randomly searching different boards, use a service like Feedbin to aggregate RSS feeds and create a single source of relevant listings.

#103.) Become a great interviewer

Great copywriters tend to be strong interviewers. In order to create compelling copy, you’ve got to understand your audience, their issues, and their deep dark feelings. The best way to uncover all that is through interviews.

 

Hope you find these copywriting tips helpful!
Sincerely,

Copywriting Course, Neville Medhora, Dan McDermott

The S.W.I.P.E Email (Friday September 2nd, 2022)

(Swipe, Wisdom, Interesting , Picture , Editorial)
This is a fun email for Friday September 2nd, 2022. Hope you like it 🙂
⬇   ⬇   ⬇ 

#1.) Swipe:

This is an ad that every time I see it....I just smile 🙂

This delightfully cute “Happy Turtle” ad from a 1936 Guinness Beer campaign is just hilarious to me:

guinness-happy-turtle-ad.jpg

I'm not sure if having a beer is always the answer to tiredness, but this happy turtle seems to think it is!

#2.) Wisdom:

This is some old-school wisdom from ~5,000 years ago:

I grew up "Zoroastrian" and I think we have the best motto of any religion:

“Good Thoughts. Good Words. Good Deeds.”

Zoroastrian.webp

I'm not an extremely religious person, but I always thought that was a marvelously simple yet clear message to live life by!

#3.) Interesting:

On Twitter these things called "Tweet Threads" seem to get more engagement than normal Tweets. 
It's actually a simple function of how any social media algorithm.

Let's make a simple algorithm together, it adds "points" like this:
1 Like  = 1 point
1 View  = 1 point
1 Re-Tweet  = 1 point
1 Comment  = 1 point
1 Media Click = 1 point

A Single Tweet: 5 point potential per reader.

Three Tweet Thread: 15 point potential per reader.

twitter-points.webp

Our simple algorithm is designed to showcase Tweets with higher "points."

So it will favor the "15 Point Thread" over the "5 Point Tweet."

This is a massive simplification of the algorithm, but it roughly works in this manner.

This similar thing also works on other platforms. 

For example this post in a Facebook Group got:
• 0 likes
• 0 comments
• 0 shares

....so Facebook's algorithm assumes this post stinks and no one wants to interact with it

twitter-post-win.webp

Where as this post asks for responses so it generated a ton of comments and interaction which makes the algorithm say, "hey this is far more engaging, let's show it more." 

encourges-liking.webp

If you were Mark Zuckerberg, and your goal was to keep people active on Facebook, which one of these posts to show the user?

That's right, the one with higher "points!"

#4.) Picture:

We're done with August, and I crossed out all my August goals:

Neville-August-goals-done.jpg

Here's an August 2022 Re-Cap:
Copywriting Course Web Traffic: 142,545
Swipe File Web Traffic: 41,279
• Friday SWIPE Email (what you're reading now!): 56,071 subs
YT Channel: 63.1K Views, 2.2K new subs
Twitter: 664 subs, 827k impression, 7.5k profile clicks

Now it's a new month, so new goals. Here's my September 2022 goals.

Feel free to share your goals with me if you want accountability 🙂

Neville-September-goals.jpg

Also I randomly attended a copywriting conference yesterday and wore this shirt, what do you think? 😂

neville-i-heart-copy-shirt.jpg

#5.) Editorial:

Whether you're at your job or a small business, what if YOU become the person no one can live without. It's actually quite simple. 

Let me tell you a quick story:

you-tube-screenshot-become-indispensible.jpg

You can become indispensable by:

#1.) Being the go-to-person for a skill.
In the video I tell the story of John whose department of 500+ people got laid off....everyone except him and his director.

go-to-person.webp

#2.) Become a triple threat:
Being pretty good at three (or more) different skills.

neville-triple-threat-sm.png

#3.) Volunteering for everything
Within reason, the people who volunteer to do more work (especially when you're young and learning) tend to rise.

hand.webp

Just curious how do YOU make yourself indispensable at your work or business?

Reply to this email and let me know!

 

 

Hopefully you enjoyed these tid-bits!

Sincerely, 
Neville Medhora - CopywritingCourse.com | @NevMed

Become Indispensable

What if you just become indispensable? Whether you're at your job or a small business, what if YOU become the person no one can live without. It's actually quite simple. Let me tell you a quick story:

 

🎤 Listen to the podcast: 

 

#1.) Be the go-to-person

image for step 1

I first saw someone low on the totem pole become "indispensable" when I was in college, there's was this guy named John and we were in a business club together. 

He worked for Intel as a lowly employee, and one of the things he did was he noticed that everyone needed to learn how to use Microsoft Excel and no one knew how to use it. 

People needed to put stuff from one column into another column and take the first letter and put it into the next column. No one knew how to do that. So he looked up on the internet and found out that you can do a thing called concatenation. The next day he goes to work. He's like, Hey, we can concatenate these two columns. And everyone was like blown away. 

So, what he did was he actually bought a book Excel for dummies flipped through it, learned a couple of things. Next thing, you know, he's the go-to guy in the entire office for Microsoft Excel stuff.

Fast forward a few months. Intel's not doing so hot. It has to lay off the entire department. He was in. This is hundreds of people. Here's the funny thing. There was two people that weren't fired. The director who got moved around. And my friend, John. And the reason was. He's the guy that used to go to the director all the time. When the director had questions with Excel help. 

He was the only guy in this tech company who knew how to use Microsoft Excel really well. And so the director kept him on specifically like this 22 year old kid. Because he knew how to use Excel . Isn't that hilarious? He made himself indispensable. 

In today's world. It's very easy to just watch a couple of YouTube videos about Excel or follow a couple of TikToK or Instagram or Twitter accounts about Excel tricks. And you will learn so much more than the average person. 

Over the years I've seen this happen over and over with a couple of people and the people that are indispensable spend maybe 25% more time just researching a topic. That's it. It seems the bar is so low to become the indispensable person. It's ridiculous. 

#2.) Become a triple threat

image for step 2

And if you want to become even more indispensable, I would to just becoming a triple threat, this is what mark Andreessen describes as someone who knows how to do three things really well. So if you know how to write a blog post, that's great. But if you knew how to write a blog post and make a video out of the blog, post yourself. 

Now you're a double threat. Now, if you know how to write a blog post, make a video out of the blog post and distribute that content on the internet through different social platforms and market it. You are a triple threat, you know, three things pretty well. I would say you have a 75% proficiency at three different skills. 

So an easy way to become indispensable is learn a skill really well. Just take your own time to research it and become better than everyone else in your organization. It probably won't take all that long. And then the second tip would be to become a triple threat, meaning learn that skill then another then another. 

It's super easy to learn skills nowadays. The information is out there. The only thing holding you back is just your desire to do it.

#3.) Volunteer for everything

image for step 3

If there's a project that someone wants done, what if you just volunteer to do it? How much time will it really take? A lot of people will have a job and they'll say, that's not my job. I don't want to do it. 

They think that their superiors are going to be like, Hey, you're doing the bare minimum possible. You're totally replaceable. Why don't we just make you a manager? Why don't we put you ahead of everyone else? I don't think that's how it works and I've never really seen it work that way. 

This concept also works in sales. There's a lot of people that are using email. They're using text messages are using LinkedIn. They're using social media to make sales, but instead I have seen a better way to make sales. 

And that is just doing it for someone. For example, one of my goals this year was to grow my Twitter account. Someone saw that and they took the initiative to message me. And instead of saying, Hey, I can help you grow my Twitter account which I've got several requests for that kind of person. They just rewrote some of my blog posts into Twitter threads. And they're like, here you go. You could use them. 

This instantly caught my attention because they just did all the work for me. Did they have to do this? No, they could've just said, do you want some help with your Twitter? Sure. And maybe we'll have a conversation, but instead they took the time to do it themselves and show me that they could do the work and they could do a well. 

This put them far ahead of anyone else. I took them way more seriously. And I eventually started working with them. 

#4.) Combine all three

One of the very first mentors I had in college, he came to speak at a group, a club that I was in, and I really liked the way he thought I literally liked what he was working on. And so I went up to him and said, I'll do anything for you, whatever you want, if you want. Like, I can design web pages. 

I know SEO pretty well. I could do all that kind of stuff. Back in the day, those were kind of hot skills that were hard to find. 

So I literally met him up at an office and I said, what do you want me to work on? And I'm just, I'm just going to do it for free. I don't care. I have nothing to lose over here. 

So I started building his websites. I became the guy that was indispensable. He could update the website without me. He didn't know how to change anything. He couldn't get ranked in the search engines about me. I became indispensable. 

In return, I got money and I got access to places that I could never have gone, such as very fancy parties. 

This was all from taking a skill that I easily learned over the internet and applying it to someone's business that didn't know how to do that. I made myself indispensable and I hope you take something from the story and make yourself indispensable too. 

The S.W.I.P.E Email (Friday August 26th, 2022)

(Swipe, Wisdom, Interesting, Picture, Editorial)

This is a fun email for Friday August 26th, 2022. Hope you like it 🙂

 

🎤 Listen to this email here:

#1.) Swipe:

Look at all this wine:

wine-bottles.jpg

What's the difference in all of these? 

When it comes to wine, there's very little product differentiation other than:
• Personal preference
• Bottle placement
• Brand name
• Brand story
• Label

It's an entire industry based off marketing and distribution.
While there are slight variations here and there, ultimately the product is very similar, and marketing a wine is all about.....marketing!

#2.) Wisdom:

The definition of a "millionaire" is changing.

In 1913 a "millionaire" meant you had the equivalent of ~$30 million of today's purchasing power.

Being "a millionaire" meant being set for life. Now you can't buy a 2-bed apartment in a high cost of living city.

Look at what inflation does to the purchasing power of $1m:

millionaire.jpg

Here's those stats in numbers (The USA started tracking inflation in 1913). 
Here's the 2022 purchasing power of $1million dollars through the years:
• 1913: $29,926,869 
• 1920: $14,813,800 
• 1930: $17,741,078 
• 1940: $21,162,571 
• 1950: $12,293,610 
• 1960: $10,009,324 
• 1970: $7,635,979 
• 1980: $3,595,583 
• 1990: $2,266,840 
• 2000: $1,720,534 
• 2010: $1,358,715 
• 2020: $1,144,758 
• 2022: $1,000,000

So "inflation" steadily marches forward, that itself is not a huge problem so long as it remains in check (the goal is 2% inflation per year). 

However lately that number has been WAY higher, and there's a risk of "hyper-inflation" where instead of decades of your dollars losing purchasing power, it happens in weeks or days. 

For example in some other currencies that've experienced hyper-inflation, everyone in the country is technically a "millionaire" but it no longer means they are rich:

In Turkey $60,000 USD makes you a "millionaire."
In Argentina $8,000 USD makes you a "millionaire."
In Zimbabwe $3,000 USD makes you a "millionaire."
In Sudan $200 USD makes you a "millionaire."
In Venezuela $2 USD makes you a "millionaire."

If you own assets that move UP with inflation, you are somewhat protected from inflation.

Things that often go "up" as inflation marches on:
• Stocks
• Prices of homes (specifically land)
• Businesses that can raise prices

This is my personal "Protect from Inflation" kit:
- Hold stocks: GOOG, AMZN, AAPL
- Hold some crypto: BTC, ETH
- Own hard asset: House/Rental
- Own piece of several businesses
- Hold S&P 500 fund: VOO (auto-buy monthly)
- Hold China S&P 500 fund: MCHI (auto-buy monthly)
- Don't sell for 10+ years

#3.) Interesting:

Putting words out on the internet has:
- Provided 100% of my income.
- Connected me w/ all my best friends.
- Constant stream of new friends.
- Gives me feedback on thoughts.
- Amplifies my voice at scale.
- Gives me inbound sales.
- Gives me community.

When I first started posting online, there was this distinction between "online" vs "offline." 

But now we don't "log off the internet" ever, and the internet is such a part of our lives that I no longer believe in online vs offline. 

There's no "I went online for a restaurant review." 
It's just a restaurant review.

There's no "we met online." 
It's just meeting. 

There's no "I took an online class. 
It's just a class. 

