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Cold Email Conversion Calculator (w/ Examples)

Number of Cold Emails You’re Sending:

Ex: 100 | 500 | 1,000 | 10,000 | 100,000


With a 0.1% conversion rate, you will get .

With a 0.5% conversion rate, you will get .

With a 0.8% conversion rate, you will get .

With a 1% conversion rate, you will get .

With a 2% conversion rate, you will get .

With a 3% conversion rate, you will get .

With a 4% conversion rate, you will get .

With a 5% conversion rate, you will get .

With a 6% conversion rate, you will get .

With a 7% conversion rate, you will get .

With a 8% conversion rate, you will get .

With a 9% conversion rate, you will get .

With a 10% conversion rate, you will get .

With a 11% conversion rate, you will get .

With a 12% conversion rate, you will get .

With a 13% conversion rate, you will get .

With a 14% conversion rate, you will get .

With a 15% conversion rate, you will get .

With a 16% conversion rate, you will get .

With a 17% conversion rate, you will get .

With a 18% conversion rate, you will get .

With a 19% conversion rate, you will get .

With a 20% conversion rate, you will get .

With a 21% conversion rate, you will get .

With a 22% conversion rate, you will get .

With a 23% conversion rate, you will get .

With a 24% conversion rate, you will get .

With a 25% conversion rate, you will get .

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If you do in-person sales, you might get 50% of the people you meet with to buy:
In Person Meeting Results Visualization

If you meet with people on the phone, you might get 10%+ of them to buy:
Phone Sales Results

However if you cold email, it's not uncommon to get just 2% of people to reply (not even buy)!
Cold Email Results Visual

But what if you "bump up" that conversion rate by a measly 3%? Look what happens:

2% Conversion
100 sent: 2 reply
1,000 sent: 20 reply
5,000 sent: 100 reply
10,000 sent: 200 reply
100,000 sent: 2,000 reply

5% Conversion
100 sent: 5 reply (+3)
1,000 sent: 50 reply (+30)
5,000 sent: 250 reply (+150)
10,000 sent: 500 reply (+300)
100,000 sent: 5,000 reply (+3,000)

You can see how at scale cold email starts becoming very effective.
Sincerely,
Neville Medhora

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