Jump to content

    The S.T.U.P.I.D. Email (Friday July 29th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
    This is a fun email for Friday July 29th, 2022. Hope you like it 🙂


    🎤 Listen to this email here:


    When I first saw this ad, I just HAD to read the fine text to figure out what the hell a "Lobster Test" was (turns out they just put the watch on a lobster claw to see if it would come off, break, or skip) 😂

    That's a clear form of getting people down "The Slippery Slope."


    This slide is a good way to think of the "Slippery Slope"



    Some of the things that make a good writer, or good communicator are these things (IMO):

    1. You Have Life Experiences 
    2. You're Hella Curious 
    3. You Have Variety of Skills 
    4. You Write Even For No Income 
    5. Writing Is Something You MUST Do 
    6. You Have A Unique Perspective 
    7. You Get “Strange Satisfaction” From Writing


    Here's a quick life assessment: 

    Rate these three areas of your life from 1 to 5: 
    Health: Rate 1-5 
    Wealth: Rate 1-5 
    Love: Rate 1-5 


    Start improving the lowest ranking one today. 

    Try it!



    I'm reading this book "On Writing Well" by William Zinsser, and I saw this great quote and related photo:

    “In this photo E.B. White has everything he needs: a writing implement, a piece of paper, and a receptacle for all the sentences that didn't come out the way he wanted them to.”



    When trying to cold-outreach to someone, every "meeting request" email typically has 4 main sections:

    1.) Relevant subject line 
    2.) Intro with personalization 
    3.) Reason for reaching out 
    4.) Call To Action (CTA) 

    It looks like this:

    meeting request-email.jpg

    If you’re trying to get a meeting over email, we just put together roughly ~19 email templates to borrow from (including many used to score major Fortune 500 b2b sales) right here:



    See the full set of email templates here:


    Around 1980 Dr. Robert Plutchik invented "The Feelings Wheel" which was designed to help patients identify their feelings and where they stem from. 

    For example you can use the wheel to identify:
    1.) "I am angry"

    2.) "Specifically I feel let down"

    3.) "I am resentful"


    I like this wheel because it's useful at finding the right words to describe feelings, but also its interesting "circle shape" conveys sooooo much information in one image.

    I posted this on Twitter, and  Kamphey the Google Sheets Wizard re-made this into a Google Spreadsheet!


    That's the cool thing about Twitter....you share ideas, and mash-ups of them happen so quickly. Neat!

    Neville Medhora -
    CopywritingCourse.com | @NevMed



    Recommended Comments

    Whenever I see the subject line “Quick Question” I instantly recoil! A quick question for you is often a long answer for me. The sender is making an assumption on my time that they have no claim to. 

    Sorry, it’s a pet peeve! 😉
    Link to comment
    Cool Friday email. I listened and viewed for the first time.
    My friend is a great writer, so I sent him the photo of EB White.  I’m sure to receive a quick and interesting response.
    After viewing this email this morning, I am going to send out a combo email to my benefactors for my charity in Watts, Los Angeles.  
    Thanks for the kickstart!


    Link to comment
    Look again. E.B.White has so much more than a writing implement, paper, and a receptacle. He has, for example, solitude, quiet, a window with a view of nature, a window that is open for him to feel a breeze or smell the water, and, based on the light on the floor, he has a view to the front as well. Looking at him, he appears well-clothed and well-fed. He has life experience. He has some smokes for contemplation. He has, at least for him, a comfortable table and seat.
    Nevertheless, I get the message that it doesn't take a lot of equipment to write. But, it does take a lot more than pen, paper, and pail.
    Link to comment
    Guest David Gilbert

    Great stuff as always, Neville!

    One suggestion, consider adding "share to..." buttons for each of the key takeaways. I see this in other newsletters and it's a great way to amplify your content by making it dirt simple easy for us to share YOUR content on our channels. Just a thought...

    Link to comment

    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now
    • Create New...