Online and Offline are already merged:

online-offline.webp

#4.) Picture:

Speaking of merging online and offline, I hosted a "Twitter Party" yesterday to meet people I follow on Twitter IRL, and it went off great!

This may seem dumb, but several people commented it was really fun, so we had this idea to start the party off in the living room as normal...

twitter-party-2.jpg

....then move the party to "The VIP Room" (aka my office) 😂

twitter-4.jpg

We all took a field trip there...

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...and for whatever reason this segment of the meetup was everyone's favorite!

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Fun times meeting all these Twitter peeps IRL!

#5.) Editorial:

We asked people the other day "What do YOU think copywriting means?"

We got some fascinating answers!

Here's some good ones:

"Copywriting is the transference of ideas in the most succinct yet relatable way to your audience." 
- Trevor R 

"Copywriting is selling better online." 
- Mason

"Copywriting is learning how to hotwire your product into your customer’s heart strings."
-Cathy 

"Copywriting is the art of persuading someone to to buy your product." 
- Serhat 

"Copywriting teaches you to catch peoples attention and convince them to buy your product." 
- John

"Copywriting is word money."
- Michael

"Copywriting is learning how to hotwire your product/service into your ideal customer’s heart strings."
- Cathy

"Using words to persuade."
- Jordan

“Copywriting is an aspect of writing that is action-driven. It is the part of writing that is focused on influencing the reader to take a desired action.” 
- Tyrah

"Copywriting is closing a sale using the written word. A means to persuade, influence and engage clients to make a sale."
- Olumayowa

"Copywriting is a slippery slope where the goal of each sentence is for the person to read the next sentence."
- Yap

"Copywriting is the art of persuading people using words."
- JBagley

"Copywriting is (a) understanding your customer and (b) showing them you understand in the most clear way possible."
- Michael

The way I describe copywriting to people is:

what-is-copywriting.gif

You can see hundreds of more responses to the question here.

Hopefully you enjoyed these tid-bits!
 

Sincerely,
Neville Medhora -
CopywritingCourse.com | @NevMed
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Copywriting Exercises: Best Ways To Get Better At Copywriting

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Learning copywriting is like building muscle...you have to do lots of reps and exercises. This post will give you "copywriting workout sets" to try throughout your day. 

This will help take your copywriting to the next level.

Let's get started! 

#1.) Write like you're talking to your best friend

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It's common to think that we need to speak differently in certain settings. But it’s not true.

Whether you are speaking to a prospect, colleague, or friend - just be yourself.

Write how you normally talk, and your copy will be more easy to understand!

 

 

#2.) Watch this Copywriting Exercises video

While reading through this article you can also watch/listen to this accompanying video:

 

 

#3.) Mental Ad Re-Writing

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This is mental exercise where you see ANY ad, and think to yourself: "How can I make this ad better?"

So if you're walking by a billboard, you think in your head what ways you can get people to crave that burger even more.

So you would think in your head:

mental-ad-re-writing-billboard2.png

 

Just as practice you'd come up with different angles like this:

mental-ad-re-writing-billboard3.png

 

Or maybe you'd try to make people crave that Big Mac:

mental-ad-re-writing-billboard4.png

 

Or maybe you'd go with a stupid pun:

copywriting-exercise-watching-billboard5.png

 

 

#4.) Whenever you see a sign, re-write it in your head

Watch this video to do the "Mental Ad Re-Writing" exercise when you're out in the wild:

 

 

 

#5.) Keep your own "Swipe File"

A "Swipe File" is just a folder you keep cool advertisements or cool pieces of copy in.

Your Swipe File can be physical or digital.

My Physical swipe file....it's a plain folder I keep in my reading room.

My Digital Swipe file.....it's a folder I keep on my Mac desktop. Whenever I see something interesting, I do [COMMAND + SHIFT + 4] and do a crop-screenshot of the thing I'm trying to save.  I then drag that screenshot into the Swipe File folder:

swipe-file-boo.png

(yes....Boo The Dog is my laptop wallpaper)

 

You should save all sorts of stuff in your swipe file that you think is awesome, or that made you take an action.  An ad, a webpage layout, a specific choice of words.....anything to to that effect.

Here's a general rule of thumb for your own Swipe File:

copywriting-exercise-swipe-file-save.png

The purpose of your Swipe File is to frequently flip through it for inspiration.

For example, I'm thinking about pricing techniques for a client of mine right now......and a quick dip in my digital swipe file popped up this cool example of how it's done:

three-pronged-pricing-example1.jpg

I must've briefly seen this sales page and thought, "Hmmmm.....that's a really nice pricing layout!" and done a quick [COMMAND + SHIFT + 4] and grabbed a screenshot of the layout.  Thanks to this one addition to my swipe file, I can now implement a similar strategy on my clients site.

That's the benefit of having a solid swipe file laying around!

Since mobile web browsing is fast becoming the norm, I also see a ton of stuff I want to save on my phone.  For this reason I created a specific folder in my iPhone and made a Phone Swipe File too!

iphone-swipe-file.png

Do this on your own phone.  It'll be a nice place to store screenshots when mobile browsing and you see something that grabs your attention.

So I would highly suggest you start creating your own swipe file, but if you don't want the hassle of maintaining one, I've create a full Swipe File for any marketer to use right here:

swipe-file-logo.png

iphone-swipe-file.png

 

 

#6.) State the benefits, not features

Whenever people try to explain what their company does (especially engineers), they tend to brag about the FEATURES of a product.

This sounds like:

Feature:
"Our software can handle multiple core structures of data at the same time which means during increased load times the server will be stable."

 

This is a FEATURE description.  However customers are generally more interested in what the feature is AND it's result.

This would sound more like:

Benefit:
"Even if your site gets featured on the front page of CNN and brings in 300,000 visits per hour......your site won't go down."  

 

You need to show the feature, but also explain WHY it helps the customers (because sometimes it's not so obvious to them).

Here's an example of Southwest Airlines promoting their membership program.  If you signup to their mileage credit card, you get 50,000 points.  That's great....but what does 50,000 points TRANSLATE INTO?copywriting-features-vs-benefits.png

You see how the "Benefits" side also explains what the customer will actually get with those 50,000 points?  That's a good example of explaining the BENEFITS rather than features.

Make sure to practice stating the benefits of what you're selling, not just features.  

 

 

#7.) Trim Trim Trim to make everything shorter.

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Kind of like cramming in words to a Tweet.  I show a 3-step formula for this in my how to create a tagline article.

This is the art of making something long into something small.

What is the shortest amount of space you can take to transfer a complete thought into someone else's brain?

It's by Trim Trim Trimming......
Good copywriting is about sending information from one brain to another in the most efficient manner.  

one-brain-to-another.png

 

A lot of people hear things like, "Long copy sells better!!!!" Well it's true to a degree.  The rule of thumb is:

• Long copy is ok.
• Longwinded copy is NOT ok.

Taking longwinded copy and making it more concise is a GREAT copywriting exercise! For example:

Longwinded version:
We have higher expectations for ourselves and would like to introduce you to our offering which contain a variety of tools and service for the aviation industry.  Our primary purpose is to use computer solutions to make aviation more comfortable and safe for the commanding pilots of aviation vehicles.

Trimmed down version: Our primary purpose is to use computer solutions to make flying safer and more comfortable for every passenger of an airplane.

Trimmed down and concise version: We make software that automatically flies planes.

You can see how much easier the trimmed-down and concise versions of this page are.

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Make sure you mentally do this whenever you see longwinded copy.    

 

 

#8.) Do "CopyWork" by hand-copying famous pieces of copy

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To get a "feel" of what it's like to write good copy, you can just COPY good pieces of copy!!

If you want some interesting pieces to start, try some of these on our CopyWork Examples page.

I would also encourage you to write out ads that YOU think are good. Perhaps even from products you've bought in the past.  

 

 

#9.) Push The Boundaries (a bit)

Now listen up chump.....I'm not telling you to purposely agitate people with your copy. What I AM saying is you should not always play it so damn safe.

For example, there's two variations of a piece of copy trying to explain "how to make your ads stand out." Both of these versions try to explain the same thing. But look which one does a much better job:

VERSION 1:  Boring Tone

"In marketing you need to convey your point across to the desired target.  You need to ensure your message is targeted and differentiated from the rest of the crowd.  This can be accomplished by analyzing the competition in your industry and being different.

We encourage you to make this differentiation in your own marketing."

 

That was super plain, and did a very bad job getting the reader excited to try this on their own. Let's see how we can "push the boundaries" a bit to make it better:

VERSION 2:  Sexed-Up

"If your advertisements are the exact same as all of your boring-as-hell competition, something is wrong.  Let's change this up for you:

In the pickup artist industry there's a term known as "Peacocking."  It means when going out in public, the person wears one article of clothing or accessory that's slightly odd or attention-getting.  Since the man is wearing something very conversation-worthy, it makes it easier for a woman to approach him about it and strike up a conversation.

About 20% of your ads should use this "peacocking" advice.  If all the ads you're competing with look the same, you should experiment with mixing it up. For example, if the ads for a game look professional like this:

ad-nice.jpg

...then perhaps making an ad that's completely the opposite can work as well.  For example, this terrible-looking ad got a 2.5x higher response than the more professional versions:

ad-crappy.jpg

Make sure to use some "peacocking" in your own ads, you might be shocked at the results. You can do this just by making 10% of your ads completely the opposite of what you're used to."

 

Did you see how different the two pieces of copy were.....and how much better the "Sexed-Up" version did at transmitting the information?

It's not only because the copy included ads, it was because the copy took risks like talking about something juicy like "pickup artists" and such.

Now I'm not saying this is appropriate in every environment (checkout how to find the proper tone of voice for your copy here)......but what I AM SAYING is the "sexed-up" version definitely gets the point across better!

And remember what I said before.....

"Good copywriting is about sending information from one brain to another in the most efficient manner."

I'd say at least 10-20% of your writing should attempt to gently push the boundaries you're accustomed to.

 

 

#10.) Read your copy out loud

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Step 1: Read your copy out loud to make sure it sounds conversational.

Step 2: Realize how ridiculous what you wrote just sounds....then change it up.

This is the most shockingly simple AND shockingly most effective way to kill long-winded copy. Great copywriting often sounds extremely conversational, as if the person is reading a personal message from you.

You'll frequently hear someone say, "I can describe it over the phone really easily.....but when I write it doesn't sound the same."  That's because they're not writing conversationally!

The practice here is to read your copy out loud to yourself or others.  You can even record your voice on your phone, then play it back for yourself to ensure it's conversational and doesn't sound like a boring robot wrote it.    

 

 

#11.) Wear ear plugs

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I know this sounds a little silly, but wearing ear plugs when writing is one of my most-used tricks for writing great copy! It's literally like having a superpower, because I can put ear plugs in, and instantly "be in my own little world."

 

 

#12.) Become a triple threat

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Now that we've gone over all these copywriting exercises, I want to talk about something even more important.....becoming dangerous at MULTIPLE THINGS in copywriting.

For example, if you know only one thing, you're  "single threat" person.  Your value is relatively low in the world because you only know one thing, and are confined to the knowledge of that specific industry.

• Single Threat = Knows a skill.  Value =  $

• Double Threat = Knows a skill + another useful skill.  Value =  $$

• Triple Threat = Knows a skill+ another useful skill + ANOTHER useful skill.  Value = $$$$$$

For example, let's say someone selling a high-priced product in the financial industry is trying to find a copywriter.  Which one do you think would be the most in demand?

 

Obviously the Triple Threat is going to have a greater advantage, ESPECIALLY if the client is trying to sell financial products. Triple Threat guy will be able to bring a variety of experience (client work, psychology, financial industry) into his writing.

Our poor Single Threat Guy only has one trick up his sleeve, and is therefore inherently less valuable than the Triple Threat Guy.

Read more about becoming a Triple Threat here.

 

 

#13.) Use "The Caveman Voice" when editing

Simplifying copy is not about “dumbing down” your copy, it’s about making it easy to read.....so easy a caveman can do it!

Some of the smartest people in history are famous for using extremely simple language and explanations that a caveman could understand:

So remember, when editing and reviewing your copy, make sure to put on your “Caveman Voice!”

