Most people don't realize that follow-up emails are the most important part of a sales process. Almost everyone ignores your first attempt at reaching out. The key to getting a response is a good follow-up email.
A follow up email is super important after several events:
Following up after a sales call
Following up after a job interview
Following up after a client meeting
Following up after getting no response (but still being courteous about it)
Below we've included templates for each which you can copy/paste for your own follow up emails!
#2.) Follow Up Saying "We Work With Top Competitors"
This email template gives the person an idea that you're working with some of their top competitors, so it might be helpful to take another look at your offering.
This is slightly more aggressive, but works well. This template has scored deals with Fortune 500 companies.
Subject 1: [Just reply to initial email, no new subject line]
Hey (first name),
I am sure you get hundreds of emails a day but I wanted to follow up. Because I think (your company name) can help (their company name) in some interesting ways.
We already work with some of your top competitors (x,y,z). And I think we could do something similar for you.
Do you have a few minutes to chat next week?
If not, no response needed.
#11.) Share the meeting file assets
Another thing you can do is send a helpful set of notes from the meeting, or share any materials that were involved. Make sure to write "No response needed" so they don't feel obligated to reply.
Subject Line 1: Meeting assets
Subject Line 2: Meeting slides, reports, and PDF
Subject Line 3: PDF & Slides from [Meeting Name]
Subject Line 4: Attached: Meeting assets
Hey Growth Hacker Team,
Here's all the notes and goodies that were on the call:
- The slides: [link]
- The July SEO report: [link]
- PDF version of the notes Aaron took: [link]
I've also attached these all in our Slack channel so we can access them later. No response needed.
#15.) Cut straight to the point and ask the next step
Let's say you do a couple of calls with a person/company, and they ghost on you. Here's a simple email to get their attention and cuts straight to the point.
This should only be used as a last resort, as this email is a bit passive aggressive!
Subject Line 1: Quick followup?
Subject Line 2: Next step to take?
Subject Line 3: Let me know
Subject Line 4: Hey [Name], next step?
Hey Erica, quick followup.
I'm not sure what our next step is. Let me know course of action makes sense (if any).
Thanks for your response.
[Name] - [Phone]
Above are a ton of follow up templates for you to use, here's some elements
A.) Acknowledge how busy they are (even if they aren’t busy)
Show an understanding of how extremely busy these individuals are. They probably don’t even remember the first email you sent them. Here's an example:
I am sure you are extremely busy so I wanted to make sure my previous email didn’t get overlooked.
B.) Make it super easy to reply
List out a number of likely responses for them and ask them to just reply with the number that resonates most. Here's an example:
Checking in here again. Curious if?:
You are not interested
You are interested but not right now
You are not the right person to connect with
C.) Use Specific Facts:
By quoting actual numbers, one of them might capture the attention. Here's an example:
Hey Aaron, still debating if we're worth it?
• 22,374 project managers around the world using us everyday.
• 2,300 job applications get filled per day.
• 98.5% of our customers re-use us when they need new hires.
Hopefully we get a new PM on board named Aaron!
D.) Use "Scarcity" in your email
Make them think the deal is going away, or they are missing out. Show them what they'll miss out on. Example:
We've got 10 engineers ready to go this quarter, but if we don't close this deal by next week the company is allocating them to another project. Let me know by Friday if this is a solid go, or we'll pass for now and contact you next year.
E.) Show some extreme honesty and compromise:
Show some real vulnerability and honesty and compromise a little.
Hey Laura, being completely honest here: We're willing to go low as $125,000/yr, but lower than that is not profitable for us.
Let me know this week and I can lock in that price, otherwise the PM told me we're closing out this account.
F.) Question Their Power 😬:
I do not condone using this except in rare situations! This method might burn bridges, so beware. Here's an example:
Hey Jim, seems like we might be asking the wrong department about this, can you forward me to the person/department who can make this happen?
G.) Realize they still may not respond:
End your follow up email mentioning that you know there is a chance they still won’t respond. And you will be surprised by how just simply mentioning this will increase your response rates.
I understand you have tremendous demands on your time. So if you are too busy to respond, no problem. But even if you could reply with a sentence or two, it would mean a lot to me.
Neville Medhora - Email Copywriter
P.S. If you need your follow up emails reviewed, join Copywriting Course and have them improved by professional writers.