When I first saw this ad, I just HAD to read the fine text to figure out what the hell a "Lobster Test" was (turns out they just put the watch on a lobster claw to see if it would come off, break, or skip) 😂

That's a clear form of getting people down "The Slippery Slope."

This slide is a good way to think of the "Slippery Slope"

Some of the things that make a good writer, or good communicator are these things (IMO):

1. You Have Life Experiences 
2. You're Hella Curious 
3. You Have Variety of Skills 
4. You Write Even For No Income 
5. Writing Is Something You MUST Do 
6. You Have A Unique Perspective 
7. You Get “Strange Satisfaction” From Writing

Here's a quick life assessment: 

Rate these three areas of your life from 1 to 5: 
• Health: Rate 1-5 
• Wealth: Rate 1-5 
• Love: Rate 1-5 

Start improving the lowest ranking one today. 

Try it!

I'm reading this book "On Writing Well" by William Zinsser, and I saw this great quote and related photo:

“In this photo E.B. White has everything he needs: a writing implement, a piece of paper, and a receptacle for all the sentences that didn't come out the way he wanted them to.”

When trying to cold-outreach to someone, every "meeting request" email typically has 4 main sections:

1.) Relevant subject line 
2.) Intro with personalization 
3.) Reason for reaching out 
4.) Call To Action (CTA) 

It looks like this:

If you’re trying to get a meeting over email, we just put together roughly ~19 email templates to borrow from (including many used to score major Fortune 500 b2b sales) right here:

See the full set of email templates here:
copywritingcourse.com/blogs/83-meeting-request-email

Around 1980 Dr. Robert Plutchik invented "The Feelings Wheel" which was designed to help patients identify their feelings and where they stem from. 

For example you can use the wheel to identify:
1.) "I am angry"
⬇
2.) "Specifically I feel let down"
⬇
3.) "I am resentful"

I like this wheel because it's useful at finding the right words to describe feelings, but also its interesting "circle shape" conveys sooooo much information in one image.

I posted this on Twitter, and  Kamphey the Google Sheets Wizard re-made this into a Google Spreadsheet!

That's the cool thing about Twitter....you share ideas, and mash-ups of them happen so quickly. Neat!