 

 

#14.) The "Yawn" Test

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If you ever get an urge to yawn while reading something then treat that as a gift. 

If it bores you to read it, you aren’t alone. Don’t write it!

 
 
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P.S.  Leave a comment below with the different copywriting exercises & examples you've found helpful.  One's you've tried in the past, or one's you're currently doing. It'll help us all get better!
 
 
 
 

Copy Work: Get Better At Copywriting By Handwriting Famous Pieces Of Work!

What is Copy Work?

"Copy Work" is when you hand copy famous ads in order to "learn" how that person wrote it.For example, the first copywriter I ever learned about was Gary Halbert. He had a very specific style (that while semi-scammy) was extremely engaging to read.I would hand-write out famous ads of his, like this Coat of Arms sales letter that made him a millionaire at age 32:

halbert-coat-of-arms-letter-handwritten (1).png

By simply handwriting out the exact ad he made, I was able to "get in his head" and learn indirectly from Gary Halbert on my own time. I started noticing small details like:

  • How he indents his paragraphs.
  • How he uses extremely simple words.
  • How he asks for the sale "without" really asking.
  • How he uses punctuation.
  • How he starts his letters with an address and phone number.
  • How he finishes his sales letters with a P.S.
  • How long it takes to simply write out one letter.
  • ....and much much more....
     

Copy Work Exercises You Can Do:
Want to learn to write like a famous copywriter? We've included 30+ ads you can copy by hand in this post:

 

#1.) The man in the Hathaway shirt

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Why this is great: Easy to read layout. Talks about the style, and the details of the fabric. Has good CTA at the end.

#2.) Hathaway’s Aertex Club - a damnably smart leisure shirt

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Why this is great: Easy to read, familiar layout, familiar character (the Hathaway shirt man). It also pulls the reader in with “987,693 tiny windows”.

#3.) “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”

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Why this is great: Clever headline matched with an authority-building subheadline. The body copy lays out 13 clear reasons why it’s a great car.

#4.) Lemon

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Why this is great: Great layout and image. The headline plays on a negative word, which grabs your attention. The body copy extends the “lemon” idea by showing you how VW actually does not let lemons leave their factories.

#5.) New Bodies for Old!

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Why this is great: “Proof” photo paired with eye contact and finger pointing. The subheadlines do a great job building desire.

#6.) Honestly now, did you spend your youth dreaming about someday owning a Nissan or a Mitsubishi?

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Why this is great: Clever headline plays on the thought in most of our heads. Body copy connects the dream with reality because now it’s “very affordable for you to drive one”.

#7.) Tred 2 makes the difference

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Why this is great: Eye-catching before-and-after image. The body copy outlines a great offer: instead of buying new shoes, send yours in and get them fixed for just $13.95.

#8.) They’re not cheap.

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Why this is great: Great image and eye-catching color. The formatting is really easy to read from top to bottom.
 

#9.) There isn’t much room on a sledge. Wally Herbert’s Rolex had to earn its place.

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Why this is great: It makes the watch part of the adventure story while highlighting quality and playing to manliness.

#10.) What could have started in the park just ended with that little itch.

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Why this is great: It sets up a potentially romantic story…gone wrong. Great storytelling that positions the shampoo as the magic bullet.

#11.) Beautiful Bouncin’ And Behavin’ Hair!

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Why this is great: The images show the “bouncing and behaving” in action - it’s great proof! 

#12.) See how Ray-Ban G-15 Sun Glasses open your eyes to safer driving!

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Why this is great: It shows a familiar before-and-after. Many of us have dealt with glaring sun while we’re driving. The body copy twists the knife on the left and plays up the benefits and features on the right.

#13.) The World’s Only Sun Glasses that Flex to Fit Your Face!

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Why this is great: The images show off the “flex” in several ways, on several people. 

#14.) The Burfron: Burberry Weatherproof for Naval Officers

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Why this is great: It sets up the coat as military-grade quality that solves a specific “fatal” problem - water seeping in. 

#15.) The New Balance 420 Was Designed To Protect Runners 6 Days Out Of 7

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Why this is great: The headline makes you wonder…why only 6 out of 7 days? The body copy explains the technical reason behind the headline, softly sells another shoe, and includes a great diagram “proving” why you should care about arch support.

#16.) Stop Bad Breath With Colgate While You Fight Tooth Decay All Day!

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Why this is great: Great layout and colors that make the toothpaste and headline stand out. The headline pairs two benefits (fight bad breath and tooth decay) and positions Colgate as the best in the industry.

#17.) Delta is an airline run by professionals

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Why this is great: This is a great trust builder. It shows the mechanic at work and lists all his qualifications.

#18.) TWA’s widebody 1011. It’s built for comfort.

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Why this is great: The headline starts with one broad claim (it’s built for comfort) and then the body copy backs it up with several specific examples of comfort and luxury.

#19.) Why Copy On A Floppy?

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Why this is great: The ad sets up the status quo (using floppy disks) vs a new alternative (a bigger/better hard drive), and lists all the reasons why the NCR PC6 is a better choice.

#20.) The guy on the left doesn’t stand a chance.

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Why this is great: The headline pulls your eye back to the image because it’s not immediately obvious that there is a difference. Then, the copy explains that the guy on the left is carrying a normal briefcase with a bunch of papers…and the guy on the right has an entire computer built into his briefcase. 

#21.) Officers and Enlisted Men Prefer Parker Safety-Sealed Fountain Pens

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Why this is great: The ad is built around a couple of attractive features/benefits - ink can’t escape and bleed onto your clothes, and the pens can be refilled with the press of a button. Plus, it’s the official pen of the Army and Navy. 

#22.) General Electric’s new 6-speaker coffee table…for people who like stereo

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Why this is great: It shows off the table in both “modes”. The layout and images are great, and the body copy lists a lot of additional attractive features.

#23.) For Those On The Go…It’s Helmet-Hat By Buco

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Why this is great: The images range from technical drawings to product shots to action shots - it’s a great way to present the helmet. The text is simple and direct.

#24.) There’s Something About A Greyhound That Makes It The Friendly Way To Travel

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Why this is great: Great artwork, interesting layout, and specific benefits about the driver, service, scenery, and savings. 

#25.) “I want the best workout my body ever had…I want Jazzercise!”

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Why this is great: The imagery is impossible to ignore and the text highlights 5 great bullets that are easy to understand and make signing up an easy decision. 

#26.) The Fuji Sports 10.

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Why this is great: Great layout that makes the bike look like it’s physically sitting on the text. 

#27.) “Shave Yourself”

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Why this is great: It sets up the (at the time) new idea of shaving at home as a better idea that’s clean, affordable, and a growing trend. 

#28.) Wrangler thinks Americans spend too much for clothes.

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Why this is great: It lays out a philosophy that you deserve quality for your money. This copy was popular and used with several different sets of images. 

#29.) Jox Introduces a Running Sock With Arch Support Built-In

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Why this is great: Great layout that draws the eye to the new product feature - the built-in arch support. The subheadline builds authority and the body copy adds extra benefits. 

#30.) Special Christmas Offers to Readers of The Ladies’ Home Journal

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Why this is great: This 120+ year old ad should be tough to read, but the layout, text sizing, and images do a great job drawing your eye down the page. All the formatting tricks used here still work today.

#31.) They Laughed When I Sat Down At the Piano

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Why this is great: The headline is a fantastic storytelling hook, and the rest of the ad goes on to tell the story. It makes you want to relive the situation yourself - winning over a crowd and impressing everyone.

I hope you take some time and do some Copy Work with these ads!
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P.S. If you'd like to get even BETTER at copywriting here's some more resources:
 
- A free swipe file of marketing materials -
- What is copywriting (a visual guide) -
- Copywriting books and courses -
- How to become a copywriter -
- Copywriting Exercises -
- Join Us? -

The S.T.U.P.I.D. Email (Friday August 19th, 2022)

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday August 19th, 2022. Hope you like it 🙂

 

🎤 Listen to this email here:

Swipe:

.Even in 1964 some companies were touting "low calorie" options, like this Tab Cola ad from 1964 showing how it has only 1 calorie:

coke-ad.jpg

My favorite part of this ad is how the cola is poured in a wine glass to look fancy 😂

Thought:

The dumbest people I know use big words to mask their dumbness. 

The smartest people I know use simple words, and are good at making simple analogies anyone can understand.


For example, the famous physicist Richard Feynman was famous for being able to explain complex topics in a very easy way. 

He explains thermodynamics here as jiggling balls

richard-talking-about-atoms.gif

Written out it looks simple too!

written-out-thermodyamics.jpg

Uplifting:

Much of copywriting is noticing what makes you :
• Click
• Sign up
• Buy
• Laugh
• Or say, "Woah!"

So whenever you see something like this, save it! Take a picture or screenshot and store it in a file.

I do this regularly and post it on SwipeFile.com.

swipe-file-image.webp

For example I like these ads, so I'll add them to Swipe File for future reference:

swipe-file-images-group.png

Then when I need to reference these, I can go to the Print Ads section and look em up. 

It's my own Swipe File and it's public for anyone to use. Enjoy!

 

Picture:

Roughly 10% of the time in my home gym is now spent in VR:

vr-nev.jpg

Some of the games I play to get the body moving are:

  • Beat Saber
  • Thrill of the Fight
  • Gun Club VR

Using VR in a big empty space makes it so much more immersive as you can freely walk around and explore. It's pretty fun!

The transition to the Metaverse is slowly happening 😬

Interesting:

You can add "Generators" or "Calculators" to your content to leap ahead of other posts in the search engines. 

Pro's:
✔️ A calculator can make your content stand out.
✔️ A generator can "do the work for them" making it more useful.

Con's:
𝙓 May not be the best traffic.

Here's three examples →

 

The "Death Calculator"

Visits: 19,586/mo
Ranking Keywords: "When will I die?"

death-calculator.jpg

I've planned my death at 85 years old, so I made this for myself, however this calculator and data took on a life of it's own bringing in ~20,000 visits per month.

 

The "Podcast Name Generator"

Visits: 3,018/mo
Ranking Keywords: "Podcast name generator"

podcast-name-calcualtor.jpg

People use this to generator podcast names. It's a helpful tool, but converts very little of the traffic to email signups or customers.

 

The "Monthly Recurring Revenue Calculator"

Visits: 300/mo
Keywords: "Recurring Revenue Calculator"

monthly-recurring-calculator.jpg

I was playing around with membership models and made this for myself to see how much income is possible at different prices and member sizes.

If you're interested in my thoughts (good & bad) on making calculators, and more technical details how to make them, listen to the podcast here.

These calculators can turn your content from just a blog post into a genuinely helpful software tool!
 

Drawing:

For people who build courses or digital products, this is often the path that takes:

→ Build a course
↪ Build several courses
↪ Have too many courses, gets confusing
↪ Bundle all courses
↪ Move to monthly/yearly membership or community

It looks like this:

building-courses.webp

Hopefully you enjoyed these tid-bits!
Sincerely,
Neville Medhora -
CopywritingCourse.com | @NevMed

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The Ultimate To Do List

This is a daily to-do list format that can potentially change your life:
✔ You can see when work is done for the day.
✔ It keeps track of appointments.
✔ It keeps you more focused.

Here's how you make it →

Start with a blank sheet of paper:

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I prefer using yellow legal notepads, but any type of paper is fine.


 
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Draw a line at the top and write today's date:

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For example: Monday, August 8th, 2022.


 
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Write out all your daily tasks:

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I like drawing a small bullet point next to each item, such as:
• Add to Copywriting Course Community
• Review blog post from Cristina
• Write email to client


 
Down-arrow6.png

Draw a line on right side and add your appointments:

image for step 4

You can now see exactly what times you have appointments in one easy place. 

I like how it summarizes my whole day in one glance.
 


 
Down-arrow6.png

Draw boxes down the page and track what you did every hour:

image for step 5

This way you know if you've been productive or slacking off.  If I wake up early I'll see tons of boxes filled out by 2pm.

If I wake up late, maybe 2 boxes filled out.


 
Down-arrow6.png

Draw a line at the bottom and write a summary of the day:

image for step 6

Sometimes instead of a summary I'll use this area to write notes.


 
Down-arrow6.png

Here's how everything looks when filled out:

image for step 7

The rough layout of everything looks like this:

image.jpeg


 
Down-arrow6.png

Take a scrap piece of paper and put a piece of tape at the top:

image for step 8


 
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Tape the paper over your to-do list, finish that first task...

image for step 9

You can ONLY work on this item until it's done. 

No other tasks will distract you since the paper is covering everything else. 

Start working on that task till finished...


 
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When done, scratch task off the list, move paper down, work on next task:

image for step 10


 
Down-arrow6.png

I use this method to quickly knock out tasks:

image for step 11


 
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Once you scratch off the last task, you're done for the day! 

image for step 12

I make it a rule that once I scratch off my entire to-do list, I'm not allowed to do anymore work.

This to-do list trick has helped myself and thousands of others focus on work, get it finished, then go play.


 
Down-arrow6.png

Watch this to-do list come to life:

image for step 13

With a simple pen and paper, you can create this to-do list every single day with just a minute or less of time.


 
Down-arrow6.png

Watch this to-do list in action

 

Hope this is useful to you....tens of thousands of people have adopted this to-do list method over the years, and I hope you do too. 

Sincerely, 
Neville Medhora 

 

 

 

Making Calculators and Generators to be #1 in search engines over blog posts

Here's some example generators and calculators we've made:
• Writing Prompt Generator
• Product Pricing Calculator
• Freelance Pricing Calculator

• Gross Profit Calculator
• Twitter Idea Generator
• Value Based Pricing Calculator

• Blog Post Idea Generator
• Company Buyout Calculator
• Title Generator
• CopyWork Typer
• Cost Analysis Calculator
• Consulting Name Generator

• Book Profit Calculator
• Cold Email Calculator

• Caffeine Calculator
• Newspaper Name Generator
• Roast Generator

• Recurring Revenue Calculator
• Book Title Generator
• Death Calculator

• Monthly Goal Planner
• Product Name Generator
• Event Name Generator
• Restaurant Name Generator
• Podcast Name Generator
• Marketing Company Name Gen

• Email List Ideas (and Generator)
• Conversion Rate Calculator
• Business Idea Generator

I wanna talk to you about an interesting topic. It's website, calculators, and generators. Do you know what these are? So instead of saying, I'm gonna write a blog post about podcast names and how to come up with a podcast name. Well, if I'm clever enough and no little JavaScript, or can hire someone who knows how I can make a.

Clever little title generator for your podcast. And instead of telling someone how to make a podcast name, what if I just do it for you? That's kind of what they want. Right? If there was a magic machine where they could say generate me a podcast name and it does it. They would obviously use something like that.

So that's the magic of a calculator or generator. You can make these on websites, but it does involve a little bit of programming knowledge and maybe some knowledge on how to make one of these calculators. So I'm gonna share a couple of different stories about some different calculators and generators and some of the goods and bads of each.

Now let's talk about the good side of a generator or a calculator is the good side is you can instantly get to the top of the search results much quicker. So if someone's. How to create a freelance pricing structure? Well, you can write a long blog post about it, but if your blog post has an actual generator that just does it for the person, don't you think that more people would click on that and interact with that post rather than one that just talks about how to do it.

So that's the cool part about these generators. You can really skip ahead to the beginning of the line with SEO by making cool generators. And it's essentially, you're making software that accomplishes a small little problem for.  so the downside of some of these generators is you can get a little carried away and I've done this before.

So for example, podcast name generator, I just kinda wanted a quick tool for myself to even generate a podcast name and I made it, but the problem is it'll get 20,000 visits a month, but here's the downside. No one signs up to my stuff. And it's because it's a random person thinking I wanna make a podcast name, whether it's for novelty, whether it's for their business, they just say, I wanna make a podcast name.

They use a generator and then they get out of there. So there's not a lot of overlap with that topic and buying a copywriting course. Right. So it's not very good traffic, but alas, it is traffic. 

So let's go through about three different examples of different calculators and generators I've made and some of the goods and bads of them. So here's one the death calculator, you at copywriting course.com/death-calculator. Now is the death calculator. Do you think that's something that overlaps with copywriting?

Not really, it was just a post and a fun thought experiment about how long I wanna live. And so I decided to make a death calculator out of all the information that I had gathered. Now, here's the funny thing. This death calculator brings in a hell of a lot of traffic a month, maybe 15,000 to 20,000 visits a month.

But the problem is when I look at the conversion rate it's 0.02 that's 0.002, sorry. 0.0. The conversion rate is zero. The conversion rate is 0.02%. So that means very few people actually sign up to the email. Download.  on that page. And the reason is death calculator, someone looking for like how long they're gonna live.

And then all of a sudden trying to, you know, get them into a copywriting course or a copywriting course, email newsletter about marketing. It's not really all that appealing. So the death calculator, while it brings in a ton of links and a ton of traffic, it's not very relevant. So would I do it again?

I don't know. Probably not because it's just not relevant traffic. It just runs up my hosting bill. But it is kind of neat to have, and it is kind of cool. I jumped to the top of the SEO list by just having a calculator, rather than talking about expected dates of death. I just made a calculator and jumped to the beginning.

But here's a better example of a generator. So for example, there's one called the email list, ideas generator. So what this is is if you're trying to send an email to your email list and you're like, Hmm, What do I send my email list? Well, if you just talk about whatever your subject is and put it in this line, so let's say it's dogs.

Okay. Well, this generator will automatically spit out a ton of good email ideas for you. So it says dogs plus life. Equals email. So something that's a life. So for example, life is like kids love fears. So you say, take the example of dogs plus life. How do dogs affect your life dogs plus kids? That means what are the dogs like with your kids?

Are raising kids better with dogs? Is it worse to raise a child without a dog? What do you get out of having a dog? If you have a kid, et cetera, cetera, et cetera. And so it creates a bunch of different ideas for you right away. Now here's. When we're talking about newsletters and copy and what to put in newsletters, this is literally our specialty at copywriting course.

So this specific generator, while it doesn't get as much traffic as podcast name generator, it gets very targeted traffic. So therefore the sign up rates between five and 10% on this page. So we made a generator. We spent some time and some money. Made a good one. And then it gets downloads and new customers all the time.

That's totally worth it. So the email list, idea generator, because it's relevant to our industry and the product that we're selling. Great idea. Great. All.

One more example is the product pricing calculator. So we made this product pricing calculator quite a while ago, and I really made it for myself to scratch a itch. And I said, okay, let's say I wanna make a million dollars over the course of a year. What would I have to do? And so the product pricing calculator.

Totally helps you answer that question. So instead of telling you how to calculate it, what I'm gonna do is I'm gonna go to the product pricing calculator. It says revenue goal. I'm gonna enter in 1 million and it says months. So 12 months for one year. And it says, show me how much to charge. And then what it does is it breaks down these things into easy to understand charts.

So it says you wanna make a million dollars in 12 months, you need to make $8,083,000 a month. That's two. $2,700 per day. And then what it says, if you sell a product to make a million dollars and it breaks it down by number. So for example, you need 5,000 people to buy a $200 product that would result in a million dollars, or you need 100 people to buy a $10,000 product.

And then it breaks it down into much chunkier, different levels. So you can see how much you need to sell based on the size of your audience to make a million dollars in one year. And so that is a helpful calculator and the funny.  a lot of our top topics in our forum are about pricing. So the. Page goes on to talk about pricing over here.

And then at the bottom we say, download your own free product pricing calculator for keeps and then has the product pricing calculator. And if you click it, there's a little popup. You enter your email and it sends it to you. And that person's now on our email list. So that was a great calculator. To make.

So that's just a quick overview of calculators and generators and how we've had success using them. And also how we may have made some that are technically successful, but really they bring us in. No good. Anything like there, there there's no signups. There's no comments on the thing. It's just people use it and get out.

So I would say that if you're gonna make a calculator, make sure that it's a relevant calculator. So you're spending time and money and effort on something that actually comes out good. So for example, let me give you a quick.  there's this kid named Cameron and he works for a company called tu ocean and Tudor ocean was like, Hey, we want you to make us some good SEO content.

So he was using copywriting course to help him learn how to make SEO content. And it's doing quite well. Some of it's actually starting to rank, which is really cool, but one of the things he thought was, well, a lot of people asked the question, how much does a tutor cost for like a semester? And so he made a post about it, but the post kind of makes them do all the work.

So I was like, what if you just. A calculator. So we actually ended up making a calculator that figures out how much a tutor will cost. And it basically says what subject you want and the average price. And then it kind of like does the little arithmetic on the, on the website and it shows you that, okay, a six months worth of a physics tutor will cost you $900.

If you get this person and then it links the person and you actually go click and reserve. So that's an example of where a blog post was, was cool, but it's even next level. If you turn it almost into a little software product by making it a calculator or a generator. So that's a much better way to get people to know and understand how much tutoring they can afford for a semester by just making a calculator.

And not only that for the company, which, you know, you buy tutors on there, it actually shows you who specifically you can buy to get that price. So I thought that was a great example of a tutor. And that's something we helped in right inside of our copywriting course community and went over. So anyways, if you have a generator, a calculator, and wanna run it by us, jump in our community copywriting course.com/join and show it to us or show us a blog post or some data you think, and we can actually help you formulate what a generator and calculator should be out of it.

You can really jump to the top of the SEO heap by differentiating yourself with one of these, rather than just a normal blog post. 

Sincerely, 
Neville Medhora

 

 

What do YOU think "Copywriting" means? (20+ people's opinion)

The actual definition of copywriting is:

"Writing for marketing or advertising purposes."

But with new mediums of communication like the internet, images, video....the definition of "copywriting" has expanded. Watch:

 

"Copywriting is transferring information from my brain to your brain in the best way possible."

article-brain-merge.gif.gif

- Neville Medhora - @NevMed

"Writing with the intent to generate a particular response within the reader."

"Writing to engage an audience into thought or action."

"The art of creating emotional connections."

"Copywriting is word money."

"Use words to get people to do what you want them to do."

"Communicating ideas or value proposition clearly."

- @mfb83

"Copywriting is the transference of ideas in the most succinct yet relatable way to your audience."

- Trevor R.

"Copywriting is identifying a private want on a public scale, and channeling that want to meet your product."

- Aquallect

"Copywriting is selling better online."

- Mason

"Copywriting is learning how to hotwire your product/service into your ideal customer’s heart strings."

- Cathy

"Copywriting is the art of persuading someone to to buy your product or service."

- Serhat

"Copywriting teaches you how to catch peoples attention and convince them to buy your product."

- John

"Copywriting is improving communication skills and learning how to influence people on a bigger scale than just one by one."

- John H

Copywriting = Applied psychology + Storytelling. Goal of copywriting is to communicate to the audience "I have the solution of what you are needing most right now and I am offering you the help."

"Using words to persuade."

"Copywriting is an aspect of writing that is action-driven . It is the part of writing that is focused on influencing the reader to take a desired action."

- Tyrah

"Copywriting is closing a sale using the written word. A means to persuade, influence and engage clients to make a sale."

- Olumayowa

"Copywriting is a slippery slope where the goal of each sentence is for the person to read the next sentence."

- Yap

"Copywriting is the art of persuading people using words."

"Copywriting is (a) understanding your customer and (b) showing them you understand in the most clear way possible."

"Copywriting is simply transferring a message about a product from one brain to others so that they can buy."

"explaining fully in detail in an interesting manner also showcasing benefits and other beneficial information."

- @Teeushar 

"Engaging prospects to take action such as to buy or subscribe to a product or service."

"Getting people emotionally engaged to take action...one sentence at a time. Using the words they use to describe their own problems."

"Throwing words in the hope it gets people to throw money."

"Copywriting is psychology in disguise. It helps you make your readers crave your product/service using words."

"Writing words that create the action you want."

"Copywriting is the art of writing stuff that makes people take action."

- Piyush

"Copywriting is a term for all the arts of persuasion that use humanity’s most versatile technology: text."

"Copywriting is conveying a message in a way to entice the consumer to take action or make them want to know more."

"Like its first cousin business storytelling, copywriting is the art and science of making things matter and moving people to act."

"Copywriting is sales in written form."

- Rad

Hope this post helps clarify what copywriting is!
Hop inside our community to learn more about it.
Sincerely, 
Neville Medhora - Copywriter
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P.S. What do YOU think "copywriting" means? 
Post your response below
⬇⬇⬇

 

The S.T.U.P.I.D. Email (Friday August 12th, 2022)

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday August 12th, 2022. Hope you like it 🙂

🎤 Listen to this email here:

Swipe:

Seen in the wild: A high school freshman puts up door hangars and sends a hand-written note to his neighborhood to promote his lawn care business:

That's some good old school hustle 😎

door-hanger-lawn-service.jpg

LOL at the horse pushing a lawnmower 😂

horse-pushing-a-lawnmower.jpg

This is the hand written note he sends to create a personal connection to the neighbor. This probably 10X's his chance of getting their business:

hand-written-note-lawn-business.jpg

Thought:

When something works well, you keep repeating it until it doesn't work well. 

Look at Noah Kagan's top 5 YouTube video titles:
- Asking Millionaires How To Make $1,000,000
- Asking 80 Year Old Millionaires If It Was Worth It
- Asking Superyacht Owners How To Make $1,000,000
- Asking Millionaires How To Make $1,000,000
- I Asked Crypto Millionaires How To Invest $5000

noah-youtube-thumbnails.jpg

I've talked with Noah about this...and those videos are NOT the most fun for him to make (2+ days of filming, uncomfortable to ask people this stuff, spend money on lots of crew and editing), but his goal is to grow the channel, and those videos tend to hit hard!

Look at my top 5 YouTube video titles:
• 9 Copywriting Exercises you can start doing “write” now
• How To Become A Copywriter (with No Experience)
• What Is Copywriting?
• How to write a great memo
• Getting Your First Freelance Writing Jobs

It's pretty clear people want copywriting advice on my channel! 

Theoretically if I wanted to grow it faster, I'd create content directly harping on that.

Uplifting:

Here's my personal goals for the rest of 2022:
• 100,000 Twitter subs. 
• 100,000 YouTube subs.
• 200,000 organic visits/mo with 2% conversion.
• Post 1 audio podcast per week. Every Tuesday. 
• Be guest on 1 podcast per week (reply if interested in having me)!

If I'm a copywriter worth my salt.....I should be able to do this.

I think the hardest goal to hit will be 100,000 subs on Twitter. This would require a 4x'ing of my audience in less than 5 months. 

I started connecting with a bunch of other Twitter people, and am even hosting a Twitter in-person event in Austin in two weeks:

descript-video-twitter.gif

You can follow along and see if I'm hitting these goals:
Copywriting Course Stats Page
TWITTER / 24,100 subs
YOUTUBE / 78,700 subs
ORGANIC / 52,000 per month
PODCAST / Posted first 2 audio only / been guest 1x/week

Wanna join in growing your own social followings? Join our community and we can work on this together!

Picture:

Can you spot why this guy is still totally poor?

old-timey-guy.jpg

This guy is supposed to be a representation of unemployment....but the reason this guy is still unemployed might be because he’s a terrible copywriter!!

Look at his sign again.  It’s filled with ME  ME  ME  ME.

It’s all about HIM.

why-this-guy-poor-sign-markup.png

It’s trying to use some sob-story to get someone to hire him.  As if someone owes him employment just because he has kids.

If someone's an employer, they don’t care about this...they care about:

"What can YOU do for ME?"

Let's fix up his sign with some more enticing copy:

available-for-work-copywriting-sign.jpg

Which guy are you more likely to hire? 
A: "Sob Story Guy" 
B: "Skilled and Ready To Work Guy"

good-bad-copy-sign.png

Interesting:

This is the daily to-do list format that can change your life:

todo-list-photo-one.jpg

• It keeps you more focused.
• It keeps track of appointments.
• You can see when work is done for the day.

Here's how you make it...

 

Start with a blank sheet of paper.
I prefer using yellow legal notepads, but any type of paper is fine.

blank-yellow-paper.jpg

 

Draw a line at the top, and write today's date. 
For example: Monday, August 8th, 2022.

FZpbyyGXgAUw2fW.jpg

 

Then write out all your daily tasks. 
I like drawing a small bullet point next to each item, such as:
• Write email to client
• Review blog post from Cristina
• Add to Copywriting Course Community

monday-list.jpg

 

OPTIONAL HOURLY TRACKING: Draw boxes down the page and track what you did every hour.
This way you know if you've been productive or slacking off.  If I wake up early I'll see tons of boxes filled out by 2pm.

If I wake up late, maybe 2 boxes filled out.

todo-list-3.jpg

OPTIONAL SUMMARY OF DAY: Draw a line at the bottom and use this as a place to write a summary of the day or write notes. 

Sometimes I write reminders for the next day here.

optional-summary.jpg

 

Here's how everything looks when filled out:

todo-list-4.jpg

 

Here's a Pro-Tip for staying ultra-focused (I do this and it's amazing):
Take a scrap piece of paper and put a piece of tape at the top.

scrap-paper-todo-list.jpg

 

Tape the paper over your to-do list, only letting it reveal the top item on your to-do list.
You can ONLY work on this item until it's done. No other tasks will distract you since the paper is covering everything else. Start working on that task till finished...

todo-list-paper-move-down.jpg

 

When done, scratch the task off the list, then move the paper down one row. 
Start working on that next task.

scratch-off-todo-list-2.jpg

 

Once you scratch off the last task, you're done for the day! 
I make it a rule that once I scratch off my entire to-do list, I'm not allowed to do anymore work.

done-todo-list.jpg

 

This to-do list trick has helped myself and thousands of others focus on work, get it finished, then go play:

todo-list-animation.gif

With a simple pen and paper, you can create this to-do list every single day with just a minute or less of time. 

You get bonus points for making it the night before!

Drawing:

The biggest sales week of the year in the US is generally Black Friday:

black-friday-drawing.gif

If you’re a copywriter looking to end 2022 with record sales numbers, there’s one event you need on your calendar:

The 2nd Annual Black Friday Summit on October 3rd - 5th (presented by GetEmails):

3 (1).png

Whether you’re looking for cutting edge email marketing secrets … new strategies for SMS … or want some conversion rate hacks from some of the best marketers in the business, this Black Friday Summit has got you covered!

Live sessions from dozens of experts like:
Ezra Firestone, Amanda Natividad, Jimmy Kim, Joshua Johnston, Nikki Elbaz, Tina Donati, Neville Medhora, (yes I’m speaking!), and more...

…It’s the only virtual event dedicated exclusively to Black Friday / Cyber Monday sales strategies. 

And it’s ALL completely free. 

All you need to do is get your ticket using this special link!

Plus, all S.T.U.P.I.D Email readers get a bonus: A free video case study on how one eCommerce brand turned a tiny list of only 2,700 people into $32K+ in sales selling just a $29 product on Black Friday. 

You’ll see exact emails, ads, and upsell templates — all free, when you sign up today. 

Sincerely, 
Neville Medhora - CopywritingCourse.com | @NevMed

nev-head.webp

Stuff to motivate you (plus scripts to accomplish them)!

Sometimes writers or remote workers can get a little lonely. Here's a few ideas you can use to create motivation for yourself or your team.

#1.) Tough Love

Some people need a drill sergeant to drag them through the process as directly as possible. This type of environment is transparent, honest, and intense, and it’s highly motivating for the right kind of person.

Here’s an example of some tough love:

Hi Bob,

The article you submitted doesn’t meet the standards we set out in the brief and on our call. 

Here’s how I’d like you to rescue it:

#1) Add a specific example for each of your 3 sections.
#2) Replace the stock photos with your own versions. 
#3) Include a cheatsheet PDF that we can use as a lead magnet. 

If you can get this done by Friday, we’ll post it immediately.

If you can’t - we can’t use this material and we’ll consider the project off. I’m a little surprised at the quality here because I’ve seen your other work and we were definitely on the same page after you read the brief. 

Reply back and let me know if you’re going to be able to get the edit done by Friday. 

Thanks. 

#2.) Gentle Hand

Other people need a much gentler approach with feedback. You need to keep things positive and soft in order to keep them engaged and committed. Here’s the same idea as #1, but delivered with a “gentle hand”.

Hi Bob,

Thanks for submitting the article on time yesterday. 

It’s not ready to go yet, but I think we can rescue it together.

Here’s what I’d like you to do, please:

#1) Add a specific example for each of your 3 sections.
#2) Replace the stock photos with your own versions. 
#3) Include a cheatsheet PDF that we can use as a lead magnet. 

If you need help with this, please shoot me a message and I can get our graphic designer to help. And if you’re really stuck, I can jump in and clarify the edits.

Sound good?

#3.) Work in public

One of the best ways to get work done is to work around other people (even if they’re not working). That’s why some people love working from cafes - a little bit of ambient noise and the presence of other people is highly motivating. 

You can recreate a version of this by livestreaming yourself working, like this:
Youtube.com/watch?v=2O8_WE4Eeg0

Here’s how to announce it and put some healthy pressure on yourself.

Hey LinkedIn friends! 

I’m going to live stream 1 hour of me working tomorrow at noon. 

It’s not a webinar, not a training session, not a chat party - just me working. 

If you need a virtual work buddy, just come to the live stream and work alongside me!

Boring? Yup.

Productive? BIG yup!

WHERE: Attend here (link).
WHEN: Tomorrow at noon. 

#4.) Co-work with a friend

This is a great way to link up with a buddy and get a ton of work done. It’s the same idea as #3, just tweaked so that it’s you and a friend instead of you and a bunch of anonymous viewers. 

Hey Josh,

You free for a coworking session this week? 

Here’s how I’ve done these in the past (they’re highly productive!): 

1-2 pm on Wednesday.
We share screens on Zoom. 
We each work on 1-2 tasks, tops. 
We start by telling each other what those tasks are.
We end by checking in on the status at the end of the hour. 

What do you think?

#5.) Pay someone to slap you

Back in 2012, Maneesh Sethi hired someone from Craigslist to slap him every time he got distracted from work and started messing around on social media instead. 

Here’s how you can recreate the same idea by hiring someone from Craigslist. 

Title: Slap me if I get off task 
Pay: $8/hr

Job Description: 

I’m a writer with a busy 2 weeks coming up, and I can’t afford to get distracted by social media. 

I’m looking to hire someone to sit next to me at my home office, coworking space, and coffeeshop (the 3 places I work from). 

If you catch me on Reddit, Facebook, Twitter, IG, TikTok, or any other social platform….I want you to slap the hell out of me and tell me to get back to work. 

Here’s what this would look like in action:

Youtube.com/watch?v=OHGt0_t7Heo&feature=emb_imp_woyt

youtube-screenshot.png

#6.) The 2-hour sprint

Working in a focused sprint is the best way to get things done. Shut off all distractions, set a timer, and do the work! You can do this solo or with a friend. 

Hey Leah,

Have you got a 2-hr block free on Friday afternoon? 

I’m looking for a friend to join me on a work sprint, and 120 minutes is the perfect amount of time imo. 

I know we’re both working on books, so I figured this’d be a great chance to get some similar work knocked out. 

Interested?

#7.) Use a Pomodoro timer

Pomodoro timers are great tools to keep you fresh. They get you to work in a combination of short shifts and ultra-short breaks. 

Here’s the setup I like to use:

– Go to Toptal.com/project-managers/tomato-timer 
– Set the timer for 25 minutes.
– Set the “short break” for 5 minutes.
– Set the “long break” for 15 minutes. 

Then, get to work! I like to keep the timer visible as I’m writing, but it’ll also make a little noise when time’s up. 

#8.) Post it publicly on social media

Ask the general public for accountability by announcing your work on social media! 

Here’s a template you can copy/paste: 

Accountability post!

I will be working on  _______ for the next _______ (time).

If I don’t comment back here in ____ (time), shame me in public!

Accountability-twitter-post.png=

#9.) Check in with an accountability partner

Sometimes you don’t need to actually do the work live with a partner. Instead, you can just do a daily check-in, like this:

Hey Laura - here’s my daily 7 pm check-in!

 ☑ Home page updated.
 ☑ Email series uploaded to ConvertKit.
 ☑ Job posted on Upwork.

Here’s my list for tomorrow:

☐ Schedule a week of posts on Hypefury.
☐ Draw 3 visuals for Twitter. 
☐ Update the “how this works” blog post.  

#10.) Create a group carrot + stick

Social pressure can be great! If you connect a project’s success to group rewards and punishments, it creates a special type of motivation!

Hey folks! Excited to kick off the project. 

I’m going to add a special bonus: 

If we publish the book by December 1st, everyone on the team will get a $1000 bonus. 

But, here’s the catch:

  • If anyone misses a single daily check-in, nobody gets the bonus. 
  • If anyone misses a single personal deadline, nobody gets the bonus.

Don’t let the team down!

Let’s do this!

#11.) Change where you’re working

Where you work matters! At home, try shifting locations - work from your kitchen, work from your couch, try anywhere other than your desk. It’s even more powerful to work from different physical locations outside your house, like a coffee shop, library, bar, or coworking space. 

Hey Bob, Sarah, and Luke! 

I’ve got cabin fever stuck at home over here….want to join me for a work session at a cafe? I’m thinking about the Starbucks on Main St @ 9 am tomorrow morning.

Last time we did this was really productive and I’d like to repeat it! 

You in?

 

#12.) Join a community

Having trouble finding a good work/accountability buddy? You should probably find a community of like-minded people with similar goals. If you’re a business owner, a writer, or a marketer, you’ll find plenty of “your” people here at Copywriting Course

  • I met Rob R. and we used each other as accountability buddies to finish our books.
  • I met Kyle V. and, after working together a few times, I joined his company. 
  • I met Mike M. and ended up working on several projects together. 
  • I met Kyle G. and ended up working together and meeting up IRL.
  • I met Rozy K. and introduced her to friends in different parts of the world. 
  • I met Shaggy E. and hired him for a couple of gigs (and coworked together).
  • I met Mitch B. and worked on a project together. 
  • I met Jeff G. and spent 2 months working on a project for his site.
  • I met Corwin S. and coworked on several writing sessions. 
  • I wrote 2 books.
  • I’ve posted 14,000 times and have a ton of practice editing copy.
  • I’ve participated in dozens of office hours sessions and workshops. 
  • I learned to price my services differently and 3x’d my revenue.
  • I went from being a freelancer to a consultant to a CMO. 

Hope this helps!
Neville Medhora - Constantly Co-Working

Why I switched from Wordpress to forum style for our blog

I moved my main website site (Copywriting Course) off WordPress about 5 months ago to make it community-first.

#1.) Here's why I got off Wordpress onto a community platform:

• We can make inherently social content.
• Only one system to maintain rather than two.
• Community interaction is far better than static blog.

Here's what the community looks like (jump in here)...in fact if you're reading this, you're technically on the forum already, just in the blog section:

copywriting-course-site-blog.png

 

Wordpress kicks ass for posting static blogs, but to promote a blog post and get interaction you must push it through your email list or social platforms.

Social platforms (Facebook, Instagram, YouTube etc) have natively built in social features.

Wordpress doesn't 😞

I thought something like Disqus would become ubiquitous and form a social layer through all Wordpress blogs, but alas it didn't happen.

It's frustrating how everything has moved to social, but Wordpress publishing remained the same.

And the Gutenberg editor, whatta mess 😬

I run a Copywriting Community, so people need to post long pieces of copy for review, and get feedback from writers.

This was impossible on FB Groups or Circle.so (which I love, but can't do long and formatted commenting).

For this reason we chose a forum and modified it. This allows users to post an unlimited-length piece of copy, completely with pictures and formatting...

...and get responses and re-writes from professional writers and other community members. 

It also allows us to have "assignments" and get answers, then review those answers.

We started racking up thousands of posts, thousands of wins, and a vibrant community from this. 

You can see open stats here:
Copywritingcourse.com/stats

Listen to the podcast above to further hear my thoughts on this (so far the transition has been fantastic)!

Ask me questions if you have 🙂

The S.T.U.P.I.D. Email (Friday August 5th, 2022)

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday August 5th, 2022. Hope you like it 🙂
 

🎤 Listen to this email here:

 

#1.) Swipe:

Today's swipe is super exciting...... colorful bar charts! 😂

These are two examples of easy bar charts that also have color-matching company logos on them. 

I like these because they show a lot of information in a single image.

This chart shows how many franchises different restaurants have:

bar-chart-brands.webp

This chart show the greatest company acquisitions, and has nice color-matching logos of the companies at the bottom:

bar-chart-aquisitions.webp

In one simple image so much data is visualized!

#2.) Thought:

What’s a weird way a customer uses your product? 

Here's a quick example:

In college I ran an eCommerce site "House Of Rave" that sold light up and glow stuff. One of my best sellers was these "Finger Lights" that I assumed 16 year old ravers used like this:

finger-lights.webp

rave-party.jpg

One day a plumbing company bought 50+ packages of these finger lights. I was a little confused by the order, thinking it was fraudulent, so I called them up to ask why they purchased these... 

Their reply was very interesting. They said:

"Our plumbers have to climb under sinks and cabinets and they can't see because it's dark, and sometimes their headlamp light can't reach what they're working on, so they put these finger lights on their fingers to light things up." 

This was fascinating, and I added this use case to the product page. 
More importantly this lesson taught me to think about "target audiences."

I used to think 16 year old ravers were my target audience, but they could barely afford $20 per order.

However I would get $1,000+ orders from wedding & party planners, so I started focusing on that!

A wedding planner ordered several hundred of these little LED lights designed to light stuff up:

light-up-for-weddings.webp

She bought 500+ of them for a wedding:

wedding-table-lights.jpg

It was only 1 customer, with a single product order....so on my end this was a simple-yet-very-profitable order. 

I never thought a RAVE COMPANY would morph into a party planner company, but alas thats where the money came from when I focused on the right target audience. 

In the end if I got ONE order from an events company, it would far eclipse the profit from 100 orders from ravers.

#3.) Uplifting:

There's "technically" a holiday that happens everyday of the week. 

We made a big list of holidays for my own reference. We compiled them all into one image:

the-big-list-of-holidays.png

These are all "novelty holidays" but more importantly are the major holidays. 

After creating 1,000's of campaigns for holiday sales, I'd say these are the best sellers:

major-holidays.png

Have a happy Single Working Women's Holiday today!! 

#4.) Picture:

In my experience Twitter as a platform has the fastest "Virtual-to-In-Real-Life" times ever. 

Recently I co-worked with @theKevinShen  (who designs home office studios) from a simple Twitter message:

kevin-shen.jpg

Then later that day @Danmcdme introduced me to @jayclouse and we scheduled a podcast within minutes. 

dan-intro-tweet.jpg

While it's easy to criticize social media, I'd argue social media creates more IRL interactions than anything else: 

  • Facebook Event invites
  • Instagram events pages
  • Finding people you have similar interests and meeting up
  • Introductions
  • Watching people's videos/pods/posts and getting to know them
  • Sharing photos with friends/fam

Think of the vast amount of ways social media ENHANCES real life. 

It's kind of cool to hate on social media these days, but it IS pretty cool in a lot of ways.

#5.) Interesting:

We created a public /stats page to track all this stuff:
→ Copywriting Course website stats
→ Swipe File website stats
→ YouTube channel stats
→ Twitter Stats

I want to publicly track all this stuff in order to improve it even further.

You're welcome to snoop through:
Copywritingcourse.com/stats

stats.gif

July 2022 Copywriting Course Community Stats:
• 1,464 posts
• 2,432 likes
• 197,826
• 1,244,048

community-image.jpg

 

July 2022 CopywritingCourse.com website stats:
• 119,589 visits
• 52,902 organic search visits
• 3,257 social visits

FZF4As1XwAARtY-.jpg

July 2022 SwipeFile.com Stats:
• 58,353 views
• 10,266 organic search views
• 2.6 pages per session

swipefile-image.jpg

July 2022 YouTube.com/Kopywriting Stats:
• 78,200 total subs
• 2,551 new subs
• 71,790 views
• 5,438 hours watch time

youtube-stats.webp

July 2022 Twitter.com/nevmed Stats
• 23,800 followers
• 1,196 profile clicks
• 50,100 profile visits
• 196,000 Tweet impressions

twitter-image.jpg

Future goals for the remainder of 2022:
• 100,000 Twitter
• 100,000 YouTube
• 200,000/mo relevant search traffic with 2% conversion
• Be on one podcast per week 

If you have a podcast or webinar series you'd like me to appear on, reply and let me know, I'd love to connect!

#6.) Drawing:

This is a great drawn ad for Alka-Seltzer from 1959 that clearly shows:
• What the product is for.
• What the product looks like.
• What the packaging looks like.
• How to use it (by dropping it in water).

alka-seltzer-ad-boarder.jpg

alka-seltzer-ad.jpg

Sincerely,
Neville Medhora -
CopywritingCourse.com | @NevMed

nev-head.webp

The Big List of Holidays

A list of all the holidays in the United States

 

Holidays are a time when you can pre-plan big sales, build relevant content, and have a great excuse to show up in your audience's inbox with a timely promotion. 

Here’s a list of holidays for every day of the year so that you never run out of relevant content ideas.

Major Federal Holidays:

These are the major holidays most of the country celebrates. These are the big ones. 

  • New Year’s Day - January 1st
  • Martin Luther King Jr Day - 3rd Monday of January
  • Presidents’ Day - 3rd Monday of February
  • Memorial Day - Last Monday of May
  • Juneteenth - June 19th
  • Independence Day - July 4th
  • Labor Day - 1st Monday of September
  • Columbus Day - 2nd Monday of October
  • Veterans Day - November 11th
  • Thanksgiving Day - 4th Thursday of November
  • Christmas Day - December 25th
  • New Year’s Eve - December 31st

January

This is the start of a new year, so your marketing can tap into the mood of people starting new, looking to improve their health, thinking about New Year’s Resolutions.

  1. New Year’s Day
  2. National Science Fiction Day
  3. Sleep Day
  4. Trivia Day
  5. National Bird Day
  6. National Technology Day
  7. Orthodox Christmas Day
  8. World Literary Day
  9. National Take the Stairs Day
  10. Houseplant Appreciation Day
  11. International Thank You Day
  12. Work Harder Day
  13. National Sticker Day
  14. Organize Your Home Day
  15. Hat Day
  16. National Nothing Day
  17. Customer Service Day
  18. National Gourmet Coffee Day
  19. Good Memory Day
  20. National Cheese Lovers Day
  21. International Sweatpants Day
  22. National Hot Sauce Day
  23. National Pie Day
  24. National Compliment Day
  25. Opposite Day
  26. Spouse’s Day
  27. Holocaust Memorial Day
  28. International Lego Day
  29. National Puzzle Day
  30. National Croissant Day
  31. National Hot Chocolate Day

February

In February, the novelty of the new year wears off for most people and they’re back into their regular routines. It includes Valentine’s Day, which many companies stretch into a multi-day, multi-week, and even full month of romantic promotions.

  1. Spunky Old Broads Day
  2. Self Renewal Day
  3. National Carrot Day
  4. World Cancer Day
  5. World Nutella Day
  6. National Chopsticks Day
  7. Ballet Day
  8. National Kite Flying Day
  9. National Pizza Day
  10. Teddy Day
  11. National Make a Friend Day
  12. Darwin Day
  13. National Wingman Day
  14. Valentine’s Day
  15. Susan B. Anthony Day
  16. Innovation Day
  17. Random Acts of Kindness Day
  18. Drink Wine Day
  19. International Tug-of-War Day
  20. Love Your Pet Day
  21. Card Reading Day
  22. Walking the Dog Day
  23. Tootsie Roll Day
  24. World Bartender Day
  25. Let’s All Eat Right Day
  26. Carpe Diem Day
  27. World NGO Day
  28. National Science Day
  29. Superman’s Birthday

March

March is the last month of Q1. St. Patrick’s Day is probably the biggest holiday of the month, but Spring Break usually happens in March too. 

  1. National Pig Day
  2. International Rescue Cat Day
  3. I Want You To Be Happy Day
  4. National Snack Day
  5. World Tennis Day
  6. National Day of Unplugging
  7. World Math Day
  8. Girls Write Now Day
  9. National Meatball Day
  10. International Day of Awesomeness 
  11. Dream Day
  12. Plant a Flower Day
  13. National Jewel Day
  14. National Pi Day
  15. National Peanut Lovers Day
  16. National Panda Day
  17. St. Patrick’s Day
  18. National Awkward Moments Day
  19. Certified Nurses Day
  20. Extraterrestrial Abduction Day
  21. National Crunchy Taco Day
  22. National Water Day
  23. Cuddly Kitten Day
  24. National Cocktail Day
  25. International Waffle Day
  26. Make Up Your Own Holiday Day
  27. National Scribble Day
  28. National Hot Tub Day
  29. National Mom and Pop Business Owners Day
  30. National Doctors Day
  31. Dance Marathon Day

April

April starts and ends with two fun holidays that you can do a lot with - April Fool’s Day (4/1) and Earth Day (4/22). It’s a great chance to encourage your customers to have fun and get outside. 
 

  1. April Fool’s Day
  2. National Children’s Book Day
  3. World Party Day
  4. Tell a Lie Day
  5. Go For Broke Day
  6. Army Day
  7. National Beer Day
  8. Zoo Lovers Day
  9. National Unicorn Day
  10. National Farm Animals Day
  11. National Pet Day
  12. Grilled Cheese Sandwich Day
  13. Plant Appreciation Day
  14. Dictionary Day
  15. Anime Day
  16. Save the Elephant Day
  17. National Kickball Day
  18. Pinata Day
  19. Pet Owners Day
  20. Look Alike Day
  21. National Tea Day
  22. Mother Earth Day
  23. Take a Chance Day
  24. New Kids on the Block Day
  25. International Financial Independence Awareness Day
  26. Alien Day
  27. World Design Day
  28. National Superhero Day
  29. World Wish Day
  30. Hairstyle Appreciation Day

May

May’s biggest holiday is Memorial Day (last Monday of the month) and also includes Cinco de Mayo. It’s typically one of the slower months in terms of special days. 

  1. Batman Day
  2. International Harry Potter Day
  3. Paranormal Day
  4. Star Wars Day
  5. Cinco de Mayo
  6. International No Diet Day
  7. National Tourism Day
  8. National Give Someone A Cupcake Day
  9. Lost Sock Memorial Day
  10. National Small Business Day
  11. Eat What You Want Day
  12. Limerick Day
  13. Top Gun Day
  14. National Chicken Dance Day
  15. National Chocolate Chip Day
  16. International Pickle Day
  17. National Telecommunication Day
  18. World Aids Vaccine Day
  19. Malcolm X Day
  20. World Bee Day
  21. National Waiter and Waitresses Day
  22. World Goth Day
  23. Lucky Penny Day
  24. Scavenger Hunt Day
  25. Geek Pride Day
  26. National Paper Airplane Day
  27. Nothing to Fear Day
  28. International Hamburger Day
  29. Paper Clip Day
  30. National Creativity Day
  31. National Smile Day

June

June is the start of summer for many people. Kids are wrapping up the school year and families go on vacation, so this is a great time for summer sales. 

  1. Say Something Nice Day
  2. National Rotisserie Chicken Day
  3. Love Conquers All Day
  4. National Cheese Day
  5. Hot Air Balloon Day
  6. Drive in Movie Day
  7. Daniel Boone Day
  8. Best Friends Day
  9. Donald Duck Day
  10. National Iced Tea Day
  11. Corn on the Cob Day
  12. National Jerky Day
  13. Weed Your Garden Day
  14. World Blood Donor Day
  15. Worldwide Day of Giving
  16. National Fudge Day
  17. Eat All Your Veggies Day
  18. Go Fishing Day
  19. Juneteenth
  20. World Productivity Day
  21. National Selfie Day
  22. World Rainforest Day
  23. Public Service Day
  24. Midsummer Day
  25. Anthony Bourdain Day
  26. Forgiveness Day
  27. Sunglasses Day
  28. Insurance Awareness Day
  29. National Camera Day
  30. Meteor Day

July

This is halfway through the year, a time when you can revisit your New Year’s Resolutions, and have people prepare for Q4. 

  1. International Joke Day
  2. Made in the USA Day
  3. Compliment Your Mirror Day
  4. National Barbeque Day
  5. National Workaholics Day
  6. National Fried Chicken Day
  7. Tell the Truth Day
  8. Be a Kid Again Day
  9. Fashion Day
  10. International Nikola Tesla Day
  11. National Mojito Day
  12. Simplicity Day
  13. International Rock Day
  14. National Mac and Cheese Day
  15. Be a Dork Day
  16. Hot Dog Night
  17. World Emoji Day
  18. World Listening Day
  19. New Friends Day
  20. Nap Day
  21. National Junk Food Day
  22. Mango Day
  23. Gorgeous Grandma Day
  24. Tell an Old Joke Day
  25. National Hot Fudge Sunday Day
  26. Aunts and Uncles Day
  27. National Scotch Day
  28. National Waterpark Day
  29. National Lasagna Day
  30. Paperback Book Day
  31. Mutt’s Day

August

This is usually when people are coming back from summer vacations. There’s not much in the way of big holidays, but you can still find relevant ways to welcome people back to normal life. Back-to-school sales usually start in August. 

  1. Spiderman Day
  2. Dinosaurs Day
  3. National Watermelon Day
  4. Single Working Woman’s Day
  5. National Underwear Day
  6. Wiggle Your Toes Day
  7. Professional Speakers Day
  8. Bullet Journal Day
  9. International Coworking Day
  10. International Vlogging Day
  11. National Hip Hop Day
  12. Vinyl Record Day
  13. International Lefthander’s Day
  14. National Financial Awareness Day
  15. National Failures Day
  16. National Roller Coaster Day
  17. National Non-Profit Day
  18. Never Give Up Day
  19. Potato Day
  20. Virtual Worlds Day
  21. Senior Citizens Day
  22. Never Been Better Day
  23. Hug Your Sweetheart Day
  24. Shooting Star Day
  25. National Park Service Day
  26. Women’s Equality Day
  27. World Rock Paper Scissors Day
  28. Dream Day
  29. Chop Suey Day
  30. Frankenstein Day
  31. Eat Outside Day

September

This is back to school month in most places, from kindergarten through to universities. It’s also usually the beginning of football season and the end of baseball season, so it’s a great chance to work sports and school into your promotions. 

  1. World Letter Writing Day
  2. World Coconut Day
  3. National Skyscraper Day
  4. National Wildlife Day
  5. International Day of Charity
  6. Read a Book Day
  7. Google Commemoration Day
  8. Star Trek Day
  9. International Sudoku Day
  10. International Makeup Day
  11. National Emergency Responder Day
  12. Video Games Day
  13. Fortune Cookie Day
  14. National Sober Day
  15. Google Day
  16. National Guacamole Day
  17. International Country Music Day
  18. International Read an eBook Day
  19. Talk Like a Pirate Day
  20. National Pepperoni Pizza Day
  21. World Gratitude Day
  22. World Car Free Day
  23. International Day of Sign Languages
  24. National Bluebird of Happiness Day
  25. National Cooking Day
  26. National Pancake Day
  27. World’s Tourism Day
  28. National Good Neighbor Day
  29. Confucius Day
  30. International Podcast Day

October

October is the beginning of Q4, which is biggest sales period in the US. The unofficial starting point for the most intense sales is Halloween, which is a huge event by itself. Some companies start their Black Friday sales as early as the end of October. 

  1. World Vegetarian Day
  2. National Name Your Car Day
  3. Techie’s Day
  4. Improve Your Office Day
  5. National Storytelling Day
  6. National Coaches Day
  7. LED Light Day
  8. National Children’s Day
  9. National Sneakers Day
  10. National Metric Day
  11. National Food Truck Day
  12. National Savings Day
  13. International Plain Language Day
  14. National Lowercase Day
  15. Global Handwashing Day
  16. World Spine Day
  17. National Pasta Day
  18. National No Beard Day
  19. Evaluate Your Life Day
  20. International Sloth Day
  21. Back to the Future Day
  22. Clean Up the Earth Day
  23. Mole Day
  24. United Nations Day
  25. International Artists Day
  26. National Pumpkin Day
  27. Navy Day
  28. National First Responders Day
  29. National Oatmeal Day
  30. National Publicist Day
  31. Halloween

November

November is one of the busiest periods for sellers. Many buyers are preparing for Christmas and others just want to take advantage of the biggest sale of the year - Black Friday. This is the Friday after Thanksgiving and most companies extend their sales through the following Monday (“Cyber Monday”). 

  1. National Authors Day
  2. National Deviled Egg Day
  3. National Sandwich Day
  4. National Candy Day
  5. National Donut Day
  6. National Nachos Day
  7. National STEM Day
  8. National Parents as Teachers Day
  9. National Freedom Day
  10. National Accounting Day
  11. Veterans Day
  12. National Happy Hour Day
  13. World Kindness Day
  14. National Seat Belt Day
  15. America Recycles Day
  16. National Button Day
  17. National Take a Hike Day
  18. National Princess Day
  19. Gettysburg Address Anniversary
  20. National Absurdity Day
  21. National Gingerbread Cookie Day
  22. Humane Society Anniversary Day
  23. National Espresso Day 
  24. National Jukebox Day
  25. National Play Day With Dad
  26. National Cake Day
  27. Turtle Adoption Day
  28. Red Planet Day
  29. National Day of Giving
  30. National Personal Space Day

December

December can be a tricky, but it’s still a great time to sell. The big holidays are Christmas and New Year’s, but it’s also a month when many people take a week or two off of work and go on vacation. 

  1. Rosa Parks Day
  2. Special Education Day
  3. National Roof Over Your Head Day
  4. National Sock Day
  5. International Ninja Day
  6. St. Nicholas Day
  7. National Letter Writing Day
  8. National Brownie Day
  9. National Pastry Day
  10. Nobel Prize Day
  11. National App Day
  12. Worldwide Candle Lighting Day
  13. National Ice Cream Day
  14. National Free Shipping Day
  15. National Cupcake Day
  16. National Underdog Day
  17. Wright Brothers Day
  18. National Twin Day
  19. National Emo Day
  20. Games Day
  21. Crossword Puzzle Day
  22. National Short Person Day
  23. Festivus
  24. Christmas Eve
  25. Christmas    
  26. Boxing Day
  27. Visit the Zoo Day
  28. National Card Playing Day
  29. Tick Tock Day
  30. Bacon Day
  31. New Year’s Eve

Seasonal Sales Stats

Different industries will have different “high sales seasons.” Let’s take a look at a few. 

Real Estate / Housing:
Moving Season is generally in the summer months, and most people buy or rent homes in this time frame. 
real-estate-sales-stats.png

Source


Retail Seasonal Patterns:
Everyone knows Q4 is a huge time for retailers, as they do sales and promotions to meet the high demands of the holiday season. Here’s the patterns for retail:

retail-sales-stats.png
Source

 

Most general businesses:
A huge spike happens in Q4 for many businesses, as companies and government agencies need to use their remaining budgets. Also a huge holiday season causes consumers to buy more items for themselves, parties, and gifts. 

most-biz-sales.png

 

Major Holidays:
While there’s a “holiday” almost every day of the year, here are the major holidays celebrated in the U.S.
holiday-sales-year.png

No matter what time of the year it is, you can often “back into” a promotion or sale. Use the list above to find a good sale angle for yourself. 

If you need help creating an email sales sequence to promote your products, join The Copywriting Course and let our professional writers help you write it!

 

Copywriting Examples and Case Studies: Companies Doing Copywriting Right

 Copywriting is often the fastest way to get the most results for the least amount of effort.
 
Simply changing the copy on a product can completely change the outcome!

least-effort-maximum-results.png

Great copywriting is the underlying tool that can transform bad marketing into good marketing, so let's jump into some examples of good copywriting across several different industries:

 

#1.) The Best Way to Support Your Customer

image for step 1

Before: The Best Way to Support Your Customer
This could mean anything at any stage of a customer engagement. 

After: Automate Your Customer Service
It clearly states that this is an automation tool. Also, customer service is more specific than “support your customer”. 

#2.) Accept customer data from anywhere in the universe.

image for step 2

Before: “Accept customer data anywhere in the universe. It’s clever, but isn’t the main benefit.

After: Import customer data mistake-free, in one click. We deleted the line about the universe and replaced it with a more specific benefit (“mistake-free”). This just makes it easier to understand, and also adds more benefits into that one sentence. 

#3.) Engage your customers, everywhere. From one place.

image for step 3

Before: “Engage your customers, everywhere. From one place”. It’s not clear what an “engagement” is. “Everywhere” is too broad, and it’s not clear what their “from one place” looks like. 

After: “Analyze all your messaging channels in one dashboard”. We rewrote it to focus on one clear benefit (analyze all your messaging) and one clear feature (one dashboard). 

#4.) Shift design to a new dimension

image for step 4

Before: “Shift design” and “new dimension” were quite confusing.

After: We showed a real-world use to describe the software.
 

#5.) One work platform with endless possibilities

image for step 5

Before: “Endless possibilities” didn’t describe anything, and those words didn’t earn their pixels to be on the page.


After: We used a more specific benefit (“collaborate with your team”) and even threw in “no-code” for a strong sentence that describes the product.

#6.) Software Differently

image for step 6

Before: “Software boldly/differently/joyfully” wasn’t very clear.


After: We described the product in one sentence so a new visitor can quickly understand what the company does.

#7.) Note taking on a whole new level

image for step 7

Before: The phrase “a whole new level” was vague about what it’s talking about.

After: We showed the main benefit of “Keep your notes organized” front and center.

#8.) Everything you need for your website

image for step 8

Before: “Everything you need” is very vague. What does that really mean?

After: We wrote that you can “design and publish” your website, and even do it with no code. That small change really helps. 

#9.) Headline of Rolls Royce Ad

image for step 9

This ad shows a cool car plus the headline:

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”

It’s powerful, letting the eye naturally flow from image to headline to copy.

It’s the basis of most digital content (like blog posts).

It laid the groundwork for digital ads (most Facebook Ads have a similar structure).

#10.) Classic Car Ads (“Ogilvy Layout”)

image for step 10

VW’s “Think Small” campaign was built by Julian Koenig and Helmut Krone, but it follows a familiar format often used by David Ogilvy (including on the Rolls Royce ad above):

ad-breakdown.png

Krone even referred to this format as the “Ogilvy layout”.

What Was Great About It:

  1. It’s powerful, letting the eye naturally flow from image to headline to copy.
  2. It’s the basis of most digital content (like blog posts).
  3. It laid the groundwork for digital ads (most Facebook Ads have a similar structure).

#11.) Making "Warning Labels" Easier With Bullet Points:

image for step 11

Sometimes good copywriting can be life-saving, like in this example where complex instructions become easy through bullet points.

What Was Changed:

1.) The instructions were divided up by "Children" and "Adults" so people don't confuse them.

2.) The instructions were put into bullet points for easy understanding of the effects of drinking lead. These small changes drastically increased the readability!

#12.) 1953 Revere Ware Ad

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This is a simple and effective print ad showcasing the entire lineup of a cookware brand, and it gives an image and quick description of each product.

#13.) Removing "Excess Words" For Easier Reading

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A critical issue in many pieces of writing is lots of extra words than don't need to be in the copy!

Unless the copy is mission critical, you can often ditch it:

What Was Changed:
You can notice the "Before" text is almost completely unnecessary. 70% of that text could simply be removed to convey a simple message, and then if more details are needed people can click the link.

#14.) AirSign Social Media Campaign

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SwipeFile.com

It’s kind of weird and grabbing

#15.) "Bullet-ize" Anything That Can Fit Into A List:

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Whenever you can, spare people lots of reading by simply "Bullet-izing" items:

What Was Changed:
A big (and boring) block of copy was trimmed down to an intro sentence, and then list items were put into a bullet list. This makes comprehension MUCH higher, and takes LESS work on our part asa copywriter!

#16.) How To Create Advertising That Sells by David Ogilvy

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SwipeFile.com

This was an advertising campaign written by David Ogilvy for his agency where they just gave out all their secret sauce. 

Because this was such a “juicy” piece of content, people would clip it out of magazines and save it. 

Ironically “giving away” all their secrets brought in $1.8billion worth of business (in 1960’s money) 😬

#17.) Kernest email

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AppSumo.com

This was the first email I wrote to the AppSumo email list, and it was the first email to break $10k in profit. 

#18.) TheHustle Boss Email

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TheHustle.com

“Hands down the easiest way to get a free ticket to Hustle Con”

…is how this page starts.

It then gives a user an email template to mail their boss asking for time off and a few hundred bucks to attend the conference. 

Worked so well!

#19.) Bose Black Friday Email

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SwipeFile.com

This is an example of an email where the product images are more showcased than the copy.

If you have a product to SHOW, you don’t need to describe it a ton.

#20.) MixPanel Account Upgrade

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SwipeFile.com

This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.

They obviously need more space. If they don’t want to pay, the solution is to let MixPanel advertise on there website.

#21.) AIDA Formula for email

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This is the classic AIDA formula designed to get someone from catching their interest, making them read all the way through, and then take an action. 

#22.) Weekly Newsletter Example

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This is an email called “The STUPID Email” by me!

If you’re a semi-regular poster on social media, you can make a “Templated Newsletter” like this. 

STUPID stands for:

• Swipe
• Thought
• Uplifting
• Picture
• Interesting
• Drawing

You can learn more about how to create a weekly newsletter here:

https://copywritingcourse.com/blogs/20-how-to-build-a-weekly-newsletter/

 

#23.) Daily Newsletter Example

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This is a daily newsletter than goes out from TheHustle. 

 

#24.) Website Copywriting Improvement:

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DataStories.com

They are a hardcore data analytics company run by engineers, which is great.  However the original case studies were coming off very dry and unappealing.  Too much technical data and no simplification of it caused this.

The basic principle DataStories changed:
People prefer something that's enjoyable and easy to read.  Even if it's super technical information, you can break it up to be nice and digestible.  On the internet you can use text, images, video, interactive graphs.....so use them if they help convey information better!

#25.) B2B Sales Email Improvements:

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Yelp Business Outreach Emails

The basic principle these Yelp emails changed:
You know what people hate?  Someone just trying to sell them something out of the blue. You know what people love?  When you send them legitimate ways to increase their business. The new Yelp emails sounded way more personal, AND offered way more great information for the business owner.  A double-win.

#26.) Brick-n-Mortar Store Street Sign Advertising:

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Austin Shoe Hospital

The basic principle these street signs changed:
Not everyone knows what a shoe hospital does, or all the services they perform.  So why not just tell people......better yet, why not just SHOW them?  In a small amount of space, these signs educate potential customers they could have these services done to their shoes.

See this full Street Advertising Case Study ➞

#27.) Long-form Website Copy Example:

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AppSumo

The basic principle AppSumo changed:
A certain amount of people will know exactly what a piece of software does, and buy it on the spot. However a HUGE amount of people probably don't know what it does, and would like to know how it could help them. In this case, long-form copy that went into reasonable-depth of how to use the product drastically helped.

 

#28.) Service Business Copywriting Example:

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Powerwashing Business Flyers

The basic principle these powerwashing flyers changed:
These flyers broke out of the generic-looking and non-informative marketing box. They look and sound very personal, and offer an irresistible deal!

See this full Powerwashing Flyers Case Study ➞

#29.) The Hustle Funny "Four Loko" Giveaway (Email):

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A free giveaway is mildly exciting, so why not spice up your promotion with a little humor? The Hustle did a great job of this with this giveaway over email:

What Was Great About It:

1.) A fun intro to the email gets people hooked.

2.) Super clear numbers show how many people you need to refer for each corresponding prize. These small touches made this a very successful email! Full email.

#30.) The Hustle Funny "Four Loko" Giveaway (Email):

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Who says great copywriting needs to be long and complex? These insanely simple Amazon Alexa ads did everything they needed to, with less than 10 words total:

Smaller Square Version of ad:

alexa-ad-square.png

What Was Great About These:
1.) These ads actually EDUCATE people that you can do such things as turn on a fan through Alexa. Many people may not know that's possible, so this gets them interested enough to click.

2.) They are so brief and explanatory with few words and simple image, they don't need much else. Great copywriting is about transmitting information from one brain to another brain in the most efficient way possible, and these are great examples!

These simple ads worked brilliantly! See original Alexa ads.

#31.) Ramit Sethi’s Survey Request (Email):

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What Was Great About It:

  1. It’s relevant (it was delivered a week after the sale)
  2. It’s short, direct, and polite.
  3. It tells you how much time it’ll take (1-2 minutes).

All that makes it easy to say “yes”.

#32.) BarkBox’s “How this works” section

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BarkBox offers subscription boxes for your pet dog. Their homepage lays out exactly how to order, what pricing is like, and what to expect.

What Was Great About It:

  1. The images make the section eye-catching, engaging, and fun.
  2. The copy tells you everything you need to know (price, schedule, what to expect).
  3. It’s simple and leads to an easy CTA.

#33.) Ecommerce Stores email marketing

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MeUndies and Bucketfeet are two ecommerce stores with a heavy emphasis on email marketing. They put their email opt-ins front-and-center with a pop-up and a 15% discount for new buyers.

What Was Great About It:

  1. They’re direct and not gimmicky. It’s really easy to give them your email.
  2. If you don’t want to opt in, it’s just as easy to say No.

#34.) Noom’s Pricing Page

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Noom is a weight loss app with personalized coaching programs. They offer a discounted trial for users to get their feet wet - but they don’t just name a price, they get you to select one of four price options.

What Was Great About It:

  1. They push you towards a $10 selection by calling it their “most popular choice” and highlighting it with an orange box.
  2. They claim your trial costs them $18 - a price anchor that makes all the options look like great deals.

#35.) The Glute Guy’s Diet Chart

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What Was Great About It:

  1. It breaks down a complicated question (What diet should I choose??) into a simple point (“just create a caloric deficit”).
  2. It’s easy to remember and share.
  3. It’s well-organized.

#36.) Dom, Domino’s Chatbot

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Domino’s Pizza is the leading pizza chain in North America, thanks in large part to its online tools. Their chatbot is their latest addition, and it’s one of the best bots out there.

What Was Great About It:

  1. It’s clear and efficient
  2. It remembers your recent orders
  3. It speeds up the ordering process (this order took less than 30 seconds)

#37.) Swet Tailor’s Facebook Ad (with Callouts)

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Instead of writing a complicated ad trying to describe something, Swet Tailor used a basic (but attractive) image with callouts highlighting the selling points of these pants.

What Was Great About It:

  1. It’s easy to read.
  2. The photo is simple and highlights the pants effectively.
  3. It’s funny.

#38.) The 4 Hour Chef Sales Page

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Tim Ferriss’ is known for taking complex ideas and breaking them down into simple, tactical steps - which is exactly how he designed the sales page for his book, The 4 Hour Chef.

What Was Great About It:

  1. Highly relevant benefits laid out like pages of a book.
  2. Explainer images that do just enough to get you curious
  3. A 5-step “journey” that outlines a reasonable path to Ferriss’ big promises.

#39.) Tuft and Needle Sales Page (12 Reasons Why…)

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Here’s the full page: 12 Reasons Why You Haven't Bought From Us (Yet)

What Was Great About It:

  1. The page deconstructs 12 common objections to buying from Tuft and Needle.
  2. It uses clever images to hammer home each point (like the fact that they have 5-10X more reviews than their competitors.)
  3. It layers in testimonials and buy buttons throughout the page, without taking away from the sales points.

#40.) Apartment Follow Up Email

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Most apartment management companies don’t follow up with potential tenants who come visit their buildings. Vista View is one of the few that does follow up. They send out this gentle reminder to apply (with a small discount on the application fee) a few days after a prospective tenant’s visit.

What Was Great About It:

  1. It’s really simple and direct.
  2. It’s time-relevant.
  3. It’s got attractive pictures of the model apartments
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